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PA SE Copyright Š Spicetree Design Agency; SPICEBUZZ PAUSE; 8 pages; December; 2016

Chai Time! We could have the world swirling on our heads as we dedicatedly work under utmost pressure yet there is that chai we can always make time for! Why don't we spice up that time with some tittle-tattle?

Our chai times are going to be much more entertaining with some chit-chat and a recap of the whole month! We are going to keep it short, keep it simple and surely the quirky spell is going to create magic.

Spicebuzz PAUSE is going to ping you for two months and then make way for our SpiceBuzz Feature for every quarter.

So jalao dimag ki batti with a lot of matargashti and learn about the superman/woman of the month while you yell out 'pappu pass ho gaya' in gurukool!




superman takes charge of october! rd

We are proud of our 3 Spicebuzz edition at SDA dominated by doodles filled with the best morale booster anyone could ever wish for as our clients appreciated our colleagues. For the very first time have we seen a direct communication between our clients and our colleagues as they addressed each team member and commended them for doing their part well. Our colleagues received a page of discount coupons from brands like Myntra, Mcdonalds, Being Indian, Bookmyshow and Hokey Pokey. All of us at SDA were absolutely thrilled with these amazing surprises. As always, our boss Shiraz chose an employee of the month that is Jagrut now titled the Superman of the Month. Congratulations, Superman for saving us from design disasters. This launch was special for Pratik and Deependra. Who performed extremely well during the Madhuban Toyota Project and our boss Shiraz never missed the chance to appreciate them by awarding them with certificates for working so tirelessly. Lastly, a special mention of Monali who has done fantastic and praise worthy doodle designs for every single page of SpiceBuzz. SDA is indeed proud to have extraordinary individuals like her.

He took the month of October, yes he did! So devoted to his love for design, even acquiring the best marks in engineering couldn't soothe him as well as Corel draw does.

dedicated to all that he loves. Whether his food or work. Someone who is shy to talk but quick to laugh and accompany your joke with a chuckle.

Introducing to you the man, who is now the Superman of SDA for October, 2016. It is heard many a times at SDA; his reply, his one answer to the world that envelops every question and concern – It's Okay!

Years of experience in the designing industry and still he is just in his 20s. He is ever ready to help with a constant wide grin. Jagrut is a person who consistently creatively thinks.

Even if the sun doesn't shine enough or the rains don't stop, 'it's okay', he says. This is Jagrut, the man with the designer skills. Jagrut is

Copyright Š Spicetree Design Agency; SPICEBUZZ PAUSE; page 2; December; 2016

Thanks to those ideas and graceful designs which are indeed the execution of the thoughts from his mind.




guess Y what this birthday person is like!

ou would find the tastiest vegetarian food in her lunch meals. ou would always see her dressed in the trendiest clothes ou would see her smiling no matter how hard the day ou would notice how willing she is to help in small, big ways. SDA has a designer who is a charmer with a bright mind How lucky we are to celebrate the birthday and life of Shruti! An ever loving person with a heart that is kind.


h, the advantages of living fifteen minutes away. A hop, skip and jump should simply suffice Her knack for making voluptuous and heavenly cakes Makes you drool if you hear of it even miles away Outspokenness and a heart Stacey is made of So glad indeed to have her whenever in need We are fortunate to have a friend in a colleague Happy Birthday Stacey, may you have a rich and happy life as you please.

Shruti Rajpara Nov 2nd

Fun Facts about November! The birthstone for November is the topaz and the birth flower is the chrysanthemum.

Stacey D’Souza Nov 27th

November has been designated National Novel Writing Month and National Blog Posting Month. In Finland they call November 'marraskuu' which translates as month of the dead. Parker Brothers introduced the world to the Monopoly game on November 5, 1935.

Upcoming Birthdays!

John F. Kennedy was assassinated on November 22 1963. British statesman Sir Winston Churchill was born November 30, 1874.

Monali Shinde st 01 December

Rekha Khanna rd 03 December

Gaurav Nimkar th 18 December

Famous personalities like Ben Stiller, Bruce Lee, Bryan Adams, Calvin Klein, Jimi Hendrix, Leonardo Dicaprio, Martin Scorsese, Pope John XXIII, Ricky Martin, Ryan Gosling, Scarlett Johansson are born in the month of November!

Copyright Š Spicetree Design Agency; SPICEBUZZ PAUSE; page 3; December; 2016




2. Martin Luther King, Jr. called for a boycott of Coca-Cola the day before he died.

Bandra Worli Sealink has steel wires equal to the earth's circumference. It took a total of 2,57,00,000 man hours for completion and also weighs as much as 50,000 African elephants. A true engineering and architectural marvel.

Wearing headphones for just an hour will increase the bacteria in your ear by 700 times


Yellow + Red = Hunger! Researchers have found that Red and Yellow are the most appetizing colors. Hence, food giants like McDonald's, KFC, Burger King & many other restaurants wear this color scheme.

1. Coca-Cola would be green if coloring weren’t added to it.

3. Coca-Cola says only two people alive know the Coca-Cola ‘recipe’, and they aren’t allowed to travel on the same plane in case it crashes.

The arrow which looks like a smiling face in Amazon's logo also represents the wide range of items available for retail by Amazon, from A to Z.

Freddie Mercury, the legendary singer of the rock band ‘Queen’ was born a Parsi with the name Farrokh Bulsara while the famous Oscar winning Hollywood star Ben Kingsley was born Krishna Pandit Bhanji.

DO YOU KNOW? So this section is going to get all our facts right! Are you ready?

Audi’s four circles in the logo, according to the same source, represent the four companies that were a part of the Auto-Union Consortium in 1932: DKW, Horch, Wanderer and Audi.

Performing CPR on someone might save their life. Follow these three simple steps and you might be someone's hero!

CPR is as easy as C-A-B

More than $500 billion a year is spent on advertising worldwide.

COMPRESSIONS Push at least 2 inches on adult breastbone, almost 100 per minute.

1. If you type ‘Zerg Rush’ on Google search, Google will eat up the search results! 2. Putting sugar on a cut or wound reduces pain and speed up the healing process.

Ice cubes in beverage advertisements are typically made of acrylic so they won't melt under hot photography lights or move around. Bubbles are made by adding detergent, & water is added so light will filter through better.

Papaphobia is a fear of the pope!

Copyright © Spicetree Design Agency; SPICEBUZZ PAUSE; page 4; December; 2016

AIRWAY Tilt the victim’s head back and lift the chin to open the airway

BREATHING Tilt chin back for the unobstructed air. Lean and give two breaths and resume chest compressions.




#WhatsTrending Let's find out what's actually trending this month!! Here are some adorable DIY tips for this festive season!

Tea Light Snowman Ornaments These tea light snowman ornaments are really easy to make and they look ADORABLE! Who would have thought you could make such a cute Christmas ornament by just using tea lights?! When you turn on the tea light, the "flame" becomes the snowman's carrot nose! Talk about adorable! HERE’S WHAT YOU’LL NEED: Battery operated tea lights A Black Marker Red Ribbon (like this and this) Thick Red Wool Red Pom Poms Black Felt / Velvet Paper Orange Marker / Sketch Pen Glue


Use the Black Marker to draw a simple face onto the tea light. Cut a piece of the red wool to approximately 2.5” long. Curve it around the tea light & add a small line of glue on both ends to hold it in place. Now, add a generous dab of glue where the ears would be & add the pom poms. Now your snowman has ear muffs!

Cross over the red ribbon over itself to make it look like a scarf & add a small dab of glue to hold it together. Now, add a small line of glue to the back of the “scarf” and then glue it to the back of the tea light. The tea light flame is white when it’s turned off so you’ll want to color it orange with a marker or a sketch pen to make it look like a carrot, even when the tea light is turned off. Voila!


Add some more variations by having cutouts of hats using Black felt / velvet paper!

Christmas Tree Napkins Transform a normal dinner napkin into this cheery Christmas tree for your plate. STEPS: 1 - Fold napkin in half twice; place with open point facing towards the top. 2 - Fold first flap down towards bottom point. 3 - Fold next flap down over first, letting a little fabric show in between layers. 4 - Continue with remaining napkin folds. 5 - Tuck right corner under, with ends meeting the edge of the opposite side towards the bottom. 6 - Repeat with left side. 7 - Starting at top, fold each layer under itself. 8 - Once every layer has been folded, tuck cinnamon stick between last two folds. 9 - Top with paper star.


Copyright © Spicetree Design Agency; SPICEBUZZ PAUSE; page 5; December; 2016




#DirtyLittleSecret Well these three words have the power to make us smirk and force us to think on a different tangent. It’s one of the weird human traits that have time and again helped things go viral on the internet! Be it a celebrity or politician’s video titled as ‘dirty little secrets’ has made our mouse click on it or someone sharing the secrets anonymously. We love any kind of GOSSIP! End of story! This is the insight that BBlunt tried to hit and was immensely successful while educating the Indian market about ‘dry shampoo’. The product is meant to be sprayed from a distance of 6 inch on the roots. It claims to easily absorb grease and grime within minutes. As the shampoo needed to build awareness they decide to ‘share dirty little secrets’. BBlunt, along with digital agency Schbang, roped in the country’s most popular beauty, fashion and lifestyle bloggers to feature in a music video along with BBlunt’s founder Adhuna Bhabani. Racy lyrics, sexual puns and a catchy tune make for an amusing watch. “I do it in the morning, right before I go to work. I do it in the front. I do it in the back… Shake, spray, rub it on for two. That dirty little secret called Dry Shampoo’. The racy tone has been extended on to each and every piece of content on the brand’s social media properties. Prior to revealing the Dirty Little Secret anthem video on social media, the brand resorted to gifs, visuals to pique fans’ curiosity. After the big reveal, the brand’s feeds have been an interesting watch; content is laden with sexual puns, what with the product being termed as a quickie, a constant affair and a booty call. The whole video is one package, because not only is the jingle catchy, but also the video is a visual delight. The styling is offbeat and poles apart from usual fashion videos. The hint of pop on monochrome background just sets the standard for the brand. There are all hipster positive vibes given by the video and every new window has a surprise element that vents freshness! With all the quirky and punny lyrics, the jingle attracted the audience and subtly educated them about the new concept of ‘dry shampoo!’ The jingle went viral in no time and there were Dubsmashes shared by many on their respective social media account. Something original always goes viral and this campaign is the proof. Type in this link https://www.youtube.com/watch?v=pERBNdqq0kI or just Google ‘#DirtyLittleSecrets’ and you will surely find the link in jiffy! The SEO work is done good too there… !

Copyright © Spicetree Design Agency; SPICEBUZZ PAUSE; page 6; December; 2016




dimaag ki batti jalao! THINK CREATIVE! Complete the “Agency” themed Crossword puzzle below and get featured in our next edition! 1




1. Nitty Gritty penman 3. "Just do It" is NIKE's...? 5. Type of Web Browser 8. Something that's the "HOT TOPIC" all over the internet 10. Media mogul known for giving away gifts on her show 11. A Brand's identity 14. A marketing program to promote a brand 15. When Coke isn't available 16. A plan of action designed to achieve a long-term aim 17. That catchy / annoying tune in advertisements

O 4 5


7 8






12 14



1. Web Designer's language 2. The process of doing something over & over before submission 4. The one who has answers to all your questions 6. Stylish play with text 7. Licensed Resources for commercial design purposes 9. Website that is built around a database 12. A symbol that appears on the phone & social media (A LOT!) 13. The ones we have to respect no matter what 14. An application (also something you may find in the ocean!)

A 15




THE BODY SHOP E.g. To cure Answer: heel Much used by carpenters A unit of measure A personal pronoun A part of a river Place of worship Weapon of war Part of an umbrella A child attending school A period of time Young one of a cow

TRAIN YOUR BRAIN Who makes it, has no need of it. Who buys it, has no use for it. Who uses it can neither see nor feel it. What is it? Take off my skin - I won't cry, but you will! What am I? Voiceless it cries, Wingless flutters, Toothless bites, Mouthless mutters. What is it?

3 5





2 8 9
















The Classic Sudoku is a number placing puzzle based on a 9x9 grid with several given numbers.

2 3






9 4



The objective is to place the numbers 1 to 9 in the empty squares so that each row, each column and each 3x3 box contains the same number only once.





Send us a creative wacky caption for our dear colleagues and the best one will get featured in our next edition!

If 3 = 18 4 = 32 5 = 50 6 = 72 7 = 98

Send in your captions to: spicebuzz@sda-zone.com

Then, 10 = ?

Copyright © Spicetree Design Agency; SPICEBUZZ PAUSE; page 7; December; 2016

clientcopia To cope with difficulties of a client attaining professional services & act to overcome them, despite that client’s blatant stupidity.

can you change the placement of the logo?

top left bottom right corner of the brochure?

10 hoardings, 7 standees, 4 flyers

all before 6 pm! urgent! i hope u understand!

t a aa

a h w

sure.. consider it done!

the client is always right except when he is always wrong

do what the client wants. not what would work for him.


okay.. where do you want it?

! h t

w hey, clean work! now send me the cdr asap

of the ppt that you just made!

hey man.. give me a ‘blackish white’ background for the creative

informed clients are better clients, and they make for a better design.

the client may be king, but he is not the art director.

cdr of what sir?

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