10/ 2018
QUICK HITS
LET’S RETIRE THESE OVERUSED WORDS
16
We get it—comfort is a big deal these days, but let’s be honest: the masses aren’t exactly running marathons or playing ballgames in a pair of dungarees. Athleisure might be here to stay, but we hope to hear much less of this buzzword that’s used to describe everything.
Heritage
Every last denim label is fawning over its own “heritage” status or boasting about how “authentic” it is. These terms have been bandied about to the point that they may have lost all meaning.
Sustainable
It’s everyone’s favorite topic this days, and while efforts to decrease environmental harm and improve social welfare are to be commended, it’s hard not to wonder who’s guilty of “greenwashing” for the sake of an image boost.
Fast Fashion
When you really think about it, isn’t fast fashion better known as the “new normal?” Consumers want fresh product delivered at a dizzying pace and it’s up to denim brands to meet those rapid-fire demands—or miss out on sales. —Jessica Binns
Twin Dragon Denim Mills is introducing two patent-pending groups under the company’s Forever line of denim featuring colorfast black and white denim. “Our Forever denims are made possible by special sustainable cellulose odal olor fibers, dyed in the solvent stage, to create the most supreme colorfastness,” along with the softness of Modal against the skin, the company said. Forever Black is a color generated based on consumer testing that identified it as the most attering soft blac on the bod , win ragon said. It’s been tested to last more than 20 washes without losing any of its color. Forever White has also been tested to not yellow after upward of 20 washes or after being exposed to the elements. Twin Dragon is also touting its Eco Denim Collection with fabrics made with Repreve and Sorbtek, utilizing Liquid Indigo and Liquid Sulfur dyes. Products combine Repreve recycled polyester and Sorbtek, a moisture management fiber with stretch for added comfort that offers higher recovery for shape retention. —AF
l_____ED IT D EN IM X R I VE T
MEET EDIT DENIM X RIVET THE TEAM AT RIVET partnered with Lenzing and Kaltex for a men’s denim capsule collection designed for the modern urbanite on the go. The Edit Denim x Rivet collection is based on two essential fits—slim and straight—and six sophisticated washes that span light blue to coated black. Minimal, matte finish hardware and dyed-to-match trims enhance the jeans’ premium look and hand feel. The collection pays homage to the Americas. The jeans' stretch fabrications are made with cotton, spandex and Tencel from the U.S. and Mexico-based Kaltex produced the fabrics and garments. The Edit Denim x Rivet collection launched at New York Denim Days in September. It will also be available at Tencel’s denim shop at Nashville Denim Days (Nov. 10-11). The collection retails for $75 to $95. —AV
RIVET NO.6 / OCTOBER 2018
GE ORGE CH I N SEE
Athleisure
TWIN DRAGON’S LASTING EFFECT