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INDUSTRIAL DESIGN PORTFOLIO 2014

SOUVIK SUR


Aug 2012 - Jun 2014

Master of Design in Industrial Design from the Indian Institute of Information Technology Design & Manufacturing (IIITDM), Jabalpur, Madhya Pradesh. Aug 2008 - May 2012

Bachelor of Engineering in Electrical and Electronics from the Faculty of Engineering and Technology, Annamalai University, Chidambaram.

Experience May 2013 - Jul 2013

UX / Product Design Intern at Elephant Design Pvt. Ltd. Pune. Dec 2012

Product Design & Development Intern at Planin Innovation & Consultancy Services Pvt. Ltd. New Delhi (an IIT Delhi Incubated Venture) Jun 2010

Product Testing Intern cum Trainee at Calcutta Electric Supply Corporation Limited, Kolkata, West Bengal.

Awards PUNE DESIGN FESTIVAL AWARD 2014: 2nd RUNNER UP catagory: User Interface Design organised by: Association of Designers of India (ADI) endorsed by: India Design Council (IDC)

IINNOVATE 2013: WINNER UMO Global Student Innovation Challenge Theme: Innovative Solution for Great Commuter Experience

PACKINNOVA 2013: FINALIST Indo-Chinese Packaging Design Competition Organized by

Procter&Gamble (P&G) and Desmania Design, New Delhi.

INDIA

ABOUT ME

Education

Kolkata, West Bengal

SOUVIK SUR

+91 94 79 422 391

UX / PRODUCT DESIGNER

piqson@gmail.com


CONTENTS UX DESIGN

PRODUCT DESIGN

2

BOOK - EASY

18

FLIP-N-EASE

4

CITY GUIDE

20

WRAPO

6

ROADEO

22

Evaluation of Passenger Train

8

MUSICWAVE

23

INDIAN TRIKE

10

ATM INTERFACE DESIGN

26

ALOEPY

13

ROAD TRAFFIC MANAGEMENT

28

CLAY ANIMATION

15

UDAY (Child Protection Card)

29

3D MODELING & RENDERING

Third party Movie Booking App Wireframes Guide for city’s Best Destinations Mobile App for city Commuters Mobile App for New Music Experience Interaction Design Project IINNOVATE 2013 Entry

GATES FOUNDATION Design Challenge 2013 Entry

Wooden Furniture Blanket Storage Design Research

Internship Project

PACKINNOVA 2013 Entry CHITRAKATHA 2013 Entry Product Detail and Finish


USER EXPERIENCE DESIGN Wireframing | Visual Mockups | Information Architecture | Cognitive Mapping | Usability Testing | Human Centred Design


BOOK EASY Semi Visual Mockups This is a third party movie booking app designed for great user experience. A detailed study and benchmarking has been done to understand the shortcomings of the existing apps. This app books ticket in mere three operations. The information architecture is been designed keeping in mind the target users and for better usability. Wireframes or Semi visual mockups are been created to show the ow of information and user navigation within the app.

2


Wireframes or Semi-Visual Mockups

Wireframes or Semi-Visual Mockups

3


4


5


ROADEO Road Guide for Commuters Presenting ROADEO, an application designed to solve public commuting challenges faced by people everyday. A simple application meant to solve critical problems to everyday city life on road.

6


ROADEO

Road Guide for Commuters

The Application gives the user an error free interface, that gives the user information on the city trafďŹ c and transport system and alerts the user as well when the user is out of his schedule. It has a simple interface that allows the user to plan his day earlier and ďŹ nd the route and transport from his/her current location.

7


MUSICWAVE Music for Responsible Citizen Piracy is killing the music industry. A music company wants to make buying music online (web and mobile) very easy, as a strategy to ďŹ ght piracy and unsolicited downloads, an innovation in the whole concept of buying and listening music was made with all new experience to the user or the listener. Presenting MUSICWAVE an all new experience of listening to music that is entirely legal on the concept of Rent-to-Own. An application that reduces effort and minimises user error and also make the user listen to legal music at negligible cost.

8


MUSICWAVE Music for Responsible Citizen

9


INTERFACE DESIGN Contextual ATM-User Interaction Project Brief: A contextual study to understand the Indian ATM users, their cognitive perception on the technology and redesign the ATM interface with new dimensions.

10


Process Flow for Bank Transaction

The user enters the secret PIN. After selecting the mode of transaction to be used by the user. The screen is kept clean to avoid error and distraction of the user.

A feature to disclose the available balance in the account is also added to save paper and time as people check the available balance before withdrawal.

With the wide usage of Net Banking, Credit cards, Debit cards and Online Shopping have reduced the use of ATM kiosks. Also we humans have evolved and so have our habits and practices but the ATMs are still the same that used to be Twenty years back. So a user survey and research was organized. Mute observation, Personal Interview and Virtual Scenario were used as tools for data collection and to understand the user needs. It was understood that some value addition to the ATM machines has to be made.

INTERFACE DESIGN

The menu button options are arranged depending on the frequency of use by the user. The most widely used options are chunked and enlarged to avoid error. The layout is clean and only the particular and necessary information is made visible.

11


Tourist Guide is to help the tourists ďŹ nd hotels & places to visit. The Emergency Helpline contains all emergency phone numbers to police, ďŹ re brigade and medical services. How to use an ATM is an inbuilt interactive tutorial for the elders and the illiterates.

Process Flow for Value Added Feature

INTERFACE DESIGN

The Value Addition made to the ATM kiosks are in four dimensions, and they are Local Map, Tourist Guide, Emergency Helpline and How to use an ATM. The Local Map only contains the layout of a certain area around the ATM kiosk and helps to locate medicine, photocopy shops, hospitals, police station & restaurants.

12


Brief:

Understanding Indian road traffic and also multiple elements on road associated to traffic as a system, and develop a feasible, efficient and innovative solution addressing the traffic issues with a non-interventional approach.

IRoad I NTraffic N OManagement V AT E Design Solution: Problems through virtual scenarios, persona and direct observations were observed. We Indians still rely on people rather than a machine, & all traffic problems caused are not always a human error. Due to bad urban planning in major cities, very little can be done to eradicate the traffic issues totally. So a Real-time Information System was designed to guide people on the road to make less error.

Problem Definition:

Major traffic issues identified: -Road side construction/maintenance -Road accidents. -Pedestrian Crossing at junctions. -Navigation of emergency service vehicles like ambulance, police, fire brigade, etc. through traffic.

13


Electronic Display

Interactive Information

Vehicle movement status. Icon/ Information Display. (Emergency Service)

Information Processing Flowchart roads

 CCTV

cameras on road

control room

(Interactive Display)

 Traffic

DATA OUTPUT

DATA PROCESSING

DATA INPUT

people

report

Display informs the driver, the traffic is static but the blinking icon of ambulance shows of approaching Ambulance.

 Display on

 SMS by

 Police

AMBULANCE Approaching

IINNOVATE

Strip depicts diversion along the road.

 Concerned

Departments

• Ambulance • Fire brigade • Toeing vehicle etc.

 Nearby

police post \ Personnel

14


Records For Life:

A Design Contest That Can Save Lives

PROBLEM: When immunization information systems function well, health workers and families have the knowledge that they need to ensure that every child is vaccinated. One critical component of current health information systems is the child health record.

PROBLEM DEFINITION

Entry in:

UDAY Child Protection Card Health worker grabs a new child health record to fill in recent vaccinations of a newborn.

While kept in a cupboard or a shelf if cooking oil, water, mud or anything else spills on the cardboard record, then it is no longer legible, the information on it is lost.

The images depict various activities such as breastfeeding but do not help the mother remember duration, benefits, and other key facts. As a result the child is started on solid foods too early which has implications for the child’s development. The mother forgets to bring the record card, or thinks it is not important. The health worker has to spend extra time looking for a record of the child’s previous visit to the facility.

The mother believes vaccinations are finished and loses the card or disposes of it too early. It’s not available for surveys and it’s not available for giving boosters.

FINAL CONCEPT MIND MAP to address the following features: A unique identifier. A source of critical information for health workers. Source of information for families, such as important dates. An educational tool for families to learn more about health interventions.

15


Entry in:

A Design Contest That Can Save Lives

PROTOTYPE

ICONS USED:

A syringe symbol with the vaccine bottle represents the name of the VACCINE. Upward direction of syringe shows vaccine yet to be given.

UDAY (Child Protection Card)

Records For Life:

A syringe symbol on that of a calender represents the DUE DATE of the vaccine. Upward direction of the syringe shows vaccine yet to be given. A syringe symbol with the human ďŹ gure represents the GIVEN DATE of the vaccine. Downward direction of syringe shows Vaccine has been given.

16


PRODUCT DESIGN


FLIP-N-EASE Garden cum Easy Chair

Softwares used: SolidWorks, KeyShot, Photoshop

A Wood working project to design an innovative furniture that may ďŹ nd its market in all the classes of the society. Thus the constraints were: Low Cost. Easy to Use. Easy to manufacture. Reliable and Durable.

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The design was thought to be a multipurpose seating meant for every home. In this a cushioned chair with two single seating, which can be convert into an Easy Chair. The design evolved and changed from the one that was ďŹ rst thought till the one that has been prototyped, but the functionality being same.

PROTOTYPE

FLIP-N-EASE

CONCEPT and PRODUCT DEVELOPMENT:

19


Key Features:

W R A P O Blanket Storage

A Blanket packaging cum storaging solution after winter. The weaving material characteristics is been incorporated to make look more green like bamboo cane weave. Two cups of plastic will be covering the two ends of the wrap giving it that extra support and ďŹ rmness to stand erect and thus occupy less space while storing. The two base of the cup are kept transparent to see through. Thus the packaging takes minimum space while transportation to shops and the same packaging is as a storage at home, creating no packaging waste.

Softwares used: SolidWorks, KeyShot, Photoshop

20


INSPIRATION: The problem being analyzed, possible solutions present in the nature were explored, during the process I came across the pseudo stem of the banana tree which covers up and protect the fruit inside. The shells of the stem were soft yet tight enough to restrict the entry of insects and water inside. So being inspired from this natural occurring , the concept of WRAPO came along. Its a biomimicry idea which inuenced the designing of the concept.

WRAPO

An initiative to design a packaging for storing blankets , quilts etc., after the winter is over. It was observed that in India, majorly in all houses these are stored wrapped in a sari or an old bed sheet and are then stored in a cupboard or in a trunk (an Indian Chest). So the primary idea was to design a permanent solution to this problem, that may ease the process of transportation of blankets to the shops with optimized packaging and use the same packaging to store the blankets at home after winter with least space occupancy.

Design & Inspiration

PROJECT BRIEF:

PROTOTYPE

21


OBJECTIVE: Analyze the problems of the passengers in the Indian Passenger Train coaches, and re-design the coach understanding the ergonomics in a conďŹ ned dynamic space by evaluating the anthropometric data.

Ergonomic Evaluation of Indian Passenger Trains C ro w d F lo w A n a ly s i s EXISTING FEATURES: Contains 6 doors, 3 on each side. The coach is divided into two parts, which contains 5+4= 9 coupes. The red portions in the diagram shows the seating arrangement. The purple region shows the luggage racks.

PROPOSED RE-DESIGNS O n - S i te E va l u a t i o n o f E x i st i n g D i m e n s i o n s

BAG ZONE

COACH ZONE

COACH DOOR

A n t h ro p o m e t r i c D a ta A n a ly s i s

Softwares used: Rhinoceros, KeyShot.

22


Sustainable Transport for Adults

INDIAN TRIKE Project Brief: A user survey was conducted to understand the Bicycler’s problems on Indian roads in today’s context. The major problem analyzed was STABILITY , i.e. balancing the cycle in city traffic. So a cycle was to be designed for the Middle-Aged and Above Middle-Aged people, which must have the following properties: Stable on its own Portable and Comfortable to travel over short distance.

Internship Project at ELEPHANT DESIGN Pvt. Ltd., Pune

Softwares used: SolidWorks, KeyShot.

23


Folding Operation

INDIAN TRIKE

The Regular Pedal Housing is modiďŹ ed by simple Tooling to achieve the function. The Pedal Housing is modiďŹ ed into a Two- Way moving Hinge Mechanism as shown without hurting the inner space, thus it helps the cycle to just fold into Half and can be carried like a Trolley.

Design Innovation

FOLDING JOINT:

24


INDIAN TRIKE

Fu n c t i o n a l P ro to t y p e

The Prototype was made using Iron Pipes, Bars, Standard Cycle parts and Standard Cycle spare Parts, modifying wherever needed, and was ďŹ nally tested on road for Safety, Stability, Balance & Control. The folding Mechanism was incorporated in the prototype and was fully functional.

Final Functional Models

25


ALOEPY

Innovative Packaging

Finalist in PACKINNOVA 2013, an indo-chinese packaging design competition organized by Procter and Gamble (P&G) and Desmania Design, New Delhi.

Competition Brief: To design a breakthrough and novel packing for skincare products for our premium consumers in India. The packaging solution provided should not be bottle, jar, tube, bottle with pump or any other forms which are already available in the Indian market.

Due to competition terms and conditions, the design entry cannot be disclosed.

26


ANIMATION

Clay Modeling & Photography


CLAY ANIMATION

Entry in:

THEME: Its a sarcasm with a comic approach on our education system, where a guy keeps on reading books to understand force of gravity. Whereas Another guy understands The gravitational force sho t 41 Practically from the real 0.. world when an apple drops on his head, unlike the famous story of Sir Issac Newton.

rogress work in p

Software used:

Adobe Premiere Pro

Group Project: Rohit Singh Bipratim Saha

Video Link:

Http://www.youtube.com/watch?v=Kt8enCEWpb4

28


3D MODELING &

RENDERING


HALLO BY PUSHSTART

Software Used: SolidWorks, Keyshot, Photoshop

30


PHILIPS GoGear RAGA

Software Used: SolidWorks, Keyshot, Photoshop

31


SEAGATE HDD

CMF COLOR MATERIAL FINISH

Elite SILVER

Software Used: SolidWorks, Photoshop

Midnight BLACK

Royale BLUE

Blowing RED

32


THANK YOU www.souviksur.weebly.com

Souvik Sur, M.Des piqson@gmail.com +91 9479 422 391

SouvikSur Portfolio 2014  

A selective collection of my works so far.

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