Kara Goldin When you’re new to a role or an industry, you have to ask questions because you don’t always understand why something can’t be done. I went from working as the head of e-commerce and shopping at AOL to wanting to create fruit-infused bottled water with no artificial sweeteners or preservatives. I was told it was impossible, and at first, I doubted myself and my experience. I thought I’d have to hire people from the
Goldin’s go-to flavors are pineapple and cherry. Find yours at drink hint.com.
soda and food industries, but then I realized they weren’t the ones who were going to change things. I came from tech, where the response wasn’t “That can’t be done,” but rather “That’s an interesting idea—who can we get in the room to help us think about it more?” The best entrepreneurs are visionaries, but they also know how to execute.
OUT TAKES MARKETING MINDSET Consumers are overloaded with terms like “all-natural” and “non-GMO,” so our message is that we make water taste great, and that’s it. GOT TA HAVE GUSTO I was at AOL when Amazon started and went to meet with Jeff Bezos. He said he could only make time if I helped him set up bookshelves, and jokingly said, “I’m sure you don’t build bookshelves.” I replied, “Oh, no, I build bookshelves.” So we did, and then I went home and told my husband I had met the future.
PHOTOGRAPHY BY STEF ETOW
Being an outsider has its advantages, says the founder and CEO of Hint.
52 southwest december 2018
11/6/18 12:16 PM
Across the country, these three family-run businesses are carrying on traditions and starting ones of their own. Meet a husband-and-wife tea...