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Sheffield City Region - Retail Hub of the North...
In this issue: Retail Matters Conference Retail in Derbyshire Dales The New Moor Market open for business ‘The best market in Britain’ Retail markets thriving across the Sheffield City Region National Apprenticeship Week 2014
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Sheffield City Region
Retail Hub of the North...
Welcome… ...to Retail Matters This edition of Retail Matters delves more deeply into some of the stories behind the diverse range of markets across the Sheffield City Region, focusing particularly on the new £18 million Moor Market in Sheffield which opened to such a rapturous reception in December 2013. It is now widely recognised that markets play a vital role in supporting the UK economy. The 95,000 people who are directly employed in the UK’s 1,124 retail markets generate an annual turnover of £3.5 billion per year1 and market places also provide opportunities for start up businesses and innovation.
Markets have played a formative role in creating many of today’s multi-national retailers including TESCO, Marks & Spencer and Morrisons2. Many markets across the UK, Sheffield included, have outperformed the High Street during the recession3, and I attribute this growth in part to the excellent customer service provided by traders rightfully passionate about their businesses. Yet there is perhaps slightly less awareness of the extent to which markets can transcend purely economic benefits and contribute to the social and environmental wellbeing of the nation. Markets help to ensure local communities have access to affordable healthy food, with the most recent NMTF Shopping Basket Survey showing that markets were 32% cheaper than supermarkets on fresh produce4, and also provide a place to learn about healthy eating and cooking. More fundamentally, markets help to define a region’s cultural heritage and provide a sense of place, with the Joseph Rowntree Foundation noting that markets are particularly important sites of social
interaction for older people, and that traders play a significant role in creating a vibrant atmosphere within UK market towns5. Despite this overwhelmingly positive picture at a national level, the performance of markets at a regional level in the UK has varied greatly during the last few years. I am delighted to say that the Sheffield City Region’s markets are performing splendidly, thanks to a combination of investment, innovation and hard work from market traders, local councils and wider stakeholders. I think this edition of Retail Matters gets to the heart of why our markets are so important to the wellbeing of the Sheffield City Region, and I very much hope that you enjoy reading it. I will look forward to seeing you at our next Retail Matters Conference in March. Ann Cadman Vice Chair of the Sheffield City Region Retail Forum and Director of The Source Skills Academy.
Retail Matters Conference - 19th March 2014 The Sheffield City Region Retail Forum is inviting organisations across the Sheffield City Region to attend a free retail conference and networking event entitled ‘Retail Matters: Increasing sales and business growth through effective and innovative marketing’. The conference will be held on Wednesday 19th March from 1.30pm until 4.00pm at The Source Skills Academy, 300 Meadowhall Way, Sheffield, S9 1EA. Speakers will include;
The last Retail Matters Conference attracted over 100 delegates, 96% of whom rated the quality of the event, speakers and networking opportunities as good or excellent.
Will Holman Mark Shevill Steve Harrison Katrina Bagshaw Surriya Falconer
‘The Retail Matters Conferences are informative and inspiring’
Bank of England Batting 4 6 Deli & Dine Bauer Media Group MK PR
Kate Shepherd, owner of Cocoa Wonderland.
To book your Conference place contact Emily Wright today on firstname.lastname@example.org or 0114 263 6656. 1-3 Market Alliance (2009) Markets 21: A Policy and Research Review of UK Retail and Wholesale Markets in the 21st Century
4 National Market Traders’ Federation (2008) Shopping Basket Research: London, Birmingham and Sheffield.
5 Watson, S. et al (2006) Markets as sites for social interaction Spaces of diversity. Joseph Rowntree Foundation.
If you are interested in advertising in Retail Matters or submitting an editorial feature, please contact us for further information. Contacts - Martin Howard - t: 0114 265 6655 e: email@example.com
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Sheffield City Region
Retail Hub of the North...
Brave decisions paying off at the new Moor Market From John Mothersole, Chief Executive of Sheffield City Council
In the euphemistic world of public service, when people refer to a ‘brave decision’ they often mean an unwise and possibly foolish move. Our decision to relocate the markets in Sheffield to The Moor is often referred to as a brave decision, but I am pleased to say that it is used without any sense of irony. The decision to move the markets to The Moor was a brave, bold and positive decision taken by the Council with the market traders. The evidence from the first few weeks trading at the new market would suggest that it was a successful decision too. So what has worked? Well, quite simply, showing strong faith in the role of retail markets in an emerging digital world clearly has given everything a boost. My own view, particularly in retail, is that we shouldn’t have conversations about the high street versus digital but conversations of the high street with digital. However, notwithstanding that, good retail markets often provide an antidote in the sometimes impersonalised world of the corporate and digital. What also has worked is the fact that the markets are in a good and well designed
building, which celebrates the markets and is in its own terms a demonstration of faith. Market traders have also risen to the occasion. They are always a bunch of characters, and it doesn’t take much for them to show their personality but they have done that enormously in the new markets. There is a spring in their step which puts a spring in everybody else’s mood as well. And the shoppers have come. We decided to put the markets in a good location – I have always wondered why sometimes ventures that we all want to succeed are put in difficult locations to act as pioneers. If you want them to succeed, then put them in successful places! However, not only have they succeeded because they are in a good location but they have boosted that location with consistent and significant increases in footfall. So, does everybody win? Well actually and so far, yes they have. More shoppers, happier traders, a Council that is covering its costs and a part of the Sheffield City Centre that is seeing a lot more people now not just looking
but buying. My simple reflection on all this, is that if you want a venture to succeed then give it every chance to do so. Attending to every detail is crucial, as shopping is as much about the experience as the purchase. Be bold and brave and invest in quality, and lastly – don’t give up on high street retail. It is successful.
Retail developments in the Derbyshire Dales district From Cllr Lewis Rose OBE, Leader of Derbyshire Dales District Council,
Economic prosperity is a big priority for Derbyshire Dales District Council, which is why we joined the Sheffield City Region Local Economic Partnership (LEP) last year. We have ambitious plans for the generation of high-wage, high-skill jobs, to enhance the prosperity of our four market towns, Ashbourne, Bakewell, Matlock and Wirksworth. The District Council is alive to the fact that changing shopping habits mean our town centres need support if they are to survive and thrive, and are currently examining options for the potential redevelopment of Bakewell Road, an important part of Matlock town centre. Half of the Derbyshire Dales is in the Peak District National Park, and we are immensely proud that our Agricultural Business Centre in Bakewell has become the hub of the local rural economy, hosting weekly livestock markets and the second largest farmers' market in the UK. Bakewell's Monday stall market dates back to 1330 and the District Council is delighted to ensure it remains a success story. We also operate traditional outdoor stall markets in Ashbourne and Wirksworth and welcome the local Town Team’s tentative plans to reinvent a weekly outdoor market in Matlock.
It may surprise readers to discover that while tourism is important to us, it is actually a relatively small part of the Dales economy and we are keen not to be portrayed simply as "a tourist area". Our main economic sectors include manufacturing, retail and the public sector, which together make up 65% of Dales employment. So while this beautiful area of the UK attracts 6.9 million visitors a year and a spend of £296 million, accommodation and food services account for only 9% of Derbyshire Dales jobs. The District Council created a new stimulus for the local economy in 2011 with the opening of Arc Leisure Matlock, a new £12m leisure centre with pools and sports halls on a remediated site. But while Arc has been a tremendous success, with almost one million visitors to date, the squeeze on local government finances means we won't see any capital investments of this scale in the coming years. So we are committed to working hard to secure external funding such as the £51 million in new housing investment that has enabled more than 1,000
new affordable homes for local people since 2002. We make no apology for making a nuisance of ourselves in fighting to support and grow an economy that is dominated by micro businesses (91% of local firms have under 10 employees) and our friends at Sheffield City Region and the D2N2 LEPs will continue to hear us knocking loudly at their doors.
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Sheffield City Region
Retail Hub of the North...
“The best market in Britain”
At 10am on Monday 25 November 2013, in a landmark moment for the city, Sheffield’s new £18 million Moor Market was officially declared open for business.
The new building sits proudly at the heart of the Moor, with the curves of the market entrance echoing the design of Sheffield’s famous winter gardens and already feeling like an iconic part of the city. Speaking at the opening of the Market, Cllr Julie Dore, Leader of Sheffield City Council, commented: “The new Moor Market is not only an investment in terms of the stunning new building, but also an investment in Sheffield-run independent business and the future economy of our city. The new market provides a great shopping experience and captures the true entrepreneurial spirit of Sheffield. The reaction from traders and shoppers alike has been phenomenal and I want to thank everyone involved for helping to create what is without doubt the best market in Britain.” Two months after the opening of the new Moor Market, Retail Matters speaks to some of the key figures involved in running the markets, to find out how everything has been going. Managing the new Moor Market Andy Ward, Head of Sheffield Markets, has been working with the Sheffield Markets team since 1998 and says,
Andy Ward Head of Sheffield Markets
“The initial public reaction to the opening of The Moor Market has been absolutely overwhelming. We had over 125,000 people through the market’s doors during the first week of trading, a vast increase on the average number of weekly customers at the
New retail business opportunites The Moor Market has also provided opportunities for budding entrepreneurs such as Anton Smith to set up their first business. Anton, owner of the Juicy Pattie Shop, says, “I have always wanted to start my own business, and when I heard about the openings available at the Moor Market it sounded like the perfect opportunity. I felt there was a gap in the local market for fresh Jamaican food and decided to just go for it. I have sold all of my stock on every day of trading so far, and am now looking at ways in
old Castle Market. Over 25,000 people visited the market on the first Monday alone, and so many people had gathered outside the main entrance before it opened at 10am that the security staff had to stagger people’s entry. I can vividly remember looking at all of the people flooding into the building on that first day. It really was an incredible feeling, and we have been extremely busy ever since. “From a personal perspective, it has been fantastic to hear all of the positive customer comments about the range and quality of stalls within the market. All traders have had to meet high standards in order to gain a stall within the market, and we carefully considered the balance of traders during the application process to ensure that the market offers a diverse range of products to customers. We have also invested a great deal of time and resource during the last few months helping the Castle Market traders to develop their stalls and meet the application criteria, working with The Source Academy to offer all traders free World Host Customer Service training and business development support. This has been invaluable in helping
large numbers of Castle Market traders to secure stalls within the new market, and it is great to see them settling into the new building. “There is already a wonderful community spirit developing within the new market, which I think stems partly from having all of the traders on one floor. The new Moor Market building, which already feels like an iconic part of Sheffield, is also starting to become a focal point for the local community. Over the coming months we will be encouraging local colleges to use kitchen demonstration equipment in the centre of the Market to teach students about healthy eating, and we are also partnering with Hallam FM on their Mission Christmas campaign, which donates gifts to disadvantaged local children. It is a great time to be part of the Sheffield Markets team and we have so many exciting plans for 2014. Whilst the last few months have been incredibly hard work, we have delivered the market on time, on budget and to an excellent reaction from the public. And that is a source of great pride to me”
which I can expand my operation in 2014, including setting up a new location to make the patties and hiring two apprentices. As the youngest trader at the Moor Market, I had the honour of officially opening the market by ringing an 1851 Sheffield market bell alongside one of the market’s oldest traders, Rene Granelli. This tradition can be traced back over 400 years, demonstrating the extent to which markets form an integral part of the city’s heritage, and I am delighted to be part of this exciting new chapter at the Moor.” Anton Smith Owner, Juicy Pattie Shop
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Sheffield City Region
Retail Hub of the North... A breath of fresh air for experienced market traders Stuart McClarnan, owner of Stuart’s Fruit and Veg, had been trading at Castle Market for 10 years before moving to the new Moor Market. He says, “The new Market has been a breath of fresh air. Being based in the centre of Sheffield has really helped to increase our customer base, and it has been noticeable how many more young people are buying from our stall, which is really great news for our long-term sustainability.
Stuart McClarnan Stuart’s Fruit and Veg
By communicating regularly with our existing customers in advance of the move, and providing them with information on where our new stall would be based, we were able to open with a queue and it has been all systems go ever since. The level of footfall which we have experienced at the new Moor Market has dwarfed the levels which we used to gain at Castle Market, and if everything continues like this it will be fantastic for my business and the local community. Stuart’s Fruit and Veg has always had two of the key ingredients for good retailing - a good quality product at the right price. Now we have the right location as well, and I am delighted to be trading in a market which I feel proud of.” Family business Cascade Floral Design had been trading at Castle Market for 47 years before moving to the Moor Market, having been first set up by Margaret Howard in 1966. Alison Whitham, Margaret’s daughter, started working at the stall in 1986 and says a lot has changed since she started working with the business. “I have lots of incredibly fond memories of the old Castle Market but the building had become tired and the footfall had fallen in recent years. The move to the Moor Market has been brilliant for our business, and I am really delighted that we have been able to move whilst my mum is still involved in running the stall. The main
principles of our business, selling modern flowers sourced freshly on the day, offering Jessica, Margaret, Alison good value to Cascade Floral Design the customer and going the extra mile on flower presentation, will remain the same as ever, but we now have a much more receptive audience. “I am really excited about what 2014 holds, particularly as my daughter Jessica, who has been helping out with the stall for the last nine months, has recently started with the business full-time. She certainly hasn’t opted for an easy life - on a typical day we will wake up at 5.30am in the morning to purchase fresh flowers and set up the stall, trade from 8.30am – 5.30pm six days a week, and then complete additional tasks such as accounting and stock-taking in the evening. Yet working at Cascade Floral Design is also incredibly rewarding, I feel so lucky to work with my family every day, and we have a wonderful new market. I certainly wouldn’t have it any other way.”
Future exciting retail developments on The Moor The positive impact of the new market building has not just been restricted to market traders. Locating the building on The Moor is an integral part of the Sheffield City Centre Master Plan, which aims to consolidate and strengthen the city’s retail offer in the central core shopping area. The early signs suggest that this strategy has been highly successful, and Nicolas Atkinson, Managing Director at Atkinson Group Limited, says, “During the five week trading period of December since the new market complex opened on 25th November, our own sales have risen 6.1% (year on year). Use of our manned 440 space car park above Atkinsons has risen by 25% during the same period and footfall has been noticeably higher at all times. The number new of new customers is significant and is having a really positive impact on our business”. With this stage of the city centre master plan successfully completed, attention will now turn to the wider development of The Moor, and there are exciting plans afoot for Sheffield’s retail offer in 2014 and beyond. Kerri Hunter, Deputy Fund Manager at SWIPPT, the organisation responsible for developing The Moor, says, “The Moor development will revitalise Sheffield City Centre. We are working towards creating an area that provides a quality retail and leisure environment as well as an evening economy,
which will increase dwell time and so, extend shopping hours. Flagship fashion retailer Primark has signed for one of the principal development phases on The Moor as anchor tenant for a new retail, cinema and restaurant complex opening in 2015, and confidence is growing that The Moor represents a fantastic opportunity to secure retail and leisure units in Sheffield that will accommodate modern requirements in a welcoming environment.” These are certainly exciting times for retail in Sheffield City Centre. For now, customers can bask in the success of the fantastic new Moor Market which does justice to the city’s innovative, inspirational and hard-working market traders. Looking into the future, it is clear that The Moor will develop into a jewel in the Sheffield City Region’s retail crown, providing
Artist Impression t Future Moor Developmen
a first class shopping location for customers and helping to further establish the region as the Retail Hub of the North.
A busy day The New Moor Market
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Sheffield City Region
Retail Hub of the North...
Retail markets thriving across the Sheffield City Region All of the markets across the Sheffield City Region are firmly embedded within the histories of their respective towns and bring a wealth of benefits to their local community above their undoubtedly substantial economic contribution. In her book ‘Hungry City’, Carolyn Steel states, “Markets bring a quality to urban life that is all too rare in the West: a sense of belonging, engagement, character. They connect us to an ancient sense of public place.1” The extent to which the development of the Sheffield City Region has been inexorably intertwined with the growth of the region’s retail markets is immediately apparent from even a cursory glance at the history books, and the markets are continuing to perform well in the 21st century despite increased competition from supermarkets, out of town shopping centres and the internet. This month Retail Matters speaks to some of the key people involved in running the Sheffield City Region’s markets, to try and find out the secret behind their success.
Bringing modern touches to Barnsley’s rich market heritage
Re-connecting with traditional market values in Rotherham
Barnsley has a rich market heritage, with a town centre market established since 1249, further district markets in Wombwell, Hoyland, Goldthorpe, and an incredibly picturesque market at Penistone which sits within the largest oak framed municipal building built for 100 years. Ann Untisz, Town Centre Services Manager for Barnsley Council, says, “2013 has been a hugely successful year for our Barnsley Markets, with an estimated footfall of 2.3 million people during the year. Our central market’s 300 stalls have had occupancy rates of above 98% for several years now, and the number of coach visits to the market increases year on year, playing a vital role in bringing er Service people into Barnsley and Providing Excellent Custom Barnsley Market stimulating our local economy. Local people are rightfully loyal and passionate about the market, and its central location has helped the market to become a key feature of Barnsley’s identity as a town.
The history of Rotherham Market can be traced back to a charter in 1207 by King John, which granted ownership of the Market to Eustace de Vascey. The town’s market has subsequently had a rich history, demonstrating the vital role which retail has played throughout Rotherham’s history. Edward I transferred ownership to the Monks of Rufford Abbey in 1284, who retained them until the dissolution of the Monasteries in 1536, when the Market rights were granted by Henry VIII to the Earl of Shrewsbury, and passed in succession to the Earl of Arundel, Duke of Norfolk and the Effingham family, before being taken over in 1863 by the Rotherham Local Board of Health and subsequently by Rotherham Borough Council. Philip Eastw
“We have worked hard during the last few years to bring some modern touches to the market, utilising technology to promote the products and services offered by traders. This has included developing a Barnsley Market application for android and iPhone operating systems, which provides customers with information on each trader, including an overview of products and services provided, pictures of the stall, opening hours, and any deals which the traders are offering that day. We have been delighted with the response to the app, which won the 2013 National Association of British Authorities Market Innovation Award, and are now finding that younger people are increasingly shopping at the market. It is fantastic to see our savvy market traders establishing new stalls to meet the demands of the younger customers. “We will be looking to develop the phone application further in 2014, so that people can order products from the Market online. Customers will still be required to collect their purchased goods in town, which will ensure that the Market continues to bring the people of Barnsley together, in keeping with a tradition which is absolutely vital to the vibrancy and identity of the Spoilt for choic e Barnsley Marke town. By bringing modern t touches to Barnsley’s rich market heritage, we are confident that we can provide Barnsley Markets with the platform to be successful for another 800 years.” 1
Steel, C. (2008) Hungry City: How food shapes our lives
Eastwood’s Fishm The modern Centenary Market ongers Complex was opened for business in March 1971, and one man who knows more than most about its recent history is Phillip Eastwood, who owns Eastwood’s Fishmongers with his father, Maurice Eastwood. He says, “Eastwood’s Fishmongers has been trading in Rotherham Markets since 1909 and I am the fourth generation of my family which has been involved in running the business. The market is a fundamental part of my own history, and the history of the town, and it was just an incredibly exciting place to be when I was growing up – the atmosphere was always electric, and at weekends the market would be packed to the rafters, with people from all walks of life sharing stories, buying their supplies and supporting the local traders. It is fair to say that I was bitten by the market bug as a child. I got involved with running the store as soon as I could see over the counter, and haven’t looked back since.
“I have noticed a new wave of interest in Rotherham Market recently, and am finding that people are re-connecting with the traditional values of market trading - buying high quality fresh produce at a good price directly from the people who own the business. I attribute this success partly to the excellent customer service provided by traders, many of whom are running stalls which have been in their families for decades and are therefore rightfully proud of their place in Rotherham’s history. We are no different in this regard, and my father, brother-in-law, sister and I work hard every day to provide excellent service to customers, and maintain the fantastic reputation of Eastwood Fishmongers. Whilst the strength of our business will always be in its heritage, there have also been some fantastic developments during my time running the business, with improved worldwide transport links and reduced costs meaning that we are now able to source fresh fish every day from across the globe, and I am looking forward to writing a new chapter in the rich history of Rotherham Market in 2014.”
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Sheffield City Region
Retail Hub of the North... A time of growth at Chesterfield Market Chesterfield Market has been earning royal revenue since 1165, when the Sheriff of Derbyshire recorded an account of £1 2s 7d. In the early 1220s, the market outgrew its original site near the town’s ‘Crooked Spire’ and moved to its current location at the Market Hall, which was bought by Chesterfield Council in 1873 and has recently reopened after a £4 million refurbishment.
Simon Davidso n Davidson’s Chee se Factor
Simon Davidson owns Davidson’s Cheese Factor, which has been established in Chesterfield Market Hall since 1960, and says the refurbishment has had a really positive impact on the town. “Davidson’s Cheese Factor was originally set up by my father, Roy Purcell Davidson, a poultry farmer from Chesterfield who wanted to expand his operations to sell cheese. He sourced the Stilton cheese from our local Hartington Creamery, and the stall’s popularity meant that he quickly grew the business to incorporate five stalls and two shops. I first started helping out at the stall after school during the 1980s, serving customers, fetching water and running errands, and it has been a privilege to carry on my father’s business.
Chesterfield. “There have been some real changes within the retail sector during my 30 years running a stall in Chesterfield’s open air market, with the development of out-of-town shopping centres dramatically changing the shopping habits of customers. Whilst the main principles of retailing still apply, customers now also look for an experience when they shop, and this is where Chesterfield Market comes into its own - there is a real buzz about the market on trading days, with a fantastic atmosphere generated by the banter of 200 traders interacting with customers in a prime location right in the centre of the town. The market puts Chesterfield on the map, attracting people into the town from across the UK and helping to boost other local businesses. “I absolutely love being a market trader, and have recently started running a stall at the new Market Hall as well. The working days are long and it is certainly not an easy life, but I love meeting lots of different people, talking with my regular customers, taking in the community feel of the markets and playing my small part in establishing the Sheffield City Region as the Retail Hub of the North.”
“Chesterfield Market offers customers something unique and different during a time when they increasingly value the experience of shopping - all of the traders here are incredibly friendly, place the utmost importance on customer service, and offer fantastic value for money. The refurbishment to the Market Hall is a giant step forward for the town, and will allow me to take Davidson’s Cheese Factor to the next level in 2014. Whilst we are now expanding the wholesale aspect to our business, having built a new creamery just outside of Hartington which now produces 50 tonnes of cheese a year, the stall in Chesterfield Market Hall will continue to provide the foundations of our business next year, as it has been for the last 53 years.”
Chesterfield is also host to one of the largest open air markets in England and Paul Hind, owner of local greeting card business Top Card, says both markets are fundamental to the identity of
Above: Cllr Paul Christopher Stone (Mayor), John Burrows (Leader of the Council) and Barbara Wallace (Mayoress) opening the new market building Below: Chesterfield Market in full bloom
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Sheffield City Region
Retail Hub of the North...
Employers urged to get involved in National Apprenticeship week The seventh National Apprenticeship Week will take place between 3 – 7 March 2014, and will celebrate the positive impact which apprenticeships bring to individuals, businesses and the wider economy.
The event will also aim to increase awareness, understanding and demand for apprenticeships within the UK, and employers are currently being urged to consider the ways in which an apprentice could benefit their businesses. National Apprenticeship Week 2014 will take place against a backdrop of apprenticeship success stories, with figures released in October 2013 showing that the number of apprentices in the UK has more than doubled since 2009/10 to 858,9001. Over 1.5 million people have now started an apprenticeship since 2010, gaining invaluable on-the-job training and skills whilst helping to build a huge pool of talent which meets the needs of employers2. The growth of apprenticeships has been particularly pronounced in the Sheffield City Region, where the Local Enterprise Partnership’s
£77.3 million Skills Made Easy programme is entering its second year. The programme aims to create 4,000 new apprenticeships in the region and up-skill more than 2,000 adults3, and has already helped a wealth of organisations across the region to grow their operations - 88% of organisations who employ apprentices agree that they lead to a more motivated, productive and satisfied workforce4. Susan Gravill, owner of Brook Bakery in Sheffield, has recently employed a second administration apprentice through The Source and says, “Having apprentices learning about Brook Bakery from the bottom-up has been really beneficial to our business, giving us the staff we need to move forward into a bright future. Our first apprentice has come on in leaps and bounds with the support she has received from The Source, and now has the knowledge and confidence to help our second apprentice do the same. The new ideas, enthusiasm and motivation which the young people have brought to our office environment has definitely had a positive effect on our staff.
We are really impressed with the quality of candidates that The Source has found for us, and are now in the process of recruiting a retail apprentice for one of our shops.” Dale Robinson, Head of Sales and Marketing at The Source Skills Academy, said, “Having seen the fantastic benefits which apprenticeships bring to the young people and organisations involved, I am urging all employers across the Sheffield City Region to consider the ways in which they can get involved in National Apprenticeship Week 2014. Whether it be through pledging a commitment to creating new apprentice jobs, promoting apprenticeship success stories across social media channels, or visiting a local school to promote the benefits of apprenticeships to young people, every organisation can play a vital part in making 2014 the most successful yet for apprenticeships.” For more information about apprenticeships, contact Dale Robinson, Head of Sales and Marketing at The Source Academy, on firstname.lastname@example.org.
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