that companies are different based on their current market. Besides, both Reval Baldai and Peter-Paul consider each other as cooperation partners in the future, perhaps within five years. The managers of Reval Baldai and PeterPaul met joiners and companies from Sweden and Germany through the SBTP on tour trips. The basis for cross-border activities between companies, students and schools are enabled by the joint efforts of the SBTP team; coaches, match-makers, teachers, and the support of local project-partner organisations â€“ in this case Zemaitija College and Rietavas Business Information Centre.
The essence of cross-border collaboration Company Name: Ronneby Brunn Hotel Spa Resort Area: Business development and marketing Place: Ronneby, Sweden Webpage: www.ronnebybrunn.se
Student Name: Bartlomiej Lelek School: University of Szczecin Programme: Finance and Accounting Place: Szczecin, Poland Webpage: www.usz.edu.pl
While Bartlomiej Lelek worked in the United Kingdom during the gap-year of his Masterâ€™s degree, he came across an advert about the SBTP internship on the Universityâ€™s website.
Later Bartlomiej got an invitation from his coordinator. A few days later he was on the train with some other Polish students, on the way to Kiel in Germany and further on with a ferry to Klaipeda in Lithuania along with a group of German students and teachers. During the introduction week Bartlomiej met students from Denmark, Sweden and Lithuania, and they participated in courses held by coaches from all the participating countries. Together with one student from Poland and three students from Lithuania he went to Sweden.
The essence of cross-border collaboration After a warm welcoming in Sweden, Bartlomiej started his internship at Ronneby Brunn Hotel. He started working in the marketing department which was not completely matched with his field of study, however it turned out to be a positive outcome. Slowly Bartlomiej began to embrace the work system at his host company. His first challenge was that all the documents were only available in the Swedish language. Fortunately, his supervisor explained all content in a very efficient way. Bartlomiej became responsible for the Polish translation of the marketing material such as brochures and the webpage, and together with the marketing team, for developing a strategy on how to encourage potential guests to visit Blekinge county. Moreover, on behalf of Ronneby Brunn Hotel, Bartlomiej started a collaboration with event and marketing agencies on the Polish market. Bartlomiej realised that these contacts could be useful and valuable for both sides. He
Below: Bartlomiej with his fellow SBTP students Christian, Kasia and Kamila
From the early beginning ....