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B I G

M E D I A

U S A

|

O U R

M I S S I O N

Why We Do What We Do Big Media USA is a marketing company with a digital communication platform geared toward helping businesses, professionals, non-profit organizations, and individuals expand their online presence. Big Media USA was founded in 2006, long before companies, non-profits and individuals realized the value of online marketing.

During the last 14 years, we have seen our clients shift

PLEASE NOTE: The print and video content, views,

major portions of marketing budgets to online

information, ideas, expression, advice, suggestions, and

efforts, away from traditional marketing. During these

ideas expressed in this magazine are solely in part, or

years, we have developed preparatory marketing

wholly of the individuals providing them, which do not

strategies and have produced quality content helping

reflect the opinions, ideas, or advertisement of

our clients build their businesses and brands efficiently

INformed People Magazine, or its’

in a cost-effective partnership.

parent, affiliates, or subsidiary companies.

Tell us what you think about INformed People Magazine. Please email any comments, story ideas and submissions for potential inclusion to info@BigMediaUSA.com or visit us online at: Big Media USA BMBC.TV

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PUBLISHERS NOTE PUBLISHER

BIG MEDIA USA INC

FOUNDER/CEO

S

WBigHMedia Y USAD O- MoreIThanNa Podcast E E DCompany IT?

ince our inception, businesses have been attracted to Big Media USA because of the assistance we provide in helping them hone their message. The production of a podcast is a key part of what we do, by helping a business, individual, or non-profit focus their message; who is the best person to deliver it and where to place the message is the magic. The good news is that the internet has made it easy for people to shop for products and services. The bad news is that it has also made it harder for businesses and sole practitioners to differentiate themselves from their competitors. How do you stack up against your competitors? If a potential client/customer looks at my online presence vs. my competitors, do I win? Everyone has a website; no matter how nice it is in today’s fast-moving world, a website alone simply isn’t enough. Big Media USA’s Digital Marketing Package is designed to improve your online image and more. Third-party content is valuable and adds credibility to you and your image. The First Pillar of our program is a podcast that is housed on the Big Media USA Platform and pushed out to all the other major online partner platforms. Why is the Podcast interview important? You are the best one to tell your story, things like how you got into the business put in your own words; will show your passion and knowledge. People can make a decision that they want to work with you because of important factors, your sincerity, approachability, compassion, and desire to provide a great product or service. Why do I need an article in INformed People Magazine? The 2nd Pillar An article can dive deeper into who you are and what you do. You prepare it so it can highlight your philosophy, family or associates, and company. The article can be geared to sell products or services and is linked to your podcast. Why do I need to be “In the News”? The 3rd Pillar Remember the potential client/customer is looking at your side by side with your competitor and trying to decide whom to choose. Just imagine how impressive all the professionally produced media can be to your client/customer in a well-thought-out and prepared format. Why Do I Need It? Bonus: : by producing quality content you help your Search Engine Optimization and this makes it easier to be found!

TONY DEMAIO

PRESIDENT LuAn MITCHELL

VP OF COMMUNICATIONS MARK MILLER

VP OF SALES & MARKETING WENDY HAMELIN

VP OF PROGRAM DEVELOPMENT ANGELIKA CHRISTIE

VP OF INTERNATIONAL CONTENT NINA MICHALCHUK D’AMBROSIO

DIRECTOR OF GLOBAL STRATEGIES CHERYL WOMACK

CREATIVE DIRECTORS LANNA MONDAY EMMETT LUAN MITCHELL

TONY DEMAIO

PUBLICATION DESIGN JARED ROWLAND

PRODUCTION CONTRIBUTOR TUSCULUM UNIVERSITY DEPARTMENT OF ART & DESIGN

PUBLICATION DESIGN JARED ROWLAND

CONTRIBUTING WRITERS TONY DEMAIO

DR. USHA MANTHA MD DR. RAFI DR. ANGELIKA CHRISTIE

ADVERTISING & SALES MAURICE STEWART GEORGENE SUMMERS

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ANGELINE BENJAMIN


FALL IN LOVE WITH YOUR HAIR AGAIN

MEET DR. RAFI

IN THE SPOTLIGHT

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Dr. Rafi started researching hair loss (pattern baldness) in men and women more than 12 years ago when he noticed a very high percentage of male and female allergy patients suffering from pattern baldness and additional scalp irritation. He postulated that aggressive control of scalp inflammation, along with concurrent hair loss treatments, would increase one’s hair regrowth. Dr. Rafi then conducted several clinical trials in male and female patients using topical approaches to hair loss in men and women which also addressed scalp inflammation. After 4 years of research in over 100 patients, he was able to develop his first highly effective topical product which promoted hair regrowth, optimal scalp health, and reduction of inflammation of the scalp. Now nearly 12 years later, Dr. Rafi has further refined his product to effectively treat women, non-allergic patients, patients with hair loss which is not pattern baldness, and younger adults. His initial research was published in a NOMADIC | 24 -peer-reviewed manuscript in 2011.


D R . R A F I | I N T H E S P O T L I G H T F A L L I N L O V E W I T H Y O U R H A I R A G A I N

"HOW IT WORKS" KNOWLEDGE & PERSERVERANCE


AC@BigMediaUSA.com -

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Big Media USA Best Podcasts In the World!

This Dr. Rafi Podcast is

AWESOME


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Good! u

o Y r Fo


DETOX


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WOMEN'S WOMEN'S HEALTH HEALTH

OBESITY STRAIGHT TALK

Podcasts With a Purpose


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www.seriouscycling.com.

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Cycling for Beginners

Created by the Findlaw team of legal writers and editors

Don’t Be Intimidated

Earn Safety Through Handling and Learning the Rules

Sure, when Billy “Crank It Up” Johnson zips by with his fancy socks up to his mid-calf where all 8 of his clothing items are the exact same shade of cyan on his shiny $15,000 road bike that looks like it came from the year 2050, it may seem like you and Billy are actually doing two different sports. Don’t be fooled by the “peacocking.” You don’t need to spend a fortune to be fast, and just because someone has every bell and whistle, doesn’t mean they are fast.

Safety is paramount, and while there are always risks when cycling, you can mitigate those risks by practicing your handling skills and learning the rules that bicyclists should follow. Learning how to handle your bike comes with time spent on your bike, but you can expedite that process by practicing certain skills and drills. First, try reaching for your bottle and placing it back in its cage. Repeat 20 times even if you don’t take a drink, and do that at some point during each ride for a few weeks. You’ll be surprised how quickly you become more stable and confident in using this important skill.

“The most important thing is the engine that powers your bike,” says Hunter Allen, legendary cycling coach and author. “Don’t be intimidated by any rider. Cyclists come in all shapes and sizes, so ‘don’t judge a book by its cover.’ Cycling is for all people, and the vast majority of cyclists are friendly and welcoming, ready to help you if you show that you want help. Just ask!”

Next, remember to keep your weight towards the back of your saddle when descending. One of the most common ways to crash on descent is to have your weight too far forward — if you hit a bump, you could go over the handlebars. Keeping your hips back will keep you on the bike — you don’t want to learn that lesson the hard way!

Remember, all cyclists were beginners at one point and it doesn’t matter whether you’re riding an expensive bike, an entry-level road bike, or a beginner mountain bike. We can all enjoy the great outdoors from two wheels.

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t s u J

Finally, use your hips to turn (cornering), not your handlebars (steering).

Hydrate! Hydrate! Hydrate!

e h t brea

With temperatures soaring over the summer months, hydration is of utmost importance for your enjoyment of cycling and for your performance. Hydration can be broken down into two things: water and electrolytes. Water by itself is actually a poor hydrator, and you need electrolytes (mainly sodium) in order to retain the fluids you drink.

Earn Safety Through Handling and Learning the Rules

Furthermore, drinking too much water relative to electrolytes can lead to hyponatremia, a dangerous condition that can lead to severe harm or death. “It’s important that you take in electrolytes like UCAN Hydrate along with water to stay hydrated, potentially prevent cramping, and improve performance” instructs Registered Dietitian Lauren Mitchell. “Clinically, dehydration can be defined as losing more than 2-3% of your body weight during exercise. Signs and symptoms of mild dehydration include feeling dizzy, lightheaded, reduced cognitive function, and feeling thirsty.” Studies have shown that losing more than 3% of your body weight in sweat is detrimental to performance as well.

Safety is paramount, and while there are always risks when cycling, you can mitigate those risks by practicing your handling skills and learning the rules that bicyclists should follow. Learning how to handle your bike comes with time spent on your bike, but you can expedite that process by

practicing certain skills and drills. First, try reaching for your bottle and placing it back in its cage. Repeat 20 times even if you don’t take a drink, and do that at some point during each ride for a few weeks. You’ll be surprised how quickly you become more stable and confident in using this important skill.

How much should you drink? Mitchell notes that everyone is different but a good starting point is to consume half your body weight (lbs) in fluid ounces of water per day, plus what you sweat out during exercise. “Your body’s hydration is influenced by various factors such as your own body’s sweat rate, sweat sodium concentration, activity level, and age.”

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Next, remember to keep your weight towards the back of your saddle when descending. One of the most common ways to crash on a descent is to have your weight too far forward — if you hit a bump, you could go over the handlebars. Keeping your hips back will keep you on the bike — you don’t want to learn that lesson the hard way!

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FALL IN LOVE WITH YOUR HAIR AGAIN

Hair loss can be the result of heredity, hormonal changes, medical conditions or a normal part of aging. Anyone can lose hair on their head, but it's more common in men. Baldness typically refers to excessive hair loss from your scalp. Hereditary hair loss with age is the most common cause of baldness. THE

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Profile for SpecialEditionBMBC

Dr Rafi BMBC Number One Choice for World's Best Hair Loss Expert  

Dr. Rafi started researching hair loss (pattern baldness) in men and women more than 12 years ago when he noticed a very high percentage of...

Dr Rafi BMBC Number One Choice for World's Best Hair Loss Expert  

Dr. Rafi started researching hair loss (pattern baldness) in men and women more than 12 years ago when he noticed a very high percentage of...

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