Jayne Scarborough, Executive Director Olde English District Tourism Commission
South Carolina’s tourism marketing efforts are “SCATRed”. Literally. SCATR translates into the South Carolina Association of Tourism Regions and its 11 regions who market the state to visitors. In some ways the 11 regions are like field offices for South Carolina Parks, Recreation and Tourism (SC PRT) as they work closely together on a variety of marketing projects. Look for the result of one of those projects when the new South Carolina Vacation Guide comes out in February 2017. SCATR, SC PRT and SC Department of Natural Resources have teamed together to produce a fishing guide in an effort to catch more visitors who love to fish or want to try it for the first time. 49