FROM THE EXPERTS
Have any questions for our experts? Drop us a line at AskExperts@southcitybulletin.com.au
HEADACHES & MIGRAINES with Bertrand Doeuk
Hormonal migraine solution If you suffer from hormonal migraines, you are not alone. Approximately half of all females who suffer from migraines also suffer from hormonal headaches, known as menstrual migraines. This accounts to approximately half a million females in Australia with this disabling condition. Advancement in treatment continues to improve, and a solution to hormonal migraines is now available to help stop severe migraines during that time of the month. If you suffer from this condition, you may have already resorted to drastic medications to either heighten or suppress certain hormones in the body. You may also have tried to skip your menstrual cycle by skipping the sugar pills, or have tried the contraceptive implants to stop your period. All of these drastic measures may help somewhat; however, they are not regarded as the safest nor healthiest way to combat hormonal migraines. Recent studies have shown that hormones are actually not to be blamed. In fact, those with hormonal migraines do not have anything wrong with their hormonal levels. During the first day of the menstrual cycle, when oestrogen levels drop
in all females, a cascade of events occur in some females whereby the body reacts negatively and creates migraine type pain in the head. The reason for this is a hypersensitive brainstem, which has been found in all females experiencing menstrual headaches. The cause is not an abnormal drop in oestrogen. In fact, studies show that oestrogen levels are the same for those experiencing hormonal/menstrual headaches and those who don’t. Fortunately, there is now safe help available to treat this condition, focusing on desensitising a hypersensitive brainstem. This treatment does not rely on medication or any surgical intervention. To stop hormonal headaches, visit the team at The Brisbane Headache and Migraine Clinic. You don’t need to suffer any longer.
The Brisbane Headache & Migraine Clinic • 47 Pinelands Road, Sunnybank Hills • Suite 4, 485 Boundary Street, Spring Hill P 1800HEADACHE (1800 43 23 22 43) www.1800headache.com.au
Marketing with JB Wu
Crystallise your message to reach the right audience Small business owners are passionate about their business and they know their products or ser vices inside out. But when asked to summarise their business in 10 seconds, many strug gle. Being able to cr ystallise your message about your business, especially ser vice types businesses, and align your ser vice to the right audience helps to trig ger calls from potential clients in whatever channel of marketing you choose to use. For example, we were approached by an accounting firm to develop marketing materials to attract new clients, and you would probably think that could be boring. But it was actually quite an interesting journey for the client to go through the internal process, identif y the target audience, and decide what key message best aligns the ser vices to potential clients. As we went through the internal process, the client was able to look at which ser vices
they have the best capacity for, and where they want to build their business further. This led to a clear understanding in the next section when customer types were analysed, and the client was able to assess who are the people they really want to target. The message was then developed to align the ser vices with the potential customers. The client was able to apply this k nowledge to build marketing materials in different formats such as pull-up banners, f lyers, stationer y, website and email newsletter etc. He was ver y happy with the results. Give us a call if you would like to discuss your business on 0488 382 388 or email: jbw firstname.lastname@example.org
Brijova Consultants Shop 6, 3-15 Dennis Road, Springwood 4127 P 07 3804 3696
6 Retirement R etirement living wi with Chiou See Anderson
living better t is generally acknowledged and accepted that seniors wish to remain in the housing of their choice for as long as possible. This could take the form of a home in a retirement village, remaining in your family home or living with friends and family. The alternative, which is living the balance of your years in a care facility, is simply not a voluntary option. But do you know how to navigate the aged care health system to access the assistance that you need to remain living in your own home?
Help available “My Aged Care”, which was introduced on 1 July 2013, is the main entry point to the aged care system in Australia. Its objective is to enable seniors, their families and carers to obtain information on care services, have their needs assessed and access the required services so that they can live at home independently. The Australian government subsidises a large range of aged care services. However, a co-payment is required and this is calculated based on your individual financial circumstance. www.southcitybulletin.com.au | June 2016
Following is the list of care services available to seniors: • Help at home care packages ranging from Levels 1 to 4 • After-hospital (transition) care • Respite care for carers • Residential aged care homes If you have not done so, you should register yourself with “My Age Care”. To do so, you would need to call
1800 200 422 Mon – Fri 8am to 8pm and Sat 10am to 2pm. Have ready the following information before you ring this number. • Your Medicare card • DVA number (if applicable)
The process This website is not particularly user friendly and contains a lot of information that may appear bewildering. The good news is that the person at the end of that number above will help by asking you the right questions and connecting you with the appropriate service provider. The important thing to do is to make sure that you have allocated sufficient time to sit on the phone and that you are not expecting an important call in the next hour or so. In general, you could be kept waiting to be connected for upwards of 20 minutes. Once you get to speak to an operator, it will take about 10–15 minutes to be registered on the system. If you are intending to access care services immediately, it will take another 15– 20 minutes for the operator to assess your care needs.
Whilst this may seem like a tedious process, it is, unfortunately, a necessary step towards maintaining independence at home. Many seniors make the mistake of seeking registration only when they need assistance, and this often leaves them frustrated at the time when they are unwell and short on patience. If you are a friend or family member of someone who needs to be registered, you can help them by going to www.myagedcare.gov.au/ referral. When a referral is received, an operator will ring the care recipient and take them through the registration process outlined above.
Elements Retirement Living @ Springwood Phone (07) 3299 3775 224 Dennis Road, Springwood, Q 4127 www.elementsliving.com.au Facebook/ElementsRetirementLiving
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