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Your Partners for Retail Activation

At The Southpaw Group your product’s success and profitability is not merely our mission, it’s our reason for being. From conception to branding to activation, our actions in terms of account specific marketing, media placement, event management and creative design are driven by success, first yours, then ours.

Words are nice, but on their own they aren’t going to convince you that we’re the vehicle by which to give your brand life. What will convince you is a proven track record of award-winning success and real world results that reinforce our reason for being client by client, and brand by brand.

Ours is the story of the convergence of two Arizonabased marketing companies; award-winning retail advertising agency Team Media and Novoa Marketing Solutions, a pioneer in bilingual marketing and a formidable presence within Arizona’s all-important Hispanic community.


the Southpaw Group we bring some 50 years of marketing experience to the same table with a goal of setting the standard for excellence in the retail grocery industry.

Again it’s nice to tell you such things, but the proof lies in the names of clients who continue to trust their success to our new partnership as they have individually for over a decade. Names like Fry’s, Bashas’, Western Union, The Arizona Food Council, The Arizona Frozen and Refrigerated Foods Association, Dreyer’s, Albertsons, The Arizona Lottery, Antioch Sporting Goods, wouldn’t entrust their success to just anybody. They do however, entrust it to us.

The Southpaw Group of Companies

The success we cultivate

for our clients is built upon the practice

of A) bringing a variety of marketing services to the table and B) executing them better than anyone else. Identity creation and retail activation are the goals, and brand development, account specific marketing, and consumer promotions are the tools we use to achieve those ends. Our sales and support services include:

Full Service Creative Team

Event Execution Media Buying

20 Person Event And Street Team

Package Design And Printing

Brand Support Radio/TV Production Account Specific Promotions

Website Design

Point Of Sale Materials

The Southpaw Group’s influence in cultivating bilingual marketing for Arizona’s Hispanic community cannot be underestimated. Partner Rafael Novoa’s knowledge of the bilingual community and how to market to this fast growing segment of the population has proven invaluable to businesses targeting the Hispanic community for years. Hispanic advertising remains a key element of the Southpaw Group’s focus and serves as a reminder that we are partners to businesses in demographics across the board.

WHO MAKES THE BEST TAMALES IN PHOENIX ? Position your brand around a great Hispanic family tradition and get a jumpstart on sales during the holiday season! How it works: Fry’s customers will register for 4 weeks at the Hispanic density stores to participate in a contest to see who makes the best Tamales in Phoenix. The stores will be divided into 3 regions and 5 customers will be drawn from registration forms. Customers from each region will prepare their tamales to be judged at radio remotes outside of a Fry’s location. The 3 winners from each region will advance to the finals where they have to prepare their tamales from scratch at the Mercado. The 3 winners from the finals will split $2500 in cash and prizes.

You will receive:


• Logo inclusion in POS (22’’ by 28’’ full color stanchion in 23 value stores) • Radio schedule will support your brand • Logo inclusion in one weekly ad, size and space TBD by advertising department. • TPR and incremental display at discretion of Fry’s • During the first week of the promotion, external entertainment will be provided at the Mercado

• Media support begins with radio on October 21st and runs thru November 8th , 2009 • In-store semi-finals each week starting November 7, 8, 14th • Tamale finals November 21st at the Mercado

Need to provide: • EPS or Adobe illustrator logo file. • $4,000

“Identity creation and retail activation are the goals, and brand development, account specific marketing, and consumer promotions are the tools we use to achieve those ends.”

T.R. OSBORNE, PARTNER Founder of award-winning retail advertising agency Team Media, T.R. brings over 20 years experience in radio, print, event marketing, and advertising to the partnership that is The Southpaw Group. In addition to guiding Team Media to a decade’s worth of innovation and success that culminated in eight National Gold Penguin Awards, the frozen food industry’s highest honor, T.R. has served as Executive Director of the Arizona Frozen and Refrigerated Foods Association for eight years. He is also a board member of the Arizona Food Council, and has served as a Fiesta Bowl Committee member.

RAFAEL NOVOA, PARTNER Rafael’s career has led him from the highest level of professional athletics to the pinnacle of Hispanic marketing and now to The Southpaw Group. After an eight year baseball career that included two seasons at the major league level as a left-handed pitcher for the San Francisco Giants and the Milwaukee Brewers, Rafael began his marketing career in 2000 as Retail Marketing Director for the Hispanic Broadcasting Group. As founder of Novoa Marketing Solutions he focused on raising the level of marketing efforts for businesses in the Hispanic Community; setting a standard for bilingual marketing in Arizona that resonated with this fast growing demographic.

NICOLE GRAY, EVENT MANAGER As head of our event team Nicole directs a staff of some 20 team members and has constructed and overseen hundreds of events for the clients of The Southpaw Group. Currently serving as Event Liaison to The Arizona Lottery, Nicole’s events routinely set a standard in brand activation that allows our clients’ brands to hit the ground running.

BRIAN DENHAM, OPERATIONS MANAGER An experienced and proven event planner, Brian handled 80 national vendors and 450 sales managers while overseeing a $5 million annual budget for Reader’s Digest before bringing his talents to the Southpaw Group. A native of Douglas, AZ, Brian currently oversees on-site execution for The Southpaw Group’s Hispanic events.

BRIAN STIPANOVICH, PRINT OPERATIONS Brian oversees all of The Southpaw Group’s printing endeavors including digital copying, off-set printing, and large format graphics. A graduate of Arizona State University, Brian’s decade of experience in the printing industry makes him the perfect choice to execute this vital part of The Southpaw Group’s operations.

ROBERT RENTERIA, CREATIVE DIRECTOR Robert brings a wealth of real world experience in advertising design, campaign development, project management and interactive marketing strategy to his position with The Southpaw Group. He has previously held director positions with LPI Multimedia, Inc., publishers of Phoenix Woman, Arizona Homebuilder and New Homes Today, and Patrick Media Group, publishers of frontdoors newspaper. Robert’s vision and wealth of experience set the tone for the continued evolution of our print design, identity creation, and web design efforts.

CRAIG WALLACH, COPYWRITER A freelance copywriter, editor, and journalist with over 15 years of professional writing experience, Craig has written for a host of advertising agencies, internet search engine optimization companies, and print publications including The Arizona Republic, Phoenix New Times, and Biz AZ Magazine.

The Southpaw Group, Inc. 3606 East Southern Avenue Suite 1 Phoenix, AZ 85040 602.437.0343 ||

Southpaw Group  

Your Partners for Retail Activation

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