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it’s what we do eat sleep enjoy laugh

live love yearbook.


to do by June 1st

cost & registration

date & location

1). Reserve your hotel rooms. $99 per room/night

July 14-16, 2011

Call the Atlanta Marriott NW at 800.228.9290. Discounted rooms with double beds are limited, so call ASAP. Mention you are with GA YBK EXPO to get the discounted rate.

2). Register with GA YBK EXPO. $200 per guest

The Atlanta Marriott NW 200 Interstate North Pkwy • @ I-285 & I-75

questions & answers

Get more info at Email your questions to GA YBK EXPO Board: Gwen Childers, John James, Melissa Roberts, Jenny Watson

Register @





EXTENDED PHOTOGRAPHY—$25 There will be a photography class for all students to learn the basics of photo composition and cropping, but we provide an extensive, handson class with a professional photographer. Students must sign up in advance and pay an additional $25. They must bring a digital camera & all equipment to take and download photos. GET A CRITIQUE FROM A CSPA/GSPA JUDGE—$50 Attending EXPO will be a CSPA/GSPA judge who will provide written critiques and/or consultations. To participate, add $50 to your registration fee and mail your book to the judge before July 1: Elisha Boggs • 140 Kentucky Circle • Athens, GA 30605

it’s what we do PARTICIPATE

MEET WITH A PHOTOSHOP PRO —FREE Back by popular demand, Richard Stallard from Owens Studio will be available to meet with schools for personalized Adobe Photoshop instruction. This session is free, compliments of Bowen Photography, Inc. Simply sign up on the EXPO registration form. Space is limited; spots will be filled on a first-come basis.

MEET WITH A GRAPHIC ARTIST—FREE To help you be as productive as possible, we fly in Herff Jones graphic artists to provide professional assistance to design your covers. Be prepared with ideas when you arrive, but also be open to creative juices that flow! Sign up in advance on the EXPO registration form.


BUILD A YEARBOOK PORTFOLIO In addition to learning about yearbook journalism, you will also complete a portfolio of productive tasks for 2012 that include these: 1.

SET GOALS AND OBJECTIVES—Brainstorm goals and create a plan to accomplish them.


PLAN YOUR LADDER AND PRODUCTION SCHEDULE—Create a strategic plan to reduce stress and maximize productivity.


SPIN YOUR THEME—Learn what makes a great theme and create one of your own. Design your cover, endsheets & theme pages!


MARKETING PLAN—Itemize goals, order supplies, set up the Order Center, and create an action plan for each month.


FOOD, FUN, AND STAFF TIME The following meals are included in the EXPO tuition: Thursday—dinner Friday—breakfast, lunch Saturday—breakfast

On Friday night you will have two hours for dinner on your own, so bring money for this meal. Many staffs choose to order in so that they can work on their portfolio while they eat. After dinner all staffs will be invited to gather for another session to work on their portfolios. EXPO will conclude before lunch on Saturday. Most staffs enjoy lunch at their convenience on the way home.


Bruce, chair of CSPA’s Committee on Judging Standards and Practices, retired as CCO at the Darlington School, Rome, GA and returned to the college-level as a writing and journalism professor and consultant. Bruce holds the CSPA Gold Key, the NSPA Pioneer Award, the JEA Medal of Merit, SIPA’s Distinguished Adviser Award and the Kay Phillip’s Service Award from NCSMA. Bruce has been honored by College Media Advisers for his work with the collegiate press nationally, and he has been a national BRUCE officer for CASE. He has spoken frequently to WATTERSON press groups in 46 states and internationally as part of the CIJF. He enjoys tapping into the energy and creativity of YBK staffs and encouraging innovative approaches. Rick Wood has been a photojournalist for the Milwaukee Journal Sentinel for more than 25 years. He is a graduate of the Indiana University School of Journalism and yearbook editor, and covers local & national news, sports & features. Recently, he covered the 2009 Presidential campaign, the Inauguration of President Obama, Brett Favre of the Green Bay Packers, The Milwaukee Bucks, The Milwaukee Brewers, and several college teams. He also has extensive foreign travel covering news, and he has been RICK recognized for work published nationally and WOOD regionally. He has been nominated three times for a Pulitzer Prize in Photography, and the Milwaukee Journal Sentinel was a finalist for the 2006 Pulitzer Prize in explanatory journalism for a project in which Rick’s work was fundamental. There was a time in Elisha’s life when she could cozy up in a chair with a hot cup of coffee and flip through the pages of Runner’s World, Real Simple, or People magazines and simply enjoy the collection of stories, photos, and life changing suggestions. But now, as a seasoned yearbook judge, she notices the grid design, the number of picas between photos, the color and font choices, and the impact of each element. For the past five years, Elisha has been conducting writing workshops for GSPA and ELISHA critiquing yearbooks for CSPA and GSPA. After BOGGS critiquing over one hundred yearbooks from around the country, she has developed a keen sense of what a high school journalism class can accomplish with a little advice and a lot of passion.

it’s what we do

Dan LOVES yearbook! The fun began when he was the editor of his HS yearbook, and he continued as the editor of his college yearbook. Since then, Dan has been working with Herff Jones for 6 years as a yearbook rep in Missouri. He has extensive technical knowledge of InDesign , Photoshop, and eDesign , and he loves to help students learn how to use these programs to enhance their books and design. In addition, Dan worked for an IT support company for 5 years and was later on the DAN committee that helped develop eDesign, Herff MUELLER Jones’ on-line publishing program. Dan lives in St. Louis, MO, where he gets the privilege of working with 55 wonderful yearbook staffs who consistently win local and national awards.


Richard began his yearbook career as a Photographer for his yearbook staff at South High School in Columbus, Ohio. He is a graduate of the Art Institute of Atlanta, and was a photographer and studio owner for 25 years in Atlanta. He has served as a Photoshop Artist and Instructor and Graphic Designer for the yearbook industry for 10 years, and he currently serves as the Art Director for Bowen Photography, Inc. (representing Herff Jones), working with 230 schools across Georgia.

Jonah got his start in yearbook when he took the adviser role of the Teleios yearbook at Mount Paran Christian School in Marietta where he also teaches art and design. Jonah is proud to call himself a design and typography nerd. Photojournalism is an absolute passion. His educational and professional background in art and design helped him transform an average book into an award-winning display of design and journalism. In his fifth year advising, Teleios has received numerous awards, including two JONAH consecutive Crown Awards from CSPA. He has FISHER also served as a special consultant, assisting other yearbook staffs with concept development and design. Jonah is passionate about helping students take their yearbook to the next level.

A former P.E. teacher, Leah is passionate about students, teachers, education, and yearbooks. Leah Blase has been a Herff Jones rep in St. Louis for over 15 years. Her schools consistently win top awards including CSPA Crowns, NSPA Pacemakers, All-Americans and MIPA All-Missourians. Leah serves as co-director of St. Louis camps and training workshops. Her schools credit her insightful input and attention to design detail, as well as her boundless energy, for much of their success. Her leadership, LEAH enthusiasm and knowledge also earned her a BLASE spot in the Herff Jones Hall of Fame, but her customers are most impressed by her true embodiment of the Yerd lifestyle! Leah is known for her enthusiastic, fun-loving spirit. Nancy Y. Smith, advises the newspaper, yearbook and DVD at Lafayette High School in Wildwood, MO. She has been teaching and advising publications for 25 years and frequently speaks at workshops and conferences across the country. She has earned Master Journalism Educator status from the Journalism Education Association and is the JEA National Write-off Chair. She has been recognized by the Dow Jones Newspaper Fund as a Special Recognition Adviser and was named a Distinguished Adviser NANCY in the National Yearbook Adviser of the Year SMITH competition. She was also one of six finalists for the 2007-2008 Missouri Teacher of the Year. She is married to a St. Louis County firefighter and has three sons, Jordan, 14, Austin, 10 and Blake, 10. Jessica knows yearbook, inside and out— literally! Jessica currently serves as an HJ yearbook representative in Charlotte, NC, but prior to working inside schools with students and teachers, Jessica worked inside the plant as a customer service adviser for 15 years. Jessica knows every step of the production process and is eager to teach how books go to press, how to save time and money, and how to dazzle your school with exciting techniques that make your books POP! Jessica knows how hard students JESSICA and teachers work to publish a yearbook and DANIELS she takes seriously her mission to support educators and students step-by-step through the production process, from the first day to Distribution Day.

2011 Yearbook EXPO Brochure  
2011 Yearbook EXPO Brochure  

Brochure describing the Georgia Yearbook EXPO to be held in Atlanta on July 14-16, 2011