Boardsport Source, Issue 89, December/January 2018 FRENCH

Page 78

EXTREME

DESTINATION

TO

LAUNCH

IN

SHEFFIELD,

UK

Founded in 1995, EXTREME is a uniquely positioned brand on a mission to inspire, entertain and connect through action, sport, adventure and fun. EXTREME Destinations to develop, launch and operate a 48-acre, $30.5million long-term sustainable EXTREME branded world class sports, leisure and accommodation solution. Incorporating a combination of action and adventure sports facilities, including the possibility of an indoor sky diving facility, live music, E-Gaming and virtual-reality hub as well as a restaurants, bars, social spaces, retail and themed accommodation. EXTREME’s brand reach will be harnessed to broaden Sheffield’s appeal and drive visitor numbers via EXTREME’s Digital Media Network, its 128 global sports and lifestyle ambassadors and its presence at more than 80 events annually. These create a monthly reach in excess of 100 million people globally. • DESTINATIONS: Designing, developing & operating sports & leisure destinations • ATHLETES + EVENTS: Sponsorship opportunities & programme management • STUDIOS: Storytelling, content generation, creative strategy and design • MEDIA NETWORK: Branded content distribution, reach and exposure • LICENSING: Branded product and experience partnerships // FACEBOOK.COM/EXTREME

// @EXTREMEOFFICIAL

// WWW.EXTREMEINTERNATIONAL.COM

// +44 (0) 207 2441000


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