the addition this year of the Alberta, Canada region, a third TournEvent of Champions tour bus has been added to a fleet that not only brings a festive presence to every stop, but also the iconic “Money Man®” mascot and MGirls. The competition was f irst held in 2012 as regional events in California and Washington State. The buses have logged well over 160,000 miles since 2013 when the TournEvent of Champions went national. “We are happy to have Alberta, which increases the international flair of the competition,” Phongsavath said. “We’re also hopeful of Ontario, Canada coming back.” The concept was formulated as a marketing strategy revolving around Everi’s’ trademarked TournEvent®, an award winning tournament slot system that gives casino operators the ability to convert a bank of machines into tournament mode at the click of a mouse. Essentially it creates an opportunity for any casino, regardless of size, to host a first class slot tournament environment with a chance for its customer base to compete for a $1 million prize. “We offer every participating casino a complimentary seven-day, double occupancy cruise with Norwegian Cruise Line as part of the prize package for the tournament that they host,” Phongsavath said. Each participating casino has the ability to structure its semi-finals and finals however they choose. Everi’s promotions team provides properties with the general guidelines. An assigned Everi promotions specialist works with each casino to ensure each TournEvent of Championstournament is a success. Properties are free to schedule the events when they choose. Some casinos will host a single event while others stretch out the semi-final tournaments over a G A M I N G A N D D E S T I N AT I O N S . C O M |
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