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Friday, June 6, 2014 Volume XXVIII, No. 6 http://www.southeast.edu
The College Calendar Tuesday, June 10 Finals schedule begins, Beatrice campus Thursday, June 12 Spring quarter ends Friday, June 13 Three-week classes begin Graduation: 6:30 p.m., Milford 7 p.m., Beatrice 7 p.m., Lincoln Monday, July 14 Summer quarter begins Friday, August 1 Open enrollment for SCC scholarships for fall quarter begins Monday, August 4 Health Career Fair, Lincoln campus gym, 1 - 3 p.m. Friday, August 15 First 5-week classes end Monday, August 18 Second 5-week classes begin Wednesday, August 20 Professional Truck Driver Training Fair, Lincoln, 11:30 a.m. - 1:30 p.m. Friday, August 29 All-College Conference, No classes
Inside Finding money for college ................................ page 3 SCC golf place 8th at nat’l tournament .... page 4 Zach’s business advice ... ................................ page 5 X-Men .................... page 6
A Publication of Southeast Community College Home of the SCC Storm Athletic Teams
Governor, mayor of Lincoln among dignitaries honoring Jack Huck
Dr. Jack Huck, who has served as SCC’s president for the last 20 years, will be retiring at the end of June. LINCOLN - May 29, 2014, officially was proclaimed Dr. Jack Huck Day in Nebraska by Gov. Dave Heineman, who
was among the dignitaries who spoke Thursday during the first of three celebrations honoring the retiring South-
Horticulture Club can make for a good start
east Community College president. Heineman read the proclamation and made other comments regarding Huck, who is retiring June 30 after 39 years of service to SCC, the last 20 as president. Lincoln Mayor Chris Beutler, Speaker of the Legislature Greg Adams and Lincoln Chamber of Commerce President Wendy Birdsall were among the speakers during the celebration held on SCC’s Lincoln Campus. Student Senate President Ken Chrisman, Faculty Association Representative Tracy Corr and SCC Board of Governors Chairperson Kathy Boellstorff also spoke to a crowd estimated at more than 200. Jose Soto, vice president for Access/Equity/Diversity at SCC, was emcee. Soto read letters to Huck
from Nebraska’s U.S. senators Deb Fischer and Mike Johanns. Mark Hawkins, chairman of SCC’s Welding Technology program, presented gifts that students made to Huck. They included a plaque, two palm trees and a bench. Adams, who has known Huck for many years, used the word “respect” when he spoke of Huck. “When we were in the middle of a long and drawnout funding formula battle with the community colleges, Jack Huck was my go-to guy,” Adams said. “The community college system in the state of Nebraska is better off today because of people like Jack Huck.” SCC Food Service/Hospitality students served a variety of heavy hors d’oeuvres.
New and improved cafeteria coming to Lincoln campus
By Ruth Grady want to participate in Southeast Community College’s LINCOLN - A new, remodelled cafeteria is coming to the BEATRICE - With the Horticulture Club? Lincoln campus. world striving to become a At the Southeast CommuChanges in the updated cafeteria will affect not only the “greener” place, who wouldn’t nity College Beatrice campus, cafeteria workers and the students and faculty in the food students who seek a future service/hospitality program, but everyone who eats in the in professional development cafeteria. of agriculture have an opThe cafeteria will expand to include eight islands of portunity to participate in an food, a soda fountain and refrigerators. organization that will improve “It will be all open – with new tiles, carpeting, lights, their skills for their future. chairs and tables,” said Jo Taylor, program chair of the The horticulture students Food Service/Hospitality Program. participate each year in activiBy Ruth Grady There also will be a separate space for a meeting room state lines. ties that include community in the cafeteria. Before SARA, the Higher landscape projects, bedding “It will be within the cafeteria, but separated with On April 2, the goverLearning Act of 2010 required plant sales and an annual golf walls,” said Taylor. nor signed LB 967 to allow two-year and four-year institournament. The kitchen will be renovated as well. Nebraska to be part of the tutions to ask permission from Agriculture Business & There will be more cook tops, a separate area for baking Sate Authorization Reciprocother states if they wanted to Management Technology and a bigger storage area. New cooking utensils will be ity Agreement (SARA). Once offer classes outside the state student Tony Zakrzewski was included in the updated kitchen. Nebraska applies to be part of of Nebraska. a part of the Horticulture “We are also going to put up a wall between the dishSARA, Southeast Community “Since we use online enroll- Club, and he said, “The hort washer area and the teaching kitchen because the dishCollege will consider joining ment, it is difficult for us to club gave me an opportunity washer is so loud it is sometimes hard to hear the instrucas well. track where every student is to go out and do field work tor,” said Taylor. “Right now, the postsecfrom when taking an online that would give me experience The cost of the new update is estimated at about ondary commission will hold a course,” said Morgan. for my major. I hope to one $900,000. public hearing on June 5th to Morgan said the specific re- day own my own landscaping The renovation will start around three months from approve the rules of how they quirement for schools to seek business, and being a part of now and will be completed in approximately a year. “I had are going to govern the SARA permission of other states was this club taught me great skills hoped [to start] sooner, but I’m just glad we are getting arrangement. After that, I thrown out by the courts on that I will always put to use.” continued on page 2 think they are going to apply Zakrzewski also explained a technicality, but will likely how he is participating in an to be a SARA state,” said Bob be revised and reinstated by internship for his degree, and Morgan, distance education the Department of Education he felt prepared to put his director for Southeast Comwhen the law is renewed in skills learned from the confermunity College. 2015 or 2016. ences and trade shows he was Southeast Community ColThe SARA agreement able to attend. lege is considering joining the would help solve the probSoutheast finds many SARA agreement. lem of asking each state for student organizations to help “We, as an institution, will permission to offer classes in bring their students together need to apply to the postsecthe future. and put their knowledge to the ondary coordinating com“This would be a clearingtest. mission to be accepted,” said house because we can go pay Zakrzewski said, “Without Morgan. our fee and then we know we my experience from this orgaAccording to Morgan, can offer classes outside of nization, I don’t think I would the fee to join SARA will be Nebraska,” said Morgan. be prepared for graduation or $4,000 a year. If SCC becomes part of be ready to put my knowledge The SARA agreement will Image contributed by Dennis Lyon, architect SARA, an article “will appear to the test.” When finished, the Lincoln cafeteria will look like the allow postsecondary instituin the newspaper,” according illustration above. tions in Nebraska to offer to Morgan. courses, not only to students SARA will help students in the state of Nebraska, but in member states by providto students in other states ing more options for classes, U.S. Postage Paid Southeast Community College that are member of SARA. Non-Profit Organization degrees and certificate pro4771 West Scott Road Permit No. 286 The increase in the availgrams. For the colleges and Beatrice, NE 68310-7042 Beatrice, NE 68310 ability of online or distance universities who will become education programs has led to members, the opportunity the need to reach reciprocity to increase enrollment and agreements for the delivery of revenue are important moticourses and programs across vations. By Maureen Jackson
SCC considering joining the SARA agreement
Friday, June 6, 2014
Lincoln cafeteria, continued continued from page 1 a kitchen and cafeteria that is modern and new,” said Taylor. The cafeteria and special events provided by the Food Service/Hospitality Program will continue their usual routines during the renovation. “It’s going to be crazy around here,” predicted Taylor, “but we will pull through, and it will be worth it.”
Learn to Dream Scholarship may be the ticket By Tonia Girdner
Image contributed by Dennis Lyon, architect
The Lincoln cafeteria remodelling project, which is set to begin in a few months a take about a year to complete, will follow the plans above.
Professional Truck Driving Program adds an instructor By Autim Black There is a new face around the academic corridors of the Southeast Community College Lincoln Campus, and his name is Mike Kuebler, the new Professional Truck Driving instructor. With years of experience in the trucking business, Kuebler will now begin to share his knowledge with future truck drivers preparing them for success in the truck driving career. The growing Professional Truck Driving Program has
been a prized part of the SCC for years, and this new faculty addition is just another asset. The faculty already includes program chair Lyle Gruntorad, who has over 37 years in the industry. The Professional Truck Driving Program at the Lincoln campus is one quarter long, the equivalent to ten and a half weeks, and prepares students for a career in the truck driving industry. Most classes are held between the hours of 7 a.m. and 1:30 p.m. The class requires students
The SCC Challenge
June 6, 2014 Volume XXVIII, No. 6 Published twice quarterly by journalism and photography students at Southeast Community College
Staff writers/photographers — Autim Black, Tyler Burg, Chris Chebuhar, Mary Jo Gawrick, Tonia Girdner, Rugh Grady, Matt Gress, Sarah Griffith, Macaela Happel, Kelsey Helget, Debra Hoffman, Maureen Jackson, Maggie Killham, James Lionberger, Ruth Marino, Jackie Mudge, Julie Nguyen, Ashley Rinke, Kai Rodriguez, William Schlautman, Elisabeth Schreiner, Kassandra Sherbeck, Nate Shumate, and Robert Zimmerman. Beatrice Bureau Chief — Nicholas A. Howe Sports reporter — Matt Hagemeier Adviser — Joshua Whitney SCC Board of Governors: Chairperson: Kathy Boellstorff, Johnson; Vice Chairperson: Dale Kruse, Beatrice; Secretary: Nancy A. Seim, Lincoln; Treasurer: Helen E. Griffin, Lincoln; Robert J. Feit, Pickrell; Ed C. Heiden, Sterling; Ruth M. Johnson, Lincoln; Terrence L. Kubicek, Lincoln; Steven Ottmann, Dorchester; Edward C. Price, Lincoln; Lynn Schluckebier, Seward; Bill Beltz, Faculty Representative, Milford. (Jan. 23, 2014) Equal Opportunity/NonDiscrimination Policy - It is the policy of Southeast Community College to provide equal opportunity and nondiscrimination in all admission, attendance, and employment matters to all persons without regard to race, color, religion, sex, age, marital status, national origin, ethnicity, veteran status, sexual orientation, disability, or other factors prohibited by law or College policy. Inquiries concerning the application of Southeast Community College’s policies on equal opportunity and nondiscrimination should be directed to the Vice President for Access/Equity/Diversity, SCC Area Office, 301 S. 68th Street Place, Lincoln, NE 68510, 402-323-3412, FAX 402-323-3420, or email@example.com. Declaración de política sobre equidad/antidiscriminación - La política publica de Southeast Community College es de proveer equidad, y prohíbe discriminación, en todos asuntos referentes a la admisión, participación, y empleo contra toda persona por motivo de raza, color, religión, sexo, edad, estado civil, origen nacional, etnia, condición de veterano, orientación sexual, incapacidad, u otros factores prohibidos por ley o política del Colegio. Preguntas relacionadas a la política sobre equidad/antidiscriminación de Southeast Community College deben dirigirse a: Vice President for Access/Equity/Diversity, SCC Area Office, 301 S 68 Street Place, Lincoln, NE 68510, 402-323-3412, FAX 402-323-3420, o firstname.lastname@example.org.
to have a valid and current license, submit a drivers record dating back through the past five years, pass a preliminary drug screen, complete a medical clearance form from the Department of Transportation and have a high school diploma or its equivalent. According to Interstate Commerce laws, the applicant must be at least 21 years old to work and 23 years old to receive insurance benefits. Goals of the program include knowledge of truck driving as well as proper operation of trailers and moving vehicles. The Southeast Community College trucking program
infuses life lessons also into their curriculum like proper attendance habits to prepare the student for the future. Training for the Professional Truck Driving Program includes in-class as well as hands-on learning, and the program usually logs between 2,000 and 2,500 hours of drive time. For the 2014 academic year, tuition for the truck driving class is estimated at $1,166 for the program with $90 allotted for books and the remainder for class fees. The program starts at all quarters and has a 94 percent job projected placement.
Denis Waitley once said, “We’ve got to have a dream if we are going to make a dream come true.” When it comes to high school students, knowing what their dreams are and finding a way to make them come true can be hard to figure out. SCC has a way to make finding one’s dreams through the Learn to Dream scholarship. The first of its kind in Nebraska, SCC and Lincoln’s high schools offer this scholarship program by partnering with Union Bank & Trust and Nelnet. The learn to dream scholarship allows for high-school students to reach their dreams of going college. This pays for up to 45 credit hours or around $2,550 towards tuition at Southeast Community College. All graduated LPS seniors who qualified for a free or reduced-price lunch (as defined by the U.S. Department of Agriculture) are eligible. Other graduates may also be eligible depending on whether an endowment was created for their individual high school. To apply, students can begin by contacting their school counselor. Information can also be found at http://learntodream. lps.org/http://learntodream. lps.org, or one can contact Lincoln Public School.
Burt, Jantzen honored as outstanding employees BEATRICE - Rebecca Burt and Raymond Jantzen received the Outstanding Faculty and Staff awards during a coffee held in mid-April on Southeast Community College’s Beatrice Campus. Dr. Dale Kruse, vice chairperson of the Board of Governors, presented the awards. Burt, a science instructor at SCC since fall 1988, was grateful for being selected to receive the award. “I am honored to receive this award,” she said, “and it also is an honor to be an employee of Southeast Community College.” Comments from those who nominated Burt include that she works very hard to make the College succeed and always talks up the College in public; is always willing and ready to help fellow teachers and staff; is always positive and motivated to make the College a better place; and is very professional with students and staff. “I thoroughly enjoy instructing students in the classroom, laboratory and online learning environments,” Burt said. “It is truly a privilege to come to work at SCC each day. “Many thanks to the SCC Action Committee for its support of the College. Thank you for everything you do for SCC students and staff.” Jantzen is a maintenance worker who began working at SCC in January 2002. He also was grateful to have been chosen for the award. “Receiving this award is really a big honor for me,” he said. “It makes me feel appreciated, noticed and respected by faculty and staff. The positive feedback I receive from
faculty and staff is motivating.” Comments from those who nominated Jantzen include that he is always courteous and helpful; works hard; will pitch in when needed; sees what needs to be done and figures out what to do and does it; and is a devoted, humble employee. “As a grounds maintenance person, it is important to me to have the campus looking nice as a first impression for visitors and students,” Jantzen said. “Working with an outstanding maintenance staff also is motivating.”
When it comes to paying for college, most people don’t have a few thousand dollars in the bank. This leaves a student just a few options: grants, student loans and scholarships. So, if one wants to attend college, where does one start? Where can one find this information? If one is a high school student, the first place to go for information on financial aid is the school counselor. The reason for this is there are certain scholarships that are offered only to high school seniors. The school counselor will have a list of these scholarships and help seniors find the correct aid for the college of their choosing. If one has been out of school for any amount of time, one would want to contact the financial aid office of the college to which he or she would like to attend. Whether a high school senior or a returning student, these scholarships make it easier to attend college debt free. At SCC, there are deadlines for applications for scholarships. Summer quarter is from May 1-22, fall quarter is from August 1-22, winter quarter is November 1-22 and spring quarter is December 1-22. There is also a high school scholarships application which is open from December 1 through February 22. This, however, is only for high
school seniors. When a high school student is looking into going to SCC, the school counselors work closely with SCC and will be the first one a student will want to contact. The counselor would be able to direct the student to any classes or improvements that the high school student may need. SCC also offers a workshop every term to walk students through the application process. There, a student can receive information on scholarships and financial aid, receive help filling out the scholarship application and receive counciling on the amount of financial aid needed to complete the classes needed for their program of choice. For dates and time of any workshops, students can contact the Financial Aid office at SCC. Donors have a list of requirements towards the scholarships, and a list of questions pertaining to these is on the application. There are also scholarships are offered for people based on program declaration, high school location, county of residence, GPA and credit hours. There is a list on the SCC scholarship application page of all internal scholarships and other outside scholarships that are offered by private donors. There is also a list of scholarships located continued on page 5
SCC to receive funding for second year of NSF grant LINCOLN - Southeast Community College will receive a second year of funding from the National Science Foundation to develop a unique focus in cyber security as part of the Computer Information Technology program. This award brings the total federal grant to $349,469. The College received the first year’s funding in January 2014 through the NSF’s Advanced Technology Education program designed especially for two-year postsecondary institutions. Since that time, work has begun on developing cyber security curriculum. The need for employee expertise in the area of information security is skyrocketing as companies and governments strive to protect their vital data. In today’s computer-connected world, no one is immune
from the threat of data theft. Curriculum is being developed with the assistance of CyberWatch, an ATE Center of Excellence that provides mentoring to two-year colleges that develop information security programs. Existing and new courses will be aligned to national standards. Training in this focus will assist students in developing computer skills that are in high demand and command excellent wages. Some cyber security classes are already available in the CIT curriculum. The CIT program is located on the Lincoln Campus. Some courses are offered online. Persons interested are asked to contact Linda Bettinger or Jo Schuster, program co-chairs, at 402-437-2490 or 402-437-2492.
How to: Finding money for college By Tonia Girdner
Friday, June 6, 2014
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Friday, June 6, 2014
Sports & Activities
Storm Golf takes 8th place at national tournament By William Schlautman Saving its best golf for the final round, the Southeast Community College golf team shot 292 to finish eighth overall at the National Junior College Athletic Association Division II National Tournament at Swan Lake Resort in Plymouth, Ind. Zach Taylor, a sophomore from Omaha Burke, finished in a tie for 24th place, earning him Honorable Mention All-American honors. Taylor was in the 70’s all four rounds and finished with a 16-overpar 304. The Storm joined 42 other junior college schools to compete at the NJCAA Division II national golf tournament on May 20- 23. Zach Taylor shot a first round total of 79. In round two, Taylor had shaved two strokes off his first round with a score of a 77 and finished round 3 with a score of 77 as well. Taylor, looking for better results than he had started the golf tournament, bounced back with a final round of 71. Austin Miller started off the tournament on a really high note shooting a first round score of 75 and a second round 74. Miller did not perform as well as he would have liked in the third and fourth rounds, shooting scores of 80 and 82. Liam Chambers had a rough start to the golf tournament, shooting a first round score of 81. Chambers was hoping to build off the
momentum of having a pretty good day on the golf course. His second round he shot a score of 84, so he dropped three strokes from round one. In the third round, Chambers hoped to improve his overall play on the course and shot 77 going into the final round. Overall, the last round for Chambers was his best round of the tournament. Chad Manes had struggled on the golf course in his first round, shooting a total of 82. Manes bounced back with a strong showing in the second round with a score of 75. The third round was a rough one just like round one, and he dropped five strokes going into the final round. Manes had hoped he could regain his golfing form from the second round. Manes finished with a 76. John Thomas also didn’t not play like he would have wanted, shooting an 82 on the opening day of the NJCAA national golf tournament. In the second round, Thomas finished the second round one stroke worse than in round one. However, the third round was where Thomas had the most challenges on the golf course, shooting an 89, but he was able to put together a solid 72 in the last round. When Coach Bill Campbell was asked about his team’s overall performance at the national golf tournament, Campbell said, “The whole week the weather was very good which made for a very
The SCC Storm golf team, above, placed eighth at the national tournament at Swan Lake Resort in Plymouth, Ind. Pictured are, from left, Calvin Freeman, John Thomas, Liam Chambers, Chad Manes, Austin Miller, Zach Taylor and Head Coach Bill Campbell. competitive golf tournament for all the teams but especially [The Storm].” He also mentioned that the course was very challenging because of the pin locations. Campbell also felt that in comparison to Goose Pond in Scottsboro, Alabama (where the national tournament was held last year), this course was 3 to 4 strokes tougher. Some of the things that Coach Campbell had his guys work on was breaking down the golf course by having them work with their long irons and short game in preparation of the national golf tournament. He said the guys got off to a slow start at the beginning, and despite coming up short of their goal
Storm baseball concludes a “great year” By Matt Hagemeier The Storm fell to Southeastern Community College 9-4 in the District Championship game held in East Burlington, Iowa, on Sunday, May 11. SCC batters did not have an answer for Southeastern pitcher Cody Barnes, who fanned nine Southeast betters while allowing just three hits. “All their pitchers were tough,” head coach Dion Parks said. “We battled them as tough as we could, but on that day, we just couldn’t break through.” Meanwhile, Southeastern scattered 13 hits off Colton Adams (7-2) and Brett Ramey. “They were very good in all three phases of the game,” Parks added. The game was tied 3-3
before Southeastern pulled ahead with one run in the bottom of the fifth. From that point, SCC never looked back to seal the win. Creighton’s Wilke and Paul Morrow each had an RBI for the Storm, who finished 3925 on the season. Southeast had advanced to the championship game earlier in the day with a 4-3 extra inning win over familiar foe Dakota County. Albert Johnson hit a twostrike, two-out bases, loaded single in the bottom of the tenth to score Danny Regan and get the win. Despite losing the district championship, Parks said it was a “great year” for the program. “We won the first Region 9 championship in school history, and 39 wins against the schedule we played is an
incredible accomplishment for this group of kids.” The 39 wins are the most in school history. The coach said the successful season was made possible by hard work from everyone involved in the program. “I appreciate the work our players and (assistant coach) Tyson Parks put into this season,” Parks said. “Also, I want to thank our administration and our school for their support.” The coach said his first year as head coach was a memorable one. “It was a special season and one that will be remembered for a long time,” Parks concluded. “It was a lot of fun and at the end of the day, that is what the game is supposed to be about.”
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as a team, he felt that there was great team chemistry during the tournament. At the end of the day, Walters State CC out of Ten-
nessee ended up winning the NJCAA national golf tournament with a team total score of 1189. Southeast CC ended with a team total of 1228.
A bit of Africa coming to Henry Doorly Zoo By Elisabeth Schreiner OMAHA - Henry Doorly Zoo is already ranked second in Family Fun Magazine’s top ten list of family-friendly destinations and first in TripAdvisor’s list of top US zoos, but it’s about to get even better. That is, if the money about to be spent on its latest project is anything to go by. $70 million dollars will be going into the zoo’s new African Grasslands exhibit. While expansive projects with large price tags are no new thing to Henry Doorly Zoo, this will be its biggest project to date. It will cost more than the Scott Aquarium ($16 million), the Desert Dome ($31.5 million) and the Lied Jungle ($15 million) put together. Though the zoo has already acquired much of the needed funds, $30 million is still needed to see this project
through to completion. To raise the required funds, Henry Doorly Zoo is looking towards the public with a campaign they’ve named Raise Wild. The first phase of the project will begin construction this summer, with plans to be open in 2016. It will take another year to see phase two complete. The Grasslands exhibit will cover more than 28 acres. This will drastically alter Henry Doorly Zoo’s landscape. Many of the animals that already make their home at the zoo will be moved to fill the new exhibit - lions, cheetahs, zebras, etc. Despite these changes, frequenters of the zoo need not worry. All the most popular exhibits, such as Scott Aquarium, Lied Jungle, the Desert Dome and so forth will remain the same. Continued on page 7
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Financial aid, continued continued from page 3 outside of SCC’s Financial Aid offices. Another website to look at when looking for the outside scholarships is Education Quest. Education Quest is a free site that specializes in outside scholarships. When looking at outside scholarships, Charles Brewer, associate director of financial aid says, “never pay for this service.” Brewer added, “A scholarship is to be a benefit toward a student, and anything that adds a fee, you should be cautious of applying for.” For SCC scholarships, there are no interviews required, but this can vary with outside scholarships. There are three things that are looked at when applying: need, merit and GPA. There is a cap for cost of attendance for going to college, so if a student receives a scholarship, he or she should contact Financial Aid to make sure this does not effect grants or loans. This is rare, but it some scholarships can
reduce these amounts. The Financial Aid office will first email notification of any scholarship to the student, letting him or her know if any scholarships are being awarded. Once the email is sent, the money is then applied to the student account and will list on the financial aid award letter the name and amount of the scholarship. SCC averages between 70-90 percent when awarding scholarships. There are some renewable scholarships, but they depend mostly on the GPA of the student; otherwise, these scholarships must be reapplied for each term. Students should also be diligent about checking for new scholarships because new scholarships are listed on the SCC website each term. Scholarships help students to have a debt-free education and enable them to complete degrees. For those seeking further information, The Financial Aid offices at SCC offer counseling, answer questions and explain any financial aid questions.
Zoo, continued continued from page 4 While this may all seem like a huge undertaking, it’s all part of the zoo’s master plan. Dennis Pate, the zoo’s director, said, “The immersive environment will, for a
second, make you feel like you are in Africa.” Whether or not this new exhibit will heighten the zoo’s popularity, perhaps no one can know for sure, but if the zoo’s track record is anything to go by, it will definitely be worth a visit.
Friday, June 6, 2014
Small Business Q&A By Zack Zimmerman
Business marketing on a budget I need marketing for my business but have limited money for it, what can I do? Lincoln, NE Zero budget marketing is definitely an art form that comes in all shapes and sizes. It seems some of these strategies are more successful than others, but the true challenge is to connect these activities to whatever objective you are trying to produce. Let’s say you are trying to create more foot traffic in your store, and you decide to put a current employee out front near the street to waive a sign. Connecting this activity to increased foot traffic is highly important; otherwise, you don’t know what is working and what is not. With that in mind, one of the most under utilized zero budget marketing strategies is your current customer base. Customers who have already purchased your product or service are a great resource for additional sales. Not all sales have to be from new customers. I would suggest having a detailed marketing process for current customers. What other products or services do you have that your business could cross sell? Could you sell a three-package deal for a customer initially looking to purchase one? If you had 10 customers and had a detailed cross selling process, how many would purchase additional products or services? five? three? Regardless of the amount, that is additional sales for zero cost. Another great strategy is using a Customer Relationship Management (CRM) service. Services such as salesforce.com and other are offered at a low cost, but you could very easily use Microsoft excel to record customer information. Using this information in a responsible marketing strategy can be very beneficial for future business. Using your current email service and phone service for soliciting future business can greatly increase sales at zero cost. This may take time and effort, but they work very effectively.
I am an employee of a small business. During the past three years, I have seen sales, revenue and staff steadily decline. I am not the owner, but what do you suggest I do that can help change this trend without over stepping my bounds? Omaha, NE Fully understanding your role within the small business can help you tremendously when knowing how to proceed in this situation. Assuming the small business owner has clearly defined the duties and expectations of your position, I would highly suggest using your job description as leverage towards a future plan for the organization. For example, if you are responsible for marketing and business development, then it may be time for a comprehensive marketing plan for the small business. Is there a detailed marketing plan in place? If not, take this as your responsibility with the idea of presenting it to leadership. By the sound of your question, you are in a position to review and analyze aspects such as staffing levels, sales revenue and maybe expenditures. If this is the case, your position may already have some leadership latitude and the owner is just waiting for you to take the “bull by the horns.” I would suggest contacting the owner and designating a date in two to three weeks. This meeting will be a face-to-face sit down away from the office. This will also give you time to communicate your concerns and provide details on a course of action. Solicit feedback and begin a dialogue of communication. Who knows? Maybe the owner is just waiting for someone to help. If you have a question for Zack about creating, growing, or establishing a small business, email him at zzimmerman@ southeast.edu
Friday, June 6, 2014
Entertainment & News
Entertainment with Nic: MMPR Reboot/Pokémon Remakes By Nicholas A. Howe An announcement last month made many people ecstatic for something we liked as children. It was announced that Saban and Lionsgate have announced plans for an original live-action Power Rangers movie. This week, it was also announced that the 3rd generations games of Pokémon, Ruby and Sapphire will be getting 6th gen remakes as Omega-Ruby and AlphaSapphire. With the new Power Rangers reboot, there is not a bunch of information out there quite yet, but there are a few things that fans are hoping for in the movie. The first is for the movie to have a darker, grittier feel to it. While Power Rangers has always been a children’s show, many of the series have had a darker feel. In “Power Rangers: RPM,” we get a feel of a sad, dark world that has been ravaged by a robot apocalypse. In “Power Rangers: Lost Galaxy,” we are introduced to the Magna Defender as the sixth ranger. His backstory includes a main series villain taking and murdering his son. In the most recent series, “Power Rangers: Super Megaforce,” the sixth ranger watches as his entire family is destroyed in front of him. Many fans, especially the older ones, are expecting these types of stories in the series. The other thing many Power Rangers fans are look-
ing for in the movie is the involvement of fan favorite ranger Tommy Oliver (played by Jason David Frank). Tommy has been a main cast member in four seasons (MMPR, ZEO, Turbo, DinoThunder) and has made guest appearances on “Wild Force” and a coming episode of “Super Megaforce.” The Pokémon remakes have fans of Pokémon brimming with excitement. The original games, “Pokémon Ruby” and “Pokémon Sapphire,” released in 2002, were said by many to be some of the best games of the whole series. In the original games, players were introduced to the concept of weather, as well as the addition of over 100 Pokémon to the series. The idea of the game is that two teams, Team Aqua and Team Magma, want to use the legendary Pokémon, Kyogre, the king of the sea, and Groudon, the king of the earth, to take over the world. Though it has not been confirmed, it is highly suspected that there will be a different story line from the originals. There is a high amount of speculation for the use of Mega-Evolutions, which were introduced in the 6th generation games, “Pokémon: X” and “Pokémon: Y.” While I don’t know very much about either of these projects, I am looking forward to any and all news about them. I am extremely excited to see how they turn out and if the fans accept or reject the new or if they want to stick with the old.
New X-Men movie almost perfect By Nicholas A. Howe The recently-released “X-Men: Days of Future Past” is a phenomenal explosion of practical perfection. The movie, centered around both the old X-Men from the original trilogy, and the new X-Men, starting with “X-Men: The First Class,” follows both the future and the past as their time lines intertwine. The X-Men of the future, consisting of Wolverine, Professor X, Magneto, Kitty Pryde, Iceman, Bishop, Sunspot, Colossus, Storm, Blink and Warpath, decide that the only way they can stop the apocalyptic future from happening is to send the mind of Wolverine back to the 1970’s. In the 1970’s, the new X-men, consisting of Wolverine, Charles Xavier, Hank McCoy and Erik Lenshurr, must stop Mystique from being the villain of the story. While trying to rally a power-numbed, drug-addicted Charles Xavier, Wolverine also has to help Erik Lenshurr escape from a prison, which is under the pentagon, which he was sent to for killing President John F. Kennedy. To accomplish this escape, Wolverine enlists the help of Peter Maximoff, aka Quicksilver. Before many people had seen the movie, everyone had assumed that this would be the worst character in the movie. After seeing the movie, however, Quicksilver became a fan favorite. In the end, the lines are drawn, and the days of the future are truly in the past. **SPOILERS BELOW** In the first 10 minutes of the movie, there is already enough death to start a mutant tally sheet. We get to see almost all of the old X-Men die before the story even starts, only to be brought back to die again. We also see cameos of loved characters from previous and future X-Men films, both in the beginning of the movie and
Photo retrieved from rottentomatoes.com
Pictured above are Michael Fassbender as Erik Lenshurr, James McAvoy as Charles Xavier and Hugh Jackman as Wolverine. around the end. The way the movie ends, however, presents the viewers with a whole new world where almost every movie in the X-Universe, except “X-Men” and “XMen: The First Class,” have been wiped away. The events of the “X-Men: The Last Stand” no longer exist, and we get to see Jean Grey and Scott Summers make their return alive and well. **SPOILERS END** The story and the events set up for many more X-Men movies in the future, and it expands the range of characters to include way more than just the known characters. Overall, the movie was as strong as adamantium. Bryan Singer made the movie everything fans wanted and more. Even the people who were so adamant that the movie was going to be a failure have turned around and said they loved it. I am excited to see what the future holds for the X-Men, especially in the next film, “X-Men: Apocalypse.”
Some classic considerations for summer reading
By Joshua Whitney
The summer break, which will give students and faculty almost four weeks away from school, is almost here. And while a host of things always emerge to take the time we would ordinarily devote to school, we should carve out some time for self-improvement with a good book or ten. Below are eight such books that we should all be familiar with. If you haven’t read them, you should, and if you have, they’re worth revisiting. “Hamlet” by William Shakespeare. I know the Elizabethan English reads like a foreign language at first, but believe it or not, that quickly fades. If you’re really feeling ambitious, you could throw in “Macbeth,” “The Merchant of Venice,” “King Lear” or “Romeo and Juliet.” In fact, you can’t go wrong with anything that has Shakespeare’s name on it. There are reasons this guy is still being read several hundred years after he was
planted in the ground: his stories were great, and he had a way with words than is yet unmatched. And as a plus, anytime you can find an excuse to quote Shakespeare, it’s like shorthand for saying you’ve got class and intelligence, even if you’re still working on it. “The Great Gatsby” by F. Scott Fitzgerald. There are many whose ambition is to write the great American novel, but Fitzgerald has already done it. “The Great Gatsby” is great because while it is basically a story about some guy who can’t let go of an old girlfriend, it’s also about a million other things. But you don’t have to pick up any of those other things to enjoy it. And it’s a quick, short read. “On the Road” by Jack Kerouac. This book kind of rambles about and starts and stops more than begins or ends, but it suits its subjects well and delightfully depicts a lifestyle that one arrives at either out of courage or
craziness and reminds us that the electric feeling that comes from living life freely on the edge of a rusty razor and not knowing where the next meal is coming from or where one will sleep at night is indeed the best remedy for anyone whoever feared being poisoned with protection. “The Holy Bible.” No matter whatever faith you may or may not subscribe to, no book has had impacted history or art as much as this one. Everyone should read at least the first five books of the New and Old Testament, because if you don’t, you have to depend on too many people that are too willing to interpret it for you, and that’s not a good position to be in. For readability, go for the New International Version, but nothing beats the King James Version for its poetic language. “Atlas Shrugged” by Ayn Rand. Read this and find the
answers to these perplexing questions: Why is the free market so great and government intervention bad? Why was Robin Hood a villain? And just who is John Galt, anyway? The events of the last few years make this book especially poignant, but it’s not just for our time, it’s for all time. As a word of warning, at more than one thousand pages, this one is big, but so is the payoff. “To Kill a Mockingbird” by Harper Lee. Lee astutely articulates the frustration that comes from dealing with cultural stupidity, but Atticus Finch gives us all reason not to surrender to hopelessness. Even though Atticus loses his case, it is important for all of us to remember to fight the good fight, even though we may never see the promised land, because if we don’t fight that fight, our children won’t see that promised land,
either. “Slaughterhouse Five” by Kurt Vonnegut. This and “The Great Gatsby” are probably the most approachable and enjoyable reads on the list. Vonnegut weaves together a World War II bombing raid, time travel and race of aliens from Tralfamadore into a story with a perspective that is hilarious and life-changing. Particularly memorable is the punctuated response to life’s sometimes unavoidable tragedies and absurdities, “So it goes.” Were you awakened at 5 a.m. by the neighbor’s barking dog or your brother who was looking for bail money, get a flat tire driving through a construction zone or have your computer crash? So it goes. “The Power of Myth” by Joseph Campbell. This book, a transcription of an intercontinued on page 7
Feed Your Brain
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Friday, June 6, 2014
More Entertainment & News SCC offers online class leading to Food Protection Manager Permit Southeast Community College’s Continuing Education Division offers an online course that leads to a Food Protection Manager Permit. The class is accepted by the Lincoln-Lancaster County Health Department for the sanitation training needed to obtain a Food Protection Manager permit. Students receive their assignments online through SCC’s online learning platform called Moodle Upon completion of each reading assignment, students will complete an online quiz. A minimum of 75 percent is required on each quiz to qualify the student to take the final ServSafe® exam. The ServSafe® exam is taken online in the SCC Testing Center. The course is delivered entirely online and facilitated by SCC faculty. Students will need: • Computer with high-speed Internet connection. • Working knowledge of computer and Internet experience. • The course textbook, ServSafe® Manager, is available to order online at www.sccbookstore.com or in person at the SCC Bookstore, 8800 O St., Lincoln. Students are reminded that they cannot access the course using an iPad or droid tablet, and there is a sixhour waiting period between online registration for the class and class access. Cost is $60 per person. To register, go to bit.ly/17zR5vq and use the keyword “Protection.” For registration and log-in instructions for the online class, go to bitly.com/ljogBa7. Registration opened in early April. Students may register at any time for this class. The last day of testing at the SCC Testing Center will be June 16. Students will not be able to access the Moodle (online) class between June 17 and July 7. Moodle access will open again on July 8 and run through June 12, 2015. Persons needing more information are asked to contact Lois Muhlbach at 800-642-4075 ext. 2467, 402-4372467, or email@example.com.
SCC, ASTD bringing Tom Kuhlmann to Lincoln LINCOLN - Tom Kuhlmann, whose experience with e-learning and training projects have made him a nationwide leader in the industry, is coming to Lincoln. Southeast Community College and the Lincoln Chapter of the American Society for Training & Development Inc. are hosting two days of events with Kuhlmann, vice president of community at Articulate. Kuhlmann’s workshops will be held June 11 and 12 at SCC’s Jack J. Huck Continuing Education Center at 301 S. 68th St. Place, Lincoln. Kuhlmann’s topic on June 11 is “PowerPoint’s No Longer a Slide Show Freak.” His topic on June 12 is “Getting Started with Articulate Studio ’13.” Each workshop is from 9 a.m. to 3:30 p.m. For ASTD Nebraska members the cost for both workshops is $368. Individual workshop price is $229 for ASTD Nebraska members. Non-members will pay $408 for both workshops, or $249 individually. To register, go to http:// bit.ly/1kaRbyw. Registration
Tom Kuhlman is confirmed upon receipt of payment. There are no refunds, but persons may send a substitute by calling 402438-2253. Kuhlmann’s June 11 presentation will benefit anyone who uses PowerPoint and wants to make more engaging presentations. Day 2 will allow participants to put their engaging PowerPoint skills to work in Articulate’s E-Learning Suite. Kuhlmann is best known as the author of The Rapid E-Learning Blog, which provides practical, real-world tips for e-learning success to more than 93,000 e-learning developers. Kuhlmann has more than 20 years of experience in the training industry,
developing hundreds of hours of e-learning and managing e-learning projects at Capital One, Washington Mutual and Weyerhaeuser. He holds a master’s degree in education technology from Pepperdine University, where he researched how to cultivate communities of practice by helping members build their expertise. Articulate develops elearning software, content and community that is impacting the way the world learns. The company’s more than 40,000 customers worldwide include 93 percent of Fortune 100 companies, 19 of the 20 top-ranked U.S. universities, and organizations in virtually every industry. By focusing on customers, Articulate has earned the trust of more than half a million e-learning professionals, creating the largest following in the industry. Persons needing more information are asked to contact Marguerite Himmelberg, director of client solutions at SCC, at 402-323-3388.
Energy Generation Operations student receives $3,000 scholarship MILFORD - Brady Cromer, a fourth-quarter student in Southeast Community College’s Energy Generation Operations program, has received a $3,000 merit-based scholarship from the Rocky Mountain Electrical League. The RMEL Foundation’s purpose is exclusively to promote careers in the electrical energy industry, especially students. Cromer, a graduate of Falls City Sacred Heart High School, will use the money to help pay for tuition and/ or other fees as he progresses through the program. Persons wanting more information about SCC’s En-
www.sccchallenge.com Brady Cromer ergy Generation Operations program are asked to contact John Pierce, program chair, at 402-761-8394 or jpierce@ southeast.edu.
Current, future SCC students receive NRCA Scholarships MILFORD - One current and two future Southeast Community College students received scholarships from the Nebraska Rod & Custom Association. Conner Mogul of York, a third-quarter Automotive Technology student at SCC’s Milford Campus, received a $1,000 scholarship, along with Ben Nissen of Inland and Kurtis Siebert of Benedict. Nissen attends Adams Central High School in Hastings and plans to study both Automotive Technology and Auto Collision Repair Technology at SCC-Milford beginning in July. Siebert, who attends York High School, plans to study Auto Collision Repair Technology at SCCMilford beginning in January. Tyler Arends of Ord, who attends Central Community College, also received a $1,000 scholarship from the NRCA. He works part-time at Valley Thunder Rods & Restoration in Ord. Mogul plans to pursue a bachelor’s degree in business administration when he
completes his studies at SCC. He has worked for his father, who is a mechanic and owner of Mogul’s Transmission & Towing in York. Nissen has been working part-time at Snyder Street Rods in Hastings. His scholarship is funded by Tri-City Street Rods. Siebert has worked with his father and grandfather at Siebert Custom Paint & Body in Bradshaw. He also has worked at C&L Machine & Engine Works. In order to be eligible for the scholarship, students must be in their second year of college or be a 2014 high school graduating senior who will enroll in an automotive program in one of Nebraska’s technical and/or community colleges. Other criteria for the scholarship includes holding a minimum 2.5 grade-point average in high school or college, demonstrating responsibility and willingness to work toward vocational achievement and being enrolled in a minimum of 12 credit hours.
Classics, continued continued from page 6 view of Campbell by Bill Moyers, sheds light on Greek tragedy, religion, the dollar bill, “Star Wars” and everything else that matters. If life’s journey is like traveling from the back of an auditorium to
the stage, then reading this book feels like slipping the doorman $5 to peek behind the curtain. Like all other good art, the world is a more beautiful place because these books are in it. They not only help explain what it means to be
Online access to the stories published here and so much more!
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online.nebraska.edu/SECC More than 20 online bachelor degree completion programs, including: • Business • Computer Science • Criminal Justice • Education • General Studies • Social Sciences • And more