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Roskilde Feeling more than music

Skate Culture • Graffiti Artists • Food Experiments • Alternative Living • Performance Art New Architecture • Sustainable Fashion • Artist Interviews • Audience Reactions




More than music

ou have to experience it to understand it. You simply have to be there. Would you otherwise believe that the music line-up could sometimes feel almost secondary at a music festival? That guests forget to attend shows with their favourite bands, because they get caught up in a crazy art performance? Or that some festival goers prefer fancy tea parties, shopping forward-thinking designs, and cooking their own seafood lunch to rocking out in front of the stages?

Well, believe it. For years, Roskilde Festival has allowed an international audience to experience something more ambitious and experimental, than what you usually get at a music festival. Not only does the legendary Danish festival invite graffiti artists, professional skateboarders, designers, renowned chefs, and many others from around the world to enrich the week-long extravaganza with creations and adventures that will blow your mind. They let you take part. As a microcosm of modern society, Roskilde Festival insists that our world







Lasse Kyed Nicolai Torp

Cathrine Rodalgaard ART DIRECTOR

Lasse Høgh

Anders Rune Hansen Martin Havtorn Petersen Mette Holm, Karoline Roselil Lerche, Cathrine Rodalgaard, Sarah Schannong, Michael Schmidt, Zenia Søjberg

will be better and richer if everyone takes responsibility and are able to pitch in ideas. You can begin building your own unique camp months in advance, create artworks, collect trash and create instruments out of it, or even record your own music. In the inspiring chaos of Roskilde Festival there is a place for us all. All you’ve got to do is open your mind. See you next year at Roskilde. Nicolai Torp Editor-in-Chief


Thorbjørn Chiloux Fessel, Martin Kurt Haglund, Karoline Roselil Lerche, Alexey Plutser-Sarno, Theodor Synnestved, Zenia Søjberg PUBLISHED BY

Soundvenue A/S Studiestræde 19, 1st floor DK-1455 Copenhagen


No part of this publication may be reproduced in whole or part without permission from the publisher. Copyright © 2002-2013.


Roskilde Feeling



One kilometre of graffiti art

Camp Graff is Roskilde Festival’s miniature town where 100 artists have been living up until the beginning of the festival. They have been working hard and having fun, decorating a whole kilometre of wall with their eclectic graffiti art. words Mette Holm photos Thorbjørn Chiloux Fessel


ver 100 volunteer graffiti artists from all over the world have come to Roskilde Festival to camp out in the miniature town of the Graffiti Zone for ten days before the beginning of the festival. The artists have to decorate a total stretch of about a kilometre of wall in just four days, because the graffiti has to be ready when the festival site opens its gates for the festival guests. Luckily, the graffiti environment at Roskilde is the best place to be, according to one of the Danish artists who stayed in Camp Graff. »It’s super nice to be here in the graffiti camp. So many people come here and a lot of them you haven’t seen in 100 years. It’s fun


No one puts pressure on you apart from yourself and your pride – what do you want to leave behind?


• Martin from Denmark was working side by side with graffiti artists from all over the world.

to meet the foreign artists, listen to their stories and seeing their sketches. It’s really inspiring«, explains Martin from Valby, who has focused on finishing one single piece. Because there has to be room for other things as well things which naturally demand a lot of attention at Roskilde Festival. »The weather is great, the beers are cold, and the girls are cute. There are many other things to engage in when you’re here besides art. This is Roskilde, so it has to be a good time. No one puts pressure on you apart from yourself and your pride – what do you want to leave behind? When people see it they should think that it’s really cool, even though it is removed at the end of the festival«. //


• Vans The Omega is one of the artists creating unique graffiti pieces for the festival site.

Roskilde Feeling


Vans The Omega Graffiti artist

Q: Who are you? A: »My artist name is Vans The Omega and I’m from Adelaide, Australia. I’ve been doing graffiti for over 23 years. For the last 12 years I’ve been traveling pretty much nonstop. Probably two or three times a year I’ll go overseas, and then I travel around Australia nonstop. I get a lot of commission jobs, lots of festivals, sponsor­ ships and stuff«. Q: Why are you at Roskilde? A: »This is my first time at Roskilde. I met Lars (Pedersen, in charge of street art activities at Roskilde Graffiti, ed.) over 12 years ago and he asked me to come out already back then, but I never got around to it, and I returned to Copenhagen a couple of times, but not when Roskilde was on. So it was just great timing now coming here and doing my thing. It’s awesome to be here, I’ve been thinking about it for such a long time. It’s a crazy big community of artists here«.  Q: What’s the idea behind your piece? A: »The idea is this vortex with these big letters. I wanted to


I wanted to make something strong that really shows off my technique and skill set and what I love doing


make something strong that really shows off my technique and skill set and what I love doing. That’s why I’m spending such a ridiculous amount of time on it. This is day four, so it’s a bit laborious, but I’m happy about the result. You just have to be patient«. Q: How do you work at a festival? A: »It’s kind of in the vein of what I’m normally doing, but when you have the time and the space for it like here, you need to do it bigger. The scale goes up and I just want to do the best I can do. Normally I would maybe just do some geometric stuff like this vortex, but here I can combine it with something more realistic and portrait-based, like this eagle. So I like to experiment a lot to keep it interesting, and after doing a huge piece like this, I have to go back to doing quick graffiti for a while just to be able to enjoy it again. My mentality is just to get the best thing out of it and do the best I can when I’m at a great festival like this«. 

• This year the Graffiti Project celebrated its 15th birthday. When it started out they were only three people - today there's 100 graffiti artists working during the festival.

10 Roskilde Feeling



Everyone is welcome in Street City Most festival goers check out the cool skaters and audacious BMX riders as a matter of course. But the skate area actually has little more than ten years under its belt.

words Sarah Schannong photos Martin Kurt Haglund


f the weather is nice and sunny you can be sure that there is a herd of people gathered around the skate ramps in the far end of camping area West – in Street City as the area was dubbed in 2011. Here, there is room for hard­ core skaters and BMX riders, as well as people who have no idea what a wheelie is. The mood is relaxed and most people are found with a beer in hand. But, although it is completely natural for most people to check out the area at least once during the festival, skate has not always been as big a part of the festival as it is now. »About ten years ago the focus of the festival shifted towards creating activity in the warm-up days. Before that there was nothing; you were just here.

We wanted to engage the audience«, says Trine Lundager, head of PR for Street City.

From Underground to Rallying Point

Today, it is a large area with diffe­ rent ramps, and last year a new bowl was even added to the set-up. But in the beginning it was some­ what more modest, consisting of small ramps that were put up each year for the festival. In 2004, however, towing operations came to an end, as Roskilde Festival decided to donate ramps to the municipality of Roskilde, so they could remain there all year round. »In the beginning it was totally underground out here. A bit disorganised, but an extremely good time, and the interest in the area grew with people just chilling here, having a morning beer«, Trine


There is room for everyone from Brian from Horsens with his safety vest and techno to out of control head bangers and hippies


explains. In 2008 it all culminated with the performance of Danish DJ-group Den Sorte Skole on the Skate Stage and a mob of people that came to party with the group. Since then, there have been other major concerts, and this year it was the new Danish hip hop duo Ponyblod who was the opening act. When there is no live music, there are DJ sessions or dance, skate or BMX competitions – you name it. And that is what Street City offers. There is something for all types here. »It’s cool with this rallying point in the far end of West, where there is room for everyone from Brian from Horsens with his safety vest and techno to out of control head bangers and hippies – all kinds of people. There is art, competitions and music here, because it has to be a complete experience to attend a festival«, says Trine. //


Roskilde Feeling


12 Roskilde Feeling


Street City

words Sarah Schannong photos Martin Kurt Haglund

Diane Guinot • Copenhagen, Denmark • Coordinator of Street City Q: Why do you volunteer in Street City?

Frederik Kofoed • Copenhagen, Denmark • Rollerskater at a competitive level Q: What does Street City mean to you?

A: »I got into it six years ago as a volunteer, and it has been really fun to be part of figuring out how everything should be. This is where I would prefer to be even as a bystander. It’s an exciting area, so you want to keep on developing it. It’s a chill out spot where people can come and relax during the day, and let loose at night«.

A: »It’s a bit more cosy and relaxed here. There is more trashing going on in the camping area with constant drinking games. I think it’s really cool that Roskilde has this area, which allows us to show people what we do. It’s the coolest place at the whole festival during the warm-up days. The music is great and people just chill out«.

Braydon Szafranski • Las Vegas, USA • Pro skateboarder Q: Why is it interesting for some­ one who has skated at all the biggest contests in the world to come to Roskilde Festival and skate? A: »To me this is the best contest. It's the funnest, and it’s the most relaxed. Everyone has a smile on their face and a beer in their hand. That doesn't fly in America, it's a way different situation, so it's special. I like to have fun and let loose, and here every person are completely shitfaced and hammered all the time, it's way crazier than I imagined it to be before coming. It's amazing«.

James Reynolds • New Market, England • BMX rider at a competitive level Q: Why do you come all this way to be part of Street City and Roskilde Festival? A: »I have been here for three years, and I come here to have a good time with my friends from Denmark pretty much. This area is so chilled out and it’s just about having a good time. It’s pretty all right to perform for people even though they don’t know anything about it. It’s pretty chilled. It’s not a massive competition or anything. It just feels like having a good time«.


Roskilde Feeling


words Mette Holm photos Martin Kurt Haglund


Can a tornado of hula hoops bring people together? Ten creative youngsters worked with British artist group DS16 to create this year’s landmark at Apollo Zone as part of an innovation contest held by the Danish Architecture Centre.


You are able to create something that an architect, designer, or craftsman couldn’t make on their own


• 4,000 hula hoops lit up the night sky in the Apollo Zone.


rom afar it might look a bit strange, but when you get closer you find that there is order in the chaos. Placed in the new Apollo Zone – between the inferno of light and electronic music from the Apollo stage and the newly opened camping area where there used to be nothing but a gravel pit, is a giant crane with 4,000 hula hoops dangling from it and underneath a large seating area made of white plastic curlicues. It is this year’s landmark at Roskilde Festival, which was created and built in less than a week by the winners of this year’s Build What Here contest, a collaboration between the Danish Architecture Centre and with the purpose of putting open innovation on the agenda. »The contestants didn’t necessarily have to know anything about construction or architecture, but simply be creative and have fresh ideas.

• Nina Koch project manager for

This fantastic group of people emerged from that«, explains Nina Koch, project manager for

Innovative Architecture

The judges picked a total of ten winners who range from landscaping architects and design students to a Belgian medicine student and a football player. The creative, motley crew then participated in a weekend workshop with British artist group DS16, who was responsible for the main design of the landmark, which the winners had to create an accompaniment for that could bring festival goers together underneath the mysterious hula hoop crane. The result was a giant bench crafted in the same white plastic material as the hula hoops to ensure a clear connection. Nina Koch calls it a tornado with small whirlwinds underneath, and the seating facilities – or whirlwinds – were created, built and put up in just five days. »It’s been an intense process to finish on time«, Nina says and elaborates: »We have experienced all the problems you experience in a normal construction process. We have tried to show what happens when you have to work together across professions with limited time on your hands, and what kind of dynamic that creates. A lot happens when you co-create – you are able to create something that an architect, designer, or craftsman couldn’t make on their own«. //


Roskilde Feeling


Ina Dyreborg

One of the ten participants in this year’s Build What Here contest Q: How did you enter the contest? A: »I graduated in January as Living Designer and have previously worked with urban renewal. I sent in a suggestion for how people could interact in seating areas inspired by playgrounds. How do kids react to each other, and how can we use that in a setting for grown-ups?« Q: How was the work process? A: »It was a very intense workshop over two days with extreme collaboration for us ten participants. The ideas looked differently on paper, so it’s a real work in progress where we had to try things to see if they worked in real life«. Q: What’s the idea behind the design? A: »It’s meant to invite people to dance under the tornado when the light is cast upon it during night time. All participants helped decide on how it should look, and everybody has helped out with the hard work. Some people has construction experience, some come from a design background, and when brought together that led to a very good dynamic. You had to be a blind optimist to believe that everything could be done in a week, but fortunately we made it!«.


It’s meant to invite people to dance under the tornado when the light is cast upon it during night time


16 Roskilde Feeling



Back to the roots

In the middle of the festival dust, Danish food group Rødder offered a three-course menu made from ingredients from the local region Lolland-Falster in their pop-up restaurant.

Ann Kristine Eriksen Guest

Q: Why have you come to a food event at Roskilde Festival? A: »Sitting at a table and eating with a knife and fork is sorely needed. It’s not that I mind drunken baboons in tiger costumes, but it’s also nice to enjoy something delicious. Besides, I like the great focus on sustain­ ability and ecology at Roskilde, so I want to support that«.

Jakob Langberg Guest

words Sarah Schannong photos Martin Kurt Haglund


refectory table with a red and white checkered table cloth has been set, and around it are 60 festival goers in high spirits. They have all purchased tickets for ‘Smag på Lolland-Falster’ (a taste of Lolland-Falster), a food event offering a three-course luxury menu with local raw ingredients. Behind the whole thing is the group Embassy of Lolland-Falster and the food project Rødder (roots) consisting of Solfinn Danielsen, Martin Marko Hansen, and Esben Grundtvig. Once a month they open these pop-up restaurants, primarily in Copenhagen, but on this particular Friday the location is Roskilde Festival. »We use a lot of ingredients from Lolland-Falster in our cook­ ing, so it’s a natural collaboration for us to promote the region«, says Esben, and Martin Marko

Q: What do you think of this event? • Rødder is Esben Grundtvig, Martin Marko Hansen and Solfinn Danielsen.


A big part of the Rødder project is conveying a message of local farming, sustainability and good ingredients


adds: »A big part of the Rødder project is conveying a message of local farming, sustain­ability and good ingredients. Lolland-Falster is more than just the periphery of Denmark«. The ever present stench of urine that most festival goers have come to accept over the last couple of days has been replaced by a delicious scent of swine. That’s the main course. The starter is the local dish ‘mælkeærter’ (milk peas), and the dessert is the Danish classic ‘citronfromage’ (lemon mousse). »Even though it’s a refectory table on a field, it still feels very homey to us. We are used to pop-up restaurants, so we can do this anywhere. It’s great to be here, and it’s great to be able to offer people an alternative food experience,” Solfinn says about the project. //

A: »It’s absolutely fantastic. The ingredients are fresh, and it tastes damn good! I have never tried something like this before, although I have been at Roskilde many times. This is kind of a closed party; I like that«.


Roskilde Feeling



A tea party in the garden

Renowned pastry chef Nikolaos Strangas invited everyone to afternoon high tea with a sumptuous cake table that awakened the senses. words Cathrine Rodalgaard photos Thorbjørn Chiloux Fessel

• Six different cakes, scones and sandwhiches were on the menu.


ehind a gate in the Food Court area a marvellous sight awaits. Here, the grass is still green, and a refectory table has been set with fancy fluted porcelain from Royal Copenhagen. There is an exquisite smell of freshly-brewed peppermint tea, while the beautifully served cakes, scones and colourful macaroons make the mouths water on the almost 60 guests who have bought a ticket to the food event and gained access to the sumptuous cake table. The Greek born pastry chef Nikolaos Strangas is the man behind the cakes. He has previously worked at Hotel D’Angleterre and at Michelin-winning restaurant Era Ora but since 2010 he has owned his own patisserie in Copenhagen where he experiments with everything from sea-buckthorn to Valrhona chocolate in order to create new, fantastic cakes. For some of the guests at the table it is the first time during their week-long stay at the festival that they are drinking from a real cup or eating off a plate not made from cardboard. Although the atmosphere around the table is unceremonious, the event also represents a moment’s break from the pulsating life of the festival – and a moment of well-deserved luxury. //

Nikolaos Strangas

Pastry chef and owner of patisserie Dessert Boutique Strangas in Copenhagen Q: Why are you at Roskilde Festival making delicious cakes?

Tine Bolvig Guest

Q: Why do you participate in this event? A: »It’s like a small oasis where you can enjoy some delicious food, relax and brace yourself to go back into the festival area. I’m here with the people from my camp, and it’s a nice way of doing something different together«. Q: What effect does an event like this have on your festival experience? A: »It means a lot to me. In the warm-up days you eat a lot of the same food – often just from the food stall closest to your campsite. I think it’s great that there’s an alternative where you can not only get really good and delicious food made by highly skilled chefs, but also at a fair price«. Q: Does it add anything to the food experience that it takes place in an untraditional setting? A: »I think it’s fun to attend a popup event like this. The atmosphere is absolutely fantastic, and people are clapping, toasting and talking. It’s this informal and relaxed atmosphere you find at Roskilde, and at the same time you get great food that’s usually only served in a fancy restaurant«.

A: »Why not? People deserve to eat good food at Roskilde! I think it’s cool to combine something exclusive and posh like afternoon tea with a rock festival. I like the contrast between the two – just as I like contrasts in my life in general. Just look at me: I’m big and have tattoos, but I make small feminine cakes«. Q: What’s it like for you to be serving your food at Roskilde? A: »The cakes are the same high standard, but here you can play with things. We serve scones and sandwiches in coffee-filter bags, and we play with how we set it up: We serve the cakes on expensive porcelain but you eat it with a wooden spoon«. Q: Is it a certain kind of people who come to your event? A: »No. You see all kinds of people here. People with clean clothes and others who have been here for a week, children, parents and grandparents. That’s what I like about it«.

20 Roskilde Feeling



The organic food oasis

The menu included mussels and strawberry salad in the organic communal kitchen Food Jam – a tasty activity for quality-conscious festival goers.

Kathrine Guest

Q: How did you discover Food Jam? A: »I study nutrition and health and have a friend who took part in the project last year, so we came here to support her, but it turned out to be extremely good! We went there two or three times last year and have already booked several times this year«. Q: What makes the experience so good? A: »The raw ingredients are very good. You don’t just get frozen rice that has been warmed up quickly, and it’s fun that you have to make the food yourself. It really helps with the hangover to get some proper food instead of a soggy, greasy burger«.

words Mette Holm photos Thorbjørn Chiloux Fessel


he contrast could hardly be any greater. If you take a look around City Center East you will find that the ground is a mess of greasy nachos trays and soggy French fries, but if you take just one step into the snow-white tent in the middle of the area, a very different sight meets the eye. Here, it is (impressively) clean, and the tables abound in the organic vegetables of the season and fresh fish staring right into your eyes. Food Jam is truly a unique sight in the junk food heaven of the camping area, but the communal kitchen has proved itself to be extraordinarily popular. The last two years, the organisation Madkulturen (food culture) has opened the doors to the kitchen where you - for a measly 50 kroner - can create a homemade, organic meal,

• Experimenting with the ingredients is what it's all about at Food Jam.


You’re extremely good at boning fish, girls!«, says the helpful kitchen supervisor


which is sure to do your body a lot more good than a burger.

Cooking Your Own Food

Four girlfriends have enthusiasti­ cally booked a table for 1 pm on the Monday of the festival, and within half an hour they have created the most delicious boxes of food filled with breaded hake, beet root salad and fried potatoes – all of it made from scratch. »You’re extremely good at boning fish, girls!«, says the helpful kitchen supervisor, Jeppe, to the friends, who have never boned a fish before, but have taken a liking to this work of precision. »I would have never thought of marinating the fish this way«, exclaims one of the girls, and agrees with her friends that she is going to experiment in her own kitchen after the festival. //

During the festival a total of 2,200 festival goers visited the Food Jam tent where...

330 kilos of fish

140 kilos of mussels

1,000 eggs

300 kilos of Danish strawberries

...were devoured.

22 Roskilde Feeling


words Sarah Schannong photos Thorbjørn Chiloux Fessel & Alexey Plutser-Sarno


Waging war for the freedom of expression Russian artist group Voina went to Roskilde Festival to liberate festival goers from apathy, because, even if everything is alright, we still have to express our opinions.


With this action we wanted to show the total indifference of European politicians to what is going on in Russia



hen this year’s festival goers stormed through entrance East they found themselves in the midst of a protest: ‘Homosexual Propaganda’, ‘Pussy Riot’, ‘Fuck Apathy’, and ‘Europe Sucks’ where some of the things displayed on a number of banners. This happening was staged by the Russian artist group, Voina, who had gone to Roskilde to shake people up. »We wanted to make young people think about the political situation and political problems in their own country but also in for example Russia«, says 29-year-old Yana Sarna, who is photographer and spokesperson in Voina. »We are concerned with the fact that the police state steps on people's rights and with increasing indifference, apathy and hypocrisy of millions of people; third - with flourishing right-wing radicalism, nationalism and religious fundamentalism. All those processes take place in Europe too. By our actions we point out the most problematic spots in

socio-political system«, explains Alexey Plutser-Sarno, ideologist and chief media artist of Voina.

Art-Happenings With a Message

Voina is notorious in Russia, and the police have started more than

• Voina protested against the apathy of Western society.

20 cases against them, two of their members are on the wanted list, activist Taisia Osipova is spending an eight-year sentence in prison, and three of the Pussy Riot girls used to be activists of the Voina Group. In Russia, the group has been responsible for a number of non-violent art happenings protesting the regime of Vladimir Putin. The first happening Yana Sarna took part in took place in the run up to the 2008 election. »There is no institution of election in Russia. People don’t chose their leader, their leader is forced upon them«, Yana Sarna says. »People who think in another way than the rest of Russia are in danger, but it doesn’t mean we should stop fighting«. At Roskilde Festival, the group staged six different happenings, including one where guests were encouraged to wear a mask with the face of Danish Prime Minister Helle Thorning-Schmidt, Angela Merkel, Silvio Berlusconi, Nicolas Sarkozy or Barack Obama and give Putin a blowjob. But why should we worry about what goes on in Russia, while we are at a festival? »With this action we wanted to show the total indifference of European politicians to what is going on in Russia. Russian corrupted authorities have gotten used to that they can do whatever they want to: annihilate human rights and freedom, put political activists behind prison bars, issue falsified criminal cases against the opposition. And Europe will be silent and will keep their eyes shut. Metaphorically speaking the leaders of European countries suck the dick of our president. This action was an art portrait of relationships between Russia and European politicians«, says Alexey Plutser-Sarno. //

24 Roskilde Feeling



A sensuous parallel universe Most of the performance art at this year’s festival was gathered in the universe The Velvet State where the audience could get acquainted with a more sensuous and poetic way of attending a festival.

Mark Ellis

Creative Leader of Collective Unconscious Q: What role are you playing in The Velvet State?


words Mette Holm photos Martin Kurt Haglund


rom the beautiful, young narcissist to the beast and the fetishist who wanted to touch and smell the guests. At this year’s festival, the art loving festival audience was able to experience a bit of everything if they were to venture into the miniature town The Velvet State consisting of a total of 13 small rooms designed by Danish architect, Simon Hjermind Hansen. Whereas the performance art has previously been spread out at different locations around the festival area, this year everything was collected in the parallel universe The Velvet State. According to performance art curator Gry Worre Hallberg there was a very specific reason for that. »I came up with the idea last year when I experienced the performance artist Dorit Chrysler at the festival, where this amazing room was created around her art. But as soon as she was done performing the room dissolved. Many festival goers came to me afterwards expressing an interest in maintaining the poetry of this room, and I began thinking that you ought to create a physical

room that could keep on enchanting the audience«.

Like Stepping Into a Movie

No sooner said than done. In collaboration with Danish performance art group Fiction Pimps and the British group Collective Unconscious she has launched the curatorial experiment ‘The Sensuous Society’, in which a sensuous, poetic and aesthetic perception of society is in focus, inhabited by a total of 30 performance artists with different roles. On opening night, Thursday, when the gate to the festival area was finally opened, guests flocked to the place to dive into the alluring parallel universe, and Gry sees it as a good sign that festival goers want more than simply to party at Roskilde Festival. »It’s about the very feeling of stepping through the screen of a movie – a condition of being in another world, which the festival already is. It’s this parenthesis that you find yourself in for a week, and it’s intensified in this room where you’re allowed to act more poetically and sensuously than in other rooms that cater to the sense of fellowship at the festival«. //

It’s about the very feeling of stepping through the screen of a movie – a condition of being in another world


A: »My part is The Critic and I have these two rooms – one with a hospital bed where I’ll inspect the participants who come through, and one where I’ll interview people. The idea is to check that people are okay if they had some kind of crazy experience at the festival. We take care of them, and it’s really important to think about the bigger picture of it«. Q: How do people react to art at a music festival compared to at a museum? A: »I think people are pretty open at festivals, open to new experiences, and that’s why I think something like this has the potential to really have a profound effect. But we’re expecting such a wide range of responses and a wide range of people to come by, so we have no idea what’s going to exactly happen. We have to respond to every individual in a different way«.

• In the rooms of The Velvet State you could visit different inhabitants – from the narcissist to the dictator.

Asta Guest

Q: How did you discover The Velvet State? A: »I didn’t know anything about The Velvet State before the festival, but just happened to come by and thought it looked cool. Two of the performers grabbed my hair because they found it pretty, and then I just went along. They cut a small chunk of my hair. It’s entertaining and beautiful and cool that they challenge the audience in that way«.

Michael Guest

Q: How did you participate in The Velvet State? A: »I walked around asking people what could be going on and then I was invited in to The Dictator’s room. In there you give up your free will, and then she wanted us to perform a little parade out here. Performance is just wonderfully amazing, freaky and poetically kooky«.

25 Roskilde Feeling


26 Roskilde Feeling


words Mette Holm photos Thorbjørn Chiloux Fessel


»I make art with an edge« Jim Morisson as Jesus and Obama as an action figure. In the universe of Ron English nothing is holy. This year, the American pop artist decorated Roskilde’s grandstand wall with his colourful, political art.

H • Ron English decorated the almost 100 meter long grandstand wall with his colourful pop art.

e has painted on the Berlin Wall, decorated the Israeli separation barrier in Palestine, and in the art world he is somewhat of an icon due to his ‘popaganda’ – pop art with an edge and a sharp political and satirical subtext. This year, US artist Ron English decorated Roskilde Festival’s grandstand wall by Orange Stage with his colourful propaganda. One humorous rendition after another of artists due to play at this year’s festival appeared on the 90 metre long wall – like the head of Barack Obama cropped on an action

figure, or Pearl Jam frontman, Eddie Vedder, depicted as a mix between Jim Morrison and Jesus. Provocative? Perhaps. But that is what Ron English does best. And when the American met Lars Pedersen, who is in charge of street art activities at Roskilde Festival, at Art Basel six months ago, the stage was set for an obvious collaboration between the uncompromising artist and the like-minded festival.

Provocative Pop Art

»The original idea was to do fake billboards everywhere, and since


When you’re doing 60 unique images you have to be creative


it’s not a commercial festival, we thought it would be funny if people saw them and would get upset and wonder why Roskilde sold all these ads to big companies like Coca-Cola. Then they would take another look and see that they were fake ads and get a laugh from that. But that was out of budget«, explains the artist, who instead decided primarily to focus on the individual artists and overall message of the festival. All 60 hyper realistic, yet slightly surreal, paintings were printed beforehand and mounted on the grandstand wall by English and his dedicated assistants, and many of the ideas came to him at the last moment. »When you’re doing 60 uni­­que images you have to be creative, so with a lot of the artists I though about what I would do if I’d been tapped to do their album cover. On the other hand, the political stuff like the mix-up between Obama and Abraham Lincoln is a famous image people will recognize whether they know my art or not«, English, who enjoyed the festival to the fullest, points out. He had never previously been at Roskilde, and the last time he went to a festival it was Woodstock. //

28 Roskilde Feeling



From trash to music

words & photos Karoline Roselil Lerche & Zenia Søjberg

Spanish street art group Basurama united the essence of the festival, the music, with one of its major issues, garbage, by turning trash into musical instruments.

• Used bottles and discarded wood was transformed into a new insturment.


ardboard, rubber hoses, beer cans, funnels and all kinds of pipes are strewn around Basurama’s campsite. All of it is trash donated by the many festival guests to the artist group, who are running a special workshop through which they will turn the trash into musical instruments with the help of the festival goers. »Trash is the best material you can work with. It’s unpredict­ able«, says Alberto Nanclares de Veiga, who has been invited to Roskilde to take part in the pro­ject Clean Out Loud along with the rest of the Spanish artist group, Basurama. For the third year running Clean Out Loud is working with Roskilde Festival to change the trash culture of the festival. The goal is to inspire festival goers to pick up after themselves in a way that does not seem like a burden or as finger pointing – but rather as an element of the party. This year, Clean Out Loud had 3,000 participants, who lived in their own camping area where they could take part in different workshops focusing on the re-use

and recycling of their own and the area’s trash. Although Basurama is always engaged in a lot of different projects, there is one recurrent theme in their workshops – Trash, which is a prominent feature of all their different art projects. They hope that using trash in a new way can provoke a reaction among the workshop participants. »We are not trying to tell you anything, instead we want to propose a new way to look at things«, says Alberto.

Musical Instruments Made From Trash

Colourful dresses made from old tents, hats made from footballs and used water guns. Basurama’s camp is ready to begin their ‘Waste Jammin’ Concert’ where a large group of festival guests has gathered to play their homemade trash instruments. These include something that looks and sounds like a guitar, an upright bass, shakers, and several homemade percussion instruments. The ensemble begins and all the things that have been made in the workshop are ready to be

• At the end of the workshop people gathered to play their trashturned-musical instruments.


Trash is the best material you can work with. It’s unpredictable


put to use. With a shy giggle a girl drums a rhythm on one of the homemade instruments. Two young boys kick into a beat on a huge panpipe. The party is underway! Sounds pour out from everywhere. You begin to feel the rhythm of the music taking shape. »Working with trash is like going to a place you didn’t know existed«, Alberto says, while he contemplates the result of the workshop. People swap instruments along the way and keep jamming. More people join in, while Basurama shows them how the different instruments work. Another party within the party is born. //


Roskilde Feeling


30 Roskilde Feeling


words Michael Schmidt photos Daniel Stjerne & PR


Danish design at the Festival Each year, established Danish fashion brands open their own pop-up stores at Roskilde Festival. We met up with Mads Greenfort from A Question Of and Mads Nørgaard and asked them about the value of being present at the festival.

Q: How is the festival universe related to your brand? A: »Music is an important part of my own and the brand’s universe, and on top of that we like to party«.

Mads Nørgaard Mads Nørgaard and his store Nørgaard på Strøget has been part of Danish fashion since 1986. The designer and his festival store has become a permanent fixture at Roskilde Festival where, for the eighth time, boys and girls can shop for Nørgaard’s designs. We asked Mads why fashion and festivals fit so neatly together. Q: Why do you have a store at Roskilde every year? A: »Our store at Roskilde is something very special for the company. All employees get very excited about it and prepare for it way in advance – it is one of the highlights of the year«.


Music is an important part of my own and the brand’s universe, and on top of that we like to party


Mads Nørgaard

Q: Do you sell other things at Roskilde than what can be found in your store? A: »Yes and no. At Roskilde we sell collection samples, discontinued styles, stuff with small manufacturing errors and a bit of what’s left over from previous sales – things you won’t be able to find in our stores«. Q: What is good festival style to you? A: »Practical, optimistic and not too conceited«. Q: Why do you think people care so much about what they wear during the festival? A: »Why shouldn’t they?«

A Question Of With fairtrade traditions and plenty of soft t-shirts and sweatshirts, A Question Of is a sure favourite at Roskilde Festival, and, this year, the brand had its very own festival store once again. We caught up with Mads Greenfort, one of the main designers behind the brand. Q: How is the festival universe related to your brand? A: »There is a very unique, relaxed atmosphere with room for all kinds of people. Creativity and joy take priority. It fits very well with our brand and mindset«.

Q: Which tendencies do you believe we will see at this year’s Roskilde Festival? A: »The beautiful thing about festivals is that they tend to repeat themselves. It’s as if people have a very special festival outfit they take out of the basement when the clock strikes Roskilde Festival«. Q: Why do you think people care so much about what they wear during the festival? A: »There are a lot of people crammed together in a small area for a short period of time, so most people want to stand out from the crowd somehow«. Q: What does the exposure at Roskilde Festival mean to your brand? A: »In the week when Roskilde Festival takes place it’s really the only place to be. You can’t take the time off, so you have to take the work with you«. //

32 Roskilde Feeling



Creative Camp Life

In Dream City creativity is allowed to run free. At the festival’s experimental camping area guests built their very own city of dreams.

words Cathrine Rodalgaard photos Martin Kurt Haglund


tarting 100 days before the official opening of the festival there was intense activity in camping area H in East. More than 1,100 festival goers were working with hammers, saws and building materials to create their very own dream camps, which resulted in a miniature city that served as both their home and the framework for a range of social activities during the festival. Even though Roskilde Festival provided the open field, it was the audience - and not the festival - who created Dream City. The city had its own city hall, post office, communal kitchen, a hotel and a western saloon – among

other things. All of it was built by industrious and dedicated festival goers, who wanted to add a special touch to their camp and create a new framework for how camp life can unfold at the festival. »We wanted to create an area where you experience a significant shift when you cross over from the regular camping area to Dream City«, says Sasja Kalledsøe, project manager for Dream City, while campaign coordinator, Signe Dragsbjerg Pedersen, adds: »Our aim has been to inspire people to become active co-creators of the festival. We have done that by making an open invitation where everyone has been able to join in


We wanted to create an area where you experience a significant shift when you cross over from the regular camping area


and offer ideas for camps and pro­ jects. There are many highly creative people at Roskilde, and we wanted to give them a place where they could express themselves freely«. There were no real limits for the Dream City projects, but they had to live up to three requirements: the project had to add something to the community, it had to be sustain­able and everything brought on to the area had to be removed at the end of the festival. Individual camps were also able to apply for financial support to live out their wildest dreams – which ranged from gallons of soap for a huge foam party for everyone in Dream City to materials for building a stage. //

The dreams of dream city This year, Dream City consisted of 35 individual camps, very different from each other but united by the fact that they all added something to the city community. We visited four camps and spoke to some of the people behind them.

Roskilde Post Office

Syg Cykelby Camp

Do you want to send a love letter to a special someone on the other side of the festival camping area? Then the post office and its festival postal workers are at your service.

Dream City’s bike camp dedicated to bicycle culture loans bikes to festival goers and has its own bicycle repair shop – just as a brought along solar power unit keeps the camp self-sufficient in light and power.

»Very few people send actual letters nowadays. For example, two 16-year-old girls who had never sent a letter before came to us, so we had to explain to them how to use a postcard. It surprised us, but also confirmed our view that we came up with a good idea. During a normal day we deliver about 100 letters within the festival area, and send 200 to 300 letters by regular post«, says Rasmus, one of the postal workers from the ‘Postkilde’ camp who delivers mail to festival goers by bike.

»We don’t sell anything, but we have a bike repair shop where we help people to fix a flat tire or repair their bikes. All festival goers are allowed to bring their own bikes to the camping area, and we don’t understand why so few people take advantage of that. We want to shine a light on that by directing attention to the bicycle culture at the festival«, says Martin Bjerregaard, one of the originators of the camp. •

34 Roskilde Feeling



Creative Camp Life Unicorny Camp With two meters high unicorn heads as a trademark the camp for LGBT – ’Lesbian, Gay Men, Bisexual and Transgendered persons’ – really catches the eye. And that is the purpose of it, because Unicorny Camp wants to promote the diversity of the festival by directing attention to the multiplicity of the participants. »We wanted to create a space where it is okay to be LGBT. Every night we throw parties where everyone is welcome and a lot of people come to them. We would like to make room for minorities at Roskilde, challenge the norms and make people aware that even here we are not all the same«, says Ask Petersen, spokesperson for The Danish National Organisation for LGBT, who, together with the organisations Saab, LGBT Youth and BLUS, helped build the camp.

Blastbeast Metal Camp A cemetery filled with crosses with the names of deceased heavy metal musicians on them, a personal mosh pit and a camp built on a giant pentagram. The metal camp pays tribute to metal music, and it is open to everyone who wants to learn more about metal culture. »We really wanted a big sign that said ‘Fuck Rihanna – listen to Slayer’, but other than that, our camp turned out just as we had imagined«, says one of the Blastbeast inhabitants, who helped to build the camp. »There are usually a number of smaller metal camps around the festival, and we wanted to join them in a larger community that could help show people that metal is not just music, but a way of life«. //

36 Roskilde Feeling


dream city

When recycling becomes art A mountain made out of wooden boxes functioning as a hotel. This was the project of Thomas Dambo at Roskilde – and his hotel installation lives on after the festival.

words Cathrine Rodalgaard photos Martin Kurt Haglund & Theodor Synnestved


homas Dambo is a Danish artist with a master in design, who works to create art and installations out of scrap wood and recycled materials. At Roskilde Festival he made a hotel installation out of plywood boxes where people could live comfortably during the weeklong festival. But at the end of the festival he did not only dismantle the hotel and take it with him, he also started going through the piles of trash left behind by other festival guests at the camping area, collecting building materials and still useable things – from canned foods to electronic devices. »I always think about how one project can be recycled in a new project. The hotel we build at Roskilde Festival was made out of wood from the cigarette stands from the previous year, and while building at the festival I was again thinking about how it could be re-


I always think about how one project can be recycled in yet another new project


used in yet another new project«, Thomas explains. In all of Thomas Dambo’s different projects the idea is to work with how trash can be transformed from no or little value into

something new and meaningful in a sustainable way. He rebuilt his Roskilde hotel at this years Images Festival in Copenhagen and expanded the project to include not only housing, but also workshops using the things left behind at the camping area and a communal kitchen making delicious food from the canned foods he found at Roskilde Festival. »Using the things we found at Roskilde we were able to build a small city made entirely out of recycled materials – our electricity came from used car batteries and the plastic cutlery we ate with and the sleeping bags we slept in were all found things. Yes – even the screws we used for building were reused from the festival«. //



In the middle of the festival area, H&M set up a small oasis where tired festival goers could lounge in recycled hammocks or swap a pair of used socks for a new T-shirt. WORDS Sarah Schannong PHOTOS Thorbjørn Chiloux Fessel


t the back of the re­ cycled building it says ‘Fashion Against Aids’ in big capital letters. That theme has been the focus of H&M’s participation at Roskilde Festival over the past three years. This year, focus is on sustainability. So why not build this year’s H&M oasis in the middle of the festival area with recycled materials from previous years? If you go around the front of the two storeys high container building, you will see a row of hammocks stuffed to the brim with tired festival goers. The hammocks are customized with tents from last year’s H&M Reboot Camp, and in the room next to them you can meet three of the eleven designers behind the tentcum-hammock project. They have all come to the festival to work their magic in the Design Lab. Festival goers have the opportunity to exchange an old piece of clothing for something new. All you have to do is bring it to the Swap Shop, and suddenly

you have a brand new belonging. A boy has just handed in a pair of socks. He is now the proud owner of a newly-designed Metallica t-shirt. The basic concept is the same as H&M launched earlier this year in their stores around the world, where people can hand in a bag of clothes and get a discount coupon in return. H&M wants to inspire a focus on sustainability among their customers and that is also the mission at this year’s festival. And it is not just the fashion that should be sustainable. On the first floor you can throw yourself down in either the outdoors or indoors lounge, here you can enjoy small snacks consisting of beet root and carrot – all in sustainable packaging that can be thrown on the ground with no harm to the environment. Since fashion and music has always inspired one another, Roskilde Festival is the perfect place to get people to reflect on how best to utilize natural resources in a durable way, while still enjoying a fun-filled festival experience.



Copenhagen, Denmark What do you think of the initiative of trading old clothes for new ones? »I like the idea of recycling things instead of throwing them away. It’s not just H&M, many people do it, but it’s great to see such a big company doing it«.

MICHAEL LARSEN Haderslev, Denmark

What does sustainability mean to you? »I attended a design school where we worked a lot with recycling, and I find it important to take good care of the environment. It’s very interesting that H&M has done something like this. It’s a big company, so it’s great to see that they are getting involved«.





ewing machines are lined up in a row, and three designers are in the process of cutting, pasting and painting on t-shirts. Welcome to the H&M Design Lab where 11 designers turn old clothes into new ones during this year’s Roskilde Festival. Festival goers can hand in everything from a pair of socks to a jacket and get something else in return: A T-shirt with a cat at the front or maybe a tote bag, if that’s what you need. One of the designers is 30-year-old Mette Marko, a trained product designer. »I found it to be a fun challenge to get a piece of fabric and then have to figure out what it could be used for – to come up with the idea based on the material and fabric«, she says. She is sitting at a sewing machine, making butterflies. Behind her, is a row of fancy dresses. They are all part of H&M’s ‘Conscious Exclusive’ collection,

The concept behind H&M’s ‘Swap Shop’ was simple. If you brought in an old piece of clothing a designer would give you something brand new – free of charge. WORDS Sarah Schannong PHOTOS Thorbjørn Chiloux Fessel


which consists of clothes made of more sustainable materials. What immediately catches the eye is a big green ballroom dress made of recycled bottles. »I really like this focus on sustainability. I also like the fact that it’s not just the materials that are sustainable. That’s the deal with this concept; you reuse the clothes and bring it back to life. It’s redesign«, Mette Marko explains. The materials used by the designers come from clothes specifically collected to this happening. In the stores the premise is that people can hand in a bag of used clothes in one of the H&M stores across the country and get a 15 % discount coupon in return – at the festival the concept has been twisted. »People are pleasantly surprised that they can swap their clothes without any money involved. I hope guests walk out of here with some idea of sustainability«, says Mette Marko.


FASHION BLOGGER AT A MUSIC FESTIVAL Roskilde Festival is not just a Mecca for music lovers. There is plenty to look at for fashionistas as well. Trop Rouge blogger Christina Caradona participated as H&M’s style hunter. WORDS Sarah Schannong PHOTOS Thorbjørn Chiloux Fessel


hether you prefer festival classics like a pair of Hunter rubber boots, denim jeans and an oversized shirt, or wild and experimental colour explosions, you will find it at Roskilde Festival. 25-year-

old Christina Caradona, who runs the American fashion blog, Trop Rouge, has been invited to the festival by H&M Loves Music to spot the next hot style. »When H&M said they wanted to send me to Roskilde, I


just said I would love to go. I have heard from so many people that it’s a lot of fun«, she says. Christina has been in Denmark for little more than 24 hours, but she already loves it. The style is »very effortless« here, she explains. »I like that. In New York it's a little less effortless and there is a lot more of a thought process behind what people wear«. Aside from the casual streak, Cristina Caradona is also enthusiastic about the great focus on sustainability. She explains that she has never seen anything like H&M’s ‘Swap Shop’, in which you can trade old clothes for new ones, at any other festival. »Just by walking through I find that this festival is a lot less about making money and a lot more about getting people involved. It’s refreshing!«, she says.



H&M did more than shine a light on sustainable fashion during Roskilde Festival. Former Noma chef Søren Westh was invited along to make eco-friendly food.


lthough food is not immediately related to fashion, H&M had nevertheless ensured that there were snacks for the festival goers who dropped by their place at the festival. Consultant firm, Enspire, run by the two former Noma chefs, Søren Westh and Torsten Vildgaard, had

WORDS Sarah Schannong PHOTOS Martin Kurt Haglund


been invited to the festival to be in charge of sustainable snacks. It resulted in carrots and beet root in packaging that could be dumped on the ground afterwards, as it contained flower seeds and was made from biodegradable paper. »The idea is that what we serve at Roskilde should be sustainable and become a part of nature again. A festival is a great place to direct attention to this issue in an exciting way«, says Søren Westh. He relies on the cradle to cradle principle where anything you produce should leave behind a minimum of waste – and that is also the thought behind the food at Roskilde. Aside from the snacks, the two chefs are also going to prepare a dinner, »We want to inspire people. I hope people leave here knowing that it doesn’t have to require a lot. You can easily do small things in your everyday life, it still helps«, says Søren Westh.

Roskilde Feeling 2013  

Som mangeårig mediepartner på Roskilde Festival har Soundvenue leveret en omfattende dækning af festivalens musikprogram på kryds og tværs....

Roskilde Feeling 2013  

Som mangeårig mediepartner på Roskilde Festival har Soundvenue leveret en omfattende dækning af festivalens musikprogram på kryds og tværs....