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$3.1 BILLION. Pretty staggering. This tidy little sum makes up the total economic impact of the 333 feature films, TV movies, TV series, commercials and music videos that filmed in Georgia in 2012.

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speciaL contributor Susan G. Reid jobs for the people who live here. And that number doesn’t include all of the additional filming needs, from hair and makeup to catering, construction and security. There is no question that Georgia’s rise to the top five most filmed states is largely due to the amazing tax incentive program introduced in 2002, followed by the enticing Entertainment Industry Investment Act, signed into law in 2005 by then Gov. Sonny Perdue. However, the “Hollywood of the South” label has been in development over several decades. In fact, the entertainment infrastructure began its development more than 50 years ago as a number of production companies, casting directors and talent agencies got underway. One such agency is still in operation today: Atlanta Models & Talent, Inc. The strength of the agency, its reputation and success is largely due to the talents and forward thinking of

photo by Tom Fahey; make-Up: Jaye Pniewski.

he Georgia Department of Economic Development’s “Year in Review” reports that $879.8 million alone was invested in the state of Georgia by Hollywood studios, production companies and independent producers in 2012. This marks a 29 percent increase over fiscal year 2011. This number also represents the reason that you may run into Robert DeNiro at a local watering hole watching a Falcons football game or see Vince Vaughn at Sister Louisa’s Church playing a game of ping pong. No reason to head to L.A. for a celebrity sighting. Morgan Freeman, Clint Eastwood, Phillip Seymour Hoffman – it’s easy to rub elbows with the biggest names in Hollywood right here in Atlanta. Star power aside, the film and television industry in Georgia provides more than 25,000 production-related

Established in 1959, AMT Agency plays a leading role in booking actors from Georgia and around the Southeast in major motion pictures, as well as TV and cable shows. With new offices in Buckhead, the talent agency celebrates its success over lunch at Anis Café & Bistro. Pictured: Susan Fronsoe (co-owner), Ashton Williams, Haley Kask, Susan G. Reid, Sarah Carpenter (co-owner), and Keela Starr.

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Southern Seasons Magazine Spring 2013- Cover 3  

Third cover of Spring 2013 issue for better newsstand coverage on sale May 2013.