Courtesy of Martha Stewart Living Omnimedia
Martha Stewart, pictured at her inaugural American Made program at NYC’s Grand Central Station this fall, uses her metallic specialty paint from The Home Depot to demonstrate a great tip on how to reduce drips and mess when painting: Use a rubber band around the can to wipe off the excess from the brush.
Then we talked about Ted Turner, as she turned the pages of our fall issue and admired his story. She had recently visited Ted in Montana and pointed to a photo of Ted in the midst of his bison herd and said, “I was right there!” She continued her recollections of her visit with Ted with heartfelt admiration and appreciation of this remarkable man who is obviously her dear friend. As the interview began I told her I had no interest in writing her life story, to which she responded, “Thank goodness!” I was interested in what she was doing right now: her newest products and projects and what she was excited about in the present time! The litany and scope of what is now the Martha Stewart brand is more vast and awesome than I could keep up with. And her passion for her American Made brand was electrifying. She is hands-on involved with everything she creates and presents to the public with the focus on American life, beautiful home, function, family and value. I couldn’t help but notice that none of her products are high-end or pricey, but rather designed for the masses of middle-class
America. Perhaps this is her secret weapon? The store was resplendent with Martha’s holiday decor products, including some of the most lifelike artificial Christmas trees I’ve ever seen. The tree that caught my eye was similar to a Douglas-fir with crystalized tips to many of the branches to look like it had just been spattered with frozen rain. Gorgeous! It’s hard to wrap your brain around the scope of Martha Stewart American Made products because they span every aspect of American life and consumerism. She manufactures so many aspects of home decor – from linens to you name it and even has pet accoutrements in PetSmart and office organizing products at Staples. She has written a ton of books and has new ones coming out as we speak, including a “meatless” cookbook full of wonderful recipes and tips on nutrition for the vegans among us. In case you didn’t know, Martha is also tremendously successful in residential community development, having three neighborhoods she designed right here in Atlanta!
First cover of Southern Seasons Magazine Holiday/Winter 2012-13 issue on newsstands December 2012.