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omputer Art CSpecification Sheet Current Software: (Mac Based)

Tab-On™ Ads: •PDF’s are acceptable. Vector pdf’s are preferred. Please do not rasterize artwork before generating a pdf. This prohibits the ability to color separate and trap the file correctly prior to printing. •Please DO NOT build PMS spot colors out of four-color process. •Photoshop images must be at least 300dpi and include clipping paths. •When using Yellow 109 as a background color, text colors will experience a color shift from PMS book. •Artwork preparation and/or modifications associated with changing or modifying the file to bring it up to “specifications for printability” (i.e. reworking, correcting, editing, modifying, enlarging, reducing, typesetting, manipulating the file) will be billed at $100.00 per hour. Estimates will be provided upon request.

Freehand MX QuarkXPress 6.5 Photoshop CS2 Illustrator CS2 InDesign CS2 Acrobat 8.0 We are able to open files created in older versions of the software listed above. Be sure to include with computer file: 1) all screen and printer fonts 2) any linked files (eps, tiff, psd) 3) PDF for visual reference

Send Art Files Via: CD ROM DVD

E-Mail: artwork@kennedygrp.com FTP (Please consult your CSR for access instructions)

(If e-mailing native files, including fonts and linked images, be sure to compress into one folder using compression software (i.e. StuffIt, WinZip)

Types of Proofs Available: PDF - will not produce completely accurate color representation due to variances in computer monitor settings Color Laser - will not produce completely accurate color representation Waterproof - produced by mixing inks to create customer specified PMS colors; most accurate color representation available Instant Digital Label (IDL) - produces color, die-cut sample labels for customer mock-ups

Minimum Requirements: Line Width: All lines MUST be at least 0.5 pt (1 pt if the line is reversed-out). REVERSED-OUT

0.5 point / 0.007”

1 point / 0.014”

Type Size: All type that prints reversed-out MUST be made heavier (by using the bold font or stroking the font 0.003” when a bold version is unavailable). This prevents the type from filling in during the printing process! (see following examples) Shown below are minimum point sizes for different types of fonts: Block Fonts (spot color)

Script Fonts (spot color)

REVERSED-OUT 4 point Helvetica Regular

5 point Helvetica Bold

REVERSED-OUT 7 point Nuptial Script

10 point Nuptial Script 0.003” stroke • add • increase point size

Type Built from 4-color process 8 point Regular REVERSED-OUT

10 point Bold

Gradients: The minimum dot percentage in a gradient CANNOT be less than 3%. Photos: Must be high resolution (at least 300 dpi). The minimum dot percentage in a 4-color process photo CANNOT be less than 3%.

38601 Kennedy Parkway Willoughby, OH 44094 Tel (440) 951-7660 Fax (440) 951-3253 Web Site www.kennedygrp.com or www.labelplacard.com

Drop Shadows: Need to be bold and must be at least 0.02” for trapping purposes. Trapping: Minimum trap size to be 0.01” Barcode Size: The minimum size for a UPC barcode is 80% (see example below). Scannability CANNOT be guaranteed on smaller sizes! We ask that the Customer supply as much information as possible about the barcode. For instance: • Type (UPC-A, Interleaved 2 of 5, etc.,) • Size (100%, etc) • Numbers to be Encoded in the Barcode 4/08 rev.7


Blue dashed line indicates bleed area. Purple solid line indicates die line. Pink dashed line indicates image area.

3.0"

3.0"

Tab-On速Ad

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LABEL & PACKAGING PRODUCTS LOGISTICS PRODUCTS RFID SOLUTIONS PROMOTIONAL RESPONSE PRODUCTS

WIND #1 & 2

WIND #3 & 4

WIND #5 & 6

WIND #7 & 8

Ad Notes Material Colors (no charge for White and Yellow (PMS 109)

White

Yellow (PMS 109)

Red (PMS 485)

Purple (PMS 264)

Green (PMS 374)

Orange (PMS 151)

Blue (PMS 285)

Pink (PMS 231)

Black

Cyan

Magenta

Process Yellow

Green (PMS 347)

Blue (PMS 300)

Teal (PMS 320)

Purple (PMS 527)

Brown (PMS 168)

Red (PMS 185)

Burgundy (PMS 215) Yellow (PMS 109)

Green (PMS 375)

Coral (PMS 1777)

Lt. Blue (PMS 298)

Lt. Purple (PMS 2665)

Raspberry (PMS 2395) Other PMS colors available at an additional per color charge.


MAKE THE FRONT PAGE! with high-impact, response advertising

K E E W D I M WHIDBEY

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ork ool While wak Harbor Schildcat O on the t’s shiny new We old War Distric al Stadium, thill continue Memori al Stadium w e schools Memorised by both th to be u communit y. t keep the and theelp the distric ed, the To h m maintain d Island iu old st adOak Harbor anh pay city of agreed to eacd that cost County a year towar l agree $3,0 0 0 of an interlocae city will as par t addition, th port able ment. Ine to provide e continuat the site. ral of th toilets have had seves approach “ We letic league terest to h in youth atexpress their Stadium,” us and old Memorialperine u S th s se u told the lic Work city Pubt Cathy Rosennight. The n e ay d sd n d te ncil Tue approve city cou unanimously e council ement. th t, n e the agrer the agreem hedule Unde trict will sc istrict dis school the field and drity over use of will have prio communit y events activities and e doesn’t league Rosen said sh ling events. e any schedu anticipat hassles.

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Make the Front Page! You’ll get incredible results with TAB-ONs!

TAB-ON

TM

Front page advertising that sells! • Bright, bold colors that jump off the page! • Ultra-removable adhesive for clean removal

TAB-ONs are self-stick messages that are machine applied to the front of your newspaper – giving you unsurpassed impact.

TAB-ONs give your message:

• Front page exclusivity • High readership • High impact • High level of customer awareness & readership • Portability • Creative versatility

TAB-ONs are ideal for:

• Special offers/sales • Building name recognition • Instant redeemable coupons • Directing customers to existing ads & inserts • Games & contests • Sporting events

TAB-ONs 3”x 3” Actual Size


VERSA CARDS

TM

• Double your advertising space and increase your sales • Easy and convenient for consumers • No adhesive residue left on card Actual size

VERSA COUPONS

TM

• Double your advertising message with copy front and back • Instantly redeemable by national advertisers • No adhesive residue left on card

Actual size

• Contests • Game pieces • Coupons • Promotions

Actual size

POWER AD BOOKLETS

Another innovative way to advertise!

TM

• Maximize your campaign with 400 - 800% more advertising space and versatility • Projects a premium image that invites customer involvement • Easy application and removal

Closed example Open example 4-8 pages


2009 Printing & Distribution Rates

3”x3” TAB-ONs® Annual Frequency

1x

6x

12x

26x

Island County

10m

$84

$82

$80

$78

South Whidbey Record publishes Wednesday & Saturday (4,359) Whidbey News-Times publishes Wednesday & Saturday (7,229) Whidbey TMC publishes Wednesday (11,051)

25m

$68

$66

$64

$62

50m

$66

$64

$62

$60

75m

$64

$62

$60

$58

100m

$62

$60

$58

$56

King County Auburn Reporter publishes Friday (29,129) Bellevue Reporter publishes Wednesday & Saturday (41,085) Bothell/Kenmore Reporter publishes Wednesday (24,511) Covington/Maple Valley Reporter publishes Friday (22,133) Enumclaw Courier-Herald publishes Wednesday (14,300) Federal Way Mirror publishes Wednesday & Saturday (30,297) Issaquah/Sammamish Reporter publishes Friday (31,473) Kent Reporter publishes Wednesday & Saturday (30,220) Kirkland Reporter publishes Wednesday (26,365) Redmond Reporter publishes Wednesday & Saturday (25,348) Renton Reporter publishes Friday (27,761) Vashon-Maury Island Beachcomber publishes Wednesday (3,622)

Kitsap County Bainbridge Island Review publishes Friday (4,917) Bremerton Patriot publishes Friday (12,948) Central Kitsap Reporter publishes Friday (18,191) North Kitsap Herald publishes Friday (12,672) Port Orchard Independent publishes Friday (18,251)

Pierce County Bonney Lake & Sumner Courier-Herald publishes Wednesday (21,388)

*4 color & process color are not available on quantities under 25,000. Above prices based on white paper & one ink color. Add $3/m for colored paper. Add $3/m for each additional ink color. Add $20/m for process color.

3”x3” TAB-ONs® Plus Annual Frequency

1x

6x

12x

26x

25m

$102

$100

$98

$96

50m

$80

$78

$76

$74

75m

$78

$76

$74

$72

100m

$74

$72

$70

$68

Above prices based on white paper & one ink color. Add $3/m for colored paper. Add $9/m for each additional ink color. Add $36/m for process color.

Versa Coupons 3.125”x 2” Annual Frequency

1x

6x

12x

26x

25m

$175

$165

$155

$145

50m

$160

$150

$140

$130

75m

$145

$135

$125

$115

100m

$130

$120

$110

$100

Includes 2 colors on one side, 1 color on back. 3 colors/1 add $10m.

4 Panel Power Booklets Ad 3”x3” Annual Frequency

1x

6x

12x

26x

50m

$145

$141

$137

$133

75m

$137

$133

$129

$125

100m

$129

$125

$121

$117

8 Panel Power Booklets are also available, add $20/m. This product includes 4 color on all pages. Deadline is the 20th each month, delivery on the 14th.

Versa Cards 3.125”x 2” Includes 2 colors on one side, 1 color on back. Annual Frequency

1x $180

$170

$160

$150

$160

$150

$140

$130

75m

$140

$130

$120

$110

100m

$120

$110

$100

$95

Add full color to the front for $50/m

TAB-ON® Scratch & Play 3”x3” 1 color, 1 side Annual Frequency

1x

6x

12x

26x

50m

$175

$165

$155

$145

75m

$160

$150

$140

$130

100m

$145

$135

$125

$115

Copy Deadline: All Tab-Ons 17 business days prior to publication date. All Versa Cards 22 business days prior to publication date. All Power Ad Booklets 28 business days prior to publication date. Must buy newspaper’s full circulation - Refer to specific product for minimum quantity. Maximum quantity 100,000 per edition, per day.

19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 Toll Free: (888) 443-5815 Phone: (360) 394-5800 • Fax: (360) 394-5841 Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com

26x

25m

Journal of the San Juans publishes Wednesday (2,179) Arlington Times publishes Wednesday (5,294) Marysville Globe publishes Wednesday (14,627)

12x

50m

San Juan County Snohomish County

6x

Add $10/m for 2 color/1 side

TAB-ON® Track & Play 3”x3” ( Sequential Numbers ) 1 color, 1 side Annual Frequency

1x

6x

12x

26x

25m

$175

$170

$165

$160

50m

$155

$150

$145

$140

75m

$150

$145

$140

$135

100m

$145

$140

$135

$130

2/1 colors add $5/m. Bar codes add $30/m TabOnRateCard 2-09.indd

omputer CSpecificationArt Sheet Current Software:  

Minimum Requirements: Line Width: All lines MUST be at least 0.5 pt (1 pt if the line is reversed-out). Freehand MX QuarkXPress 6.5 Photosh...

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