THE OPTIMISTIC NEWSLET TER
Mad March 2010
A crystal ball
Frustrated with your website? Apparently we are out of recession! Hoorah! I was jubilant and I was quite hacked off because I now have to think of a new name for this anti-recession newsletter. Business is starting to boom and I’m still marketing hard to get my name out there to survive the recovery. I’m very positive as I set up the business in September 2007 and managed the last two and a half years of pits and troughs. If I had a crystal ball would I have still done it?...Probably! Keeping your eye on the ball, hard work and determination nearly always pay off. What you put in you certainly get out. Anyone a bit nervous about returning to work or just working by themselves in solitary confinement, try networking, it boosts your confidence and you get to meet some interesting and lovely, new contacts.
Pi p Finch
Spirit Design & Advertising
To advertise call:
01285 658528 www.spiritda.co.uk
Thats the Spirit Newsletter March 10.indd 2
Are you fed up of waiting weeks for your web company to change the odd word or image on your website? Do the “additional changes” cost you a fortune? With a content management system (CMS) plugged into your site this frustration can be a thing of the past. At Square One we build web sites with an award winning CMS implemented into the site for you to use so you can update your site whenever you want (and Google like to see a site that has fresh content - it will keep you ahead of the more static sites.) We supply easy to use video tutorials at no extra charge. If you can use a word processor you can use this CMS. But don’t take our word for it - heres what one satisfied customer said “Its a joy to be able to make changes to my own website. The video tutorials sent to explain how you access your site and make changes were perfect...” The system can be implemented into your existing site which we will rebuild to current W3c standards. These are industry standards which ensure your site is accessible to all users and across
Call Elliott on: 01242 704429
all browsers. Time and time again we come across sites that have been incorrectly built which means that the search engines may misread them. They may look and function fine but incorrect coding means that you could be missing out on potential traffic and therefore potential customers. By using Square One to build your site correctly and implement a CMS you could increase your web traffic thus reaching out to more potential customers, and save yourself time and money. All this from as little as £500.... what are you waiting for! If you would like to check out how well your site has been built send an email to email@example.com with your web address and we’ll send you a quick validation report free of charge. To discuss any web requirements please call Elliott on 01242 704429 or alternatively visit our website at www.squareonemd.co.uk and complete the web questionnaire.
The root to online success! www.squareonemd.co.uk
Self Catering Accommodation People staying for business? Family visiting, need somewhere to accommodate them? Need more room for guests in luxury? Try out the New Bungalow, stylish and comfortable with plenty of space and total privacy to unwind in, ideal for business trips or just somewhere a little more special within a five minute walk of the town centre. The New Bungalow was completed in 2010 and offers a large lounge, a double bedroom with a King size bed with an ensuite shower room, a fully fitted kitchen, and a secluded garden area with a sun terrace. The New Bungalow provides excellent levels of comfort and is very spacious, light and airy, recommended for both business and holiday guests alike. On entering the New Bungalow you will find the lounge, which has a large double glazed window, vaulted ceiling, comfortable seating and dining area, a large 40” LCD television with Freeview. The kitchen has a range of eye and base level storage units, automatic washer/dryer machine, fridge and freezer, dishwasher, cooker and double glazed window to the front. All bed linen and towels will be provided for the • duration of your stay. W ireless internet is also available. • There is secure gated parking to the rear of the Guest House •
Voted No:1 by travellers on trip-advisor for the best place to stay in Cirencester and voted No:8 out of over 200 for the Cotswold’s. To check availability & book on-line visit
www.bandbcirencester.co.uk or for more information email:
firstname.lastname@example.org or call 01285 654179 The Old Bungalow Guest House 93 Victoria Road Cirencester
Thats the Spirit Newsletter March 10.indd 3
Don’t Panic Mr Mannering! Did you know it’s usual for everyone to experience a panic attack or anxiety at some point in their lives?
It’s simply your survival mechanism kicking in, like it does if you have a near miss when driving a car or spot that spider maybe. You get that funny feeling in your stomach, maybe a knot or butterflies. People may experience a mild form of anxiety when faced with an interview; an intimidating client; an exam or circumstances where they feel out of their comfort zone. When this happens our survival mechanism can be like a faulty fire alarm, going off and raising an alarm as your subconscious is thinking you’re life is in danger when it’s not.
The symptoms of that faulty alarm system can be varied, such as: • Feelings of fear or severe anxiety • Suffer a racing heartbeat, palpitations or butterflies • Profuse sweating • Feeling faint or ill • A change in breathing pattern, usually shallow or rapid If anxiety is severe it can develop into panic attacks. The symptoms can then be so sudden and unexpected that people can even think they’re having a heart attack or are dying. Panic attacks are frightening and can stop someone in their tracks and if they continue it can prohibit someone from living their normal life. There are various treatments for anxiety or panic attacks, from medication for severe cases to working with a psychotherapist to gain more control over anxieties. Relaxation and good breathing habits are the key though. Simply breathing more deeply and concentrating on relaxing your shoulders and jaw will
send a message to your faulty fire alarm that there’s no need to panic or feel nervous. A simple exercise is to imagine you’re a puppet on strings and someone cut the strings to your shoulders! Keep your head upright but allow the shoulders and jaw to relax as you breathe deeply. This should allow you to deal with anything you are feeling nervous about in a more confident way. Hypnotherapy teaches you to relax in a very gentle way and allows you to get control, whether it’s for that allimportant interview, a driving test or simply to deal with life in general. If the anxiety is more acute and you’re suffering panic attacks then the earlier you get treatment the more likely it is that you’ll be able to put panic behind you and get back to normal.
For a free initial consultation call Nicola Griffiths on 01285 821019 or visit www.nicolagriffiths.co.uk. Nicola Griffiths Clinical Hypnotherapist and Psychotherapist Cirencester, Fairford and Cheltenham
Enriching lives through balanced wealth management We are able to give clear, easy to understand financial advice to meet your objectives. We specialise in giving advice to individuals as well as corporate clients in the areas as follows:
Pensions and retirement planning Employee Benefits Occupational pension transfers
L ife Assurance and Critical Illness cover Protection of Income in the event of sickness or disability M ortgage associated issues plus Mortgage Protection Plans Savings and investment advice Tax planning issues including mitigation of Inheritance Tax
To arrange a FREE No-obligation review of your finances please call Anna Craughwell on: 0845 345 1979 or on 0773 800 9846 Quoting reference ‘Spirit’.
Equilibrium Wealth Management Ltd is authorised and regulated by the Financial Services Authority. Registered address: Equilibrium House, 1 Pelhams Court, London Road, Marlborough, Wiltshire, SN8 2AG
Thats the Spirit Newsletter March 10.indd 4
Fundraising for the Gambia – Commonweal School, Swindon
for uld support my fundraising wo you if k as to g itin wr I am Easter raffle prize. the Gambia by donating an er Club, ts on my behalf in his Snook My dad is selling raffle ticke sold 130 tickets. Jesters – we have already ndered if you would like to wo I ise ra I ney mo the To maximise example, chocolates, Easter for e; ffl ra the for ze pri a donate Eggs, soft toys or a gift. ny linked to the Gambia for ma n bee s ha ol ho Sc l ea onw mm Co th the it travels there to work wi years and every two years e selected from interviews. ar nts de stu ne y-o ent Tw e. Gunjur villag year & before I go I need s thi er tob Oc for d nne pla My trip is it & to give to the village. By vis the for y pa to ney mo to raise support give much needed financial to le ab e ar we g isin ra nd fu There is health centre in the village. l to the schools, families and g a previous visit the schoo rin Du y. icit ctr ele or ter wa no running gave £4,000. Thank you!
If you can donate a prize please contact Alice Baker at: 24 The Knoll Swindon SN1 4DQ or email on: email@example.com
Contact Don Parker on 01285 655899 for more details if you would like to come along and join us!
Cirencester for Business
BREAKFAST NETWORKING Local business networking group Cooked breakfast at 7.15am every Tuesday morning at The Fleece Hotel
Working together, sharing information and generating work locally in a friendly, relaxed atmosphere. C-4-B 10 YEARS C-4-B 10 YEARS C-4-B 10 YEARS C-4-B 10 YEARS C-4-B 10 YEARS C-4-B 10 YEARS
Thats the Spirit Newsletter March 10.indd 5
Riverside H ouse
State-of-the-art meeting rooms & accommodation in Cirencester Riverside House offers an excellent range of conference rooms and accommodation just 15 minutes walk from Cirencester town centre.
Riverside House also provides 4 star guest rated accommodation for private guests. We have 24 modern bedrooms all with en-suite bathrooms.
Our meeting rooms are fully equipped with projection facilities, OHP, flip charts and white boards and can accommodate from 4 to 100 delegates.
• Conference Packages from £27.50 per delegate including lunch • Bed & Breakfast rates from £54.00 • Internet Access • Personalised Conference Service All meeting rooms are available • 10 State-of-the-art meeting rooms from half day to weekly bookings and can be set up to suit your event. • Ample and secure parking
n 10% discount on all bookings during March, April & May n Telephone: 01285 647642
Call: 01666 504881 or 07939 890 891
• Ideal For Parties/Weddings • Skittle Teams • Airport Connections • Night Clubs with Door to Door Drop-off • Fully licensed and insured for group bookings of up to 16 passengers
Call: 01666 504881 or 07939 890 891 Thats the Spirit Newsletter March 10.indd 6
COUNTR Y LIVING
Review Inside Issue 2
Focussin Swarov g on An insidski – their latee look at st optic s Wrapp this wining up The bestter – country range in clothing Helpful from ou advice gunroo r m expe rts Christm Inspiratioas Gift n!
design & advertising
Spirit - from the Latin spiritus meaning “breath” Who’s got spirit?
You tell us
We like to think we have. We’re a small, local graphic design agency based in Cirencester… but that doesn’t mean we have small, local ideas.
We know that we can bring enthusiasm, experience, precision and imagination to your communications. We also know that you’ll probably want us to do this on a tight budget and within an even tighter timeframe. That’s ok… we thrive on the challenge!
We believe the key to successful design is in cutting out the designer waﬄe. Rather than wasting time trying to tell you how clever we are… we’d rather show you. We believe in lots of listening to what you want (and need) and then use our 25 years (and counting) experience to inject a bit of imagination into the problem.
Part of the in-crowd. We really like working with small and medium sized businesses in the consumer and b2b world. We prefer to feel that we’re a part of your team, rather than just an outsourced service. This helps us to make sure that we really understand what’s important to you, and how you need us to help.
Some name dropping We don’t expect you to take our word for all this. If you’re the sort of person that takes comfort from knowing a few of the “big names” we’ve worked for then that’s fine with us… sometimes there is security in knowing that you’re in good company… Over the years we’ve worked with Kraft Foods, Kenco, Toblerone, Carte Noire, Terry’s Chocolate Orange, B&Q, Somerfield, LessBounce, Sealine Yachts, SSP Rail, Dairylea and Triumph International Lingerie. Now, however, we’ve decided that we’re rather fonder of the smaller companies springing up across the South West. In fact, we’d go so far as to say that they’re a lot more fun to work with! Our clients vary from hypnotherapists to solicitors, cafés to sustainable energy companies, sports bra suppliers to hip joint suppliers, country clothing suppliers to mortgage advisors.
Thats the Spirit Newsletter March 10.indd 7
We’re best at advertising, point of sale, corporate branding and literature but we’ll turn our hands to pretty much anything.
• • • • • • •
Brand Identity & Development Literature Marketing Exhibitions Point of Sale Specialising in Newsletters and Magazines National and local advertising
We’ll take some time to find out about your business, what your priorities are and then come up with a plan for you. We’ll manage the printing or production process and even help you to address wider marketing and business development strategy. If you need help from copywriters, web developers or other experts, we’ll draw on our wide network of professional contacts.
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W I N T E R
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In essence, we’ll fill in the gaps for you...with a breath of fresh air. Please check out the spirit website for more information on:
www.spiritda.co.uk or email Pip Finch on:
firstname.lastname@example.org or call on
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WOULD YOU LIKE MORE
Are you a new business that wants to grow?
Are you an new or established business but want to get to the next level? Would you like to meet with like minded business women who will help to promote your business both locally and to their own network of contacts? We hold successful and friendly, structured monthly meetings which are focused on generating business for each other. Our meetings are supportive, encouraging and non competitive. A great way to help build your confidence if returning to business too! Good contacts, lovely women to talk to!
‘Looking the Business’ is an exciting and interactive workshop designed by local style consultant Berith SandgrenClarke and communications skills expert, Miranda Jenkins who have combined their skills to provide a one-stop shop for business people wanting to win new business and convert more prospects to sales.
Thats the Spirit Newsletter March 10.indd 8
Why not come along and visit a local group and see how we can help you. We look forward to meeting you soon... For more details of your local meeting call
0845 004 9426
for more information or visit
Next meeting: Thursday 4th March from 12-2pm The Royal Agricultural College, Cirencester, Glos GL7 6JS
Looking the Business is ideal for you if: You run your own businesses and want to update your ‘look’ without breaking the bank. Y ou are thinking of starting your own business. Y ou are employed in a customer-facing role and want to create more impact and stand apart from the crowd.
• • •
ou are a sales person who needs to • Yclinch deals or win new business. For more details see: www.lookingthebusiness.co.uk or email email@example.com
design & advertising
The Spirit newsletter Pip Finch at Spirit Design produces this newsletter bi-monthly, the current circulation is 500 and gets mailed out to businesses in and around Cirencester. Create new business marketing yourself now! Even Spirit has to keep marketing itself, see the new website www.spiritda.co.uk Shout the message that you’re still here and ready and raring to go, if you aren’t advertising, your competition probably are! Call Pip at Spirit on 01285 658528 or email on firstname.lastname@example.org if you would like to advertise here, it’s only £50 for a half page!
Blurry vision! by Humphrey Finch... Well it’s all paws to the ships helm here! Blimey, when I got the job at Spirit Design, I didn’t realise it would get quite so busy! I’ve spent so long looking at the computer screen I’ve been signed up for glasses and I think they really suit me, specially designed for an Italian Spinone! Best get my nose back to the grindstone otherwise her indoors will be on my case.....there had better be a big Bonio biscuit payrise in it for me!
Love Humphs To advertise in the ‘That’s the Spirit’ Newsletter please call:
01285 658528 or email: email@example.com Advertising Rates Front Cover 125w x 224mm £70 Back Cover 125w x 205mm £60 Whole page inside £90
Half page 190mm x 135mm £50 Quarter page 93mm x 133mm deep £30
Prices include booking space & setting your supplied copy in a basic design. Notice to advertisers. No liability is accepted for any loss or damage from any error, inaccuracies or omission from any copy or advertising in this publication. Spirit Design & Advertising reserves the right to omit any item not considered suitable for printing. © Spirit Design & Advertising 2009
Thats the Spirit Newsletter March 10.indd 1
“now where did I put my glasses?” 25/2/10 20:27:25