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COUNTRY FEATURE

INDIA

Catalysing Growth by Audio-Visual Sensitization Needless to say, global AV’s apex representative body AVIXA is arguably the one pivotal organization endeavouring for wider and better implementation of audio-visual technologies across the globe. In tune with its global pursuit, the organization has been playing an important role in furthering the cause of AV in India. SI Asia catches up with organization’s Regional Director for IMEA Gaurab Majumdar to know their take on Indian AV industry. Excerpts:

solutions to the door step of users. That activity too has a role in the growth. SI Asia: We see AVIXA getting more and more aggressive in recent times towards promoting the cause of AV in India. What role you think AVIXA has been playing? GAURAB: Being the only Pro AV not-for-profit global trade association, we have the responsibility to create a mature AV market in India. I would like to thank AVIXA members in India for supporting this cause. Education creates sustainable growth for every industry and AVIXA is primarily focused on this. Our association is committed to the advancement of Indian AV industry. We do undertake several programmes to further our objective to sensitizing the markets towards realizing the importance of AV. SI Asia: In a very generic tone, how has the industry progressed in the last five years? GAURAB: The Pro-AV market in India appears to be growing at a very encouraging rate. The studies conducted by AVIXA revealed that the industry has doubled up from US$2.6 billion to US$5.4 billion in four years from 2012 to 2016, and is expected to reach US$8.4 billon by 2022. SI Asia: Most people talk about Tier-II and Tier-III cities for AV industry growth. How do you look at that? GAURAB: Yes, in the last five-six years, we have noticed good growth for the industry in tier II and III cities, otherwise only metro cities couldn’t cover 6.5 billion current market. SI Asia: What specific factors you think have influenced that growth? GAURAB: I feel that a fair level of awareness among the users in these Tier-II & III territories about AV communication technologies have created a momentum. Clients and End Users now appear better informed on how AV can make a difference in their businesses. Also, majorly the Government’s initiatives such as Digital India, Smart Cities, airports modernization have been contributing to the cause of AV to a good extent. While corporates have been increasing their spending in Smart Boardrooms, implementation of Smart Classrooms projects in Education segment have also spurred the growth. Interestingly, AV manufacturers too seem to have realized the potential in these territories which is why there has been in increasing momentum among them conducting roadshows- taking their © Systems Integration Asia | VOL. 18 ISSUE - 6 ~ Aug-Sep 2019

SI Asia: What specific initiatives did AVIXA bring to place till now (in recent times)? and what programmes are in the pipeline? GAURAB: AVIXA (formerly InfoComm International) has recently celebrated five years of operation in India. In the last few years, we have seen substantial increase in the number of AVIXA certified professionals as well as enormous increase in the demand for membership in India. AVIXA has been engaging with AV community through diverse formats of trainings, seminars, and road shows. As known to most people in the industry, AVIXA’s flagship project in India, the InfoComm India show (www.infocomm-india.com) held annually in Mumbai, is the only Pro-AV show for India and it is THE market place for the industry. With a view to furthermore catalyzing our activities, AVIXA has created the India Advisory Group with leaders from the AV industry, and also formed AVIXA Women’s Council to empower and encourage more women in the idustry. This year, AVIXA has introduced in India the AVIXA Award Programme that recognises and celebrates outstanding achievements of individual AV professionals (www.avixa.org/awardsindia19). AVIXA also regularly engages with Central and State Government agencies, federal and regional associations as also the chamber of commerce to create more awareness among the indusry ranks about our initiatives. With the support from our members, I can say that AVIXA plays a curcial role in creating awareness and educating End Customers about benefits of harnessing AV technologies. Gladly for

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