SITUATION
GOALS
STRATEGY
RESULTS
Project FAMA, a national screening program for auricular fibrillation, was conducting groundbreaking research on auricular fibrillation, a common type of abnormal heartbeat in which the heart rhythm is fast and irregular.
Inform people about the significance of the study so that they would be willing to participate, despite the concern of allowing nurses into their homes.
Guess What PR conducted a global campaign launch, executed projects to raise local community awareness, and promoted the results of the study.
Through a combination of global and local outreach we accomplished the following:
Synthesise and share the findings of the study to ensure they would be accessible to the public.
The campaign included media outreach, social media engagement, a campaign to raise the credibility of Project FAMA and tailored messaging to local communitites.
However the general public knew little about the research, making it difficult to recruit participants for the study and engage the media.
• Portuguese screened: 30,000 • National print news stories: 265 • Local print news stories: 60 • TV broadcasts: 31 • Radio broadcasts:15 • Total broadcast minutes dedicated to the study:120 • Facebook fans: 45,000
PORTUGAL: Using global and local outreach to advance groundbreaking research GLOBALHealthPR Portugal: Guess What PR