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What do you do? What are you into? What are your hobbies and passions? What are you interested in? What do you know lots about? hobbies:




• Making kites

Using your answers from for inspiraton, what would your take on this be?

physical product examples of physical products and companies

digital product examples of physical products and companies

business or service design examples of physical products and companies

social or community innovation examples of physical products and companies

An app for designing complex kites

Using sheets & , take one of your ideas and develop it further using these questions.

what does it do? how does it work - functionality / business approach etc.

who is it for? who are your ideal customers

who else is doing something similar? what other companies / products / services exist

how will Enfield benefit from your idea? manufactured here? helping the community?

Start talking! and begin to generate some more ideas Use sheets & then talk to people, share what you’ve written and generate some more ideas. Ask yourself...“wouldn’t it be great if...” and see if you can come up with 10 starting points. Wouldn’t it be great if...

Wouldn’t it be great if...

I could fly my kites whatever the weather (new kite design for low wind?)

Wouldn’t it be great if...

Wouldn’t it be great if...

Wouldn’t it be great if...

Wouldn’t it be great if...

Wouldn’t it be great if...

Wouldn’t it be great if...

Wouldn’t it be great if...

Wouldn’t it be great if...

Use your google goggles checking out the competition Somewhere between scribbling your idea on the back of an envelope and actually starting a business, there's a process you need to carry out that essentially determines either your success or failure in business. Many entrepreneurs get so caught up in their ‘eureka’ moment that they don’t time to think about whether the idea has been done before, whether people might want it or need it, and many don’t even try and find out! Understanding your market and your competition is key in determining your ideas potential. The type of information you'll be gathering depends on the type of product or service you want to sell. • What other companies/products exist in the area, what do they sell, how much does it cost and what does it do? • Understand your customers: move beyond your assumptions about what people want and what people do.

How can google help: 1.

Key Words: Guaranteed to get lots of general results based upon the individual words as well as the combination Example: kite make


Explicit Phrase: If you’re looking for something specific to do with kite making, instead of just typing the two words into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes. Example: "kite making"


Exclude Words: If you want to exclude any results, e.g you’re not interested in box kites simply use the "-" sign in front of the word you want to exclude. Example: kite -box

What can you find out to support your idea? (This might help you answer sheet 3)

Space to play

a ew de ing n a r m yth e v ne ied an s a o h ver tr h w e ne has n n] o y i An take inste s mi ert E b [Al

My at ide a mi my d s us [An dst o esk ually ais f liv writ co Nin ing ing me . bu no ] t in t the

scribble, make notes

Idea Pack having a great idea doesn’t have to be difficult Enfield Innovation Day: 28th February 2012 @CreativeEnfield

Idea Pack  
Idea Pack  

a pack used to structure a workshop helping A level students generate ideas to enter for the enfield innovation competition