little turnover. To me, this means I am responsible for the livelihoods of 500 families. It is a trust and a stewardship.” The collapse of Chrysler and General Motors drove many American familyowned dealerships out of business. In the case of the Voyles, they were strong and diverse enough to survive these historic events and continue to thrive. The largest number of dealerships are now publicly traded companies with 200 or more locations. Valery expands, “Perhaps our success has to do with lessons our father taught us, beginning with the importance of building relationships with our customers based on integrity, trust and excellence, to make them customers for life.” The very fact that she’s female might well be another secret to her success. Today, 50% of all cars are purchased by women and 90% of all cars purchased are influenced by women! Valery Voyles with her brothers Ben and Bill. In addition to the changing face of the car buyer, automotive technology and quality have improved dramatically in the past 10 to 15 years. “I am particularly enthusiastic about center named after her late parents. the new KIA plant in West Point, Georgia, which is producing Among Valery’s professional community involvement the KIA Optima Sedan and the Sorento SUV,” Valery said. and affiliations: Chair Emeritus of the Acura National “This positive economic impact has created so many jobs in Dealer Advisory Board, Advisory Board Member for the our state, both in the plant itself and for suppliers. Its success Shepherd Center, Advisory Circle Member of the Cobb has led to plans for further expansion.” Energy Performing Arts Centre, Special Appointee of the Cobb Chamber Board of Directors, Board Member of PHILANTHROPIC LEADERS The Cumberland Academy, Sponsor of the Teacher of the Throughout its 65-year history, the Ed Voyles dealerships Year Program (partnered with Cobb County Chamber have always been heavily involved in their communities, from of Commerce), 2007 March of Dimes Annual Evening of United Way and American Red Cross to March of Dimes Excellence Honoree, and United Way Campaign Annual and other organizations. Valery is proud to continue this Partner staunch support. When asked about the best car she has ever driven, Valery As was her mother, Valery is a cancer survivor who helps replied: “Personally, I change cars every 5,000 miles! The fact numerous cancer charities. The Ed and Dora Voyles Breast is I love every car we sell. I currently have a minivan, a sports Health Center at St. Joseph’s Hospital is a cancer treatment utility vehicle and a sedan.” Southern Seasons Magazine
RaeJen Photography, Inc.
Three generations of the Voyles family have been part of the thriving family business of Ed Voyles Automotive Group, a 65-year legacy.
First cover of Southern Seasons Magazine Holiday/Winter 2012-13 issue on newsstands December 2012.