evercannabis is a supplement to The Spokesman-Review • Friday, June 7, 2019
VOLUME 4 | ISSUE 6 DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT
DIRECTOR OF SALES Dan Fritts
MANAGING EDITOR Joe Butler
HEALTH & CULTURE EDITOR Theresa Tanner
CREATIVE DIRECTOR Anne Potter
EVERCANNAFEST moved to 2020
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once worked for a company that was difficult on purpose. When they considered working with a new vendor, they ordered something from them and then changed their mind, sent the product back and asked for a full refund. This was not only a chance to see how well the company performed on routine transactions, but also learn what kind of extra customer service was made available when things didn’t go perfectly. This approach taught us that the best way to see a company’s values in action is when and how their staff tried to always go above and beyond to make things better, or fell short. It’s been a philosophy that I’ve brought to other employers, and also ties in nicely with the philosophy of The Spokesman-Review and EVERCANNABIS that “good enough” is never good enough. So with both of these approaches in mind, we recently felt it was crucial to postpone EVERCANNAFEST, a two-day event we were planning for later this month in Spokane Valley. Although we had a great speaker line-up and fun events in the works, our fears were that the rest of EVERCANNAFEST would remain in the “just okay” range. That wasn’t going to work for us, especially with a first-ever event.
We wanted to wow everyone, but if we didn’t appear to be at the “wow” point a month out, then the smart alternative was to find extra time to get us there, even if it’s another year from now! Although we haven’t inked in our 2020 date, EVERCANNABIS will definitely keep you posted about how things are proceeding and progressing. In the meantime, we’ll plan on putting more effort info making this monthly product even more appealing in terms of story mix and appearance. Each month, we present a great blend of information and entertainment, but we’re always open to other suggestions from readers. What else is happening in the industry you’d like to learn more about? Do you know some cool people who you think deserve a profile? Does your company want new ways to get the word out? Reach out! Our contact information is to your left.
Thanks for reading!
Joe Butler Managing Editor
Guide to marijuana in Washington State.