E-Commerce
The future is bright
the future is e-commerce The great retail shopping shake-up is now in full swing and driven by the frustration caused by more than one year of Covid 19 lockdown constraints. This has left consumers with little option but to buy online. For many this was a new experience, but one that consumers of all ages have embraced with vigour. This unpredicted game-changer has affected almost every aspect of consumer spending behaviour. It is such a seismic event that at SPN we decided to publish in full the recent multifaceted report from Sam Saltis of eCommerce Marketing, which with contributions from other leading experts, clearly addresses the best way forward for those in the packaging industry, as well as for merchants.
“ it’s important to know the latest trends ”
38 SUSTAINABLE PACKAGING NEWS
Trending now. If you’re hoping to get more traction for your eCommerce brand, drive more traffic and convert that traffic into buying customers, then it’s important to know the latest trends shaping the industry. The year 2020 was a massive one for eCommerce given the effects of COVID. The pandemic sped up changes across several verticals, and that acceleration is expected to continue in some capacity as we move into 2021 and beyond.