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WYMONDHAM 11
Beds fit for a Queen At Sound Sleep we are forever evolving and working to ensure that our customers have the latest bed technology to chose from Years ago, we were the first bed company to be offering high quality memory foam mattresses. Then we promoted the benefits of sleeping on natural products like latex. Just last year, Sound Sleep were the first to introduce Geltex; the newest mattress technology since memory foam. But July 2014 sees the introduction of Staples Beds to our range, with the iconic Slumberland Gold Seal and Bronze Seal in their new specifications joining them. Staples Beds are hand made in Cambridgeshire. The pocket springs used are of the highest quality, the fillings are created from the finest quality natural materials; some of which are hand teased to give these mattresses a truly sumptuous feel. The tickings used to finish the mattresses are the finest luxury Belgian damasks. But the ultimate hand made element is the hand side stitching; the border of the mattresses are stitched by hand into the pocket springs to give added side support and ultimate luxury. Staples Beds were awarded a Royal Warrant in 1932 by King George V and this has been graciously renewed by each successive monarch since; including Her Majesty Queen Elizabeth II. Our new Staples and Slumberland range are arriving with us early July and to promote these fantastic brand new models, we are offering an extra 10% off sale prices on those models plus some of
our existing models from other manufacturers. If you need comfort and luxury in your life, come down to Sound Sleep and have a chat with one of our friendly Mattress Specialists. All of our mattresses and divans carry the National Bed Federation’s ‘NBF Approved’ large tick logo, which means the manufacturer who made that bed has been independently audited to ensure they follow all the required procedures to produce safe, clean and hygienic mattresses. In short, that they are what they say they are. Currently there is an increasing mistrust among consumers about the products they are buying – particularly those where the contents are unseen and taken on trust, like beds and mattresses. The NBF is the UK trade association for British bed manufacturers, and to meet its new Code of Practice, member companies have had to go through rigorous and independent audits. “We wanted to ensure that our mark of approval really meant something,” said Jessica Alexander, executive director of the NBF. Particularly important to anyone buying a new bed is its safety and the reassurance that the mattress meets strict British flammability regulations. If it doesn’t - and recent publicity on BBC’s ‘Fake Britain’ programme which aired in January 2014, and again in May 2014, has highlighted the growing number of illegal mattresses being
sold with counterfeit fire labels – then it could prove fatal if ignited. Silentnight Beds have released a video of flammability tests on mattresses undertaken in their laboratory, the results are shocking.
Spokesperson for the Sleep Council Lisa Artis said, “This is great news for consumers and we would urge anyone buying a bed to look out for the NBF’s new mark of approval – it’s designed to keep people sleeping safe as well as sound.”
A non-compliant mattress, which was purchased online, therefore on sale to the public, was on fire within two minutes and releasing significant amounts of toxic fumes within three minutes, by this time the fully compliant mattress had fully extinguished itself.
NBF’s Jessica Alexander stated “For reputable manufacturers, the NBF Approved logo is merely confirmation that they are – and always have been - following all the right procedures.
Within six minutes, the room is fully consumed with smoke and fire; the average response time for fire fighters in the UK is nine minutes. See it for yourself on our TV in store or on our YouTube page, search for Sound Sleep Beds.
Unfortunately there are less scrupulous traders out there who are now selling products that can’t be trusted – and with a mattress it’s hard to know what you are buying. The new NBF Approved logo means people can buy a mattress in the certain knowledge that it is safe, clean and honest.”
Less dramatic but still concerning are health and hygiene issues. We all want to think the nice new bed we are getting in to is clean and hygienic – and the NBF Approved logo means consumers can be sure that the bed they are buying comes from a manufacturer with all the right procedures in place to be sure it is just that. Lastly, we want to know that the mattress we are buying contains exactly what it says it does. Not to do so contravenes the Trades Descriptions Act – and again, the big tick logo means you can be assured the product you are buying is as described. It’s an initiative that The Sleep Council both supports and endorses.
Sound Sleep backs the National Bed Federation’s new code of practice and are committed to supplying clean and safe products, so you can have a sound sleep knowing that your bed is fully compliant to UK laws and regulations. Feel free to visit us in store for more information. When you buy your next bed, make sure you look for the big tick! Sleep Safe. Sleep Sound. Sound Sleep. To keep up to date on all promotions and Sleep Council news follow us on twitter @soundsleepbeds www.soundsleepbeds.co.uk www.bedfed.org.uk www.sleepcouncil.com
July 2014