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Continued from Pg. 10 Among the ethical models that we study (models that essentially attempt to establish the basis for making ethical decisions or “what is right and wrong”), is one that author Alexander Hill presents in his book, Just Business. Hill lays out a basis for a business ethic around the characteristics and behaviors of Holiness (pureness, humility, accountability); Justice (fairness); and Love (empathy, mercy, benevolence). Applied in balance, these characteristics can become the basis of ethical behavior in organizations. Such concepts, though, are empty unless leaders look inward and examine their own character, understanding that character can shape behavior. Educational writer and consultant Parker Palmer acknowledges the importance of character when it comes to leadership. He states in Leading From Within: “A leader is a person who has an unusual degree of power to create the conditions under which other people must live and move and have their being, conditions that can be illuminating as heaven or as shadowy as hell. A leader must take special responsibility for what’s going on inside his or her own self, inside his or her consciousness, lest the acts of leadership create more harm than good. Professor Craig Johnson refers to this moral
Racetrack Road Directory + responsibility and the effect that leaders have on others as “casting light or shadow.” Whether or not a leader casts light or shadow, according to Johnson, is a matter of that person’s ethical character. Finally, is it possible for organizations of all types to conduct their business in ways that reflect not only compliance with the law but also a commitment to integrity and ethical behavior? Yes it is. There are many exemplars of such organizations. We just do not hear read much about them. But for organizations to become ethically exemplary, leaders at all levels must first recognize and acknowledge that their day-to-day situations and decisions may carry with them ethical challenges and dilemmas that include the consequences of power and privilege, manipulation and deceit, fairness and equity, or profit and accountability. So, they must ground those decisions on ethically sound principles—principles I hope include holiness, justice, and love. The leaders of Enron, WorldCom, Adelphia, and Goldman-Sachs, Fannie Mae, Freddie Mac, AIG, AND other organizations whose practices are ethically questionable, cast shadows on their companies and employees. Instead, leaders must learn how to cast light to keep themselves and their fellow-workers from traveling down the slippery slope that leads to more and more unethical behavior.
CAN HOSTING A MARKETING EVENT WORK FOR YOU? Many companies are looking for ways to meet business decision makers around Southpointe for an opportunity to present their products and services. We know it can be a challenge to make good contacts. What are your options? Advertise, mailing campaigns, door-to-door, e-mail newsletters, faxes? We all know from experience that spending money on marketing is a ‘roll of the dice’. Ultimately you are trying to set up a meeting. Our chamber has designed a total marketing plan that substantially improves the success rate for increasing sales. The Southpointe Event Hosting package includes . . . 1. NEWS ARTICLE: We give you a ¼ page news article highlighting your company products in Southpointe Magazine with 17,000 executive readers. 2. E-MAIL: We provide an E-mail campaign inviting members to the event you will be hosting with your logo or picture and company name. This goes out to 5,000 consenting members in Southpointe and Pittsburgh areas. This is sent 3 times giving you 15,000 exposures. 3. SIGNAGE: Your company name and logo are displayed
4. 5. 6. 7.
on our 8 ft. video screen during the event. We average 150 attendees at the monthly network lunch. LITERATURE PLACEMENT: You place your literature at each table setting. You can include a follow-up registration page. VIDEO: We produce, edit and post a 5 minute video interview with you at the event. POST VIDEO: We post your video interview on YouTube and www.southpointechamber.com web site. A copy is available for your web site. WEB LINK: We provide a link from the Southpointe Chamber website to your site for one year. TOTAL COST FOR THE COMPLETE PACKAGE (ITEMS 1-7) IS ONLY $2,000
The video production alone is valued at $2,000. As you can see, just one item listed above can be worth the $2,000 price when considering wasted cold calling time, office time, layout cost, printing and distribution cost. Contact Terry Caldwell for more details on how hosting an event will work for you. 724-873-7777 X 3.