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Lunch & Learn Education Series

We bring our pricing experts. You bring the lunch. Pricing is one of the most important functions of any company, yet it is often the most neglected when it comes to education and knowledge sharing. SPMG is now offering a Lunch and Learn education series to introduce your company to the subject of pricing strategy. It ’s a simple one-hour session located at your office and scheduled during the lunch hour to get updated on the latest in value-based pricing methodologies, ask questions about your company ’s pricing practices, and learn about new approaches and tools. Sessions can be customized to your industry and area of interest, but in general cover topics such as: 

Understand whether your company is applying value-based pricing techniques

Identify if customers are being segmented by their price-pain thresholds

Learn about some world-class pricing approaches and tools

Create questions to understand how customers derive benefit from your products

The session is totally free. All you need to do is provide the lunch. Contact Max Jerome, Business Development Director, SPMG Phone: 647-349-2060 Email: mjerome@spmgpricing.com Or visit our web site to www.spmgpricing.com learn more about SPMG and our training programs


About SPMG We`re All About Value SPMG is a pricing strategy consultancy and value identification training firm that helps clients increase revenues and profits through a definitive approach to pricing and value positioning. Whether your business is a multinational enterprise or a small regional business, we believe that understanding customers and value is the key to success. Our consulting solutions provide clients with unique guidance and insights for their product, marketing, and sales strategies. Our research services provide an understand of customer behaviours and the intelligence to make informed decisions that create, capture and communicate value to customers. And our training services provide best practices and practical hands-on experience that product teams, sales teams, and marketing teams can apply immediately.

SPMG Strategy Consultants & Training Instructors Michael Hurwich, M.B.A., Managing Partner & CEO, SPMG One of the most sought after pricing consultants in North America, Michael has consulted to major Fortune 500 firms for the past 15 years. He started his career at Deloitte Consulting. During his consulting career, Michael has developed numerous corporate pricing and business unit strategies for a broad range of Key Accounts in a broad range of industries including telecom, finance, retail, pharma and manufacturing. Michael has an M.B.A. in Corporate Finance and International Marketing and has written numerous articles on pricing and is a frequent lecturer around the globe. Steven Forth, Partner, Cloud & Digital Pricing Steven Forth is a well-known thought leader in the pricing community in the application of value management strategies to for digitally delivered products and software platforms. Steven managed the on-line strategy consulting practice at Monitor Group and led the spin-out of LeveragePoint Innovations Inc. a leading provider of cloud-based value pricing software. He is the co-author of Value Modeling a User’s Guide and was lead author of the What Is Value Management? position paper. Jordan Cooperman, Partner, Marketing & Customer Intelligence Jordan Cooperman advises SPMG clients on product strategy, customer intelligence, CRM, analytics and marketing optimization. He has held executive roles with global business solutions providers Experian, Carlson Marketing Group, and Canada Post and has led the build out of two marketing technology start-ups and has extensive knowledge in privacy and technology regulations. A wellknown thought leader in the marketing community, Jordan is an active participant in several industry organizations including the Canadian Marketing Association, AIMS, and the DMA.


Strategic Pricing Executive Luncheon at Your Office