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“We regularly hear from listeners in far away places such as China and Australia who stream us online” says, Will Keible, director of marketing and sales. Frank Dominguez, general manager and content director for WDAV, says the station serves classical music lovers in the Lake Norman community and beyond thanks to advances in technology.

And we do,” says Will Keible, director of marketing and sales for WDAV. “We regularly hear from listeners in far away places such as China and Australia who stream us online.”

Music for everyone

Station management wants its programming available to people who can access it any time and from anywhere. They’re constantly looking for ways to enhance that, too. “As a public radio station that relies on listener

support, we’re concerned more that they listen, not how they listen,” says Keible. “While we will always focus primarily on radio programming, streaming video of musicians performing live from WDAV adds dimension and color that many listeners appreciate.”

As the station celebrates its 35th anniversary milestone this year, Dominguez and his team are constantly looking to the future to keep up. WDAV recently installed a new antenna to Continued on page 29

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