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FRESH NEWS

THE CREW PRESENTATION

22/01/2011 - 13:22

Ever since we founded the crew, we have strived to add depth and breadth to communication.

Le ÂŤrebrandingÂť, risques et opportunitĂŠs ? 14/01/2011 - 10:19

We instinctively look at things from different angles, to multiplydiffering points of view. we know meaning can be broadened whilst still sharpening the focus.

The Crew to develop its online communication

It is in our nature to pick strong ideas, consider their inďŹ nite nuances & subtleties before contrasting them, and making them legible, keeping in mind ‘simple’ isn’t always ‘simplest’.

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FebelďŹ n chose The Crew to develop its online communication 14/01/2011 - 10:19

We’re obsessed by increasing as much as possible idea-audience intimacy. Finally, in everything we do we constructively consider the future and its promises.

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All in all, we believe we’re simply... adding perspective. THE CREW COMMUNICATION AGENCY BRUSSELS / PARIS

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Brussels - Central Gate - Cantersteen, 47 - B-1000 Brussels - Tel. +32 (0)2 504 00 00 | Paris - Rue de Provence, 86 - F-75009 Paris - Tel. +33 (0)1 48 78 45 49

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FRESH NEWS

THE CREW PRESENTATION

22/01/2011 - 13:22

Ever since we founded the crew, we have strived to add depth and breadth to communication.

Le ÂŤrebrandingÂť, risques et opportunitĂŠs ? 14/01/2011 - 10:19

We instinctively look at things from different angles, to multiplydiffering points of view. we know meaning can be broadened whilst still sharpening the focus.

FebelďŹ n chose The Crew to develop its online communication

It is in our nature to pick strong ideas, consider their inďŹ nite nuances & subtleties before contrasting them, and making them legible, keeping in mind ‘simple’ isn’t always ‘simplest’.

14/01/2011 - 10:19

beďŹ mmo invests in a new site... 14/01/2011 - 10:19

FebelďŹ n chose The Crew to develop its online communication 14/01/2011 - 10:19

We’re obsessed by increasing as much as possible idea-audience intimacy. Finally, in everything we do we constructively consider the future and its promises. All in all, we believe we’re simply... adding perspective. THE CREW COMMUNICATION AGENCY BRUSSELS / PARIS

beďŹ mmo invests in a new site...

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Brussels - Central Gate - Cantersteen, 47 - B-1000 Brussels - Tel. +32 (0)2 504 00 00 | Paris - Rue de Provence, 86 - F-75009 Paris - Tel. +33 (0)1 48 78 45 49

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FRESH NEWS

THE CREW PRESENTATION

22/01/2011 - 13:22

Ever since we founded the crew, we have strived to add depth and breadth to communication.

Le ÂŤrebrandingÂť, risques et opportunitĂŠs ? 14/01/2011 - 10:19

We instinctively look at things from different angles, to multiplydiffering points of view. we know meaning can be broadened whilst still sharpening the focus.

FebelďŹ n chose The Crew to develop its online communication

It is in our nature to pick strong ideas, consider their inďŹ nite nuances & subtleties before contrasting them, and making them legible, keeping in mind ‘simple’ isn’t always ‘simplest’.

14/01/2011 - 10:19

beďŹ mmo invests in a new site... 14/01/2011 - 10:19

FebelďŹ n chose The Crew to develop its online communication 14/01/2011 - 10:19

We’re obsessed by increasing as much as possible idea-audience intimacy. Finally, in everything we do we constructively consider the future and its promises. All in all, we believe we’re simply... adding perspective. THE CREW COMMUNICATION AGENCY BRUSSELS / PARIS

beďŹ mmo invests in a new site...

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Luc de Tillesse ceo

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McCann – Conquest – Red Cell Interbrew – Nestlé – Martini – Solvay – Esso

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Koen Lambrechts creative director

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Anita Descheemaeker managing director HHD O&M – Forum – McCann – 7Beaufort The Crew

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OUR BUSINESS With offices located in Brussels & Paris, The Crew offers its blue-chip clients integrated, stratigically-devised, operational marketing communications services. Since our foundation in 2004, companies & institutional clients have benefited from this strong yet flexible approach in one form or another (or all!):

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OUR MISSION Texte adding perspective à placer ici

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OUR VISION. Texte à fournir --> Douglas

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Créer un «block» pour lʼaffichage du sous-menu EXPERTISE Présentation sous forme de liste des différents case studies avec nodequeue pour ordonner les cases Chaque job sera caractérisé par une image de 610 pixels de large, hauteur variable ou fixe (à définir). Un lien en-dessous de lʼimage active la fonctionnalité Lightbox2 (voir page suivante).

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Title of the case ! 01 Challenge How can a non-profit organization effectively promote a major fundraising event, which needs a dedicated, highly professional marketing campaign that might cost more to produce than the event could bring in? George Eastman House International Museum of Photography & Film is the world’s oldest photography museum and one of the oldest film archives, dedicated to collecting, preserving, and presenting the history of photography and film. It also houses the first school of motion picture film preser 02 Solution “The Crew came forward,” said Eliza Kozlowski, Director of Communications & Visitor Services, “to suggest a separate appeal to the younger audience.” The Crew developed an entire marketing campaign, including an enduring brand identity for the Academy Awards Party, with viral marketing components, to spread the word, postcards, posters, newspaper and magazine ads, program, and even tickets. We capped all of that off with an interactive website and online promotion, to publicize the event, sell tickets, and even sign up new members.

Dans la zone texte, des liens vers les pages «Services» peuvent être encodés (voir nouvelle rubrique «Services» si validée)

03 Services provided Strategic Planning & Program Management Analytics & Site Optimization Content Strategy & Development Social Media Web Development & Production

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Nouvelle rubrique EXPERTISE (lightbox case studies)

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Title of the case ! Fonctionnalité Lightbox2 avec redimensionnement automatique des différentes images dʼun job. Les flèches gauche et droite permettent de passer dʼune image à lʼautre.

01 Challenge How can a non-profit organization effectively promote a major fundraising event, which needs a dedicated, highly professional marketing campaign that might cost more to produce than the event could bring in? George Eastman House International Museum of Photography & Film is the world’s oldest photography museum and one of the oldest film archives, dedicated to collecting, preserving, and presenting the history of photography and film. It also houses the first school of motion picture film preser 02 Solution “The Crew came forward,” said Eliza Kozlowski, Director of Communications & Visitor Services, “to suggest a separate appeal to the younger audience.”

Le titre de la Lightbox reprend le titre du job.

The Crew developed an entire marketing campaign, including an enduring brand identity for the Academy Awards Party, with viral marketing components, to spread the word, postcards, posters, newspaper and magazine ads, program, and even tickets. We capped all of that off with an interactive website and online promotion, to publicize the event, sell tickets, and even sign up new members.

Un compteur permet à lʼinternaute de savoir si il y a 1 seule ou plusieurs images dans le carrousel

03 Services provided Strategic Planning & Program Management Analytics & Site Optimization Content Strategy & Development A great viral campaign ! Social Media Web Development & Production

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Nouvelle version OUR VOICES --> PEOPLE

Brussels - Central Gate - Cantersteen, 47 - B-1000 Brussels - Tel. +32 (0)2 504 00 00 | Paris - Rue de Provence, 86 - F-75009 Paris - Tel. +33 (0)1 48 78 45 49

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Luc de Tillesse CEO (Founding Partner)

Koen Lambrechts CD (Founding Partner)

Anita Descheemaeker Managing Director

Douglas Geddes Strategic Planner

Luc de Tillesse CEO (Founding Partner)

Koen Lambrechts CD (Founding Partner)

Anita Descheemaeker Managing Director

Douglas Geddes Strategic Planner

Luc de Tillesse CEO (Founding Partner)

Koen Lambrechts CD (Founding Partner)

Anita Descheemaeker Managing Director

Douglas Geddes Strategic Planner

Luc de Tillesse CEO (Founding Partner)

Koen Lambrechts CD (Founding Partner)

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Brussels - Central Gate - Cantersteen, 47 - B-1000 Brussels - Tel. +32 (0)2 504 00 00 | Paris - Rue de Provence, 86 - F-75009 Paris - Tel. +33 (0)1 48 78 45 49

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Frédéric Parmentier Senior Account

Frédéric joins THE CREW after working as a producer at R/GA for S.C. Johnson Wax. He had produced websites, newsletters and product-focused emails for their CRM program. Before being dropped into Hell’s Kitchen (the neighborhood), he spent nearly five years working at Helicopter, a boutique design firm located in the East Village. With expertise in both print and web, Andrew has worked with many clients such as Malcolm Gladwell, Madonna, Condé Nast and The Washington Post News Company. Frédéric graduated from New York University’s College of Arts and Sciences with a BA in English and American Literature with a Specialization in Creative Writing. He graduated Magna Cum Laude after writing a thesis on Cognitive Metaphor Theory. Interests : Movies, kitesurf, theatre, … frederic@thecrewcommunication +32 2 504 00 07 http://twitter.com/frederic4now f Back to People

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A great viral campaign ! 01 Challenge How can a non-profit organization effectively promote a major fundraising event, which needs a dedicated, highly professional marketing campaign that might cost more to produce than the event could bring in? George Eastman House International Museum of Photography & Film is the world’s oldest photography museum and one of the oldest film archives, dedicated to collecting, preserving, and presenting the history of photography and film. It also houses the first school of motion picture film preser 02 Solution “The Crew came forward,” said Eliza Kozlowski, Director of Communications & Visitor Services, “to suggest a separate appeal to the younger audience.” The Crew developed an entire marketing campaign, including an enduring brand identity for the Academy Awards Party, with viral marketing components, to spread the word, postcards, posters, newspaper and magazine ads, program, and even tickets. We capped all of that off with an interactive website and online promotion, to publicize the event, sell tickets, and even sign up new members.

Dans la zone texte, des liens vers les pages «Services» peuvent être encodés (voir nouvelle rubrique «Services» si validée)

03 Services provided Strategic Planning & Program Management Analytics & Site Optimization Content Strategy & Development Social Media Web Development & Production

Tags : Web development - Social Media - Integrated campaign - Flash

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Brussels - Central Gate - Cantersteen, 47 - B-1000 Brussels - Tel. +32 (0)2 504 00 00 | Paris - Rue de Provence, 86 - F-75009 Paris - Tel. +33 (0)1 48 78 45 49

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A great viral campaign ! Fonctionnalité Lightbox2 avec redimensionnement automatique des différentes images dʼun job. Les flèches gauche et droite permettent de passer dʼune image à lʼautre.

01 Challenge How can a non-profit organization effectively promote a major fundraising event, which needs a dedicated, highly professional marketing campaign that might cost more to produce than the event could bring in? George Eastman House International Museum of Photography & Film is the world’s oldest photography museum and one of the oldest film archives, dedicated to collecting, preserving, and presenting the history of photography and film. It also houses the first school of motion picture film preser 02 Solution “Dumbwaiter Design came forward,” said Eliza Kozlowski, Director of Communications & Visitor Services, “to suggest a separate appeal to the younger audience.”

Le titre de la Lightbox reprend le titre du job. Un compteur permet à lʼinternaute de savoir si il y a 1 seule ou plusieurs images dans le carrousel

A great viral campaign !

Dumbwaiter Design developed an entire marketing campaign, including an enduring brand identity for the Academy Awards Party, with viral marketing components, to spread the word, postcards, posters, newspaper and magazine ads, program, and even tickets. We capped all of that off with an interactive website and online promotion, to publicize the event, sell tickets, and even sign up new members. We chose to build the entire site in the Adobe Flash, allowing us to build in extensive animation and interactivity. Each section has individuality, yet still maintains the overarching style of the site. We used PHP and MySQL to build the ticket ordering and “guess the winner” front-ends, interfacing with the George Eastman House business systems. A large display in the header counts down the days to the event, adding to the sense of excitement and urgency. Tags : Web development - Social Media - Integrated campaign - Flash

YOUR BUSINESS

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Consumer Goods Durable Healthcare Financial Services Industrial Institutional Services

Customer Communication Internal / Staff Communication Shareholder Communication

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Brussels - Central Gate - Cantersteen, 47 - B-1000 Brussels - Tel. +32 (0)2 504 00 00 | Paris - Rue de Provence, 86 - F-75009 Paris - Tel. +33 (0)1 48 78 45 49

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Berry Floor Facebook page

Berry Floor social media contest

Jaguar More O’Ferrall Campaign

Jaguar XJ Campaign

Jaguar Catwalk

Berry Floor e-mailing campaign

Berry Floor Products Brochure

Imperial advertising campaign 2007

Imperial advertising campaign 2008

ICI PARIS XL, My Beauty Juin 2010

ICI PARIS XL, Fidelity Card 2010

ICI PARIS XL, -25% sur les par-

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