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Special Edition

Includes Linked Podcasts!









Why We Do What We Do Big Media USA is a marketing company with a digital communication platform geared toward helping businesses, professionals, non-profit organizations, and individuals expand their online presence. Big Media USA was founded in 2006, long before companies, non-profits and individuals realized the value of online marketing.

During the last 14 years, we have seen our clients shift

PLEASE NOTE: The print and video content, views,

major portions of marketing budgets to online

information, ideas, expression, advice, suggestions, and

efforts, away from traditional marketing. During these

ideas expressed in this magazine are solely in part, or

years, we have developed preparatory marketing

wholly of the individuals providing them, which do not

strategies and have produced quality content helping

reflect the opinions, ideas, or advertisement of

our clients build their businesses and brands efficiently

INformed People Magazine, or its’

in a cost-effective partnership.

parent, affiliates, or subsidiary companies.

Tell us what you think about INformed People Magazine. Please email any comments, story ideas and submissions for potential inclusion to or visit us online at: Big Media USA BMBC.TV


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WBigHMedia Y USAD O- MoreIThanNa Podcast E E DCompany IT?

ince our inception, businesses have been attracted to Big Media USA because of the assistance we provide in helping them hone their message. The production of a podcast is a key part of what we do, by helping a business, individual, or non-profit focus their message; who is the best person to deliver it and where to place the message is the magic. The good news is that the internet has made it easy for people to shop for products and services. The bad news is that it has also made it harder for businesses and sole practitioners to differentiate themselves from their competitors. How do you stack up against your competitors? If a potential client/customer looks at my online presence vs. my competitors, do I win? Everyone has a website; no matter how nice it is in today’s fast-moving world, a website alone simply isn’t enough. Big Media USA’s Digital Marketing Package is designed to improve your online image and more. Third-party content is valuable and adds credibility to you and your image. The First Pillar of our program is a podcast that is housed on the Big Media USA Platform and pushed out to all the other major online partner platforms. Why is the Podcast interview important? You are the best one to tell your story, things like how you got into the business put in your own words; will show your passion and knowledge. People can make a decision that they want to work with you because of important factors, your sincerity, approachability, compassion, and desire to provide a great product or service. Why do I need an article in INformed People Magazine? The 2nd Pillar An article can dive deeper into who you are and what you do. You prepare it so it can highlight your philosophy, family or associates, and company. The article can be geared to sell products or services and is linked to your podcast. Why do I need to be “In the News”? The 3rd Pillar Remember the potential client/customer is looking at your side by side with your competitor and trying to decide whom to choose. Just imagine how impressive all the professionally produced media can be to your client/customer in a well-thought-out and prepared format. Why Do I Need It? Bonus: : by producing quality content you help your Search Engine Optimization and this makes it easier to be found!

















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BREAKING NEWS Palm Springs — Friends of Frank Bogert, a non-profit organization established to communicate the true character of Frank M. Bogert and Palm Springs history, announced its formation today.

The group — consisting of community leaders throughout Palm Springs and the Coachella Valley — is addressing a hot-button issue as one of its first initiatives.

With their launch, Friends of Frank Bogert is releasing a rebuttal to a false, slanderous, and overtly political attack on Bogert including a suggestion that his statue in front of City Hall be destroyed or relocated.

The rebuttal can be viewed at

Article Link

“I am speaking today on behalf of the Richard Milanovich family, and the family only. I previously wrote a letter to the Palm Spring City Council explaining our disapproval of the removal and relocation of Mayor Frank Bogert’s statue. My father had nothing but respect and admiration for Frank. Their years-long friendship, both professionally and personally, is a testament to that fact,” said Trista Milanovich, daughter of tribal leader Richard Milanovich. “My father did not believe Frank Bogert to be a racist man. He wouldn’t have spoken at his funeral if he believed him to be so. My father would be absolutely appalled to know that his name is being used in this effort to remove the statute. We are absolutely appalled by it. It is disgusting that you would use his words, but even more so out of context, especially considering we feel the council members are certainly unaware of what his feelings were on the matter and what his feelings were on the man at the heart of this issue.”

View From the Saddle: Characters Who Crossed My Trail BY: Frank M. Bogert with: Sharon J. Apfelbaum Foreword by Huell Howser

When thinking of a desert, many people think of unbearable heat and little water. There are actually many health benefits to living in a desert climate and UMI rounds up the top benefits.


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While many people imagine

While living in the desert may make

their perfect “healthy living”

many people think of dried-out cow

location as a little cabin in the woods on the edge of a lake, or perhaps a bungalow near the beach in a tropical setting,

skulls, rattle snakes and unbearably hot temperatures, the reality of desert living is quite different: after all, a desert is merely a dry climate. In reality, a desert's average temperature is usually dictated by

there is actually

latitude, elevation, and the jet

a lot of benefit to taking up

stream. In fact, deserts can be very

residence in the desert.


cool for part or even the majority of the year.


Low air pollution

No damp or mold Deserts can be a blessing for those who suffer from severe

In most cases, deserts also have much lower concentrations of air pollution. Because deserts tend to have a lower population density than

allergies or asthma. Desert

just about any other geographical

climates rarely have enough

region, there are fewer automobiles

water or humidity to harbor the

and construction sites to contribute to poor air quality. About the only

sort of mold or bacteria that

downside allergen-wise to living in

leads to respiratory irritations.

the desert is the prevalence of common dust:


More Vitamin D For some people, however, moving to the desert is not about air quality at all, but rather about an abundance of sunshine. Sunlight helps the body to synthesize vitamin D, an essential compound that contributes to good bone health, improved immunity, better mood and reduced symptoms of depression. This is often one of the reasons that many people living in cold cities choose to spend their winters in warmer desert climates.

Less Stress For some, the biggest advantage of living in the desert is the ability to reduce their everyday stress level. Lower population density, reduced traffic and a typically slower pace of life all add up to a shorter list of what has to get done in an average day. What’s more, there are fewer people to compete with for space when racing around town and trying to get everything done. A slower pace means less reason to get stressed out. Stress has proven links with an increased occurrence of disease, and is one of the biggest factors that many blame for their unhappiness. Finally, desert dwellers may enjoy the bigger emphasis upon nature and enjoying the surroundings. Activities such as hiking, skiing, golfing, mountain biking or simply picnicking in the great outdoors are often popular in cities with a desert climate. The increased exposure to fresh air and sunshine, not to mention opportunity for a bit more exercise, will have a positive effect on anyone's overall health.

Full Article available click here

Book Description I N

1 9 5 2 , A W I F E , M O T H E R , A N D S M A L L - B U S I N E S S O W N E R L I V I N G I N D O W N E Y , C A L I F O R N I A , U N E X P E C T E D L Y F O U N D H E R S E L F V I C E C H A I R M A N O F T H E T R I B A L C O U N C I L F O R T H E A G U A C A L I E N T E B A N D O F C A H U I L L A I N D I A N S .

W I T H I N T W O Y E A R S , S H E W A S C H A I R M A N O F T H I S D I S A D V A N T A G E D B A N D I N P A L M S P R I N G S , C A L I F O R N I A , L E A D I N G T H E F I R S T A L L - W O M E N T R I B A L C O U N C I L I N T H E U N I T E D S T A T E S A N D S E T T I N G I N T O M O T I O N A S E Q U E N C E O F E V E N T S T H A T W O U L D A L T E R T H E D E S T I N I E S A N D F O R T U N E S O F H E R T R I B E A N D , U L T I M A T E L Y , N A T I V E A M E R I C A N S A C R O S S T H E N A T I O N .

Y O U C A N ' T E A T D I R T T E L L S T H E R E M A R K A B L E S T O R Y O F V Y O L A J . O R T N E R A N D H E R H I S T O R I C P O L I T I C A L T E N U R E .

P A R T A U T O B I O G R A P H Y , P A R T B I O G R A P H Y , T H E B O O K E X P L A I N S H O W S H E L E D T H E A G U A C A L I E N T E B A N D O F C A H U I L L A I N D I A N S I N I T S S T R U G G L E F O R P O L I T I C A L I N D E P E N D E N C E A N D E C O N O M I C D E V E L O P M E N T , W A G I N G A C A M P A I G N T O M A X I M I Z E T H E P O T E N T I A L O F I T S S O L E A S S E T - L A N D . C O M M I T T E D T O P R O G R E S S I V E C H A N G E , O R T N E R M A N E U V E R E D T H R O U G H L O C A L , S T A T E A N D F E D E R A L A R E N A S , C R E A T I N G N E W B U S I N E S S O P P O R T U N I T I E S T H A T F O R E V E R B E N E F I T E D T H E T R I B E A N D P L A Y E D A K E Y R O L E I N T H E D E V E L O P M E N T O F P A L M S P R I N G S . H E R P I O N E E R I N G W O R K E N A B L E D A L L T R I B E S I N T H E U S T O S H A P E T H E I R O W N E C O N O M I C F U T U R E S .

Y O U C A N ' T E A T D I R T I S A M U L T I F A C E T E D C H R O N I C L E O F A W O M A N ' S S I N G U L A R J O U R N E Y A N D O F A T R I B E A N D A C O M M U N I T Y A T T H E C R O S S R O A D S O F H I S T O R Y . I T I N C L U D E S O R T N E R ' S F I R S T - H A N D A C C O U N T O F H E R Y E A R S A S A T R I B A L A N D C I V I C L E A D E R , S E T I N A L A V I S H L Y I L L U S T R A T E D V O L U M E O F P H O T O G R A P H S A N D R A R E D O C U M E N T S .

I T I S S U P P L E M E N T E D W I T H A S U B S T A N T I A L C R I T I C A L A N D H I S T O R I C A L E S S A Y O N H E R P O L I T I C A L W O R K B Y D I A N A C . D U P O N T . A C O M P R E H E N S I V E C H R O N O L O G Y O F F E R S B O T H A R E C O R D O F O R T N E R ' S P U B L I C L I F E A N D A S E L E C T E D T I M E L I N E O F I M P O R T A N T E V E N T S I N N A T I V E A M E R I C A , E S P E C I A L L Y T H E A G U A C A L I E N T E C A H U I L L A . I N A D D I T I O N T O B E I N G A N E N G A G I N G B I O G R A P H Y O F A N E X T R A O R D I N A R Y W O M A N .

T H I S B O O K I S A N E S S E N T I A L A D D I T I O N T O W O M E N ' S S T U D I E S , T H E H I S T O R Y O F P A L M S P R I N G S , N A T I V E A M E R I C A N S T U D I E S , T H E A G U A C A L I E N T E C A H U I L L A , T R I B A L L A W , A N D U S I N D I A N R E L A T I O N S .

Book Exerpt “As Indians in Palm Springs, we had to cooperate with the dominant white culture in some ways in order to succeed. ... From my perspective, we did greater honor to our ancestors by prospering in the society that was forced upon us than by giving up or being taken in by self-righteous indignation. In becoming independent and determined, the tribe seized new opportunities and, as a consequence, enjoyed new prosperity.”

Vyola Ortner author of "You Can't eat Dirt," summarized ideas with these words in her memoir from a perspective of 90 years of experience with Palm Springs.

Her viewpoint was expansive. Having been born literally in the middle of town, on Section 14, in 1921, Ortner eventually served on the Tribal Council as well as the City Council. She was a vital part of the transformation of life in Palm Springs, in fact the entire Coachella Valley, for all people.

She is a particularly prominent figure in the history of Section 14, her birthplace.

True Fact History Bogert “said the local delegation made the FHA officials aware of the Section 14 cleanup in which a large number of residents were forced to leave Palm Springs for Banning and Garnet and other nearby areas. These residents, Bogert said, still work in Palm Springs and would prefer to live here.”

Desert Sun, May 23rd, 1967

Bogert displaying a housing certification to city officials he and the city were able to secure for Section 14 residents. This certificate would provide Section 14 residents with 100% financing for relocation with only $200 down. The “Housing and Home Finance administrator proclaim(ed) that Palm Springs has qualified for Federal Aid in its Workable Program for community improvement”

Desert Sun, Volume 35, Number 30, 8 September 1961

Bogert, city officials and the Agua Caliente Tribal Council meeting in 1962 to discuss long range zoning guidelines for Section 14. From left are Robson Chambers, city planning commission member; Vice Mayor Ted McKinney, committee chairman: Dick Coleman, planning director; Mrs. Vyola Olinger (Ortner). former Agua Caliente tribal council chairman; Ray Simpson, tribal attorney; Mayor Frank Bogert; Mrs. Dora Prieto, tribal secretary: Mrs. Eileen Desert Sun, VOL. 35 NO. 287 Miguel, tribal chairman; and July 6, 1962 Councilman Harry Paisle

Palm Springs Historical Society Archives

Bernadine Siva stated “I believe the statue should not be removed or destroyed. Frank Bogert was an Honorable and Honest man.” The daughters of Pete Siva called the HRC’s report “disgusting” and “slander(ous)” and demanded that the HRC stop using their father’s name in regards to his relationship with Bogert.

Jordan, a former Section 14 resident, was hired by Bogert as the city’s first ever Black employee. Jordan was instrumental in the development of Seminole Gardens, the first federally funded mediumcost housing project which was prioritized for Section 14 residents. From Palm Springs, he went on to have an illustrious political career, serving as Portland’s first ever Black city councilmember and city commissioner, running the Conservation Fund, and working with Bogert on Ronald Reagan’s President's Commission on Americans Outdoors. He gave the commencement speech at Palm Springs High School in 1987 and thanked Bogert for taking a chance on him and giving him a job in 1961.

TRUE FACT HISTORY Desert Sun, May 4th, 2005


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Frank Bogert

Friends of Frank Bogert Private group Join Today

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Friends of Frank Bogert  

Frank Mitchell Bogert was an American actor, professional rodeo announcer, author, and politician best known as the longtime beloved mayor o...

Friends of Frank Bogert  

Frank Mitchell Bogert was an American actor, professional rodeo announcer, author, and politician best known as the longtime beloved mayor o...

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