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SIAsia: What particular brand value you think the APEx tag will bring to Aesthetix ?
This may not have a certification or accolade associated with it but it is our strong belief that ‘user experiences’ drive businesses. Also, this is one area that doesn’t have a constant, and keeps on rising up as we move in time and technology. It is that passion – to create constantly better user experiences – that drives us.
SUDAN: Established clients who reckon the importance of AV as quintessential for their infrastructure recognize the value of APEx, and that always helps in our endeavour to be their choice AV Integrator. For others, we hope it contributes to their understanding of our competence. SI Aasia: What particular responsibilities do you think the certification will add to Aesthetix work profile ? SUDAN: I think it is simple. We need to maintain the standards that the APEx vouches. Need to make our work profile reflect the essence of the certification at every stage of our expression. It’s a responsibility to live up to what APEx entails. SI Asia: What is the next big thing that Aesthetix is aiming at? SUDAN: The next big thing in our ideation, so to say, is our focus on ‘User experience’ and on bettering the value we provide to our clients for the solutions that we design, install and deploy. If the solution deployed is intuitive and robust, we think it will ensure a user experience, and will go a long way to qualify our value for the clients.
I’d like to have a special mention of our team members who brought in so much value to aid us in this process – Sudheer Mani, our Sales Head; Karthikeyan S, our Design Head, and of course, the rest of our senior team. SI Asia: How about the ‘Notional 2020’ – taken to be a perfect vision – with Aesthetix? SUDAN: I opine that being perfect may be an unrealistic endeavour to seek. However, the passion, and resolve to build excellence which we stand for, is an avenue we wish to get better at and look forward to working towards this vision of ours in 2020. Lastly, I think I cannot over stress the importance of having a great team backing your vision for the company. I’m thankful that we have a team that is willing to walk the talk; it understands that excellence in what we do requires discipline, dedication, hard work and at times it can be unrelenting. For instance, Sudheer Mani, our Sales Head, is pretty much involved in most of the avenues that impact how we engage and deliver our solutions to our clients. Having resources like these is an asset. Having the right team requires investment of time, effort and naturally there is a monetary aspect to it but the return we receive when having the right team is priceless. www.aesthetix.in
“The next big thing is our focus on ‘User Experience’ and on bettering the value we provide to ourclients for the solutions that we design, install and deploy”. Sudan flanked by Karthikeyan and Sudheer Mani © Systems Integration Asia | VOL. 18 ISSUE - 6 ~ Aug-Sep 2019
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