Page 1


Tuesday May 15, 2012

Las Vegas • FREE

Flexible Concrete Tile Puts West Michigan Company On The Map As The Only Manufacturer Of Flexible Concrete Tile In The U.S.

PolyCem, LLC, creator of betona® Flexible Concrete Tile, has the attention of designers and architects around the world. Exclusively made in the U.S.A. using patented processes and material, betona® tile stands apart from traditional porcelain and stone. As the only manufacturer of betona Flexible Concrete Tile in the world, PolyCem, LLC is in a league of its own. Using continued on page 49

Forest Group USA And The Twins, Kristin And Cory, Welcome You To Booth #5736

Down Inc.—It’s Simple … Your Guests Love Great Pillows

Research shows a quality pillow is a critically important amenity to travelers. Long after checkout, your pillows will be remembered. Make sure they are remembered for the right reason. For more than 50 years, Down Inc. has been manufacturing superior quality bedding products and helping their business partners deliver positive guest experiences. With a focus on manufacturing pillows and comforters with natural fills, they understand quality starts on the inside. Quality starts with beautiful down and feathers of U.S.A. origin. continued on page 49

For Global Allies, Controlling Quality Is The Top Priority

Guardian InGlass—Advanced Interior Glass

Forest Group USA and the twins, Kristin and Cory, welcome you to Booth #5736. Forest Group Drapery track systems are heavy duty, powder coated, and lubricated with a patented process to ensure a smooth view on the world every time. Come see the quality and beauty of our decorative metal and wood rods to put the finishing touch on your traditional or contemporary design. If your project calls for motorization, you must stop by

Global Allies, the hospitality industry’s leading supplier of high-quality Task Chairs and Banquet Chairs, knows that it’s stellar reputation is tested with every project which specifies and purchases its chairs. Adam Kubryk, Director of Sales & Marketing says, “When the market knows you as a company that provides superior product, one that lasts longer on-site but might have a higher upfront cost, you must constantly promote value over price. Our customers are well-versed in this process, they have a wealth of experience, and they speak regu-

Hospitality executives, design professionals and purchasing agents are asked to create and select new looks for the hospitality industry that are cutting-edge and high performance while keeping costs down. At a time when hospitality renovations and new builds are just beginning to come back, expectations are high and the pressure is on. Guardian InGlass provides high performance products that not only address these challenges, but that also make a statement through customized pieces that support the creation of beautiful, functional

New Power Grout® Ultimate Performance Grout Offers The Ultimate In Performance And Ease Of Use

Illuminating Innovation: INLIGHT Unveils Patented Lighting Product That Reduces Bacteria And VOC

IRCA Hotel Services Specializes In Turn Key Renovations

continued on page 33

H.B. Fuller Construction Products, maker of TEC® brand products, introduces its latest innovation, the new highperformance Power Grout® ultimate performance grout. Featuring a unique, breakthrough formulation, the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost. The Power Grout product combines continued on page 46

continued on page 46

INLIGHT International, a leading manufacturer and distributor of custom decorative lighting for four- and five-star hospitality and entertainment venues, announced that it will exhibit its new Optima air purifying lamp, at the 2012 Hospitality Design Expo in Las Vegas. Optima is the first visible light fixture to feature a built-in air purifying system that eliminates bacteria, odor and VOC continued on page 46

continued on page 46

IRCA began as a small upholstery shop working hard to support their small and growing family. Recognizing that resorts were seeking reliable, value-based companies to help with the complete renovation process IRCA expanded into what it is today, a provider of FF&E Services (liquidation, installation, warehousing and transportation), reupholstery, wood touchup and refinishing, and complete renovation services. Wayne Greene is the President, CEO and Founder of IRCA. Learning the principles of hard work as a boy working on his grandfather’s farm led continued on page 49


Hospitality Industry News

Tuesday, May 15, 2012

American Leather: No Compromise On Privacy Or Comfort

American Leather’s Matia is efficiency at its very best: two distinct beds, more individual space, more privacy, and requires the same space as a queen sleeper sofa. The Matia Double Cot Sleeper, like its one-bed American Leather Comfort SleeperTM counterparts, provides a mattress protected by breathable Crypton fabric with moisture barrier resisting stains, prevents fluids, mold, mildew, bacteria and odor from reaching the mattress, and keeps harmful allergens from reaching your guests. Matia is offered in COM, more than 80 American Leather hues and a wide range of color and textured fabrics from Ultrasuede® and Life FabricsTM— stain and fade-resistant fabrics that are

easy to clean. Designed by Barbara and Robert Tiffany, American Leather’s patented Comfort SleeperTM, Tiffany 24/7TM mechanism is utilized in Matia and every American Leather Comfort SleeperTM. There are no bars or springs because a solid wood base supports the mattress. With Matia, guests do not have to compromise on privacy or comfort.

About American Leather For more than 20 years, American Leather has expertly blended refined design, meticulous craftsmanship and operational excellence to provide beautiful and durable furniture from its Dallas factory. American Leather is one of the

Add Butler Specialty Co. To Your ‘Must See’ List—Visit Booth #6343 Butler Specialty Company continues to strengthen its position as the accent furniture leader by offering a selection of 1,200 fashion-forward products. “We want Butler to be the go to line when discriminating buyers and designers demand quality at reasonable prices.

We firmly believe that original design and outstanding value drives our business,” says Dan Sumner, Executive Vice President of Sales and Marketing. Butler Specialty Company offers a variety of price points and styles to meet the needs of every buyer. The designs are

Hospitality Industry News An independent publication not affiliated with any other organization Gary Cox Publisher

nation’s only leather furniture manufacturer to use Cutting EdgeTM, a computerized, automated system that utilizes video cameras and lasers in both leather and frame fabrication. This innovative technology provides superior accuracy and reliability over other fabrication methods and allows American Leather to offer handcrafted furniture with lead times that are much shorter than industry standards. For more information, visit or stop by Booth #4832. fresh, original, sometimes whimsical and always stunning. Established in Chicago in 1930, Butler has specialized in accent furniture longer than any other company in America. Products include chests, tables, continued on page 49

Steve Cox Senior Associate Publisher Rhonda Baker John McQuaig Deborah Yarbrough Associate Publishers Valerie Wilson Art Director Elena Cruz Editor Monique Carter Tiffany Webster Administration Hospitality Industry News is published by Source Group LLC ©2012. All rights reserved.

6979 East Broadway Blvd., Suite 109 Tucson, AZ 85710 phone: (520) 722-2000 fax: (520) 722-2014


Hospitality Industry News

DesignOverStock Launches E-Commerce Website At HD Expo

DesignOverStock is a brand new e-commerce website where the hospitality industry can purchase in-stock, quick ship and overstock products direct from manufacturers and shipment is guaranteed within five business days. Exclusively for the commercial design industry, DesignOverStock’s online product catalog will host an extensive collection of commercial grade FF&E so you get the “design you want, when you want it.” Founder and President Julia Marks talks about the project: “I thought about the idea for DesignOverStock several years. After 10 years in the hospitality industry in various roles from sales to project management, I found that it was often incredibly difficult to complete a project

within a strict timeline. When you are building a custom product there are almost always issues such as delays and overruns. From the design and purchasing side you want the best and you want it yesterday. We’ve all been there, and I knew there had to be a way to connect people and to promote the use of good quality in-stock products. I went through several business models before settling on what DesignOverStock is today, a multilevel e-commerce site that services all aspects of the industry.” A first time exhibitor at HD Expo, DesignOverStock is hoping to create a buzz within the design community with this truly unique service. “This is a service driven industry and we all expect a

Rowe Continues Growth In Hospitality Sector With Appearance At The 2012 HD Expo In Las Vegas

Rowe’s appearance highlights their commitment to hospitality, design and their partnership with Karim Rashid Rowe Furniture, known as one of the

premier brands in the custom-order residential market, is looking forward to exhibiting their best-selling designs at the 2012 HD Expo in Las Vegas, Nev.

Tuesday, May 15, 2012 great deal from the companies we patronize—the goal of DesignOverStock is to take the service we expect into the technology age,” says Marks. “We want to provide a solution to the challenges and hurdles that most of us in the industry have faced at one time or another. The beauty of our business model is that we are not trying to supplant the existing supply chain; we are augmenting it by offering buyers and manufacturers a new way to connect and to resolve supply issues.” will offer an opportunity to save both time and money by supplying a resource for products in a one stop shop website and an outlet for manufacturers who don’t have the time or opportunity to move excess product that is sitting in their warehouses. will officially launch as HD Expo opens its doors today. Visit their Booth #146 for a live demonstration of the site and show specials. Julia Marks has over 10 years of experience in the hospitality industry from sales and marketing to project management. Julia is also the 20122013 President of NEWH, Inc. Other members of the DesignOverStock team include David Marks and Ben Berman. As an entrepreneur David has a varied experience in brand creation, logistics and distribution and a unique perspective to the creation and promotion of new sales channels. Ben brings his extensive business background and expertise in strategic planning, Ben is LEED AP® certified and will head up our sustainability efforts.

With more than 60 years of experience of producing made-to-order upholstery at their factory in Elliston, Va., Rowe Furniture is looking forward to expanding their hospitality and design presence at this year’s show. “The transition to the hospitality market makes sense for

Rowe,” comments Stefanie Lucas, CEO Rowe Furniture, “we are a company with great values, whether you are purchasing a sofa for your home, or a hospitality installation. We believe in our commitment to the environment, our commitment to continued on page 49


Hospitality Industry News

GE Lighting Is Leading The LED Lighting Revolution

GE Lighting is leading the LED lighting revolution with its outstanding line of Retail PAR38 and PAR30 lamps. GE’s energy smart® LED Retail lamps boast offerings with ENERGY STAR® qualifications and offer the perfect blend of enhanced color quality, advanced optics

and reduced glare, ideal for retail applications. The leader in advanced optics, GE’s exclusive Visual Comfort Lens™ is designed to reduce glare for optimal light qualities desired by merchants. Furthermore, GE LED PAR lamps have less heat, UV and infrared in the beam

May 2012 reducing the potential for fading of materials and décor. Excellent color rendering of up to 92 CRI and a long life of up to 50,000 hours rated life at (L70) make these lamps the ideal choice for retail applications. The outstanding energy efficiency of these lamps saves over $200 in energy costs over the rated life of the lamp vs. comparable halogen

screwing in an incandescent bulb, literally.

S3J Electronics: Changing The Way The World Looks At Lighting S3J Electronics, located in Lancaster, NY, was founded on a mission to accelerate the adoption and evolution of LEDs into the general lighting market. LED technology combats two of today’s growing problems: rising energy costs and environmental neglect. With this in mind, and unmatched creative innovation and market experience on our side, S3J Electronics began creating highly efficient, long-lasting, LED lighting products that surpassed traditional lighting in almost every measurable aspect. Today they produce lighting that delivers a higher efficacy, a richer color

rendering, and a superior quality of light than any traditional lighting product on the market. Their core LED techprovides solutions for nology commercial, industrial, institutional, and residential applications, which are perfect for any parking lot, office, event center, warehouse, home or business environment. Most importantly, thier LED products are guaranteed to deliver significant energy and maintenance savings, while providing a more environmentally friendly lighting solution. S3J Electronics is changing the way the world looks at lighting.

lamps. In accordance with GE’s commitment to quality and reliability, all GE energy smart® LED Retail PAR lamps have a durable solid state design (no filament) and also carry a three-year limited warranty. For more information, visit

S3J Electronics’ 130W LED High Bay’s are installed at Mohawk 4 Ice Rink, in Hamilton, ON. Goals scored are at an all time high.

About the 130W Modular LED High Bay S3J Electronics is proud to introduce the new 2012 130W Modular LED High Bay. If saying the name isn’t exhausting enough, we dare you to try memorizing its list of features. This state of the art High Bay is capable of reaching Design Light Consortium’s 10,000 lumen and zonal light distribution requirement using less than 130 Watts. Oh, and did we mention that it’s 100 percent modular? Upgrading the LED or power supply at the end of life will take less energy than

Other features include: • Custom high brightness LED array • 30% lumen depreciation (L70) > 80,000 hours • Luminous efficacy > 130 lm/w @ 25° C • Fixture efficacy > 81 lm/w • Power factor > 95% • Input Voltage: 100-277V, 347V and 480V • Dual-loop Voltage and Current Regulation • Dimmable and On/Off Control • Multiple Reflector Options • Works up to 50C ambient • CCT: 3000K-5500K • CRI: 70 • 5-year warranty • In accordance with CE, UL, cUL, ETL, cETL, and FCC testing standards

If this light could talk, well, then it really could do everything. Never before has the lighting industry seen a fixture this efficient, this clean… this perfect.

For more information, call 888-972-5673, or visit

Isolite Revolutionizes Emergency Lighting Technology The pioneers in developing self-luminous technology are at it again. Isolite, the world’s leading manufacturer of self luminous exit signs and a leading manufacturer of energy efficient emergency lighting products, is revolutionizing emergency lighting with a new, innovative, aesthetically appealing and more effective low level emergency lighting system—LightPathTM. Lightpath is the definitive solution for emergency egress lighting. Mounted just 18" above the floor, Lightpath provides a concealed LED emergency light that projects uniform illumination along the path of egresss. With spacings of up to 50 feet on centers, Lightpath continues to provide egress illumination even in heavy smoke conditions where traditional ceiling or wall mounted lighting can be compromised due to glare or light blockage. “As a leading manufacturer of energy efficient emergency lighting products, we’re always looking for ways to improve current technology,” states Bill Lynch, President of Isolite. “After listening to fire safety experts concerns about the effectiveness of existing emergency lighting products in smoke filled

spaces, we designed what we think is the perfect solution. Lightpath—a low level recessed emergency light that puts light right where it’s needed ... on the path of egress. Not only is it a more effective means of illuminating the way out, it also has the added benefit of enhanced aesthetics by blending into any decor. Architects and lighting designers no longer have to install a fixture that compromises their design. Improved life safety coupled with a nearly invisible footprint is a combination that is sure to be a winner.” Raymond W. Swartz, PE / LEED AP from KONSORTUM1, comments, “When incorporating emergency egress lighting solutions into our projects, my design criteria always focuses on the intricate balance of excellent photometric performance, cost-effectiveness, and most importantly aesthetics. Isolite’s new LightPath product offers a unique low-level based solution that very effectively satisfies all three of these critical design concerns.” For more information about LightPath, or Isolite, contact Erik Smith, VicePresident at 800-799-5343.


Hospitality Industry News

Shademaker: The Finest In Shade Design

Shademaker represents “the finest in shade design.” For more than a decade Shademaker has been the premier line of shade for the finest restaurants, resorts and country clubs around the world. Intelligent engineering, advanced materials and the most versatile selection available make Shademaker the smart solution in architectural shade. With more than six innovative styles and 26 distinctive configurations, Shademaker can help you create a sophisticated environment in any setting. From its origins deep within the legendary New Zealand yachting industry, Shademaker has developed a collection of superior quality styles, elegant design

to provide the finest in shade solutions. All models are extruded from premium grade aluminum alloys. The extrusions are then anodized in an elegant silver finish. Anodizing is a commercial finishing process that fuses the color beneath the surface of the metal. This process provides a luxurious and incredibly durable finish. Their awning grade, high performance fabrics provide long-term color fastness with years of shade protection from the sun. Also, every umbrella includes a protective canopy cover to keep the fabric clean when not in use. Shademaker offers a complete line of shade solutions available in square and

California Signs, Inc. Celebrates More Than 50 Years Of Service Matt Miller and his wife Yvette Miller purchased CASigns (California Signs, Inc.) in 2004. Matt originally joined the CASigns team at an early age when he began working over his summer breaks. During his summers at CASigns, Matt learned the tricks of the trade, gaining

knowledge and insight in all aspects of the business including fabrication, installation, scheduling and eventually sales and management. He currently plays an active role in sales and estimating as well as business operations. He is truly a hands-on leader of his company.

Tuesday, May 15, 2012 ventional market umoctagon canopy brellas yet embrace shapes. All models that classic “market are designed to be style” look. Centermount to any type post styles range from of surface, includa 1.9M / 6’ square to a ing concrete, 5.6M / 18’ 5” octagon, wood and inwith coverage from 36 ground applicato 266 square feet. tions. The modest From conceptual and unobtrusive Shademaker Orion 2.5 Square in O’bravia design and product Shademaker 5816 aqua fabric at Langham Huntington Hotel in Pasadena, Calif. engineering to raw mounting kits promaterials and state-ofvide for a sturdy the-art manufacturing, Shademaker shade installation while permitting umbrellas to products provide high-level functionality easily be removed for seasonal storage. and long-term value. They are committed All sidepost models rotate 360° with the to being your partner in developing maxease of our exclusive hideaway handle. imum architectural appeal and environSidepost styles range from a 2.5M / 8’ 2” mental satisfaction. square to a 5.0M / 16’ 5” octagon, offering For more information, stop by Booth coverage from 67 to 212 square-feet. Our #1046 or visit centerpost models are stronger than conQ: Mr. Miller, please tell us about your company. How did it all start and where you are now?

A: Originally founded in 1962, the company has experienced changes in ownership, management and name over the years but we have always kept service and quality a top priority.

Since 2004 we have experienced

amazing growth and become one of the leading architectural sign companies in the hospitality industry. We are also proud to be a woman-owned/minority-owned small business with an emphasis on domestic material procurement.

Q: What should the hospitality industry think of when they hear the continued on page 49

Hospitality Industry News

Tuesday, May 15, 2012

GROHE Offers Choices In Bathroom Design And Installation

GROHE’s GroFlex is a new advanced universal rough-in valve system that accommodates the full spectrum of shower installations - from a basic tub-shower setup to a multi-function custom shower. The core element of GrohFlex is a onesize-fits-all universal rough-in box that will accommodate the complete portfolio of GrohFlex Bath Solution Kits available in three distinct trim design styles. The GrohFlex universal rough-in streamlines installation in the construction process, allows for simplified design upgrades during renovation, and sharply reduces down time during maintenance. To simplify installation, all water connections to the rough-in box are standard ½-inch threaded connections.

GROHE’s Eurocube line With continued variety in design choice, hospitality designers are not only composing luxurious, spa-like spaces, but they are also looking to create cleaner, more geometrically pure spaces for the

bathroom as well. GROHE’s Eurocube line is the perfect complement to bathrooms that are inspired by purist minimalism, with clean, unadorned shapes and straight, parallel lines. It incorporates precision-crafted forms and flawless, mirror-like surfaces to reflect a modern and elegant look. The complimentary Euphoria Cube hand shower, with its elongated rectangular cube styling, and the square, flat designs of the shower heads are the heart of this squared shower offering from GROHE. Essentials Cube is also a complete accessory line to carry the look throughout the bathroom. GROHE’s New Tempesta offers high performance showerheads in cosmopolitan, contemporary and authentic design motifs at a best-value price point. With three spray functionalities and four distinct spray patterns, New Tempesta enhances and personalizes the shower experience. A wide range of shower spray patterns provide users with the perfect relaxation experience: Rain Spray – Soft, delicate pattern mimicking rain; Rain 0² – Rich spray with soft individual drops enhanced by adding air so the drops become bigger and water consumption decreases; Active Message—Provides a “breathing” effect that’s perfect for a head or shoulder massage to ensure pain-free stress relief; Jet—A focused circular spray, which delivers a refreshing burst of water.

Robert D’ Arolfi, President Of World Wide Iozza Ltd., Addresses The Industry

For the past 42 years, World Wide Iozza Ltd. has been distributing and sourcing high end quality fabrics and mounting hardware as well as integrating itself successfully into the manufacturing of drapery and bedding for the hospitality industry. To date, as a result of our continuous effort in developing state of the art machinery, equipment, and dedicated personnel, we are able to produce superior

quality manual and motorized window treatments to include all draperies, sheers, roman shades, sliding panels and sunshades and to provide our customers with digital custom embroidering and quilting—unique in North America. Our objectives are to remain committed to continuously serving the design community, purchasers and owners with superior quality, value, service and on time installation and to continue to bring to the market fresh ideas and new products that will serve the needs of the industry and exceed their expectations.

Sincerely, Roberto D’Arolfi President

FOREST GROUP USA (continued from page 1)

and hear the ultra-quiet Forest Shuttle— the only motor with a 10-year warranty. If workroom automation is what you are looking for, come see how you can save

production time and costs with state-ofthe-art cutting, pleating and hemming machines from Eisenkolb. They look forward to seeing you at the Forest Group booth. For more information on their products, visit Forest Group USA on the web at


Paul Montgomery Studio Will Transform Your Space With Beautiful Painted Murals And Custom Art

For over 30 years, Paul Montgomery Studio has been providing high quality custom artwork for hotels, restaurants, clubs, and highend luxury residences. Their staff of talented artists pay scrupulous attention to detail and are committed to providing the highest level of quality and service with passion and integrity. Paul Montgomery Studio stresses professionalism, excellence, and versatility. The Chinoiserie Collection is a beautiful series of exclusive hand-painted wallpaper designs based on classical Asian and transitional themes including floral and nature scenes. All designs are created to use as wallpapers, screens and art pieces. They specialize in Custom Murals for walls and ceilings of hotels, private homes and public interiors the world over. The murals are painted on canvas in their studio and shipped directly to site

for installation by their team or by others. Our versatility and wide range of experience in style and theme insures the highest quality of painted custom murals available. Their Wallcoverings are individually handcrafted by talented artisans using the highest quality materials and are suitable for residences, hotels, and commercial areas. Classic forms are stylized for modern interiors. All are handcrafted and made to order, measuring 27 inches wide after trim by the installer. This collection is sold by the yard (with a 30 yard minimum order). Colors can be adjusted to customer’s requests and made to order on a variety of ground types. Paul Montgomery Studio also provides an extensive range of custom paintings, giclée prints and art pieces. For more information, stop by Booth #4857, call 540-337-6600 or visit

NORA Lighting Showcases Italian Art Glass Pendants With New 10W LED Option

Petals, a trend-setting collection of luminous Italian art glass pendants with a new 10W LED lamp option, is now offered by Nora Lighting for hospitality, retail and residential installations. Featuring graceful, fluid swirls of colors and patterns, the Petals Collection is available in turquoise, marine blue, amber, green, shell and taupe. The fixtures measure 10” high by 5 3/4” wide. With a warm, soft glow that creates an inviting ambiance, the new Nora pendants are a creative solution for sophisticated interiors in hotels, restaurants, lounges or home settings. In addition to the new 10W LED lamps, Petals pendants are available in five other light sources, including: GU24 self-ballasting compact fluorescent (13W to 26W); low voltage Bi-Pin (50W); and line voltage with a G9 base (40W); E12 candelabra base (60W); and E26 medium base A19 (100W). The new Nora pendants can be mounted in a versatile range of options including: Nora Rail, Mini-Rail, Track, Mini-Track, Mono Point Canopy and QuickJack system. Nora’s patented QuickJack saves time and labor. Pendant wires attach directly to QuickJack mounts that easily

adapt to mono-point canopies, rail, minirail, track, and mini-tracks. No special tools are required, and pendant wire length can be shortened in the field. Nora pendants and sconces can be seen in showrooms nationwide and on the company’s website: Nora Lighting is among the industry’s leading manufacturers of energy efficient interior lighting products for commercial, retail, hospitality, healthcare, educational and residential installations. Product lines include track and rail systems, LED and standard recessed lighting, multiple lighting systems, LED and standard under cabinet lighting, LED tape lighting, LED emergency and exit lighting, and an expanding series of accent lights. The company is located in Commerce, Calif., and the telephone number is 800-686-6672.


Hospitality Industry News

Flash Furniture Brings A Wide Range Of Hospitality Furniture To HD Expo

Flash Furniture offers immediate shipping of dozens of products for use in hotels, restaurants, schools, dormitories and offices. There are many varieties of designs within each category. Flash Furniture stocks millions of dollars in in-

ventory in a 700,000-sq.ft. facility in Canton, Ga. A very manageable website and a built-in freight calculator make it easy and economical to order from Flash. Great freight rates, even to the West Coast, make Flash a viable resource for

Tuesday, May 15, 2012 any part of the country. Flash Furniture’s product categories include lounge furniture for lobbies and rooms; office chairs for guest rooms, conference rooms, business centers, and back-of-house; banquet chairs; training tables and banquet tables; and even drafting height chairs. The Customer Service Department is well-trained

KML participates in responsible forest stewardship by providing FSC approved (Forest Stewardship Council) panels.

KML DesignLam— The Art Of Surfaces Article courtesy of KML

KML is the North American leader in textured finishes for panel products, offering the largest selection of designs on the West Coast. Our DesignLam surfaces feature seven unique TextureLam collections and our standard ClassicLam surface to meet all of your hospitality design needs. KML’s quality comes from strict attention to detail for all surface components.

Finishes and Textures Edgewood, our newest design, catapults the world of textured surfaces to a new realm. Now your designs can feature the deep grains and dark colors of real wood—with the durability and quality you know and trust from KML thermally-

fused melamine products.

Edgewood adds to our existing collections to provide you with a wide variety of surface options:

TextureLam • Edgewood—the luxurious texture of real wood • Linen—the look and feel of spun linen • Bistro—an early leader in the real wood look • Diamond—delivering the look and feel of chrome diamond plate • Crystal—multi-faceted sparkle in surfaces • Satin—rich sheen for surface designs • Smooth—smooth to the touch for the elegance of simplicity

Napoleon® Quality Fireplaces: Designed For Every Room Napoleon® products are not just about performance. They’re an expression of art and style, designed for every room. Hotel rooms and lobbies are dramatically transformed into “spa like” retreats and private sanctuaries your guests will appreciate. The Napoleon® Fireplace Collection includes both traditional and contemporary options available in electric, gas and wood. There are fireplace designs for every setting imaginable.

To add a dynamic outdoor living space for your guests, Napoleon offers a large selection of outdoor living products including patio heaters, patioflames®, outdoor fireplaces, gourmet grills, outdoor kitchens and a new casual furniture collection. Visit to experience the entire Napoleon product line call 800-461-5581, or stop by Booth #218.

High Quality New Line Of Architectural Track Systems Rowley® Company announced today that they are launching a new line of RTracTM architectural track hardware in July. This line of baton- or cord-draw commercial track systems includes a complete selection of master carriers, carriers, end caps and installation brackets, with the wall- or ceiling-mount track ranging in size from 4 feet to 20 feet long. According to Bill Taylor, Rowley Company’s CEO, the launch of R-Trac

architectural hardware will provide high quality product at a value price: just what the commercial and hospitality customer demands in this economy. “We are building this line of product to our exacting quality standards, and have very competitive pricing. Combine that with the high level of customer service Rowley is known for, and this is the perfect choice for major commercial and hospitality jobs,” says Taylor.

and experienced in expediting your orders in a timely fashion. Most orders ship within 48 hours. The wide variety of ready-to-ship products is a designer’s dream. You will have a choice of so many options, that off-the-shelf will look designerinfluenced. For more information, visit, email, call 770-721-8391, or stop by Booth #6727.

ClassicLam • Classic—the traditional matte finish that made us who we are today

Standard and Custom Colors All of our finishes are available in up to 70 in-stock KML. And, every KML DesignLam surface can be manufactured in the custom color of your choice for up to 800 color options.

HPL Panels & Kustom Komponent Manufacturing KML also bonds High-Pressure Laminate (HPL) panels that are ideal for high-traffic surfaces such as desks, countertops and more. KML is also proud to offer advanced custom manufacturing including edgebanding, cut-to-size, curved parts, drilling, slot wall panels and shelving components.

Substrates KML is proud to provide consistent quality by using only top-grade substrates. We offer Western pine particle board, MDF, Ultra Core (HDF with a plywood core. Non-added urea formaldehyde cores are also available, along with other options that help provide LEED points.

At KML, we are more than “just” a panel manufacturer—we are your design resource as well. Our surface experts are always available to help you best integrate KML DesignLam into your projects. Call us anytime for ideas on how KML DesignLam can bring your hospitality designs to life. During the show, stop by Booth #6931 or visit

The Napoleon® Story Since the first wood stove rolled off the production line more than 35 years ago, Napoleon’s commitment was to be distinctive and successful in everything they do. Napoleon’s commitment to producing quality products combined with honest, reliable service has proven to be successful framework to ensuring the continued rapid growth of the company. Napoleon is ISO9001 - 2008 registered and now operates with more than 750,000 square feet of manufacturing space and employs more than 700 associates. Napoleon is North America’s largest privately owned

manufacturer of quality wood and gas fireplaces (inserts and stoves), gourmet gas and charcoal grills, outdoor living products, waterfalls and a complete line of HVAC equipment.

Rowley is known throughout the industry for developing innovative solutions to challenges facing drapery workrooms, designers and installers, as well as offering extensive customer training and support. They offer free project guides and webinars, and demonstrate assembly and installation techniques in videos on their website. No other company in this industry can compete with the level of customer service that Rowley provides. “We are excited to expand our offering to better serve the needs of commercial designers and specifiers. This is our first product line targeted at the hospitality and commercial marketplace,” says Taylor.

“In addition, we’ll be able to provide the ancillary items that accompany large commercial orders, like buckram, drapery pins and batons. This will streamline ordering and enable customers to save on shipping charges, making Rowley Company a true one-stop shopping experience.” R-Trac architectural hardware and commercial track systems will be stocked in Rowley’s east and west coast distribution centers for even faster delivery. For 50 years, Rowley has been delighting customers by providing an outstanding customer experience. From continued on page 49


Hospitality Industry News


(continued from page 1)

larly amongst themselves; we can’t risk our product failing on a single project. We must always strive for a perfect zero percent failure rate.” The quest for a perfect product begins during the development stage. Because Global Allies only provides products for hotels and hospitality projects around the world, these chairs must be designed, engineered, and constructed with the hotel guest and property in mind. Not only must the product be simple and instinctual to use, it must be durable enough to survive in a rather inhospitable

simply importers, many spot check—or have a third party agent check—anywhere between zero to 10 percent of what they ship.” By having the ability to stop production to address issues, Global Allies has found ways to help prevent problems before they reach the property. The end results are Task Chairs and Banquet Chairs that enjoy a longer lifespan than expected in two very demanding categories. “Take Task Chairs,” adds company President, David Cline, “as hotels made the transition to these chairs a number of years ago they found that if they bought a Task Chair that was designed for retail use it was likely to fail before a full renovation cycle. As a re-

sult, properties began to see Task Chairs as something that required an upfront capital cost to buy the chairs as well as an ongoing operations cost to replace them as they broke. With Global Allies Task Chairs, because they’ve been designed for hotel use, because of the strict Quality Control process, and because of the industry leading warranty, the property no longer needs to worry about ongoing replacements.” Global Allies knows that product design and quality go hand in hand and continues to lead the industry with new cutting edge designs. Please visit Global Allies at Booth #4200 or at

• Guardian ShowerGuard features a patented process that permanently seals the surface, allowing the glass to withstand some of the harshest conditions. In independent laboratory testing, ShowerGuard and competing products were exposed to hard water with dissolved silicates. After repeated exposure, other products developed permanent stains, while ShowerGuard retained its cleanability—which can save time and money.

The high performance of Guardian’s DiamondGuard, ShowerGuard and UltraMirror means facility managers can minimize costly replacements. The products don’t require special products or coating replenishment, and can be cleaned with a wide range of common industry products. These products can help a project achieve LEED for Interiors certification. DiamondGuard, ShowerGuard and UltraMirror are part of the Guardian InGlass portfolio of interior product solutions for design professionals, facility managers and purchasers. The industryleading website makes it easy to browse application ideas, evaluate options, select products, consult experts and purchase glass. It also connects users with fabricators, glaziers and others to assist them to make their design concepts a reality. Visit them in Booth #6121 and enter for your chance to win an iPad. For more information and official rules, visit

shower usage in as little as 24 hours. Designed to offer consistent, uniform color across the installation, Power Grout includes a limited lifetime warranty* against efflorescence and color fading. In addition, Power Grout ultimate performance grout is permanently stain resistant and never requires sealing, so it can keep its “like new” appearance with simple, routine maintenance. “We developed the Power Grout product to offer the ultimate in grout performance,” states Kristin Cattaneo, Senior Brand Manager, H.B. Fuller Construction Products. “The best part is

Power Grout ultimate performance grout provides its benefits and advantages without the hassles and difficulties inherent in many other products.” Available in a total of 19 colors, the new TEC Power Grout is offered in 25pound and 10-pound plastic bags. Twelve of the most popular colors are also available in five-pound jars. For more information about H.B. Fuller Construction Products’ innovative new Power Grout product and its many advantages, visit

About H.B. Fuller Construction Products Inc. H.B. Fuller Construction Products Inc. (a subsidiary of H.B. Fuller Company) is a leading provider of technologically advanced construction materials and solutions to the commercial, industrial and residential construction industry. Headquartered in Aurora, Illinois, the company’s recognized and trusted brands—TEC®, CHAPCO®, Grout Boost®, Foster®, AIM™ and others—are available through an extensive network of distributors and dealers, as well as home improvement retailers. For more information, stop by Booth #6252 or visit

“With the introduction of our Optima line, INLIGHT is taking lighting design and innovation to the next level—combining illumination, air purification and design aesthetic into one multi-functional and progressive product,” said Lindsay Lau, CEO of INLIGHT. “Available in both standard and custom design options, Optima provides environmentally conscious clients with a cost-effective, attractive, and discreet purification solution for high-traffic areas such as restrooms, lobbies, dining rooms and any place

where clean air is desired.” INLIGHT and its affiliate, Unilight (Zhongshan) Ltd, have the exclusive rights to produce and market this technology in North America, Asia and Europe. Independent environmental laboratory testing of the product has demonstrated this unique lighting and filtration system can eliminate up to 94 percent of bacteria and odor. The Optima will be showcased at INLIGHT’s Booth #4023, alongside new additions to the company’s exclusive Prêt-à-Partir by Jonathan Browning line

of designer lighting. The Optima is expected to be available in the U.S. in the second half of 2012.

environment. While many other companies simply import a chair from a vendor they may find at a trade show or elsewhere, Global Allies works with its partner factories to ensure the best available components are used for each chair and the high quality level is continuously maintained, minimizing a number of risks for the hotel and its guests. “Our secret is our incredibly welltrained Quality Control and Engineering team,” says company Chief Executive Officer, Isaac Kubryk. “Not only are they able to ensure that the materials used are consistently the best available, they check 100 percent of all products that we ship. Most other companies are

GUARDIAN INDUSTRIES (continued from page 1)

hospitality designs. This week, Guardian Industries is introducing the hospitality community to one of its most innovative products, Guardian DiamondGuard. Its scratch-resistant properties extend the life of glass, keeping it looking newer longer by withstanding everyday scuffs and scrapes. DiamondGuard is proven to be 10 times more scratch resistant than ordinary glass. Guardian is inviting visitors to Booth #6121 as well as to the Innovation Pavilion (Booth #6554) at the HD Expo to see this advanced technology for themselves, and to participate in DiamondGuard’s scratch test. The Innovation Pavilion, a new addition to the HD Expo, features select exhibitors presenting some of the best new designs in the hospitality industry. Attendees will see the science and technology behind the designs and


(continued from page 1)

performance and ease-of-use like no other, to provide installations with permanent stain-resistance, crack resistance and superior color uniformity. Excellent for both interior and exterior installations and in residential or commercial applications, this powerful product simplifies any installation by allowing for grout joints ranging from 1/16-inch to 1/2-inch with a single floor and wall formula. Its fast-setting feature accommodates foot traffic within four hours of completion and


(continued from page 1)

without the use of harmful chemicals or UV rays. The patented product utilizes advanced nanotechnology and ecofriendly materials to convert harmful pollutants into non-harmful substances. This technology, designed to improve indoor air quality, was made possible by the collective efforts of renowned university researchers, experts in air quality and water purification, and leading manufacturers in their respective specialties.

Tuesday, May 15, 2012

The Whiskey Blue Tavern at the W City Center Hotel, Chicago, Ill., features two Guardian InGlass products, DiamondGuard and UltraMirrror, which combine to offer an unbeatable combination of functionality and beauty in high-volume hospitality settings. Visit Guardian Industries at Booth #6121.

engage and share their opinions. Visit Guardian’s exhibit to see two differentcolored DiamondGuard countertops, side-by-side with ordinary glass, and try to make your mark. For bathroom designs, two Guardian InGlass products also on display are particularly well suited for the hospitality industry:

• Time takes its toll on ordinary mirrors: Average ammonia cleaners eat away at a standard mirror’s reflective surface, causing black edges. Humidity and other environmental conditions will degrade appearance and reflective performance over time. Guardian UltraMirror stands up to these challenges and is backed with a 10 year limited warranty—twice as long as the industry standard, making it an easy choice in the high wear-and-tear environments of the hospitality industry.

*See for complete limited warranty details.

About INLIGHT International Headquartered in Los Angeles, INLIGHT International is owned and operated by four Chinese-American sisters. INLIGHT combines supply and value advantages of a China-based manufacturing facility with Western engineering expertise, know-how and local support. For more information, go to www or call 310-896-8782.

Tuesday, May 15, 2012


(continued from page 1)

post-consumer recycled glass as 50 percent of its composition, betona tile is rated commercially for floors and walls. The combination of nearly limitless through-body color options, high-resolution artwork, and a great array of sizing options provide nearly unlimited design potential. When combined with commercial durability, lightweight body, sounddampening qualities, Class A flame


(continued from page 1)

The vertical corporate organization of Down Inc. is unique. There simply is not another like it in the industry. Their parent company, Maple Leaf Farms, supplies their down and feath-


(continued from page 1)

Greene to open seer successful businesses. Experiences with these various businesses laid the foundation to open

BUTLER SPECIALTY COMPANY (continued from page 4)

benches, game tables, console cabinets, secretaries, entertainment centers, desks, pedestals and more. They’re value rich products crafted from solid woods and veneers with exquisite inlays and fossil stone. Many pieces feature authentic


(continued from page 20)

name CASigns?

A: We take great pride in providing exceptional service to our clients as well as the highest level of fabrication and installation at a fair price. We hope the hospitality industry thinks of us as honest, timely and extremely reliable. After all, we have been in business for more than 50 years. Q: What clients do you cater to?

A: Our client base consists of all levels, from property owners to architects and


(continued from page 6)

production in the USA and, above all, our commitment to producing quality, custom product in about 30 days.” Rowe has had several recent installations in their first year at hotels, condominiums and at the acclaimed Paradisus luxury resorts. Designers are excited about the degree that they are able to customize the product, including fabrics, frame sizes and custom designs. Rowe has also launched a new website that

Hospitality Industry News


resistance, ramp-qualified slip resistance and simple maintenance, it is easy to understand why the design community is excited about this new flooring technology. Designers and architects are looking at betona as the next generation of floor and wall tile. With the ability to print photo quality artwork directly onto through-body color tile, along with precision jet-cutting, standard-size tile can be manufactured in any custom shape or size leaving designers limited only by their imagination.

Near the shores of Lake Michigan, PolyCem, LLC fully understands the importance of leaving the smallest possible footprint on its environment. Zero solid manufacturing waste, zero hazardous waste, zero VOC air emissions and low energy consumption is the company’s unyielding commitment to conservation and being “green”. PolyCem, LLC also has the ability to reclaim all betona Flexible Concrete Tile products for recycling in the roadbeds of Michigan highways. Embracing environmental steward-

ship, PolyCem, LLC is on the map with its flexible concrete tile. Combining the centuries-proven durability of concrete with patented innovation, betona tile provides a modern focus on design and commercial performance that is unlike anything else. Please take a moment to stop by the betona Flexible Concrete Tile Booth #2563 at the Hospitality Design Expo + Conference on May 15-17, 2012 in Las Vegas, NV to see how betona can bring imagination to surface! After the show, call 866-248-8832 or visit

ers. This allows them complete quality control of the fill material, from the farm level to the finished product. That’s pretty impressive—until you add to it that this all occurs within a 117 mile radius of their Grand Rapids, Michigan factory. Down Inc. pillows and comforters

are known for their superior white color. This is achieved by using domestically-produced white feathers and down. There are no grey or brown feathers in their fill. The result is pure white products that visually communicate cleanliness to guests. Down Inc. not only communicates cleanliness,

they guarantee it with their DownGuard™ process that cleans and sterilizes the feathers twice. For more information, stop by Booth #2664 and let them help deliver a great nights’ sleep to your guests. After the show, contact Down Inc. at 800-552-9231 or visit

Valley Interiors and IRCA in 1974. Greene has an extensive background and knowledge in furniture liquidation and installation, reupholstery, wood restoration, general construction, design and business management.

Also on the team are Wendell Cooper, Vice President of Hotel Renovations; Dave Lazenby, Vice President of Construction; Gary Black, Project Management Director; Gary Jackson, Project Management Director; and

Fawn Lazenby, Project Management Director. For more information about IRCA Hotel Services, call 800-266-6019, visit or stop by Booth #6932.

hand painting. Other pieces are made from an array of exotic materials in inspired combinations of fossil stone, hand-hammered copper and various metals, bamboo inlays, cane and rattan. Butler offers: • A wide selection • Value pricing • 70% of the line is in stock

designers, construction companies and facilities management. We work closely with architects and designers to ensure comprehensive design integration. Working with facilities management our service often extends to maintenance, repairs and remodels.

CASigns also provides signage for hospitals, schools and government projects.

Q: What is CASigns’ secret to its success during these challenging economic times?

• All in stock items ship within 72 hours • 60% of the line can ship FedEx or UPS or visit Butler currently has openings for sales representation for the hospitality market only. Sales representatives are encouraged to stop by Booth #6343 with their résumé. Applicants may also email their résumé to Butler can be contacted at 630235-7229 during the show.

lenging times. We adapted to the economic changes by concentrating on public works projects; increasing our bonding capacity, working with prevailing wages and tackling the administrative requirements involved with public jobs. We are now an experienced public works contractor.

Q: What does the future hold in store for CASigns?

For additional information, contact Dan Sumner, Executive Vice President, Sales and Marketing at Butler Specialty Company. Write to 8200 S. South Chicago Ave., Chicago, Ill., 60617, call 800-7992857 x131, email dsumner@butlerspe-

We’ve remained focused on the hospitality industry throughout and continue to service our hospitality clients with the same level of commitment as always.

A: We expect to maintain our status among the highest level of well-respected architectural sign companies in the industry. While there are fly by night sign companies starting up frequently, CASigns has been around for more than 50 years and we intend to stay on the cutting edge of manufacturing capabilities and service to our clients in order to be around for another 50 years.

A: After completing several prominent, upscale projects in 2008, we had to reevaluate our resources as we faced chal-

We also owe our success in great part, to the support and dedication of our veteran employees, many of who have been with the company for over 20 years.

Please stop by our booth, CASigns #4964 and visit us on the web at; we’d love to hear from you!

gives designers the ability to choose their favorite frames, select fabrics by color family and save the items to a wish list that acts as a catalog page. At the HD Expo, Rowe will continue to highlight their exclusive designs and fabrics by renowned designer, Karim Rashid. “We are thrilled with our partnership with Karim Rashid,” explains Lucas. “His unique styling has enabled us to bring truly innovative frames and fabrics to our hospitality and residential markets and we are open to their continued success in the years to come.” On display at

the HD Expo will be Rashid’s innovative “Infinity” sofa, a centerpiece for any lobby or lounge. Implied by the name, the sofa forms a continuous shape and is modular in design and can be configured to completely envelop the group inside to create an intimate setting in the midst of a large space. Also on display will be additional exclusive designs and fabrics from the collection. For more information, please visit or stop by Booth #2066 at the 2012 HD Expo at the Sands Convention Center in Las Vegas, Nev.

ROWELEY COMPANY (continued from page 36)

developing innovative products, offering competitive pricing, providing friendly phone service to delivering products on time, Rowley is your partner, working to strengthen your position in the industry. Visit Rowley Company at Booth #1672 for an R-TracTM catalog or to learn more. To see their collection of support materials, visit or call 800-343-4542 for more information.

Hospitality Industry News - May 15, 2012 - Las Vegas  

Hospitality Industry News - May 15, 2012 - Las Vegas - distributed during the first day of the HD Expo 2012 in Las Vegas

Hospitality Industry News - May 15, 2012 - Las Vegas  

Hospitality Industry News - May 15, 2012 - Las Vegas - distributed during the first day of the HD Expo 2012 in Las Vegas