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11

PRESENTATIONS

1 Advice on presentations

H e r e is some advice f o r presenters. Put a cross against a n y o f the advice y o u d o n ' t agree w i t h a n d b r i e f l y e x p l a i n w h y .

Preparation Arrive one hour early. Meet, t o u c h , and talk t o the attendees before t h e p r e s e n t a t i o n begins. Memorize the first t w o m i n u t e s . Use cheat sheets t o w r i t e d o w n the first three t o five words y o u w i l l say for each key

item.

Have s o m e t h i n g s h o w i n g on t h e screen w h e n they walk in - the t i t l e page of your presentation. •

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Opening In the first 120 seconds y o u must: • capture t h e i r a t t e n t i o n and interest • answer the q u e s t i o n 'What's i n it for me?'

Tailor to t h e a u d i e n c e Convey t h e p e r c e p t i o n t h a t y o u r p r e s e n t a t i o n was created just for t h e m

Eye c o n t a c t

The close

We speak t o people t h r o u g h o u r eyes.

The most i m p o r t a n t part of the

Don't handicap yourself. Look at t h e

p r e s e n t a t i o n is the close. They w i l l

audience. More specifically, look d i r e c t l y

remember best what they hear last. You

at one person in the audience for t h r e e t o

s h o u l d write o u t the last t w o m i n u t e s of

five seconds.

the presentation and memorize it.

Voice

Questions and answers

The a n t i d o t e for the m o n o t o n e is a mix of

Don't ask 'Are there any q u e s t i o n s ? ' -

c o n v i c t i o n , e n t h u s i a s m , confidence,

you're likely t o get dead silence.

desire, a n d rehearsal.

A better way w o u l d be t o ask: 'Are there any questions a b o u t t h e t w e l v e

Analogies The world's best c o m m u n i c a t o r s

techniques for use

analogies t o create easy-to-understand images of t h e i r key p o i n t s or concepts.

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If you don't know the answer or aren't sure - don't biuff.


Advice on Presentations