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PALME Middle East celebrates 10th anniversary in style by Ram Bhavanashi

PALME Middle East 2012 - the tenth edition of the premier tradeshow for the professional audio, lighting, media and entertainment segments from the Middle East, was held from 1-3 May 2012 at the Dubai International Convention and Exhibition Centre (World Trade Centre). Organized alongside the Middle East EVENT Show - which also had an Awards night - the three-day event was conspicuous for the synergies it generated between the GCC and African markets. In fact some of the high rollers at this year’s show came from as far afield as Nigeria. Gordon Cooper, Director of power generation suppliers SES (Entertainment Services) Ltd, stated rhetorically: “Where else could one meet people from Iraq, Nigeria and Afghanistan all in one room?” On the stand of his distributors RFW Trading, he received an order for AED100,000 from a Nigerian production house. One of the pleasing sights was the inquisitive interactions that Nabil Bourgeili, chief of TechnoPro, had with some African customers.

“It’s indeed very interesting that we got to interact with diverse customers, from diverse markets,” Bourgeili said on day one. “We hope we will benefit from it.” His anticipation was justified; he struck a major deal with one of their long term suppliers, SGM Lighting, for a unique LED solutions offering. Ruling out apprehensions that the show appeared poorer than the previous edition, Ashok Ross, Project Manager-PA at Thomsun Trading, said he saw “many positives with the event.” The setting was also exciting for first timers like API, Fractal Systems, Tempest, and White Light too. “We’re honoured to be here,” said Gordon Smart, API Managing Director. “We’re looking forward to meeting new friends, and introducing a new community of experts to what API has to offer.” “We are excited; It looks very positive,” said Martin Palmer, Director of White Light. “It’s looking really positive again after the economic downturn over the last few years,”

confirmed Glen Kershaw, Sales Manager of GSL Professional, representing Harman at the event.

His Highness Sheikh Majid bin Mohammed bin Rashid al Maktoum, Chairman of Dubai & Arts Authority, opening PALME ME 2012 on 1 May 2012

The event was formally opened by His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Culture & Arts Authority that was commissioned to put Dubai on the international arts and cultural map. PALME ME 2013 is scheduled to be held at the same venue from 21-23 May. The modalities of the event are still to be announced.

Entertainment Technology Asia July-August 2012  

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