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Universe . April 11, 12, & 13, 2014 Live Oak Campground, Santa Ynez, CA

LucidityFestival.com


“When we become lucid in our dreams, we realize ourselves as infinite potential, we let go of fear, and we are free to create that which we want to see in the world.� ~ Lucidity Festival Crew


Lucidity Offers Community . Performance Art . Music . Featured Artists . Art Installations . Villages . Workshops

Lucidity is an open-source event. We invite our participants to co-create the festival experience & environment alongside the festival organizers

Lucidity Values Participation & Immersion in the artistic process Personal growth & Healing Awake & Aware consciousness Environmental & Social responsibility Family Fun & Creative play Communal reciprocity Transparency


Our First Two Years at a Glance Lucidity Festival LLC co-created two sold out festivals of over 10,000 lucid dreamers Our website averages 1500 hits per day in the months leading up to the festival Our social media campaign generates a reach of over 250,000 people in its best weeks Our audience comes from over 30 states & 16 countries from across 4 continents! We invite you to contact us for more information marketing@LucidityFestival.com LucidityFestival.com


Lucidity’s Environmental Commitment & End-Single Use Ethic “Leave it Better” We partner with & source materials from some of California’s most forward thinking companies & social entrepreneurs. With the support of Kleen Kanteen, Lucidity installs a purified water system, making it possible to provide FREE drinking water to all festival patrons. The immediate impact is eliminating the waste of more than 50,000 single-use plastic water bottles throughout each weekend event. The 18oz stainless steel canteen we distribute as gifts and sell onsite eliminates the use of more than 64,000 single-use plastic cups in their lifetime.

Best Practices Sustainable, organic & local foods . No plastics or packaging BYOC (bring your own cup) ethos . Hand-sorted trash/recycling/compost system Carpooling discount program . Green Camp Contests


Our Participants Lucidity’s participants are multi-generational, socially active men, women, and families. People who enjoy connecting with their community in physical, emotional & spiritual ways. Over 50% of our participants fall into the age range of 20-35. The majority of our participants live within a 300 mile radius of Santa Barbara County. Our core participant embraces transformational festival culture & has likely been to one or more of the 30-40 annual progressive gatherings that speckle California, Oregon, Washington, & British Columbia. Lucidity Festival goers are adventurous, conscious, & creative. More than passive observers, they see themselves as active experience-makers. They are artists & artisans, healers & seekers, dreamers & mystics, foodies & families.


We are Changemakers Lucidity is Redefining Success.

We Transform Ideas into Action.

15% of our net is devoted to our Nonprofit Partners. As a mission-driven endeavor Lucidity is pleased to foster changemakers & nonprofit organizations that are doing wonderful work in the world.

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Levels of Sponsorship Tier 1 • $900 Lucid Collaborators + Online logo with link on lucidityfestival.com + dedicated Facebook post + Logo present on the 2014 MapDana !

Tier 2 • $3,600 Presenter’s Circle All of Tier 1 + + Premium corner real estate on the 2014 MapDana ! ( first 4 only ) + Presenter’s presence in Village, Environment or Artist Green Room + Inclusion in email blast to our 5000+ newsletter subscribers + 3 dedicated Facebook posts

Tier 3 • $15,000 Founder’s Circle Tier 1 + Tier 2 + + Lucidity produced Pre-festival promotional event + Create-your-own-Village Package + Custom product distribution + Product exclusivity + 20% discount for sponsorship of next event

Mix & Match and Add-On + 10x10 Merchant Village placement (as add-on with Tier 1 package or higher)...... $300 + Six post social media campaign.............................................................................$600 + Branding on hospitality transport vehicle...................................................... $1000 + Scheduled, Branded Workshop........................................................................... $1000 + Hard Copy ticket Distributor (+earning 10% of ticket sales).................... $1500 + Lucidity produced Pre-festival promotional event............................... .......$5000


In-Kind Sponsorship For those companies that want to align themselves with the Lucidity mission in alternative ways, we are open to co-creating custom in-kind trade relationships. Print, Radio, & Television Media Web & Mobile Development Printing Services Food & Beverage Product Art & Building Supplies Hardware & Fabrics Co-Branding opportunities

We invite you to contact us for more information marketing@LucidityFestival.com LucidityFestival.com

Design sidekickcreative.com Photographs Courtesy David Pricco, Christin Minneck, Molly Ebner, Omar, Sari Blum


Join the Lucidity Family Play with us * Grow with us * Dream with us


@LucidityFestival

@LucidityFest

Marketing@lucidityfestival.com

Join the Lucidity Family, get on the MapDana 2014!


Lucidity Festival Strategy for Good Look-Book 2014