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Bounce Rates: A Site’s Worst Nightmare

In the complicated world of the Internet, a high bounce rate means something is wrong with a website. It’s a sure sign that a business and its marketing strategy need a major overhaul. This is one metric companies cannot simply ignore, as it measures how effectively a brand is interacting with visitors.

Future-Ink shows how to maintain user engagement and drive conversion.


In the complicated world of the Internet, a high bounce rate means something is wrong with a website. It’s a sure sign that a business and its marketing strategy need a major overhaul. This is one metric companies cannot simply ignore, as it measures how effectively a brand is interacting with visitors. Future-Ink shows how to maintain user engagement and drive conversion. Delivering upon expectations One of the biggest complaints of online customers is navigating through a poorly designed website, only to realize that the information they’re looking for isn’t even there. Many web designers stress the importance of meeting user expectations. From design to content, users that land on a certain page shouldn’t feel deceived or cheated. They should have some idea of what lies ahead, waiting for them. Improving the site’s engagement with visitors is important because it indicates efficient marketing.

Improving brand storytelling Brand exposure is an important strategy to consider when maintaining low bounce rates. On top of meeting the expectations of users, clients should make sure they understand the business, its offers, and its reputation.


Engaging on social media sites As people become more entrenched in social media, they often utilize the use of these sites, such as Google+, Facebook, and Twitter, to learn about brands instead of visiting their websites. In line with this, it is extremely important for businesses to be active on social media – from posting a comment to engaging with potential customers.

Going beyond the product page Some people may not be ready to make a purchase and they might want to learn more about it. Instead of just having a sales copy, businesses should include some necessary information such as the product description, customer reviews, and product guides. This will help lower bounce rates and entice customers to return to the site. Whether it’s a blog or a business venture, bounce rate is an important factor to consider. Keeping visitors on a site longer will increase the chance of generating more leads and making sales.

http://www.future-ink.com/develop/web-design.php http://blog.kissmetrics.com/what-you-can-learn-frombounce-rate-how-to-improve-it/ http://www.searchenginejournal.com/website-highbounce-rate/11223/


Bounce Rates: A Site’s Worst Nightmare