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2011 Product Portfolio


As we embark on 2011, Yankee Candle® is delighted and proud to have achievved 40% brand awareness and the leading market position in the UK. What an achievement, and such a bold d and striking statement for me to begin the New Year with. Therefore, our focus for 2011 is to ensure that we maintain this position and, more importantly, build upon it. We will continue to provide product innovation in our offering to the compettitive world of home fragrancing to ensure we give you the products that your customers are looking for. The awareness a that the brand has achieved over the last decade is one of our strongest selling tools, and one thaat can be reconÀrmed in your stores by maximising the visual impact with the correct Point of Sale and merrchandising. Teamed with fully stocked shelves and the new fragrances, you have a winning combination for ssales. Consumers know the Yankee® brand and are looking to purchase Yankee® products so let’s feed thee demand. The spring and summer fragrance launches offer a wide range of fragrances, from f exotic far away destinations to comforting fresh scents that are found much closer to home in our daily livves. We believe that in the fragrances chosen for the À Àrst half of the year, consumers will Ànd both escap pism and comfort. Whichever their mood or emotion – we have a fragrances to complement or enhance it. The fresh and Á Áoral fragrance families are always popular in the Àrst half of the t year, and the fragrances are launched at this time to meet with consumer buying patterns. This helps ensurre that you have the correct fragrances to sell to consumers just as they are looking to Àll their homes with h uplifting scents. The new Marketing Toolbox facility on our website is now fully operational. I hope you are Ànding it a great asset in marketing, displaying and selling through the brand in your stores. Th his innovative development for Yankee Candle® will be an ongoing source of information for you. Over the m months and years to come, the facilities available to you will continue to grow. It is facilities like this that ensuures Yankee Candle® offers the best service to you, our retailers, and reconÀ Àrms our position as market leaader in the premium home fragrancing sector. Enjoy our new products, enjoy creating amazing eye catching displays, enjoy th he facilities available to you to reach maximum selling opportunities and, most of all, enjoy selling! Kiiind K ndeesst re nd r gards Clive Cl ivve H Haarrp per er


Tabl Conte Spring 2011 Summer 2011 Product Showcase Home Fragrance Candle Accessories The Back OfÀ fÀce

3 9 19 27 39 55

©2010 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs, and packaging are copyrighted subject matter belonging to The Yankee Candle Company, Inc. No portion may be reproduced without prior written approval.

1


New!

2


SPRING 2011

Welcome

New

Scents for

Spring

Garden Hideaway™ A peaceful escape À Àlled with the sweet scent of beautiful garden Áowers. Á

Pink Lady Slipper A wonderfully soft and sweet spring bouquet, reminiscent of lovely rose petals, jasmine and violets.

Country Lemonade The perfect summer refresher with its bright lemony aroma and just the right touch of sweetness.

Soft Blanket Wrapped in sweet dreams … a lullaby of clean citrus, luxurious vanilla and warm amber.

Seasonal fragrances as fresh and beautiful as spring itself. 3


SPRING 2011

Drift Away

fragrance, consumers can let their cares Á Áoat away on the peaceful, blue waters surrounded by lush woodlands wherever they are … anytime. And that means fresh sales opportunities for you. ™

· NEW! Signature Reed Diffuser

Also available in:

· NEW! Concentrated Room Spray

· Car Jar® Air Freshener · Car Gel Air Freshener

· NEW! Travel Spray

NEW! 4

NEW!

· Candles

NEW!


Fresh

Cut Roses Now consumers can enjoy an intoxicating English garden of fragrant heirloom roses in more ways, at home and on the go, than ever before with our expanded home fragrance offerings. And that will make your sales bloom. · NEW! Signature Reed Diffuser

Also available in:

· NEW! Travel Spray

· Electric Home Fragrance Base · Electric Home Fragrance ReÀll À

· NEW! Scented Sachet

· Candles

NEW!

NEW!

NEW! 5


Midnight Jasmine 6

Large jar (12) · Medium Jar (4) · Small jar (3) Large Tumbler (6)· Medium Tumbler (6) Regular Tumbler (6) · Samplers® (1 Box = 18)

Pink Lady Slipper

Large jar (12) · Medium Jar (4) · Small jar (3) Large Tumbler (6)· Medium Tumbler (6) Regular Tumbler (6) · Samplers® (1 Box = 18)

Garden Sweet Pea

Large jar (12) · Medium Jar (4) · Small jar (3) Large Tumbler (6)· Medium Tumbler (6) Regular Tumbler (6) · Samplers® (1 Box = 18)


Spring p g

Outpost p Displays

By putting the right product right in front of customers, outpost displays increase your seasonal impulse sales. For spring, we’ve put together two perfect assortments – candles and home fragrancing – that will catch customer attention and grow sales. The sweet Áoral scents in our candle display reÁect the fresh beauty of spring that consumers want, while the home fragrancing display helps customers discover new ways to enjoy a breath of spring in every room with a choice of Áoral or fresh scents. Use our outpost recommendations to order the right mix of products, then display with your own seasonal decorations.

Grow more

impulse sales outside the combi Clean Cotton

Large jar (12) · Regular Tumbler (6) · Reeds (6) Room Spray (6) · Signature Candles (4) Electric Home Fragrance Base Unit (6) ReÀll (4) · Potpourri (6) · Sachet (1 box = 10)

Fresh Cut Roses

Large jar (12) · Regular Tumbler (6) Reeds (6) · Electric Home Fragrance Base Unit (6) ReÀll (4) · Sachet (1 box = 10) 7


New!

8


New

Scents for

Summer

There’s cool summer refreshment in this tropical blend of pineapple, grapefruit and mango.

SUMMER 2011

Welcome

Bahama Breeze

Fluffy Towels™ The fresh scent of clean towels warm from the dryer with notes of lemon, apple, lavender and lily.

Pink Sands™ It’s an exotic island escape in the beautiful mix of bright citrus, sweet Á Áorals and spicy vanilla.

French Lavender Like a stroll in sunny Provence where the lovely, tranquil scent of aromatic lavender Àlls the air.

Seasonal fragrances filled with lovely, sweet flowers and sunny, refreshing fruits. 9


SUMMER 2011

New!

Fluffy Towels

With the expanded home fragrance offerings in our NEW W Fluffy Towels™ fragrance, consumers can enjoy the fresh scent of clean towels warm from the dryer with notes of lemon, apple, lavender and lily wherever they are … anytime. And that means new sales opportunities for you. · Signature Reed Diffuser · Concentrated Room Spray · Car Jar® Air Freshener · Car Gel Air Freshener · Candles

10


Décor

New!

Reed Diffusers Benefits: · Continuously provides the same long-lasting, true-to-life fragrance you can get only from Yankee Candle · Attractive, clear glass vase, with embossed Yankee Candle logo, that À Àts any decorating style or season · Perfect for gift-giving

Technical Information: · Natural Reeds · Long-lasting concentrated fragrance · Flameless · No alcohol content

Great Yankee fragrance in a stylish, clear glass vase that complements any décor! ®

11


New!

Moisturising Hand Cleanser Gel

12

Benefits: · Washes away germs

Fragrance customers can’t wait to get their hands on

· Contains moisturisers that leave hands feeling soft · Great Yankee fragrance · Conveniently À Àts in handbags, changing bags, etc.

Technical Information: · 58 ml bottle · Offered in display packs of 6 bottles


New!

Fragran nce th hat’s taste in

Benefits: · Flavours inspired by the World’s Best Loved Candle · Nourishes and moisturises lips · Can be used alone or with a favourite lip colour

Technical Information: · Fun candle jar shape packaging · Contains beeswax, organic extra virgin olive oil, vitamin E · 4g · Offered in peggable packaging in display packs of 6 pieces 13


Impulse

sales are

hot off the shelf

Island Spa 14

Large jar (12) · Medium Jar (4) · Small jar (3) Large Tumbler (6)· Medium Tumbler (6) Regular Tumbler (2) · Samplers® (1 Box = 18)

Lemon Lavender

Large jar (12) · Medium Jar (4) · Small jar (3) Regular Tumbler (6)

Fluffy Towels

Large jar (12) · Medium Jar (4) · Small jar (3) Large Tumbler (6)· Medium Tumbler (6) Regular Tumbler (2) · Samplers® (1 Box = 18)


Vanilla Lime

Large jar (12)· Regular Tumbler (6) Reeds (6) Room Spray (6) Sachet (1 box = 10)

Beach Walk™

Large jar (12)· Regular Tumbler (6) Reeds (6) Room Spray (6) Signature Candles (4) Sachet (1 box = 10)

Summer

Outpost p

Displays

Nothing heats up impulse sales like getting the right products out of the combi display and directly in front of customers with outpost displays. This summer, customers are looking for clean, refreshing fragrances with hints of sunny citrus that reÁect Á the best parts of going on holiday. Give them what they want with two perfect assortments – candles and home fragrancing – that will deÀnitely À brighten your seasonal sales outlook. Use our outpost recommendations to order the right mix of products, then display with your own seasonal decorations. 15


16


Special p

Occasion

Outpost Displays

The biggest events in life happen year round! Create special occasion outpost displays to remind your customers that you offer the perfect products for celebrating weddings (Wedding DayŽ candles) and births (NEW Soft Blanket™ and Baby Powder candles). Combined with appropriate accessories and decorations, these outpost displays will stimulate sales and give you a reason to celebrate.

Never miss an

opportunity to celebrate more sales 17


18 8


Product Showcase your success

Maximise sales with these essential fragrance products! Yankee Candle customers love fragrance so much they want to surround themselves with it wherever they are at home or on the go. Give them what they want with these Àve key product forms and signiÀ Àcantly increase your sales opportunities.

Candles Signature Collection Electric Home Fragrance Concentrated Room Sprays Car/Small Space Fragrance

PRODUCT SHOWCASE

see all the exciting opportunities to build

Get all the details on our popular Housewarmer® line of candles and home fragrancing products for 2010. Find key forms and fragrances that provide a solid core of selling opportunities. Plus, see an appealing selection of specialty candles which target a range of niche markets and offer numerous possibilities for up-selling your customers and increasing incremental sales.

19


PRODUCT SHOWCASE

CANDLE STYLES

20 20


JJar Candles An icon and our most popular candle form

Product Benefits: · True-to-life, long-lasting fragrances from beginning to end · Available in 3 sizes: Large, Medium, and Small · Available in the largest selection of fragrances · No. 1 ranked premium scented candle · American-made quality · Burns completely

Technical Information: · Made with the À Ànest ingredients, including pure, natural fragrance extracts · Fragranced all the way through · Each wick is hand-straightened to ensure that it is centered for optimal burn · Burn times: Large = 110 – 150 hours Medium = 65 – 90 hours Small = 25 – 40 hours

21


CANDLE STYLES

22


Tumbler Candles Product Benefits:

Technical Information:

· True-to-life, long-lasting fragrances from beginning to end

· Made with the À Ànest ingredients, including pure, natural fragrance extracts

· Contemporary décor-friendly design, including brushed metal lid

· Each wick is hand-straightened to ensure it is centered for optimal burn

· Available in 3 sizes: Large 2-wick, Medium 2-wick, and Regular

· Fragranced all the way through

· 2-wick Á Áames create special ambiance · American-made quality

· Burn Times: Large 2-wick = up to 85 hours Medium = 40 – 50 hours Small = 35 – 45 hours

· Burns completely

Exceptionally versatile style for use in any setting 23


CANDLE STYLES

24


Samplers, p s Tarts & ®

Tea Lights

Product Benefits: · Samplers® votive candles – great trial size product to help promote sales of larger forms · Tarts® wax potpourri – fastest way to Àll À the whole room with fragrance · Scented Tea Lights – provide ambiance and atmosphere · Great for decorating with our candle accessories · Create your own custom scents by mixing different fragranced Tarts® · Scented Tea Lights are a great addition to a gift basket with an appropriate holder · American-made quality

A wealth of creative fragrancing and decorating possibilities

Technical Information: · Made with the À Ànest ingredients, including pure, natural fragrance extracts · Unlike many other brands, Yankee Candle® votives are fragranced throughout and not just dipped or coated · Burn Times: Samplers® = up to 15 hours each Tarts® = approximately 8 hours each Tea Lights = 4 – 6 hours each

25


YANKEE CANDLE HOME FRAGRANCE Continuous fragrancing. Decorative. Instant fragrancing. Consumers want to surround themselves with their favourite fragrances in different ways throughout their home. Give them what they want with our full assortment of home fragrancing products and cash in on the excellent selling opportunities.

26


Yankee Candle

HOME FRAGRANCE

Signature g ®

Collection

Signature Tumbler Candles

Signature Reed Diffusers

Benefits:

Benefits:

· Premium-quality natural extracts and fragrance oils create distinctive, true-to-life Yankee® scents

· Continuously provides the same long-lasting, true-to-life fragrance you can get only from Yankee Candle

· Unique hand-decorated glass

· Unique hand-decorated glass

· Available in best-selling Yankee® scents

· A perfect gift

· A perfect gift

Technical Information:

· American-made quality

· Natural Reeds · Long-lasting concentrated fragrance

Technical Information: · 100% soya wax made from a renewable resource

· Flameless

· Burn time: 45 hours

· No alcohol content

Fragrancing for

every room

Coordinating potpourri 27


HOME FRAGRANCE

Electric Home Fragrance Continuous fragrancing …

non-stop appeal

Base Units & ReÀ Àlls Benefits: · Adjustable continuous fragrance intensity: low, medium, high · Ideal for use when having a Á Áame is not possible or when you want continuous fragrance

Technical Information: · Lasts up to 40 days · Automatic shut-off for safety · Flameless

28 28


Concentrated

Room

Spray

Benefits: · Instant burst of long-lasting Yankee® fragrance · Contains odour-eliminating agents · Lasts longer than traditional aerosols · Impulse purchase item · Perfect for use in bathrooms, kitchens, and entrance halls

Technical Information: · Metered scent delivery to ensure the perfect amount is dispensed every time · Up to 300 sprays per can

Instant fragrance that lasts for hours 29


Travel

Spray

Small in size, big in fragrance 30

Benefits:

Technical Information:

· Use anywhere – use in the car, take it camping, refresh lockers, and keep it with you anytime you need to neutralise unpleasant odours

· Spray 1-2 times to fragrance small spaces

· Authentic, true-to-life Yankee Candle® fragrance

· Peggable packaging

· Convenient size, safe for air travel · Odour-neutralising formula freshens any space

· 65 sprays per bottle


Scented

Sachets

Benefits: · Authentic, true-to-life Yankee Candle® fragrance · Great for small spaces · Attractive design · Perfect for cupboards, drawers, wardrobes, suitcases and more · Great value for impulse purchases

Technical Information: · Long-lasting fragrance · Natural wood beads · Now in peggable packaging · Shipped in 12-count display boxes

Fragrance that fits any small space 31


32 32


New!

Car

Jar

®

Car Gel Car Vent Stick

Benefits · Odour-eliminating (Car Gel) · Odour neutralising (Car Vent Stick) · Attaches to vehicle air vents, won’t block vision (Car Vent Stick) · Great Yankee fragrance on-the-go · Great for cars and small spaces at home · Economical · Makes a great, little inexpensive gift for any occasion · Include in a birthday/special occasion card

Technical Information · Product Life: Car Jar® = 2-4 weeks Car Gel = up to 4 weeks Car Vent Stick = up to 2 weeks

Fragrance that goes everywhere 33


Mood enhancing fragrances ‌ an ever yday luxury

34 3 4


Aromatherapy p

Spa

Benefits:

New!

· Long-lasting, aromatherapy fragrance from Yankee Candle · Enhanced well-being with essential oil blends designed for speciÀ Àc mood beneÀts

Relax

· Variety of forms for every occasion

A delicate sea-inspired fragrance, with light Áoral notes, that evokes feelings of peacefulness, tranquility, and balance.

· New candle styles for any décor

Lotus Flower & Sea Salt

· Build incremental sales with this complete collection of aromatherapy candle & fragrance products

Technical Information: · Blends of essential oils, proven to impact mood beneÀ Àts, from relaxation or stress relief, to “True Bliss” · Concentrated Room Spray with metered spray for instant mood enhancement that will last for hours

35


New!

Unique odour eliminating technology for a fresh and clean smelling home


Good Air Odours Out. Good Air In. ™

Benefits: · Effectively eliminates common household odours, leaving a fresh and clean smelling home · Now available in NEW W Just Plain Fresh (the fresh, watery scent of cool morning dew) as well as Just Plain Clean (a combination of clean linen and spring sunshine)

Technical Information: · Unique odour-eliminating formulation in all product forms, sticks to odour molecules neutralising them on contact · Tumbler Candle has super-charged core with 50% more odour-eliminating power, and burns 40 – 45 hours

· Variety of forms for every situation

· Votive Candle is the super-charged odour-eliminating core, burns up to 15 hours

· Instant acting sprays for immediate freshness – on fabrics, at home, and on the road

· Concentrated Room Spray concentrated formulation, up to 500 sprays per can

· Continuous acting forms for long-lasting fresh & clean air all around the home

37


Candle Accessories Customers like to bring each season into their homes with décor accents as well as fragrance. By stocking these practical and decorative candle accessory collections, which complement our candles, you can successfully increase your average transaction total with more add-on sales. And that’s always an attractive opportunity.

The perfect way to attract more add-on sales

38

New! Bluebirds Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, wax potpourri warmer, novelty wax potpourri warmer, jar charm, candle snuffer, illuma-lid®, and tea light lantern.

New! Leaves Etched Glass Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, wax potpourri warmer, large cylinder tea light holder, and small cylinder tea light holder.


CANDLE ACCESSORIES

New! Daffodils Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

New! Garden Crackle Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

New! Ripple Textured Glass Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

39


CANDLE ACCESSORIES

New! Oyster Pearl Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

40 0

New! Outdoor Living Available in: jar holder, votive holder, and wax potpourri warmer.

New! Tumbler Crown and Base Available in: gold, silver


New! Available in: large, small, medium

New! Yankee Candle Bucket Available in: glass

New! Triple votive holder Available in: ceramic

41


Rosebud Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

White Hearts Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

X

42

Not Available

Luxury Mosaic Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.


Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

Lavender Smash Mosaic Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

Flower Mosaic Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

43


Rose Smash Mosaic Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

44

Beach Life Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

Butterfly Mosaic Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.


Reflections Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

Summer’s Day Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

Meadow Flowers Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

45


3-Pack White Wax Potpourri Warmers Available in a pack of three different designs.

46

Roly Poly Glass Votive Holders Available in: clear glass.

Stemmed Votive Holders Available in: clear glasslarge, medium, and small.


Spring Flowers Available in: small jar shade, large jar shade, small candle tray, large candle tray, tray votive holder, holder and wax potpourri warmer warmer.

Valentine Votive Holders Available in: hearts, kisses, and frosted hearts.

Petal Bowl Wax Potpourri Warmers Available in: blue, cream, pink, green, and yellow.

Oriental Glow Tea Light Holders Available in: blue, red, turquoise, and gold.

Jewelled Waves Votive Holders Available in: red/purple, yellow/red, green/green, and blue/blue.

G Glass Sq Squares Votive Holders Available in: red/purple/green, blue/gold, green/red/yellow, and blue/purple.

47


Warm Gold Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

48

Sparkling Snow Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

Red & Gold Mosaic Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.


Poinsettia Crackle Available in: large jar shade, large candle tray, small jar shade, small candle tray, votive holders (straight, roly and stemmed), tea light cylinders (medium and small), hurricane pillar holder, and wax potpourri warmer.

Penguin Family Available in: large jar shade, large candle tray, small jar shade, small candle tray, votive holders (regular and family), igloo tea light holder, presents tea light cylinder, hanging wax potpourri warmers (penguins and snowglobe), and wax potpourri warmer.

Silver Smash Mosaic Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

49


Christmas Bells Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

50

Love Melts Snowmen Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

Ribbons & Bows Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.


Silver Reindeer Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

Snow Covered Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

Red & Silver Smash Mosaic Available in: small jar shade, large jar shade, small candle tray, large candle tray, votive holder, and wax potpourri warmer.

51


Gingerbread Available in: large/medium jar topper; large/medium jar hugger; hanging wax potpourri warmer; trio tea light holder; gingerbread cylinder votive holder; tea light holder; votive holder.

52

Love Melts Available in: large/medium jar topper; large/medium jar hugger; ice skating novelty wax potpourri warmer; book tea light holders; four snowmen tea light holders; joy, love & hope tea light holder; snow tea light holder. er.


Happy Snowmen Available A il bl iin: tea lilight h llamp and d jjar h hugger.

Porcelain Snow Tea Light Holders Available in: Santa tall tea light holder, snowman tall tea light holder, skiing snowman tea light holder, snowman with broom tea light holder.

Novelty y Jar Toppers pp Available in: santa and snowman.

Festive Snowmen Available in: single tea light holder and double tea light holder.

Foil Pattern Votive Holders Available in: silver, red, and gold.

53


54 54


Back Office

The Back Office Yankee Candle

®

Reference Materials Having the right information at your À Àngertips, from product knowledge to furniture, can help you create better selling opportunities … and capitalise on them.

In this section, you’ll À Ànd –

THE BACK OFFICE

Product Information Grid Fragrance Collections Fragrance of the Month Plan-o-grams Display Furniture

55


THE BACK OFFICE

Fragrance

Collections

From our research, we know that fragrance is the number one factor in choosing a candle. But how do consumers choose a fragrance? Much like spicy, sweet, tangy, or salty foods, they have speciÀc À preferences for the Àve À categories of fragrance –Floral, Fresh, Fruit, Food & Spice, and Festive. These preferences tend to change with the seasons, so you should adjust your assortment for maximum selling power.

Understanding how customers relate to fragrance 56


Floral

Fresh

Fruit

are alive with the beautiful, alluring essences of fresh, fragrant garden Ă owers.

Like just laundered sheets, a refreshing sea breeze, or the earthy aroma of herbs, these scents bring home familiar feelings of freshness.

From berry patches to citrus groves, these mouthwatering scents capture all the juicy sweetness and lively tanginess of sun-ripened fruit.

Food & Spice

Festive

From fresh baked desserts to prized cooking spices, these irresistibly delicious aromas make a home feel cosy and inviting.

From evergreens to cookies, these delightfully happy seasonal scents celebrate favourite Christmas and winter traditions.

57


Platinum

Fragrances

These Platinum fragrances should be at the core of every selection. These are the proven top-selling fragrances that are always in high demand. They are also the fragrances that deÀne À the Yankee CandleŽ brand in the minds ds of consumers. consu


Best-sellers that are at the core of success

· Lemon Lavender · Vanilla Lime · Sun & Sand™ · Clean Cotton® · Beach Walk® · Midnight Jasmine · Garden Sweet Pea

· Fresh Cut Roses · Vanilla Cupcake · Home Sweet Home® · Lilac Blossoms · Cinnamon Stick · MidSummer’s Night® · Black Cherry 59


Spring & Summer

Combi Display Assortment

60

Floral fragrance demand peaks in the À Àrst half of the year. As each season changes, consumers consider it time to change their candles, just as they do accent pieces throughout their homes. But of course, not everyone wants only Á Áoral scents. Based on our extensive experience, we recommend a carefully proportioned assortment of Fresh, Fruit, and Food & Spice that corresponds with the typical demand during the À Àrst half.


30 Fragrance

40 Fragrance (4 Combi)

(3 Combi)

Recommended Spring & Summer Assortment #

FRAGRANCE NAME

Fluffy Towels™

FAMILY

Fresh

2

Clean Cotton®

Fresh

3

Soft Blanket

Fresh

4

Midnight Jasmine

Floral

5

Strawberry Buttercream

F&S

6

French Vanilla

F&S

7 8

Vanilla Cupcake Country Lemonade

F&S Fruit

9

Sparkling Lemonade

Fruit

10

Mango Peach Salsa

Fruit

#

FRAGRANCE NAME

Fruit Salad

Fruit

12

Sun & Sand®

Fresh

Recommended Spring & Summer Assortment #

FRAGRANCE NAME

FAMILY

#

1

Fluffy Towels™

Fresh

15

Cherry Blossom

Floral

29

Midsummer’s Night

Fresh

2

Clean Cotton®

Fresh

16

Pink Sands™

Fresh

30

Drift Away™

Fresh

3

Soft Blanket

Fresh

17

Pink Lady Slipper

Floral

31

Ocean Blossom™

Fresh

4

Midnight Jasmine

Floral

18

Fresh Cut Roses

Floral

32

Bahama Breeze

Fresh

5

Strawberry Buttercream

F&S

19

Tutti Frutti

Fruit

33

Beach Walk®

Fresh

6

French Vanilla

F&S

20

Sweet Strawberry

Fruit

34

Early Sunrise™

Fresh

7

Vanilla Cupcake

F&S

21

Mandarin Cranberry

Fruit

35

Water Garden

Floral

8

Country Lemonade

Fruit

22

Black Cherry

Fruit

36

Garden Hideaway™

Fresh

9

Sparkling Lemonade

Fruit

23

Cranberry Chutney

Fruit

37

Island Spa™

Fresh

10

Mango Peach Salsa

Fruit

24

Lemon Lavender

Fresh

38

Dune Grass

Fresh

11

Fruit Salad™

Fruit

25

Lilac Blossoms

Floral

39

Vanilla Lime

Fruit

12

Sun & Sand®

Fresh

26

Lavender Vanilla

Fresh

40

Beautiful Day™

Fresh

FRAGRANCE NAME

FAMILY

13

Cinnamon Stick

F&S

27

French Lavender

Floral

14

Home Sweet Home®

F&S

28

Garden Sweet Pea

Floral

FAMILY

#

FRAGRANCE NAME ®

FAMILY

50 Fragrance (5 Combi)

Recommended Spring & Summer Assortment

13

Cinnamon Stick

F&S

14

Cherry Blossom

Fruit

15

Pink Sands™

Fresh

#

FRAGRANCE NAME

FAMILY

#

FRAGRANCE NAME

FAMILY

16

Fresh Cut Roses

Floral

1

Fluffy Towels™

Fresh

18

Creamy Caramel

F&S

Clean Cotton®

Fresh

19

Cinnamon Stick

F&S

#

FRAGRANCE NAME

FAMILY

Lilac Blossoms

Floral

36

Lavender Vanilla

Fresh

17

Sweet Strawberry

Fruit

2

18

Black Cherry

Fruit

3

Soft Blanket™

Fresh

20

Home Sweet Home®

F&S

37

French Lavender

Floral

19

Lemon Lavender

Fresh

4

Midnight Jasmine

Floral

21

Cherry Blossom

Fruit

38

Garden Sweet Pea

Floral

20

Lilac Blossoms

Fruit

5

Wedding Day®

Floral

22

Pink Sands™

Fresh

39

Midsummer’s Night®

Fresh

6

Baby Powder

Fresh

23

Pink Lady Slipper

Floral

40

Drift Away™

Fresh

7

Strawberry Buttercream

Fruit

24

Fresh Cut Roses

Floral

41

Ocean Blossom™

Floral

8

French Vanilla

F&S

25

Tutti Frutti

Fruit

42

Bahama Breeze

Fresh

9

Almond Cookie

F&S

26

Tropical Fruit

Fruit

43

Beach Walk®

Fresh

10

Vanilla Cupcake

F&S

27

Sweet Strawberry

Fruit

44

Early Sunrise™

Fresh

11

Country Lemonade

Fruit

28

Mandarin Cranberry

Fruit

45

Water Garden™

Fresh

12

Sparkling Lemonade

Fruit

29

Pomegranate Cider

F&S

46

Garden Hideaway™

Floral

13

Farmer’s Market™

F&S

30

Black Cherry

Fruit

47

Island Spa™

Fresh

14

Mango Peach Salsa

Fruit

31

Apple Cider

F&S

48

Dune Grass

Fresh

15

Fruit Salad™

Fruit

32

Macintosh Spice

F&S

49

Vanilla Lime

Fruit

16

Orchard Pear

Fruit

33

Cranberry Chutney

F&S

50

Beautiful Day™

Fresh

17

Sun & Sand®

Fresh

34

Lemon Lavender

Fresh

#

FRAGRANCE NAME

FAMILY

Garden Sweet Pea

Floral

22

Midsummer’s Night®

Fresh

23

Drift Away™

Fresh

24

Ocean Blossom™

Floral

25

Beach Walk®

Fresh

26

Early Sunrise™

Fresh

27

Water Garden

Fresh

28

Island Spa™

Fresh

29

Vanilla Lime

Fruit

30

Beautiful Day™

Fresh

61


January

1. Lavender Vanilla 2. Garden Sweet Pea 3. Clean Cotton®

1. Beach Walk® 2. Sparkling Lemon 3. Dune Grass

September

1. Macintosh Spice 2. Creamy Caramel 3. Cranberry Chutney

March

1. Lemon Lavender 2. Ocean Blossom™ 3. Vanilla Lime

1. Cherry Blossom 2. Strawberry Buttercream 3. Fresh Cut Roses

June

May

62

February

July

1. Island Spa™ 2. Sun & Sand® 3. Mango Peach Salsa

October

1. Orchard Pear 2. Mandarin Cranberry 3. Pomegranate Cider

April

1. Midnight Jasmine 2. Beautiful Day™ 3. Lilac Blossoms

August

1. Sweet Strawberry 2. Midsummer’s Night® 3. Water Garden™

November

1. Cinnamon Stick 2. Red Apple Wreath 3. Mistletoe & Fig

1. Black Cherry 2. Sandalwood Vanilla 3. Drift Away™

December

1. Christmas Cookie™ 2. Christmas Eve® 3. Holiday Home Sweet Home®


Fom & Bogo50 Our FOM and BOGO50 are two well-established promotions that have virtually universal appeal in encouraging customers to come in regularly to take advantage of these special values. Choose either one and enjoy both increased trafÀ fÀc and sales.

Give your customers a strong incentive to buy now … and later

Our Fragraance of the Month (FOM) promotion is one of th he best and fastest ways to grow your customer b base and get repeat business. Our Buy 1, Get 1 50% Off (BOGO50) promotion is a hit with manyy Yankee Candle® retailers, producing higher sales transactio ons, greater sales lift and increased margin.

How it Works:

Promotion:

Every mo onth promote three pop pular fragrances by ordering any a combination of the larrge jars and the large 2-wiick tumblers from the recommended fragrances.

Buy 1, Get 1 50% Off all three seasonal fragrances for the month! (Higher price prevails.)

Retailer Incentive:

· BOGO50 has a higher perceived value

Receive 15% off all three fragrances. Ask your Customerr Care Advisor for detailss.

BOGO50 Benefits: · increases sales transactions

· promotional signage is available

How It Works: Every mon nth, choose to promote one or two seassonal fragrances (from those numbered 1 and 2 in the chart at left) in all homee fragrance and candle styles.

Retailer Incentive: Receive up p to 20% off all candle product forms in the FOM fragrrance. Ask your Customer C Care Advisor for details.

Consumer Promotion: 25% off th he selected fragrance(s) of the mon nth!

FOM Benefits: · helps drivve impulse sales · encouragges add-on sales, helping increase aaverage transactions · promotio onal signage available

63


Product Style

Product Benefits • • • • • •

True-to-life, long-lasting fragrances from beginning to end Available in 3 sizes: Large, Medium, and Small Available in the largest selection of fragrances Number one ranked premium scented candle American-made quality Burns completely

• • • •

Made with the Ànest ingredients, including pure, natural fragrance extracts Fragranced all the way through Each wick is hand-straightened to ensure that it is centered for optimal burn Burn Times: o Large = 110 – 150 hours o Medium = 65 – 90 hours o Small = 25 – 40 hours

• • • • • •

True-to-life, long-lasting fragrances from beginning to end Contemporary décor-friendly design, including brushed medal lid Available in 3 sizes: Large 2-wick, Medium 2-wick, and Regular 2-wick Á Áames create special ambiance American-made quality Burns completely

• • • •

Made with the Ànest ingredients, including pure, natural fragrance extracts Fragranced all the way through Each wick is hand-straightened to ensure that it is centered for optimal burn Burn Times: o Large 2-Wick = up to 85 hours o Medium 2-Wick = 40 – 50 hours o Regular = 35 – 45 hours

Samplers® Votive Candles

• • • • •

True-to-life, long-lasting fragrances from beginning to end Great trial size product to help promote sales of larger forms It’s worth buying several so you can sample a variety of fragrances American-made quality Great for decorating with our collection of votives, Tarts,® and accessories

• • • • •

Made with the À Ànest ingredients, including pure, natural fragrance extracts Fragranced throughout and not just dipped or coated in fragranced wax Pack size: 18 pieces Individually wrapped Burn Time: Up to 15 hours

Tarts® Wax Potpourri

• • • • •

Fastest way to À Àll the whole room with fragrance It’s worth buying several so you can sample a variety of fragrances Be sure to check out our collection of wax potpourri warmers and accessories Don’t forget to purchase unscented tea lights Create your own custom scents by mixing different fragranced Tarts®

• • • •

Made with the À Ànest ingredients, including pure, natural fragrance extracts Pack size: 24 pieces Recommended for use with Yankee Candle® unscented tea light candles Burn Time: Approximately 8 hours

Scented Tea Light Candles

• • • • •

Provide ambiance and atmosphere Tea lights will dramatically enhance the atmosphere of any room Great addition to a gift basket with appropriate accessory piece Check out our collection of tea light holders and accessories Tea lights Áoat Á

• • • •

Made with the À Ànest ingredients, including pure, natural fragrance extracts Self-extinguishing Pack Size: 12 pieces Burn Time: 4 – 6 hours

Signature Tumbler Candle

Premium-quality natural extracts and fragrance oils create distinctive, true-to-life Yankee® scents Décor design Perfect for gift-giving Top-selling Yankee® fragrances, now in natural soya wax candle Coordinate with Signature Reed Diffuser & Potpourri for strong impulse displays American-made quality

• Made with the À Ànest ingredients, including pure, natural fragrance extracts • Natural soya wax • Burn Time: 45 hours

Provide true-to-life Yankee® fragrance Decorative, giftable design, suitable for any décor Great for ofÀ fÀce or home Can be used as a centerpiece while providing excellent fragrance Coordinate with Signature Tumbler Candles & Potpourri for strong impulse displays

• • • •

Jar Candles Large, Medium, and Small

Tumbler Candles Large 2-Wick, Medium 2-Wick and Regular

• • • • •

Reed Diffusers

64

Technical Information

• • • • •

Concentrated scented oil Natural reeds No alcohol content Flameless


Product Style

Product Information This convenient reference guide will help you answer your customers’ questions about Yankee® candles and home fragrancing products, from where to use them to how long they last. And the more consumers know about the beneÀts À and technical information for each product, the more clearly they’ll understand its exceptional value. And that makes it very easy to sell.

Electric Home Fragrance Base Unit and 2-Pack Refill

Product Benefits • • •

Great fragrance layering Adjustable, continuous fragrance intensity: low, medium, high Ideal when having a Á Áame is not possible or you are looking for continuous fragrance

• Lasts up to 40 days • Automatic shut-off for safety • Base lasts up to two years under normal use • Flameless

Concentrated Room Sprays

• • • • •

Instant burst of long-lasting Yankee® fragrance Contains odour-eliminating agents Lasts longer than traditional aerosols Impulse purchase item Perfect for use in bathrooms, kitchens, and entrance halls

• Metered scent delivery to ensure the perfect amount is dispensed every time • Up to 300 sprays per can

Car Air Fresheners

• • • • • • •

Odour-eliminating (Car Gel) Odour Neutralising (Car Vent Stick) Great Yankee® fragrance on-the-go Great for cars and small spaces at home Economical Makes a great, inexpensive gift for any occasion Include in a birthday/special occasion card

• Product Life: o Car Jar® = 2 – 4 weeks o Car Gel = up to 4 weeks o Car Vent Stick = up to 2 weeks

• • • •

Authentic, true-to-life Yankee Candle® fragrance Great for small spaces Attractive design Perfect for cupboards, drawers, wardrobes, suitcases, and more Great value for impulse purchases

• • • •

Use anywhere – use in the car, take it camping, refresh lockers, and keep it with you anytime your need to neutralise unpleasant odours Authentic, true-to-life Yankee Candle® fragrance Convenient size, safe for air travel Odour-neutralising formula freshens any space

• Spray 1 – 2 time to fragrance small spaces • 65 sprays per bottle • Peggable packaging

Complements candles and diffusers and adds dimension to home fragrancing Conveniently packaged for easy gift-giving Makes perfect centerpieces Provides very long-lasting authentic Yankee® fragrance Coordinate with Signature Tumbler Candles & Signature Reed Diffusers for strong impulse displays

• Hand-made with botanical elements

®

Car Jar, Car Gel and Car Vent Stick

Scented Sachets

The more you and your customers know about our products, the easier they are to sell

Technical Information

Travel Spray

• • • •

Bag Potpourri

• • • • •

Washes away germs Contains moisturisers that leave hands feeling soft Great Yankee fragrance Conveniently À Àts in handbags, changing bags, etc.

Moisturising Hand Cleanser Gel

• • • •

Flavoured Lip Balm

• Flavours inspired by the World’s Best Loved Candle • Nourishes and moisturises lips • Can be used alone or with a favourite lip colour

Long-lasting fragrance Natural wood beads Now in peggable packaging Shipped in 12-count display boxes

• 58 ml bottle • Offered in display packs of 6 bottles

• Fun candle jar shape packaging • Contains beeswax, organic extra virgin olive oil, vitamin E • 4g • Offered in peggable packaging in display packs of 6 pieces

65


more than just candles … accessories, home fragrance, Aromatherapy Spa, and more! Available in Serenade or Swiss Pear. 120 x 60 x 215 cm.

Combi Display Corner Unit 10 jars left to right; includes down lights and illuminated Yankee Candle® logo. Corner unit measures 80 x 80 x 215 cm with three adjustable shelves. Available in Serenade or Swiss Pear

Furniture Style: Modern Combi Display Unit

Furniture Style: Modern Combi Display Unit

Combi Display Stand These versatile combi display units can also be used to display

H Stand Freestanding unit that can be

Cube Display Holds multiple Yankee®

Showcase Stand A versatile free-standing display unit

shopped on four sides; includes eight adjustable shelves 90 x 25 cm. Available in Serenade or Swiss Pear. 125 x 70 x 148 cm.

products; slat wall construction; includes 16 adjustable shelves; available in Serenade Swiss Pear. 100 x 100 x 150.9 cm.

which can be shopped from all sides. Suitable for larger stores which cannot offer ff perimeter i wallll space. Available A il bl iin SSerenade d or SSwiss i P Pear. 386 x 70 x 147 cm (Large) and 276 x 70 x 147 cm. (Small)

Available to selected accounts only.

66


Glass A Stand Free-standing walk around

Combis,, Furniture

unit which can be shopped from two sides. Ideal for highlighting promotions. 5 adjustable glass shelves. 185 x 50 x 50 cm. Available in Serenade or Swiss Pear.

Nesting Tables A new dimension in display Ă Ă exibility! The three sizes are versatile and can be used individually or together in any number of combinations. Large 55 x 100 x 82 cm. Medium 50 x 80 x 70 cm. Small 45 x 60 x 57 cm. Table top display 81 x 30.5 x 76 cm. Available in Serenade or Swiss Pear.

&

Display p Tools

Help sales through brand

recognition, shopping

simplicity, space efficiency and ease of restocking

Spinning Display Stands Freestanding spiinner unit (right); slat wall pegs included; avvailable in Serenade or Swiss Pear; 65 x 65 x 133 cm m.

Two-sided spinn ner (far right) holds three rows of trravel air fresheners; 26 x 21 x 63.5 cm m.

67


Yankee

®

Fragrance Collection

Looking to expand your seasonal assortments? Are your customers looking for speciÀc À scents? Find every active Housewarmer® fragrance in this section. They’re organised the same way your customers shop – by colour bands within fragrance families.

For every

season and

reason … a guide to all of our active fragrances

68


NEW! Mango Peach Salsa Sweet and zesty … juicy mangoes and peaches livened with citrus, ginger Á Áowers and pink pepper.

Orchard Pear Ripe, succulent pears, fresh from the tree, warmed with notes of jasmine and cognac.

Sweet Strawberry The essence of perfectly ripe strawberries sprinkled with sugar.

Cranberry Chutney A delicious reminder of Thanksgiving dinner … tangy, fresh cranberries with orange zest and raisins.

Black Cherry The absolutely delicious sweetness of rich, ripe black cherries.

3platinum

Autumn Fruit

Vanilla Lime

A celebration of the harvest … lively blackberries with sweet grapes and juicy pears.

Smooth and refreshing … the creamy richness of vanilla with sweet cane sugar and a zesty lime twist.

3platinum

Midnight Jasmine

Wedding Day®

Fresh Cut Roses

A seductively lush perfume of water jasmine, sweet honeysuckle, neroli, and mandarin blossom.

Always in good taste … a sophisticated and soothing blend of Áorals Á and subtle fruits.

An intoxicating English garden of fragrant heirloom roses.

3platinum

3platinum

Ocean Blossom

Garden Sweet Pea

Like a swim in a tropical lagoon … paradise calls in this blend of sea salt, lotus and water lily.

The sweet perfume of delicate blooms accented with hints of pear, peach, freesia and rosewood.

Fruit Salad It’s a festive summer party with this bright, fun mix of juicy, sun-rich melons, berries and citrus.

Country Lemonade The perfect summer refresher with its bright lemony aroma and just the right touch of sweetness.

Mandarin Cranberry

Tropical Fruit

Bursting with the vibrant, fruity sensation of sweet, sunny oranges and crisp, tangy cranberries.

A luscious mix of sunny sweet, fresh-picked mangos and bananas with an irresistible touch of jasmine.

Sparkling Lemon Effervescent sweet Meyer Lemon with notes of energetic citrus lime and bergamot orange.

Tutti-Frutti Forever young … the happy candy aroma of a cherry, raspberry, strawberry and lemon whirly pop.

NEW! Bahama Breeze There’s cool summer refreshment in this tropical blend of pineapple, grapefruit and mango.

NEW! Pink Lady Slipper A wonderfully soft and sweet spring bouquet, reminiscent of lovely rose petals, jasmine and violets.

Cherry Blossom

Lilac Blossoms

A rite of spring … vibrantly distinctive cherry blossoms with notes of bergamot, and sandalwood.

An alluring grove of lavender, white, and deep purple lilacs.

3platinum

NEW! Garden Hideaway™ A peaceful escape Àlled with the sweet scent of beautiful garden Áowers.

3platinum

69


Clean Cotton® Sun-dried cotton combined with green notes, white Áowers, and a hint of lemon.

3platinum

Early Sunrise A new day dawns crisp and fresh in this clean lemony citrus scent with hints of ginger and tea.

Sun & Sand™

NEW! ™

Pink Sands

It’s an exotic island escape in the beautiful mix of bright citrus, sweet Áorals and spicy vanilla.

A tropical beach breeze of sweet orange Áower, lemony citrus, fresh lavender and powdery musk.

3platinum

Lemon Lavender

MidSummer’s Night®

Clean and inviting … a powdery fresh blend of tangy lemon citrus and sweet lavender Áowers.

An intoxicating and masculine blend of musk, patchouli, sage and mahogany cologne.

3platinum

3platinum

Water Garden

Dune Grass

Beautiful Day

Soothing reÁections Á … pretty water Áowers and lush Á green notes with hints of melon and musk.

A fresh, green coastal breeze of bamboo leaf, bergamot and lemon verbena with hints of white orchid.

Life is good with this happily enchanting mix of sunny fruits, pretty Áowers and spicy herbs.

NEW! French Lavender Like a stroll in sunny Provence where the lovely, tranquil scent of aromatic lavender Àlls the air À

Baby Powder

NEW!

NEW!

Soft Blanket

A soothing, fresh scent that gently cleanses the spirit and gives it a soft touch of innocence.

Wrapped in sweet dreams … a lullaby of clean citrus, luxurious vanilla and warm amber.

Fluffy Towels™

Sandalwood Vanilla

Mountain Lodge

Lavender Vanilla

Pure indulgence … the luxurious warmth of Àne aromatic sandalwood and rich, comforting vanilla.

A luxurious retreat in front of a cozy hearth, warm with the aroma of cedarwood and sage.

An oasis of tranquillity … the perfect mix of fresh lavender and warm vanilla with musk and bergamot.

Island Spa

Drift Away

Beach Walk®

A revitalizing escape … the sunny citrus aroma of crisp, juicy mandarins and vibrant lemon verbena.

Cares Á Áoat away on the peaceful, blue waters surrounded by lush woodlands.

Refreshing salt water and sea musk warmed with sunny notes of tangerine and orange blossom.

3platinum

Spring & Summer Candle Assortments Recommended number of fragrances based on total number of combis:

3 Combis

4 Combis

5 Combis

4

5

11

Fruit

9

10

13

Fresh

13

17

17

Floral

4

8

9

Fragrance Family

70

The fresh scent of clean towels warm from the dryer with notes of lemon, apple, lavender and lily.


Winter Wonderland

Sparkling Snow

Christmas Cupcake

Mistletoe & Fig

So real you can almost hear sleigh bells … the tingle of a frosty breeze blowing through icy pines.

The crisp, naturally fresh scent of gleaming, snowcovered pines.

An irresistible treat … rich, moist vanilla cupcake covered with sweet buttery holiday icing.

The rich Christmas aromas of crisp evergreen and Àgs with sweet À sugar and vanilla.

Christmas Cookie

Red Apple Wreath

Red Berry & Cedar

Welcome Christmas

Happy Christmas

Sparkling Cinnamon

Buttery rich, vanilla scented, holiday sugar cookies.

A happy holiday homecoming with the festive aroma of sweet apples, cinnamon, walnuts and maple.

Welcome the season with the delicious holiday aroma of tart red currants and warm cedarwood.

Come home to a favourite festive greeting of warm pine garland with bright citrus and sweet berries.

Glad tidings of Christmas joy come wrapped in the happy scent of holiday pines and festive fruits.

Holiday glow … the spicy warmth of real imported stick cinnamon with a hint of cloves.

Christmas Eve®

Mulled Wine

Mountain Pine

Holiday Home Sweet Home®

Traditional holiday scents of a warm hearth, sugared plums, and candied fruits.

A seasonal favourite …the inviting aroma of fruit with a touch of clove and other spices warms the spirit.

A walk in the winter woods … the clean, familiar scent of fresh pine and crystal clear air.

Strawberry Buttercream

French Vanilla

Vanilla Cupcake

Almond Cookie

Spiced Orange

Creamy Caramel

Yum … an absolutely luscious treat of plump, sweet strawberries buried in rich whipped cream.

Sweet and traditional, the source of the vanilla fragrance is oil extracted from tropical orchids.

The rich, creamy aroma of vanilla cupcakes with hints of lemon and lots of buttery icing.

Still warm from the oven … rich almonds and buttery vanilla baked in an irresistibly luscious treat.

This bright, cheery blend of sunny citrus and snappy ginger is the perfect winter warmer.

Melts in your mouth… all the sugary, gooey lusciousness of buttery rich vanilla caramel.

Apple Cider

Pomegranate Cider

Home Sweet Home®

A new fall treat … tart pomegranate juice with sweet vanilla and spicy notes of cinnamon and cloves.

A heartwarming blend of cinnamon, baking spices, and a hint of freshly poured tea.

A familiar, welcoming seasonal blend of cinnamon, cloves, pine, cedar, smoked Àrewood À and vanilla.

3platinum

Be Thankful It’s easy to appreciate nature’s goodness in the warm, inviting aromas of a Thanksgiving kitchen.

Cinnamon Stick

Macintosh Spice

The fragrant mystery of imported cinnamon bundled with cloves.

Simply delicious … crisp, slightly tart apple slices sprinkled with freshly ground cinnamon.

3platinum

A welcoming aroma of hot cider spiced with cinnamon, cloves and nutmeg.

3platinum

71


Premium Scented

Candles

Since 1969

More than four decades ago, 17 year old Mike Kittredge made a candle as a Christmas present for his Mum. When a neighbour asked to buy it, Yankee Candle was born. Soon thereafter, the Àrst Yankee Candle store was opened offering customers attractively packaged scented candles with true to life fragrances. These products’ attributes and the very best customer service have been the foundation of the company. Today Yankee Candle is America’s leading brand of premium quality fragrance candles for home fragrance and décor.

Thank you for sharing our passion for fragrance! 72


Yankee Candle Distributors: ®

BRIMP LTD (ISRAEL) 1 HAMITNAHALIM ST. P.O. BOX 6532 GANNY - YEHUDA 56905 ISRAEL Tel: 00972 (0) 363 55 775 Fax: 00972 (0) 363 55 885 Contact YITSHAK BRAUN Email: info@brimp.co.il Website: www.brimp.co.il DECORATORS WAREHOUSE (SOUTH AFRICA) CAPRICORN PARK, MUIZENBERG 7948, CAPE TOWN PO 39227 SOUTH AFRICA Tel: 0027 217 887408 Fax: 0027 217 887461 Contact: ALON SMILY E-mail: alon@dwh.co.za DE-LONG (SLOVENIA) TRGOVINA HANNA POLJANSKA CESTA 11, LJUBLJANA 1000 SLOVENIA Tel: 00386 (0) 1232 10 65 Fax: 00386 (0) 1422 84 99 Contact: HERMINA SABEDER BABIC Email: ales.sabeder@siol.net Website: www.trgovina-hanna.com GRUPA ZACHODNIA (POLAND) UL. TATRZANSKA 26 60-413 POZNAN POLAND Tel: 0048(0) 61 843 5541 (42) Fax: 0048 (0) 61 843 5541 Contact: DOROTA ZDZIEBKOWSKA Email: biuro@grupazachodnia.pl Website: www.grupazachodnia.pl

HELENA LLEBARIA (SPAIN) POL. IND. CAN. MASCARO, NAVE 2 08756 LA PALMA DEL CERVELLO BARCELONA SPAIN Tel: 0034 (0) 936 720 221 Fax: 0034(0) 936 720 902 Contact: EUGENI BOIX Email: helle@bolesdolor.com Website: www.bolesdolor.com IKIAKOS EXOPLISMOS (GREECE) AGAMEMNONOS 47 176 75 KALLITHEA GREECE Tel : 0030 (0) 210 9478 120 Fax : 0030 (0) 210 9415 002 Contact : MARY SARAFIDIS E-mail : ikiakos@saraÀdisgroup.gr À Website : www.parousiasi.gr THE LAWN COMPANY LTD (MALTA) 51-55, TRIQ SANT ANTNIN SAN GWANN, SGN 04 MALTA Tel: 00356 (0) 213 80639 Fax: 00356 (0) 213 80639 Contact: RAY CARUANA Email: info@lawnmalta.com Website: www.lawnmalta.com SEVEN LTD. (BULGARIA) 51 PERSENK STR., BL.22A, APT.3 SOFIA 1164 BULGARIA Tel: 00359 2 862 8044 Fax: 00359 2 862 8044 Contact: SEVERIN SEVEROV Email: sseverov@yahoo.com

SOUND&DATA LTD (HUNGARY) 1085 MARIA ST 56 BUDAPEST HUNGARY Tel: 0036 (0) 132 80400 Fax: 0036 (0) 1 338 2731 Contact: NAGY CSABA Email: n.csaba@sounddata.hu Website: www.yankeecandle.hu

WAXDECOR - ARTIGOS DECORATIVOS, LDA (PORTUGAL) RUA DO BAIRRO, NO 55 - 4475-112 GEMUNDE-MAIA PORTUGAL Tel: 00351 (0) 229060068 Fax: 00351 (0) 229060068 Contact: MIGUEL SILVA Email: waxmiguel@vizzavi.pt

SPIRIG AG (SWITZERLAND) BURGLENSTRASSE 33, 8570 WEINFELDEN SWITZERLAND Tel: 0041 (0) 71 626 23 40 Fax: 0041 (0) 71 622 51 35 Contact: REBEKKA SPIRIG Email: info@yankeecandle.ch Website: www.yankeecandle.ch

YANKEE CANDLE DEUTSCHLAND GMBH (GERMANY) LUITPOLDSTR. 9 91550 DINKELSBUHL GERMANY Tel: 0049 9851 5554080 Fax: 0049 9851 5554089 E-mail: info@yankeecandle.de

TER MAAT BV (NETHERLANDS/BELGIUM/ LUXEMBOURG) EKKERRIJT 4503 5692 DN SON NETHERLANDS Tel: 00 31 (0) 499 46 06 03 Fax: 00 31 (0) 499 46 03 37 Contact: WIM J. SCHOT Email: info@termaat.nl Website: www.termaatcollections.nl

YANKEE CANDLE (EUROPE) LTD (FRANCE/ITALY/AUSTRIA) UNIT 1 BRISTOL DISTRIBUTION PARK, HAWKLEY DRIVE, WOODLANDS LANE BRADLEY STOKE BRISTOL BS32 0BF Tel: 0044 (0) 1454 454 500 Fax: 0044 (0) 1454 454 510 Email: sales@yankeecandle.co.uk Website : www.yankeecandle.co.uk

TL MANSSONS AB (SWEDEN/NORWAY/FINLAND) BOX 7089 INDUSTRIVAGEN 21 S-300 07 HALMSTAD SWEDEN Tel: 0046 (0) 35 370 88 Fax: 0046 (0) 35 372 83 Contact: LEINE&TOMAS MANSSON Email: info@manssons.se Website: www.manssons.se

YANKEELAND (ROMANIA) STR. SOS. COLENTINA NR. 21 BL. R24, SC A AP.19 BUCARESTI, SECTOR 2 ROMANIA Tel: 0040 (0) 722 45 02 02 Fax: 0040(0) 31 8023952 Contact: MAGDA VELEV Email: magda.velev@yankeeland.ro Website: www.yankeeland.ro

Z TRADE S.R.O. (CZECH REPUBLIC) SOUKENICKA 76 550 01 BROUMOV CZECH REPUBLIC Tel: 0042 (0) 491 523 911 Fax: 0042 (0) 226 015 298 Contact: JAROSLAV KLUSON Email: jaroslav.kluson@ztrade.cz Website: www.ztrade.cz ILMKERTI (ICELAND) MÁNALIND 12 201 KÓPAVOGUR ICELAND Tel: 00354 8983177 & 00354 8638777 Contact: ARNAR ARNARSON & SVAVA Þ. ÁRNADÓTTIR Email: arnar@ilmkerti.is Website: www.ilmkerti.is YC DISTRIBUTION (AUSTRALIA) PTY. LTD. (AUSTRALIA & NEW ZEALAND) PO BOX 521 DIANELLA, WA 6059 Tel: +61 (0) 8 6102 5304 Fax: +61 (0) 8 9375 2010 Contact: STUART MICHAEL Email: stuart@ycdistribution.com.au Website: www.ycdistribution.com.au FERNANDO APS (DENMARK) ST. SCT. MIKKELS GADE 10B 8800 VIBORG DENMARK Tel: (+45) 86623446 Fax: (+45) 86623451 Contact: ANDERS BODILSEN E-mail: ab@fernando-aps.dk Website: www.fernando-aps.dk

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FAST EASY FREE

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