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SP’s Land Forces is now “The only dedicated Land Forces magazine for Armies across Asia-Pacific with a BPA audit”. BPA Worldwide: ADVANTAGE

1964 - 2014

50 years

About BPA Worldwide BPA Worldwide is the leading global media assurance company. Agencies and advertisers use BPA’s data to develop their media planning activities and to gain confidence in a media brand’s audience and offers insight, transparency and credibility. BPA operates in 35 countries and annually audits over 2,500 media brands providing a stamp of trust needed.

Why advertise in audited media? Savvy media buyers require a trusted audit. Agency media buyers have never been more focused on having trusted, independent verification that they’re getting what they’re paying for. With sales prospects large or small, a circulation audits shows that your circulation has passed BPA’s rigorous standards puts you shoulder-to-shoulder with the best in the business. As an advertiser BPA offers assurance that a media brand is reaching the audience detailed in the certificate.

Non audited media offers no such guarantees.

BPA Worldwide & SP Guide Publications SP Guide Publications will become the first India based BPA audited publisher within the defence sector. It joins the biggest defence publications in the world in becoming BPA members. BPA welcomes SP’s Land Forces and SP’s Naval Forces as applicants to full BPA membership.

SP Guide Publications contact:

BPA Worldwide contact:

Jayant Baranwal

Francis Stones


Director, Indian Operations

+91 11 24644693

+44 203 206 4902

THE MAGAZINE Realising the urgent need for a publication dedicated specifically to the army, SP’s Land Forces was launched in February 2004. Inaugurated by the then Indian Defence Minister, George Fernandes, the bi-monthly (6 issues a year) earned wide acclaim for its extensive updates, incisive analysis, diverse perspectives on contemporary issues, in-depth interviews and expert views. It became a preferred read among the Indian Army top brass. The contents written by noted defence writers from India and abroad covered varied topics, including the latest global developments in weapon systems and technologies, and security issues. Editorial thrust of the journal, largely India-centric to begin with expanded with every subsequent issue.

REGIONAL MARKET Across the board, armies in Asia are looking to transform with upgrades or fresh acquisitions. Whilst new acquisitions are key, this modernisation of Asian forces will see large investments in Soldier modernisation, unmanned systems, future artillery and armoured vehicles, etc.. With rising defence budgets and modernisation options, Asian and Middle East countries are taking the lead in the procurement of mechanised ground forces, ISR capabilities and support fire platforms and are optimising their increased budgets

in the acquisition and upgrading of infantry, armour, artillery and unmanned platforms and technologies. This modernisation in a dynamic security environment including conventional and non-conventional theatre requires all land forces professionals to keep themselves regularly updated on the changing conditions. SP’s Land Forces will fill this huge requirement by covering changes in strategic/doctrinal viewpoints; rise in subconventional warfare and how this is driving changing requirements and capabilities for the soldier; overview,

updates and developments from all Asian and Middle East countries; technical advancements in C4I, power, ballistic and armour protection, lightening the load and lethality; challenges and possible solutions with best practices; and other relevant information.

SP’s Land Forces, now with AsiaPacific distribution aims to fill this requirement for a dedicated source of relevant information for Army professionals in the AsiaPacific region

Distribution as per media kit •  Indian Distribution   –  Indian Army   –  Indian MoD and Other Armed Forces   – Indian Political & Policy Establishments

4700 1700 490

•  Regional Distribution (Ministry of Defence and Armed Forces Headquarters)   –  Asia and Pacific   –  West Asia and Middle East

39% 22%

2580 1020


•  Military Industry 1250 •  Promotional Activities 250 Total Circulation Total Print Run Readership





11990 11990 125000+



Number of Copies Grand Total: 3600




140 125 110







170 180





25 30 25 20 20

35 40 25 40 10

Brunei Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam Bangladesh Bhutan Nepal Pakistan Sri Lanka China Hongkong Japan North Korea South Korea Taiwan Macau Australia New Zealand Bahrain Cyprus Egypt Iran Iraq Israel Jordan Kuwait Lebanon Oman Palestine Qatar Saudi Arabia Syria Turkey UAE Yemen





80 60 40

70 60 50 80







1964 - 2014

50 years

SP GUIDE PUBLICATIONS PVT LTD A-133, Arjun Nagar, Opp. Defence Colony, New Delhi 110 003, India Tel: +91 11 24644693, 24644763, 24620130, 24658322 Fax: +91 11 24647093 Emails: Website:

SP's Land Forces - BPA Worldwide Flyer  

SP's Land Forces - BPA Worldwide Flyer

SP's Land Forces - BPA Worldwide Flyer  

SP's Land Forces - BPA Worldwide Flyer