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collected press 2012


above

The marque announcing Chef Ayinde at NYC’s LTO (Limited Time Only) 171 East Broadway, New York, NY.

left Menu, NYC opening night supper.

below

Selling out all three nights the Wildflower New York City pop-up was both a culinary and social phenomenon for foodies and the vegan community alike.


Like the beauty of blossoming annuals in the field chef Ayinde’s Wildflower culinary event is here today gone tomorrow. This event is the The “offline” arm of Ayinde’s popular healthy lifestyle site http://ieatgrass.com. The latest in a wide array of food trends, Pop-Up Restaurants are proving to be breakout venues for culinary artisans and emerging chefs. Wildflower is a one-of-a-kind crowd-funded pop-up restaurant that brings the finest plant-based cuisine to discerning foodies and tastemakers. Wildflower New York popped-up in Downtown Manhattan’s exclusive LTO (Limited Time Only) Restaurant. For three days, patrons were taken on a 28-course journey across a diverse landscape of vegan cuisine ranging from Soul Food to Raw Fusion to Chef Ayinde’s own “Street Food” Tasting Menu. The Opening Night reception featured celebrity guests, style icons, and giveaways from Vaute Couture, The Ethical Man, and Evolve Jewelry. For the weekend, Chef Ayinde drew from his wildly successful monthly event, The Brooklyn Petit Dejeuner, and crafted an eclectic interpretation of the Waffle Brunch. Crowd-funded through kickstarter.com, Wildflower is a direct response to the demand for fun, delicious gourmet Vegan dining in an upscale atmosphere. Ayinde documented his unique event by allowing videographers to capture the Wildflower buzz. [see http://youtu.be/ga0PZhDL0MA ] Following the success of Wildflower’s NYC opening Chef Ayinde Howell took his seeds on the road hoping to plant his Wildflower pop-up in new cities. After another successful pop-up as part of New York’s infamous Fashion’s Night Out Ayinde set his sights next on San Francisco. In May of 2012 Ayinde occupied two San Francisco locations over a 3-day period and once again showed an uncanny ability to mix traditional street foods with gourmet. The following is an abridged selection of press clippings from Wildflower. To learn more about Ayinde and Wildflower visit http://ieatgrass.com

For press inquiries please contact Andy Stepanian at andy@sparrowmedia.net or 631.291.3010


above left Ayinde’s grilled quinoa & polenta cake with radish slaw and cashew dill aioli above Ayinde’s poached pear Manhattan Rhubarb Mimosa left Ayinde’s famous “Mac & Yease” below Ayinde’s signature biscuit topped cherry cobbler w/ organic cashew ice cream


{

“Vegan food that is remarkably tasty and robust” Elane Louie, The New York Times http://nytimes.com/2011/06/08/dining/dining-calendar-from-june-9.html

“The pop-up trend (with its largely set meals) is one realm that’s generally not too friendly to the meatless. That’ll change next weekend” Grub Street, New York Magazine http://newyork.grubstreet.com/2011/06/lto_to_host_nycs_first_vegan_p.html

“A very vegan pop-up ...will serve everything from a ‘contemporary American supper’ to a Saturday Cajun brunch to a raw fusion dinner to a street food tasting menu.” Rebbecca Marx, The Village Voice http://blogs.villagevoice.com/forkintheroad/2011/06/lto_vegan_pop-u.php

For press inquiries please contact Andy Stepanian at andy@sparrowmedia.net or 631.291.3010


}

“Get excited, San Francisco! Chef Ayinde Howell & his revered vegan pop-up restaurant Wildflower are coming to town!” San Francisco Weekly http://blogs.sfweekly.com/foodie/2012/04/wildflower_vegan_pop-up.php#more

“Food critics and amateur palates alike flipped for Howell’s innovative vegan food.” VegNews Magazine

http://newyork.grubstreet.com/2011/06/lto_to_host_nycs_first_vegan_p.html

“...a fresh-faced, innovative menu with such varying flavors as Mint Tzatziki and Beer-Battered Tempeh Tacos.” 7 by 7 Magazine

http://www.7x7.com/eat-drink/foodie-agenda-vegan-food-you-have-try-taste-potrero-and-more

For press inquiries please contact Andy Stepanian at andy@sparrowmedia.net or 631.291.3010


}


SF Weekly - http://blogs.sfweekly.com/foodie/2012/04/wildflower_vegan_pop-up.php#more VegNews - http://vegnews.com/articles/page.do?pageId=4470&catId=2 10 Best - http://www.10best.com/destinations/california/san-francisco/restaurants/new-and-notable/wildflower/

7x7 San Francisco - http://www.7x7.com/eat-drink/foodie-agenda-vegan-food-you-have-try-taste-potrero-and-more San Francisco Chronicle -

http://events.sfgate.com/san_francisco_ca/events/show/257619385-wildflower-weekend-pt-ii

Eater SF - http://sf.eater.com/archives/2012/04/19/ham_eggs_for_hayes_valley.php Vegansaurus - http://vegansaurus.com/post/22328914952 YUM - http://yum.sfstation.com/2012/05/04/vegan-pop-up/ Table Hopper - http://www.tablehopper.com/chatterbox/pop-ups-hapa-ramen-guido-returns-truck-stop/ Our Hen House - http://ourhenhouse.org/2012/04/episode-120-you-are-entitled-to-your-own-opinion-but-not-your-own-facts/ Friends Eat - http://blog.friendseat.com/interview-chef-ayinde-howell-wildflower SuperVegan - http://supervegan.com/blog/entry.php?id=1740 HFM Group - http://thehfmgroup.blogspot.com/2011/05/introducing-wildflower-plant-based-pop.html Sexy Tofu - http://sexytofu.com/2011/04/30/new-yorks-first-pop-up-vegan-restaurant/ Capture+Rapture - http://capture-rapture.com/2011/05/17/chef-ayinde-opens-wildflower-restaurant/ Remembering God - http://www.remembergod.org/en/vegetarian-news.aspx?id=1394964386 Yum Veggie Burgers - http://www.yumveggieburger.com/2011/06/wildflower-pop-up.html The Whelming - http://www.thewhelming.com/2011/05/wildflower/ & http://www.thewhelming.com/2011/06/wildflower-2/ Vegan Apatite -

http://www.veganappetite.com/2011/06/food-network-friday-chicken-and.html

Veganism+Stuff - http://veganismandstuff.tumblr.com/post/6180621050/crowd-funded-pop-up-wildflower-serves-28-courses-of Secret Cooking Recipes - http://secretcookingrecipes.net/at-lto-ayinde-howell-will-stage-a-very-vegan-pop-up/ Chef’s Connection - http://thechefsconnection.com/2011/06/04/wildflower-a-vegan-pop-up-at-lto/ Kris Karragan Blog - http://kriscarrigan.com/vegan/latest-news-183/ VegNews Magazine - http://www.vegnews.com/web/articles/page.do?pageId=3200&catId=8

For press inquiries please contact Andy Stepanian at andy@sparrowmedia.net or 631.291.3010


Gothamist - http://gothamist.com/2011/06/06/pop-up_trend_now_accommodating_vega.php The Lo-Down NYC - http://www.thelodownny.com/leslog/2011/06/russ-daughters-rhong-tiam-smac.html Food Republic Magazine - http://www.foodrepublic.com/2011/06/08/wildflower-my-vegan-pop-restaurant Eater NY - http://ny.eater.com/archives/2011/06/12_cant_miss_popup_dinners_to_check_out_this_month.php The Discerning Brute - http://www.thediscerningbrute.com/2011/06/03/wildflower-pops-up-in-new-york/ New York Examiner - http://examiner.com/vegan-in-new-york/vegan-pop-up-restaurant-nyc-this-weekend-only Daily Globe - http://vegetarian.thedailyglobe.com/2011/06/06/nyc-vegan-pop-up-opens/ POMP Magazine - http://pomponline.com/?p=1612 Our Hen House - http://www.ourhenhouse.org/2011/06/crowd-funded-vegan-pop-up-restaurant-inspires/ NY PointsLocal - http://nyc.pointslocal.com/news/2011/06/03/nyc/287424/at-lto-ayinde-howell-will-stage-a-very-vegan-pop-up Eco-Sex - http://ecosex.net/hungry-take-your-veggie-lover-for-the-meal-of-a-lifetime-at-wildflower/ Inhabitat - http://inhabitat.com/nyc/new-york-citys-first-vegan-pop-up-restaurant-opening-this-friday-in-the-les/ Cri De Coeur - http://cri-de-coeur.com/events/wildflower-vegan-pop-up-restaurant-opening-party/ Raw Clarity - http://blogg.aftonbladet.se/rawclarity/2011/06/lto-limited-time-only-presents-a-vegan-menu On Our Sleeve - http://onoursleeve.com/?p=2521 Organized Wisdom - http://organizedwisdom.com/nyc-vegan-popup-opens/5021485/nxi/med Big City Vegan - http://bigcityvegan.com/blog/2011/06/10/new-vegan-restaurant-in-nyc-wildflower-blooms-for-three-days-only/ Girlie Girl Army - http://girliegirlarmy.com/blog/20110609/a-wildflower-grows-on-the-lower-east-side/ Girlie Girl Army [Editorial by chef Ayinde] - http://girliegirlarmy.com/blog/20110606/400-years-later-and-still-slaves-to-soul-food/ I8 NYC - http://i8nyc.com/2011/06/10/event-–-lto-nyc-presents-ayinde-howell-wildflower-popup-dinner-jun10-12/ Gluten Free Faces - http://www.glutenfreefaces.com/forum/topics/gluten-free-wildflower-vegan Meet the Shannons - http://meettheshannons.net/2011/06/restaurant-review-wildflower.html The Ethical Bella - http://ethicalbella.com/post/6459817035/wildflower Andrew Hur Photography - http://www.andrewhur.com/portfolio/events/wildflower/

For press inquiries please contact Andy Stepanian at andy@sparrowmedia.net or 631.291.3010


About Chef Ayinde Howell Ayinde Howell is a 4th generation entrepreneur, Executive Vegan Chef and Founder of the food and lifestyle blog, ieatgrass.com. He specializes in a variety of Vegan fare including Soul Food, Raw, and New American cuisines. His recipes have been featured in the New York Times, Time Out and BET’s top-rated show, ‘106 & Park’. Ayinde started creating signature dishes in Seattle, as co-owner of Hillside Quickies Vegan Sandwich Shop, an offshoot of his family’s business. Hillside Quickies became a popular restaurant known for blasting hip-hop music during crowded lunch rushes and being a favorite for artists like The Roots, Saul Williams, Common and Erykah Badu. Now based in New York City, Ayinde has served as Executive Chef at Jivamukti Yoga School and as a Personal Health Consultant and Personal Chef for celebrities like Russell Simmons and clients from various walks of life and culinary palates. To arrange an interview with Chef Ayinde Howell, to arrange a tasting, or to obtain high-resolution images of his culinary creations please contact Andy Stepanian at 631.291.3010 or email press@sparrowmedia.net

Photo credit: Kate Echle | katherinekellyphoto.com

sparrowmedia.net a grassroots publicity agency

For press inquiries please contact Andy Stepanian at andy@sparrowmedia.net or 631.291.3010


For press inquiries please contact Andy Stepanian at andy@sparrowmedia.net or 631.291.3010

Wildflower by Ayinde Howell (2012 Press Kit)  

Wildflower by Ayinde Howell (2012 Press Kit)