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ARTS, CULTURE, & POLITICS

SOUTHSIDEWEEKLY.COM

MEDIA KIT 2016-17 1 - WHAT WE ARE 2 - WHO WE REACH 3 - PUBLISHING SCHEDULE 4 - PRINT RATES & SIZES 5 - SPECIAL ISSUES 6 - DIGITAL ADVERTISING 7 - OTHER SERVICES 8 - CONTACT & FINE PRINT

ADVERTISING@SOUTHSIDEWEEKLY.COM (773) 234-5388


WHAT WHATWE WEARE ARE

South Side Weekly is a nonpro t newsprint magazine written for and about neighborhoods on the South Side of Chicago. Every issue features in-depth arts coverage and original reporting written in a creative narrative style and framed by illuminating photography, rich artwork, and bold design. e paper’s mission is to document, amplify and celebrate the cultural richness of the South Side, and to spark critical public dialogue around the issues that are shaping its future.

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WHO WE REACH

We distribute 10,000 copies each week to over 250 locations across the South Side. $3.8 BILLION Amount South Siders spent in one year on goods and services outside their own neighborhoods !

$90,578 Mean family income in our central distribution area of Hyde Park "

View our full distribution map online at SOUTHSIDEWEEKLY.COM/ DISTRIBUTION

We focus our distribution on centers of conversation and culture – co ee shops, bookstores, barber shops, bars, theaters – and we review our distribution every week to make sure we’re reaching readers who care about our content, keeping an average return rate below 5%. (1) WBEZ 2007 survey of neighborhoods with 50% or greater revenue leakage. (2) 2010 US Census.


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PUBLISHING CALENDAR We publish weekly editions during fall, winter, and spring, with short breaks in December and March. In the summer ( June through September) we publish twice monthly. Issues are distributed on Tuesday and dated for Wednesday. AUGUST

SEPTEMBER

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NOVEMBER

OCTOBER

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28 29 30

31 DECEMBER M

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FEBRUARY

JANUARY

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MARCH

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30 31 APRIL M

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MAY F

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JUNE

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JULY

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10 11 12 13 14 15 16

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12 13 14 15 16 17 18

10 11 12 13 14 15 16

17 18 19 20 21 22 23

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19 20 21 22 23 24 25

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24 25 26 27 28 29 30

29 30 31

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REGULAR ISSUE = #

SPECIAL ISSUE = #

Reservations are due one week in advance of our Wednesday press date, and art les must be received by the Friday before the issue comes out, ve days before press date. Files should be sent in PDF format to advertising@southsideweekly.com Special issues, marked with a red circle on the above calendar, come out six times a year. Special issues are designed for a long shelf life, and are printed in full color. Most are printed as bound booklets. See page 5 for more information.


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PRINT RATES & SIZES $COLOR/BLACK AND WHITE 5x

3x

ONCE

10x

30x

20x

FULL PAGE

600/500

540/450

528/440

498/415

462/385

444/370

HALF PAGE

360/300

324/270

318/265

300/250

276/230

266/222

QUARTER PAGE

210/175

190/158

185/154

174/145

162/135

152/130

EIGHTH PAGE

120/100

108/90

106/88

100/83

92/77

89/74

90/75

81/68

79/66

75/62

69/57

66/55

SIXTEENTH PAGE

Contract discounts listed above can be applied to non-consecutive issues. Speci c placement can be guaranteed for a 15% upcharge (subject to availability). Package rates for online advertising and other services are available.

FULL PAGE

HALF PAGE (H. OR V.)

QUARTER PAGE BLOCK

10” x 11”

5” x 11” OR 10” x 5.38”

5” x 5.38”

QUARTER PAGE STRIP

EIGHTH PAGE

SIXTEENTH PAGE

2.25” x 11” OR 10” x 2.69”

2.25” x 5.38” OR 5” x 2.69”

2.25” x 2.69” OR 5” x 1.345”

OTHER ADS:

BACK COVER

700

TWO PAGE SPREAD 1080 /900

INSERT RATE: 600

Dimensions for special issues are on the following page. Printed ad sizes may change very slightly from the dimensions given. We are happy to design special ad sizes. Call for information and pricing.


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SPECIAL ISSUES

ese themed special editions are printed as full color booklets and are designed to be kept by our readers all year. Advertising prices are the same.

September 21st:

e Best of the South Side

e name says it all. Guest editors from neighborhoods across the South Side curate local highlights, from paletas, smoked sh, and barbecue to blues clubs, bookstores, and monasteries. is is our biggest and most popular issue of the year.

December 7th:

e Holiday Gift Guide

Featuring pro les, stories, and a directory of local businesses, our holiday issue is designed to help readers nd unique gifts from around the neighborhoods.

February 1st: The Housing Issue

An issue for the deep Chicago winter. Reporting on housing, a guide for South Side renters and homebuyers, profiles of local architecture, and stories about the joy of staying warm at home.

March 8th:

e Spring Arts Guide

Our post-thaw preview of all things artistic, including theater performances, gallery openings, and concerts. e Arts Guide also features a gallery-in-print: a full section turned over to local artists, where each page becomes the canvas for a piece of original artwork.

May 3rd:

e Food Issue

June 7th:

e Summer Guide

A spin on the usual food issue, our community cookbook puts traditional restaurant reviews alongside interviews with chefs and tastemakers, and original recipes that readers can make at home. is issue is designed to be kept in kitchens all year round.

A look forward to the summer ahead plus an extended calendar previewing festivals, concerts, and the other celebrations we wait for all winter.

August 2nd:

e Lit Issue

Fiction, poetry, essays, and memoir selected from public submissions come together in a literary portrait from, for, and about the neighborhoods we love.


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DIGITAL ADVERTISING

Southsideweekly.com draws tens of thousands of readers each month to the online edition of our paper, and to special web-only audio and video content. We o er two forms of online advertising, as well as email newsletter ads.

BANNER ADS YOUR BANNER AD

Our static ads appear on every page of the website in an eyecatching space directly alongside the content.

$60/Week Frequency discounts available

DIMENSIONS

/0.*'%! YOUR MOBILE AD

Desktop banner 728 x 90 pixels Mobile banner 336 x 280 pixels

POP-UP ADS Pop-up ads display when a user visits the site and remain on the screen until the user clicks to close the window. Our pop-up ads are also compatible with video playback.

$100/Week Frequency discounts available

-)%$.*)

Full screen ads display until users click through Flexible dimensions Video compatible

EMAIL NEWSLETTER ADS Email ads are sent as embedded images to our 1,500+ list of email subscribers. Multiple dimensions available.


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OTHER SERVICES GRAPHIC DESIGN

We can design your ad. Our illustrators and graphic designers turn out rich images for our issues, and they can do the same for your business. Our services are reasonably priced, and once the ad runs it’s yours to keep—for future promotions in our pages or anywhere else.

STREET TEAM & DISTRIBUTION

We can help you get the word out. Our delivery team criss-crosses the city from downtown to the far South Side every week, and they know from experience which locations will reach your audience. Give us a call and we can design a custom route to distribute your yer, poster, or postcards.

INSERTS

We can insert your yer, brochure, postcard, or program. Inserting materials costs a at fee of $600.

PRINTING

We’d be happy to handle printing for your marketing campaign. We can work with you from concept to delivery, saving you the trouble of working with multiple vendors and coordinating delivery and payment.

SPECIAL EVENTS & SPONSORSHIPS

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Everybody likes a party. South Side Weekly frequently hosts educational workshops and release parties for special issues, and we love to get other organizations involved. If you’d like to be part of one of our events or think we could bring something to one of yours, we’d love to talk.

COLLABORATION

We’re all about collaborating with nonpro ts, arts organizations, media outlets, and, most of all, people. If you have an idea for how we could work together give us a call at (773) 234-5388. -

UNION STOCKYARDS, 1947


CONTACT & FINE PRINT Our business sta is always happy to answer questions or talk more about the magazine. Here’s how to get a hold of us:

ADVERTISING@SOUTHSIDEWEEKLY.COM (773) 234-5388 Files should be sent as PDFs to advertising@southsideweekly.com. Payment is due by the submission deadline unless otherwise agreed to in writing by South Side Weekly. Once you’ve reserved an ad, we’ll send you an e-mail invoice payable by check or any major credit card. Checks should be made payable to South Side Weekly. e mailing address for checks is:

SOUTH SIDE WEEKLY NFP 6100 S. BLACKSTONE AVE. CHICAGO, IL 60637

TERMS & CONDITIONS South Side Weekly reserves the right to change the information set forth in the South Side Weekly 2016-17 Media Kit at any time and for any reason without giving notice. South Side Weekly also reserves the right to introduce and sell advertising packages at special rates not listed in this media kit, and to change the de nitions of “education” and “locally owned” used in determining appropriate discounts, for any reason and without giving notice. Advertisers are hereby noti ed that the purchase of advertising space in South Side Weekly is a commercial activity and that payments made to South Side Weekly for advertising space shall under no circumstances be considered a tax-deductible donation to South Side Weekly. By advertising, the advertiser and/or ad agency agree jointly and severally to defend, indemnify, and hold harmless South Side Weekly from all claims, losses, damages, liabilities, and/or expenses related to the publication of an advertisement, including, but not limited to, infringement of trademarks and copyright, unfair trade practice, and claims of libel. All requests for modification to a previously ordered advertisement must be made in writing. South Side Weekly is not responsible for errors resulting from verbal requests for modification of advertisements. South Side Weekly will not be liable for any changes or errors made in advertisements that do not substantially decrease the value of said advertisements. Any payments made by South Side Weekly in compensation for any problem arising from the publication of an advertisement will not exceed the original cost of that advertisement. Payment for advertisements is due in advance of their release in print or online unless credit arrangements are agreed to in writing by the advertiser and South Side Weekly. In the event that credit is extended, South Side Weekly reserves the right to charge a late fee of 10% of the outstanding balance every thirty days beginning the day after the due date. Advertisers are hereby notified that failure to pay outstanding debts may result in legal action in small claims court. South Side Weekly also reserves the right to charge a $25 fee for any check returned by the bank. Advertisements canceled after the Friday deadline for material submission may be charged equal to the full price of the advertisement. In the event that a refund is given for a payment already made, a service charge of $30 may be deducted from the amount refunded. South Side Weekly reserves the right to refuse any advertising content if they deem it to con ict with their mission as de ned in the bylaws of the corporation. South Side Weekly also reserves the right to include the words “paid advertisement” and/or “sponsored content” above, below, or alongside any advertisement in print or online. Placement of print and online ads is at the discretion of South Side Weekly unless a payment has been made by the advertiser to reserve premium placement. Any legal disagreement arising from this contract will be resolved by the laws and courts governing Cook County in Chicago, Illinois.

SINCERE THANKS FOR YOUR CONSIDERATION from our writers, designers, photographers, illustrators, delivery drivers, and editors

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South Side Weekly 2016-17 Media Kit  
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