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Rates Effective September 1, 2008

U.S. Navy

2008

MILITARY NEWSPAPER ADVERTISING RATES

U.S. Air Force

U.S. Army

We deliver the Buying Power of the

Armed Forces Community

to Your Business! We’ve got you covered on all 5 Military Bases in western Washington: Serving Navy Base Kitsap & Installations:

Serving Naval Air Station Whidbey & Naval Station Everett:

Serving Fort Lewis Army Post:

Serving McChord Air Force Base:

Kitsap Northwest Navigator

Whidbey & Everett Northwest Navigator

Fort Lewis Ranger

The Northwest Airlifter

WASHINGTON

NEWSPAPER

NETWORK


$3.4 Billion Military Payroll

Your gateway to the Pacific Northwest’s

5 Military Bases! 4 Military Newspapers!

Western Washington is home to nearly 80,000 military families employed around the area’s five major military bases and over a hundred installations. All base newspapers are officially contracted with the U.S. government except for The Ranger, which is independent, serving Fort Lewis and the surrounding community since 1951.

NW NAVIGATOR CLASSIFIED RATES

DISPLAY RATES

CLASSIFIED LINE RATES

DISPLAY ANNUAL BULK RATES

Rates listed are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period.

Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings.

Annual Bulk in column inches

All NW Navigator Editions

Kitsap Northwest Navigator

Whidbey & Everett Northwest Navigator

Open rate

$34.60

$21.95

$18.75

78”

31.88

20.55

16.95

175”

30.47

19.90

15.95

350”

29.45

19.15

15.50

600”

28.39

18.40

15.00

1200”

26.35

16.90

14.10

Annual Bulk in column inches

2300”

24.65

15.85

13.15

3500”

23.93

15.35

4700”

23.16

14.85

Weekly Rates Open

Whidbey & Everett Combined Classified Editions

$5.10

$3.00

$3.00

CLASSIFIED DISPLAY ANNUAL BULK RATES

Rates are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period. Kitsap County Classified Edition

Whidbey & Everett Combined Classified Editions

Open

$25.20

$11.05

$18.60

12.80

50”

20.32

9.94

13.96

12.40

150”

19.04

9.42

12.98

300”

18.36

9.00

12.60 12.10

22.44

14.40

12.00

6800”

21.80

14.00

11.65

DISPLAY WEEKLY FREQUENCY RATES

Rates listed are per column inch. Create impact and stretch your budget when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.

All NW Navigator Editions

Kitsap Northwest Navigator

Whidbey & Everett Northwest Navigator

6 week

$29.45

$18.70

$15.95

13 week

27.68

17.55

15.00

26 week (40” or less)

26.01

16.50

14.10

26 week (41” & over)

24.35

15.40

13.25

52 week (40” or less)

22.91

14.30

12.65

52 week (41” & over)

21.29

13.20

11.85

500”

17.77

8.81

1000”

17.03

8.29

11.74

2000”

15.28

7.73

10.25

3000”

14.88

7.50

10.00

4000”

14.45

7.42

9.58

5000”

14.07

7.30

9.25

6000”+

13.66

7.16

8.91

CLASSIFIED DISPLAY WEEKLY FREQUENCY RATES Rates are per column inch. Stretch your budget and get results when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.

Consecutive Weekly Program

SINGLE SHEET PREPRINT

Size is 8-1/2” x 11”. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.

Quantity

Kitsap County Classified Edition

All NW Navigator Classified Editions

5800”

Consecutive Weekly Program

All NW Navigator Classified Editions

All NW Navigator Classified Editions

Kitsap County Classified Edition

Whidbey & Everett Combined Classified Editions

6 week

$20.49

$9.11

$14.99

13 week

19.13

8.54

13.96

26 week (40” or less)

16.01

8.01

10.82

Open

6x

12x

18x

26x

36x

50x

26 week (41” & over)

15.22

7.51

10.40

3,000

$50.00

$49.50

$49.00

$48.50

$48.00

$47.50

$47.00

10,000

52 week (40” or less)

14.62

6.95

10.25

41.00

40.50

40.00

39.50

39.00

38.50

38.00

20,000

52 week (41” & over)

13.35

6.44

9.27

40.00

39.50

39.00

38.50

38.00

37.50

37.00

40,000

39.00

38.50

38.00

37.50

37.00

36.50

36.00

60,000

38.00

37.50

37.00

36.50

36.00

35.50

35.00

100,000+

37.00

36.50

36.00

35.50

35.00

34.50

34.00

4-32 PAGE TAB PREPRINT Over 32 pages add $2 per thousand per 8

pages. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.

Quantity

Open

6x

12x

18x

26x

36x

50x

3,000

$64.00

$63.50

$58.00

$57.50

$56.00

$55.50

$54.00

10,000

58.00

57.50

55.00

54.50

53.00

52.50

51.00

20,000

55.00

54.50

53.00

52.50

51.00

50.50

49.00

40,000

53.00

52.50

51.00

50.50

49.00

48.50

47.00

60,000

51.00

50.50

49.00

48.50

47.00

46.50

45.00

100,000+

49.00

48.50

47.00

46.50

45.00

44.50

43.00

PREPRINT DELIVERY & INFO

PREPRINT SHIPPING: For the Whidbey and Everett Navigator, deliver preprints one week prior to publication to: Everett Press 11323 30th Ave. West Everett, WA 98204 Phone: (425) 355-0717 After Hours: (425) 290-6609

For the Kitsap Navigator, deliver preprints one week prior to publication to: Bainbridge Press 7689 NE Day Road Bainbridge Island, WA 98110 Phone: (206) 842-8305 After Hours: (206) 855-4303

PREPRINT RESERVATION DEADLINES: Northwest Navigator(s) is 4 pm on Thursday one week prior to publication.

MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or $150 minimum charge.

ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.

DIMENSIONS: Navigator pre-printed inserts are to be half-folded and measure no more than 12.5” x 11.25” Minimum size 4”x 6”.

WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.


THE RANGER • NW AIRLIFTER DISPLAY & CLASSIFIED RATES DISPLAY & CLASSIFIED WEEKLY FREQUENCY RATES Rates listed are modular. Create impact and stretch your budget when you commit to these weekly frequency levels.

Full Page

Ranger 10.5”x 13” Airlifter 10.5”x 16”

CLASSIFIED LINE RATES

Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings. The Ranger & Northwest Airlifter Combined

Weekly Rates Open

$4.15

Open

$2,376.00

10% 6 weeks

$2,138.40

15% 13 weeks

$2,091.60

20% 26 weeks

$1,900.80

PREPRINTS

25% 52 weeks

$1,782.00

Preprinted Inserts

10”x 10.625”

9”x 11” or folded

Normal Rate

3/4 Page

PREPRINT DELIVERY & INFO Lowest Rate

Open

$1,980.00

One to four pages

$55

$45

10% 6 weeks

$1,782.00

Five to eight pages

$58

$48

15% 13 weeks

$1,683.00

Over eight pages

$61

$51

20% 26 weeks

$1,584.00

PREPRINT SHIPPING:

25% 52 weeks

$1,485.00

1/2 Page

10.5”x 6.375” $1,188.00

Open

For The Ranger & Northwest Airlifter, deliver by Tuesday, 11 am, week of publication to: Everett Press 11323 30th Ave. West Everett, WA 98204 Phone: (425) 355-0717 After Hours: (425) 290-6609

10% 6 weeks

$1,069.20

15% 13 weeks

$1,009.80

20% 26 weeks

$949.20

25% 52 weeks

$891.00

Northwest Airlifter: 4 pm on Monday prior to publication.

5.125”x 6.375”

MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or

1/4 Page Open

$594.00

10% 6 weeks

$534.60

15% 13 weeks

$504.90

20% 26 weeks

$475.20

25% 52 weeks

$445.50

1/8 Page

2.5”x 4.125” or 5.125”x 2”

Open

$198.00

10% 6 weeks

$178.20

15% 13 weeks

$168.30

20% 26 weeks

$158.40

25% 52 weeks

$148.50

1/16 Page

2”x 2”

Open

$99.00

10% 6 weeks

$89.10

15% 13 weeks

$84.15

20% 26 weeks

$79.20

25% 52 weeks

$74.25

PREPRINT RESERVATION DEADLINES: Ranger &

$150 minimum charge.

ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.

DIMENSIONS: Ranger & NW Airlifter inserts may not exceed 9” x 12”.

WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.

COLOR RATES, DEADLINES & MECHANICAL INFO n COLOR RATES All rates are based per single page per zoned edition. Color separations are extra.

For Northwest Navigator: Spot color..............................................................................$150 2 or more colors.........................................................$135 each Full process color................................................................$460 Multiple editions........................................................$135 each Double truck spot colors..........................................$220 each

For The Ranger & Northwest Airlifter combined: Spot color................................................................................$75 2 colors..................................................................................$150 Full process color................................................................$225

n ADVERTISING RESERVATION DEADLINES Kitsap Navigator.................................................Tuesday, 10am Whidbey & Everett Navigator..........................Tuesday, 11am Navigator Classified Line Ads............... Wednesday, 4:30 pm The Ranger..........................................................Tuesday, 11am Northwest Airlifter.............................................Tuesday, 11am Ranger & NW Airlifter Classified Line Ad......Tuesday, 11am

n NON-COMMISSIONABLE RATES Rates are non-commissionable — net with no cash discounts and available for an individual, single store, service establishment or group under single ownership operating under a single name.

n MECHANICAL INFORMATION Acceptable half-tone screen is 85 line. All ads smaller than full page must be bordered to exact dimensions. Any Navigator advertisement which exceeds 19 inches in height will be billed at 21.5 inches. Ranger or Airlifter ads exceeding 14 inches in height will be billed at 16 inches.

NW NAVIGATOR DISPLAY AD SPECIFICATIONS

NW NAVIGATOR CLASSIFIED AD SPECIFICATIONS

Full Page.............7 col. x 21” 1 column...........................1.5” 2 columns.................. 3.1666” 3 columns.................. 4.8333” 4 columns........................ 6.5” 5 columns.................. 8.1666” 6 columns.................. 9.8333” 7 columns...................... 11.5”

Full Page.......... 10 col. x 21” 1 column...................... 1.068” 2 columns...................... 2.22” 3 columns.................... 3.375” 4 columns...................... 4.52” 5 columns...................... 5.68” 6 columns...................... 6.83” 7 columns...................... 7.98” 8 columns...................... 9.13” 9 columns.................... 10.29” 10 columns.................. 11.44”

Photo credits: Navy Region Northwest

Our publications have EXCLUSIVE DISTRIBUTION to 100% of base personnel and military housing. Our military readers are married, live in the community and have college degrees.

$1,208/mo

$64,758

Ranger and NW Airlifter readers average discretionary income

NW Navigator readers average household income


4 great ways to target your military audience in Washington state!

GENERAL INFORMATION & POLICIES • The Publisher reserves the right to refuse any ad or preprinted insert. • Local rates are non-commissionable but are available to all, including agencies. For commissionable and national rates, mark up applicable rates 20 percent. For non-profit rates, deduct 10 percent from open rate for registered 501C3 agencies. • Rates may be raised with 30 days advance notice. • Display advertising is sold by the column inch and is measured to the half-inch.

Whidbey EA-6B Prowler Aircraft

Everett USS Shoup DDG-86

Northwest Navigator, Whidbey/Everett Edition Published Fridays • Circulation 9,425

COPY

• All display advertisements must carry a “signature” of the party inserting the ad. The Publisher reserves the right to insert the word “advertisement” in all ads, including “all copy” ads which may be mistaken for news articles. • All ads smaller than full page must be bordered to their exact dimension. • A minimum of a one-point border is required on all ads. • All layouts, illustrations and composition which represent the creative effort of Sound Publishing, Inc. are the sole property of the Publisher and may not be reproduced without prior consent. • Advertiser assumes all liability for true, factual and legal copy provided for any advertisement. • Late ads accepted at Publisher’s option. No proofs shown.

Serves: Naval Air Station Whidbey and Naval Station Everett. Onbase employment is 10,066 on Whidbey, and 4,517 active duty and civilian personnel on Everett. The Whidbey military accounts for 68% of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions. Everett has an annual payroll of $159.1 million, and $138.1 million in retiree pensions. Kitsap USS OHIO Submarine

Northwest Navigator, Kitsap Edition Published Fridays • Circulation 8,645

Serves: Naval Base Kitsap, Puget Sound Naval Shipyard and Keyport Undersea Warfare Center. On-base employment is 27,375, with an annual payroll of one billion dollars, and another $253.9 million in pensions.

REVISIONS

• Publisher reserves the right to charge standard composition charges for any revisions to original copy, layout, artwork, photos or other ad elements unless newspaper failed to follow clear and explicit instructions. • Advertisements produced but canceled before deadline will be charged composition charges at $40 per hour. • Advertisements produced but canceled after deadline will be charged one-half the applicable rate.

Fort Lewis Stryker

Fort Lewis Ranger

Published Thursdays • Circulation 21,000

Serves: Fort Lewis Army Post Fort Lewis has more than 39,000 soldiers and civilian workers and over 120,000 retirees. The Ranger is delivered by direct mail distribution and newsstands throughout the installation and reaches more than 52,000 family members living on and off post.

OMISSION & ERROR

• In the event of error, omission, damage or failure to distribute any advertisement, Publisher’s liability is limited to the amount paid to Publisher for production and printing and/or insertions of said advertisement. Notice of errors must be called to the attention of the newspaper’s Publisher within one day of publication so that the appropriate corrective action can be taken. • Although every effort will be made to meet the wishes of the advertiser, the Publisher does not guarantee the insertion of any particular advertisement on a specified date.

Northwest Airlifter

Published Fridays • Circulation 8,250

Serves: McChord Air Force Base The Northwest Airlifter is the only authorized newspaper at McChord AFB. The base is home of the C-17 transport fleet and employs 10,722 military and civilian personnel.

C-17 Globemaster III shown with McChord AFB airman.

PAYMENT

CALL TODAY TO PLACE

YOUR MILITARY AD

• Payment in advance is required for going-outof-business, out-of-town and new business advertisers until credit is approved. • Statements mailed at first of each month. Terms: Net 10. Service Charge: 1-1/2 percent per month (18 percent annual) is added to accounts with balances unpaid following the last issue of each month. Minimum $1 charge.

Kitsap County (360) 308-9161 Fax (360) 308-9363

PROOFS

Whidbey Island (360) 675-6611 Fax (360) 679-2695

COVER ING ALL

YOUR NAV Y BASES

• Proofs will be delivered/faxed/emailed in the local area for ads totaling 10 inches or more, at customer’s request, provided ad is submitted by deadline. All other ads may be proofed at the newspaper during regular office hours.

Everett (425) 355-4340 Fax (425) 355-4857

TEARSHEETS

• Up to 2 tearsheets are available at no charge at customer’s request.

POSITION CHARGES

www.northwestnavigator.com WASHINGTON

NEWSPAPER

NETWORK

The Ranger & Northwest Airlifter are partner newspapers with the Sound Publishing Washington Newspaper Network.

AUDITED BY

Military Rate Card 9-08

CORPORATE SALES OFFICE PHONE (360) 394-5800 FAX (360) 394-5841 MAIL 19351 8th Ave NE, #106 Poulsbo, WA 98370

• Preferred placement positions add 30 percent to earned rate. Exact specifications, sizes and formats available on request. All preferred placement paid positions subject to confirmation and availability at deadline. Color needs may prohibit position availability.

COMPOSITION SERVICES

• Available at no charge for all display ads. Additional fees will be charged as follows: PDF file copies available on CD for $7.50 each.

Rates Effective September 1, 2008  

SINGLE SHEET PREPRINT Size is 8-1/2” x 11”. Minimum quantity of 3,000 Rates are per column inch. Run any combination of ad sizes and freq...

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