Business Supporter Opportunities 2020-2022

Business Supporter Opportunities 2020-2022

Welcome Who are we and why do we exist? We are the South West Coast Path Association, the charity that cares for the Path. For over 40 years we have stood up for England’s longest National Trail. We are committed to protecting this amazing natural corridor for people’s well-being, for the environment and to help the region’s economy flourish.

For people, for planet, for life.

Introducing Every Mile Matters The South West Coast Path (SWCP) provides health-giving happiness to millions of people every year, it connects hundreds of coastal communities, helps the region’s economy thrive and is one of the most unique wildlife corridors in the world. And in the midst of a global health crisis, the SWCP is even providing a place of solitary enjoyment to thousands of people across the region. Despite millions of people relying on access to the Coast Path, less than 1% of those who use it choose to support it. The Path’s very existence is under serious threat.  Increasingly severe storms, rising sea levels, coastal erosion and increased footfall are just some of the challenges we’re facing when it comes to looking after the Path. And the costs of doing so, continue to soar. Over the past five years, we’ve had to invest an extra £2 million to keep the Path in good condition, and yet the Path  remains vulnerable. Climate change is already having visible effects on the world and if we don’t act now, untold damage to our region’s coastline is a future we’re all walking towards.   As recovery gets underway after the storms, which battered our beloved coastline during winter 2019-2020, we invite the south west business community to back our new flagship campaign Every Mile Matters. Please join us if you share our belief that every one of the 630 miles that make up our region’s iconic National Trail is important and worth protecting.

Photos clockwise: Porthleven by Lloyd WA Cosway, Cliff Fall near Loe Bar by National Trust, Storm damage at West Bay 2017

Business Supporter Opportunities 2020-2022

Every Mile Matters is a campaign calling for people to act now to protect the South West Coast Path, a much-loved natural resource at the heart of our community. With your help, we want to increase the Path’s resilience against an onslaught of extreme weather brought on by climate change. We want to help the south west business community recover from the devastating effects coronavirus outbreak had on the region’s tourism. We want to conserve the Trail’s rich biodiversity, distinct cultural heritage and demonstrate the real, positive impact it has on people’s health and wellbeing. Our vision is to see the South West Coast Path not only survive, but thrive – benefiting everyone in society regardless of how old they are, where they come from or what their background is. But we can’t do it alone.

Photos clockwise: Between Looe and Polperro, Cornwall by Donald Pelliccia, Women in pub by XX, Bumblebee by Adam Cartwright, Man running trail by Mudcrew.

For people, for planet, for life.

Get Involved Every Mile Matters (EMM) is the South West Coast Path Association’s flagship campaign from May 2020 - April 2022, and the core focus for our targeted press coverage, as well as for our spokespeople, events and other public-facing work during this period. There are fantastic opportunities for businesses who choose to partner with us on EMM from brand association and PR opportunities to employee engagement and celebrating local provenance. This campaign has both regional and grassroots, community messaging and we are truly excited about the content which will be generated as it progresses. Please read on to find out how your business can be part of the movement.

Gain access to an audience of millions

9 million visitors to the SWCP per year 1.4 million web visitors per year Over 50,000 social media followers 7,000 members 6,000 e-news subscribers

Business Supporter Opportunities 2020-2022

Ways to support Secure the top spot as our Lead Campaign Sponsor Sponsor a Section or Theme

Section Sponsor

Become a Mile Maker

Section Sponsor

Section Sponsor

Section Sponsor

Exmoor

North Devon

South Cornwall

South Devon

Minehead to Combe Martin

Falmouth to Cremyll

Combe Martin to Marsland

Plymouth to Starcross For people,

North Cornwall

Marsland to Newquay

Jurassic Coast

Exmouth to South Haven Point for planet, for life.

West Cornwall

Newquay to Falmouth

County Boarders

Section Sponsor

LEAD SPONSOR

Section Sponsor

Section Sponsor

Business Supporter Opportunities 2020-2022

We’re always hitting the headlines

For people, for planet, for life.

Our Sponsorship Packages • Lead Campaign Sponsor (Lead sponsor SOLD) • Section or Theme Sponsor Themes Available: Environment, Health, Economy Sections Available: Exmoor and Somerset, North Devon, North Cornwall, West Cornwall, South Cornwall, South Devon, Dorset and The Jurassic Coast.

Brand Association We are securing a number of high-profile ambassadors and influencers to support this campaign. There will be significant brand association benefits to sponsors who are named alongside these figures. Lead Sponsor (Sold) Logo on EMM campaign landing page Logo on section or theme web page Logo in header or footer of EMM-related e-shots Logo on any printed campaign collateral e.g. flyer, posters etc Logo on campaign hero banner/social tiles/ e-signature Logo on ‘Our Supporters’ area of website Sponsor usage of SWCPA logo Sponsor usage of EMM logo Business Supporter Opportunities 2020-2022

Section/Theme Sponsor

Website Lead Sponsor (SOLD)

Section/Theme Sponsor

Lead Sponsor (SOLD)

Section/Theme Sponsor

Sponsor bio (approx. 50 words) on campaign landing page highlighting support Sponsor bio (approx. 50 words) on section or theme web page highlighting support Sponsor bio (approx. 100 words) on ‘Our Supporters’ area of website

Ecomms/blog

Mention in SWCPA e-news Mention in EMM-specific e-shots

x 2 per year

x 1 per year

x all

x 1 minimum

Mention in body of one EMM blog post

Social Media Lead Sponsor (SOLD)

Section/Theme Sponsor

Facebook mentions per year

x6

x3

Twitter mentions per year

x6

x3

Instagram mentions per year

x2

x1

For people, for planet, for life.

Magazine Lead Sponsor (SOLD)

Section/Theme Sponsor

Mention in Trailblazing feature article Autumn 2020 Trailblazing thank you for sponsors page twice a year

PR We strongly anticipate a heightened level of public interest in the South West Coast Path and coastal protection at this time thanks to complimentary campaigns running over same period including International Trails Day 2020 and 2021, England Coast Path 2021,Year of the Coast 2021 and other related stay-cation marketing expected after lockdown is lifted. Lead Sponsor (SOLD) Named as ‘Lead Sponsor’ on all press releases and external messaging Named as a ‘Section or Theme Sponsor’ in relevant press releases and messaging Sponsor to be invited to provide quote for press releases

Business Supporter Opportunities 2020-2022

Section/Theme Sponsor

Advertising Lead Sponsor (SOLD)

Section/Theme Sponsor

Advert in next edition of Complete Guide to the South West Coast Path Association (artwork which references EMM campaign is preferred)

x Full Page

x Half Page

Opportunity for sponsor-exclusive advertising space in Trailblazing magazine

Reduced-rate

Reduced-rate

Content Lead Sponsor (SOLD)

Section/Theme Sponsor

Sponsor activation pack: one blog article provided by SWCPA about EMM campaign, content on min. three case studies of projects linked to chosen theme (Environment, Health & Well-being or Sustainable Economy) around the region to use in communications to demonstrate kinds of work supported, campaign picture gallery (must be credited), other digital campaign assets including social media tiles and fliers.

Sponsor activation pack: one blog article provided by SWCPA about EMM campaign, content on min. one case study of project linked to chosen Path section to use in communications to demonstrate kinds of work supported, campaign picture gallery (must be credited), other digital campaign assets including social media tiles and fliers.

For people, for planet, for life.

Staff Engagement Lead Sponsor (SOLD)

Section/Theme Sponsor

Opportunity for staff challenge to tie in with Mile Makers (ask for more information) with personal support from Fundraising Manager Potential for additional coverage in social media/ blog/press if staff fundraising goes ahead

Prices Package

Lead Campaign Sponsor

Section/Theme sponsor

Mile Maker

Price

Period

£16,000 + VAT

One year

£27,200 + VAT

Two years upfront 15% DISCOUNT

£6,500 + VAT

One year

£11,050 + VAT

Two years upfront 15% DISCOUNT

£1,400

One year

Photo by Dennis Kummer

Business Supporter Opportunities 2020-2022

Availability

1

10

630

* Image for illustration purposes only

Become a Mile Maker. Photos from left to right: Trail running fundraisers by Michael Ginsberg, Out on the Path with our supporters Forthglade Natural Pet Food, The Big Sheep team putting the fun in fundraising.

By donating or offering to fundraise ÂŁ1,400 you can become a Mile Maker, the amount it costs on average to ‘make’ one mile of the Trail per year. Your Mile Maker journey will provide amazing team building and PR opportunities, plus it will help you achieve your corporate social responsibility goals. Get in touch to find out more or visit southwestcoastpath.org.uk/mile-maker

For people, for planet, for life.

Ready to get involved? There are plenty of exciting ways to link in with Every Mile Matters and we look forward to welcoming you into the campaign. As an organisation, we foster personal, trusting and fun relationships with our partners. Although we are a small team, with less than 10 full-time members of staff, we pride ourselves on our excellent account management.You will have a dedicated point of contact, committed to helping you get as much as possible from working with the charity.  If you are ready to get started or would like to find out how else you can work with the South West Coat Path Association, please speak to our Fundraising Manager Genevieve on genevieve@southwestcoastpath.org.uk

Photo by Derek Fogg

Business Supporter Opportunities 2020-2022

Registered Charity No:1163422 southwestcoastpath.org.uk South West Coast Path Association, Unit 11, Residence 2, Royal William Yard, Plymouth, PL1 3RP Front Cover photo by Danilo D Agostino

Back Cover photo Robert Bye

For people, for planet, for life.