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Software Defined Data Centre

Hossam Darra Chief Technologist HP Middle East, Mediterranean and Africa

a Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Data explosion pushing limits of today’s data center 2015 2005

2010

2012

2020 40ZB

0.1ZB

1.2ZB

2.8ZB 8.5ZB

Source: IDC (figure exceeds prior forecasts by 5 ZBs)

Next-generation competitive advantage delivered through: Business insight at Google speeds 2

Personalized content follows you

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Business questions arise automatically from data


Changing Global Trends and Business Priorities Impacting the CIO and Technology Priorities BUSINESS PRIORITIES • • • •

Organic enterprise growth Attract and retain new customers Increase operational effectiveness Social business practices

CIO PRIORITIES • • • •

Deliver business solutions Improve IT org and workforce Improve IT mgt and governance Reduce the cost of IT

TECHNOLOGY PRIORITIES • • • • 3

Analytics and business intelligence Mobile Cloud Collaboration / social media

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Five technology tectonic shifts FROM nine levels of TO massive, hierarchy; universal trading off speed, cost and main memory volatility

Memory/Storage

TO energyand FROM General algorithm-optimized Purpose SoC ecosystems Architectures

Compute

FROM TO OpenSource transactional data TO FROM visual multiple and stand OpenSource management interactive alone devices real-time and relational platform Content data consumption data databases Interconnect Access and management Consumption platform TO FROM integrated electrical photonics signaling

4

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Five technology tectonic shifts TO massive, universal main memory

TO energy- and algorithm-optimized SoC ecosystems

The next generation of convergence To integrated To OpenSource data To visual and photonics

5

management platform

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

interactive real-time data consumption


Granularity of components/ Automation

Applications Information Applications Information

Virtual Platform Dedicated Platform Apps Information

Servers Storage Networking

Converged Platform Fabric: compute, storage, networking

Servers Storage Networking

Timeline

Applications Information

Converged Infrastructure Fabric: memory, CPUs, storage, optical backbone


Impacts - Changing how computers are built Before CPU

ARM/Intel

Memory

Gigabytes of RAM

Peripheral

Persistent storage

FCAL

Terabytes of DASD/SSD

HP provides: • Component integration • Packaging • External storage • Device/storage management

7

After

HP provides: • Peripherals are integrated in the SoC • Packaging is minimal • External storage is impractical other than archival

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Impacts - Changing the software ecosystem Disrupting momentum of enterprise software leaders

Before

After Batch/analytic apps

OLTP/OLAP apps

Batch processing Hive

Pig

Database Drill

MapReduce Parallel Runtime Hadoop File System

Scale-out on SOCs

8

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HBase


Impacts - Changing access and consumption of content HP is a core ecosystem player

9

Before

After

The PC is personal

The content is personal. The device ensures seamless, total, secure access

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Convergence of device and data centre….

From your virtual IP address

to the data center Content access and consumption

From consumer

to professional

Enables Massive, universal memory

Optimized for SoCs and ecosystems

Integrated photonics

Open source data management platform

….demands a New Style of IT 10

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Data Centers For The New Style of IT Services Advise

Transform

Printing & Personal Systems

Printers

PCs

Tablets

Cloud 11

Manage

Converged Infrastructure

Software Performance Suites

Servers Storage Networking

Security

Maintain

IT

Information

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Legal / Compliance & Marketing

Security


We see three big infrastructure trends HP is at the forefront of all three with industry-leading technology innovation

Converged Infrastructure

Cloud

Software Defined Data Center

Security

Management

Server Storage s

12

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Services

Network

Facilities


HP Software Defined Data Center Already driving toward the future …

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Software Defined Servers

Software Defined Storage

Software Defined Networking

Project Moonshot

HP StoreVirtual VSA

HP SDN

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Software Defined Networking Ability to Apply Business Logic to Network Behavior in Dynamic Fashion

SDN Architecture

Application Layer

Control Layer

Infrastructure Layer

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Deliver open programmable interfaces to automate orchestration of network services Separate control and data plane; abstract control plane of many devices to one

Open standard-based programmatic access to infrastructure

Š Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted and Confidential.

a


Virtual Application Networks SDN solution

SDN Architecture

Delivering end-to-end Software-defined Network

Application Layer Virtual Cloud Networks, Sentinel Security & Open APIs Control Layer Virtual Application Networks SDN Controller Infrastructure Layer

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HP 2920

HP 3500

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP 3800 HP 5400 HP 8200


Network Functions Virtualization Network Functions Virtualization: virtualize the network application hosting Leverage IT virtualization techniques for telco functions Use standard servers and storage –

Open interfaces to the compute infrastructure for all applications (OpenStack) Applicable to telco network functions Initiative from Tier 1 vendors launched as a new Industry Specification Group (ISG) inETSI

Key Benefits Reduced equipment costs from standardisation, improved utilization, common management and proactive lifecycle management Faster time to market for applications and services targeted service introduction Credit - NFV Whitepaper

Innovate with network resource sharing

Reduced complexity and increased automation 16

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

a


Every enterprise is on a journey Build cloud Dev/Test cloud

Private Cloud

Mission critical applications

Managed Cloud Traditional • • • •

Standardize Consolidate Virtualize Automate

Application transformation Packaged applications

Backup and recovery 17

Public Cloud

Mobility

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Cloud Context Build

Consume

Cloud services

Cloud services

Traditional

Private Cloud

Managed Cloud

Public Cloud hpcloud.com

SLAs availability, security, performance, compliance, cost 18

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


HP POD

http://www.youtube.com/watch?v=Y67m9S3V-o0 http://www.youtube.com/watch?v=K2l7nHMLs3o

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Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Thank You


21

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


HP Servers

67

20%

11%

Consecutive quarters of worldwide market leadership in industrystandard servers*

Faster transition to Gen8 than previous Gen7 transition

Higher average unit prices with Gen8 servers**

*Source: IDC CQ4 2012

**as of Q1 FY13


Server industry technology evolution Mainframe

Mini Computer

ARM and Atom

x86

Unix Rack and Tower

Blades

(Cloud/Hyperscale)

Density Optimized

New

Software defined server category

23

Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Project Moonshot: new era of extreme scale computing Converged Infrastructure for hyperscale

‘Gemini’

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Second generation platform

Breakthrough reduction in density, energy, cost and simplicity

1

89% 94% 63% 97%

Less energy

Copyright 2013 Hewlett-Packard Development Company, L.P.internal The information contained herein is performance subject to change without notice. 24 *HP©internal analysis of publicly available data., testing, and future modeling

Less space Less cost

Less complexity


HP Storage

38%

75%

45%

Y/Y growth in HP Converged Storage in FY12

Y/Y growth in HP 3PAR StoreServ in FY12

Y/Y growth in HP StoreOnce in FY12


HP’s Converged Storage strategy Transforming enterprise storage with next-generation simplified architectures

Simple • Efficient • Agile

High end

1 Entry

HP StoreAll HP StoreOnce

Information retention & analytics

Information protection

HP 3PAR StoreServ Primary storage

HP StoreVirtual Software Defined Storage 26

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


HP Networking D-Link BRCD

6% Y/Y growth in overall HP networking revenue for Q1 FY13

56% Y/Y growth in HP router units shipped, for 5 ppts WW share gain*

*Dell’Oro Q3CY12 Networking Summaries (Jan ’13)

#2 in worldwide market share*

HP

Dell JNPR Huawei

HP switching revenue exceeds the sum of the next five competitors for 3QCY12*

dc2013_day2-02-hossam-darra-sddc-kuwait-jun-4th  
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