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Newspaper Market Research

Our award winning print and online publications provide a competitive advantage to your business. Washington’s largest newspaper network, reaching over 2.2 million households. www.soundpublishing.com

SPI Media Kit 6-29-10


We are Washington State's largest newspaper network.

72 papers one call Get the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership. Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline. We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers.If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy! Get the service you deserve. Call today. Toll Free (888) 443-5815 SPI Media Kit 6-29-10


98.5% of households we deliver to said they read our newspapers regularly. Through telephone interviews with adult members of a random selection of households, the Circulation Verification Council reports that 100% of the households in the defined area read our newspapers regularly. CVC estimates that all the information has a minimum accuracy level of +/-2.5%.

Deliver your message right along with news that matters most‌ Local, Local News & Information. SPI Media Kit 6-29-10


Major Advertisers

Sound Publishing is a key media buy for major national and regional advertisers.

SPI Media Kit 6-29-10


S u b u r b a n N e w s p a p e r Te s t i m o n i a l s

Why major retailers and agencies choose our suburban newspapers. Community newspapers report 4th quarter results, continue to outperform industry “Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but as the primary and sometimes sole provider of local news in a community, they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph Leader in Roanoke, AL.

Chuck Chowins, Lowe’s “Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”

Greg Bogich, Valassis “We at Valassis think that suburban newspapers are in a very good position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”

Merle Davison, JCPenney “Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”

Rick Baranski, USSPI

Source: Suburban Newspapers of America SPI Media Kit 6-29-10

“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.”


King & Pierce County Publications

Step up your business with our family of newspapers that serve Seattle’s finest suburbs. Only Sound Publishing lets you target your customers city by city! Or, get all of the King & Pierce County coverage area with our 332,700 combined circulation.

Snoqualmie Valley Record Wed. only

Mercer Island Reporter Wed. only Enumclaw Courier-Herald Wed. only

Covington Maple Valley Reporter Fri. only

Bonney Lake & Sumner Courier-Herald Wed. only

Redmond Reporter Fri. only

Kent Reporter Fri. only

Bothell Kenmore Reporter Wed. only

Auburn Reporter Fri. only SAMMAMISH

Kirkland Reporter Wed. only

Sammamish Reporter Fri. only

Bellevue Reporter Fri. only

Issaquah Reporter Fri. only

Renton Reporter Fri. only

Federal Way Mirror Wed. & Sat.

The signature mark of Sound Publishing newspapers is local, local, local. City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing! SPI Media Kit 6-29-10


D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s

Reaching more than ever before. While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online.

Our superior targeting gets you closer to your customers, from King County to the San Juan Islands. Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.

Saturate the marketplace – at a fraction of direct mail distribution cost. Our household saturation hovers between 45 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.

The largest newspaper circulation within our King County trade areas. With more than 332,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.

SPI Media Kit 6-29-10

AUDITED BY


King & Pierce Counties: Comparison of Newspaper Distribution

Sound Publishing newspapers are delivered to 71% of the households within our King & Pierce County trade area*. Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:

331,120 King & Pierce County households We’ve got you covered!

Seattle Times (Sunday) Seattle Times (Weekday)

147,558 68,448

Home Delivery vs. Single Copy

Source: March 2009 ABC Audit, Sound Publishing Press Counts

NEWSPAPER Sound Publishing Seattle Times (Sunday) Seattle Times (Weekday)

HOUSEHOLDS 71% 32% 15%

Percentages are based on a Total Occupied Household count of 465,747

• Would you prefer to see your advertising land inside the homes of your customers?  99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home. • The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.

within our King & Pierce County trade area*.

The Sunday metro daily misses 68% of the total households in these prime King & Pierce County neighborhoods. Source: ABC Audit

* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific, Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.

SPI Media Kit 6-29-10


King County Demographics

Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County. King County’s Top 25 Zip Codes RANK

Zip Code

City Name

– RANKED BY HOUSEHOLD INCOME Total circulation by newspaper

Average Household Income

Total Households

We’ve got you covered!

Seattle Times (Saturday)

1 98039

Medina

$222,644

1,146

813

427

2 98075

Sammamish

$181,206

6,143

6,089

1,775

3 98053

Redmond

$168,155

5,664

5,644

1,660

4 98040

Mercer Island

$155,045

9,366

3,442

3,251

5 98074

Sammamish

$149,768

7,921

7,929

2,261

6 98077

Woodinville

$143,254

4,485

797

1,278

7 98006

Bellevue

$128,999

14,005

11,025

4,087

8 98112

Seattle

$125,009

9,366

2,422

9 98029

Issaquah

$119,961

7,396

5,813

1,873

10 98019

Duvall

$117,381

3,535

601

11 98072

Woodinville

$116,625

7,947

487

2,050

12 98014

Carnation

$112,633

2,301

535

13 98004

Bellevue

$109,025

13,207

9,815

3,663

14 98027

Issaquah

$108,240

10,436

10,259

2,330

15 98052

Redmond

$107,652

22,893

17,688

4,384

16 98033

Kirkland

$103,774

14,966

12,894

3,469

17 98008

Bellevue

$103,270

9,215

6,996

2,249

18 98038

Maple Valley

$101,180

10,050

10,053

1,697

19 98045

North Bend

$100,936

5,294

4,567

931

20 98024

Fall City

$99,033

2,152

1,575

435

21 98177

Seattle

$98,665

7,334

2,610

22 98199

Seattle

$97,093

9,191

2,477

23 98136

Seattle

$96,413

6,746

1,568

24 98059

Renton

$92,942

12,056

7,044

2,193

25 98136

Seattle

$96,413

6,746

1,568

Source: Claritas, Inc., 2009 Average Household Incomes by Zip Code. Claritas updates begin not with the previous year’s estimates, but with data from the most recent decennial census.

We bring you top coverage in many of the area’s desirable communities. SPI Media Kit 6-29-10


Sedro Wooley

98233

Burlington

98221

98283

Anacortes

Rockport

98257

98273

La Conner

Mount Vernon

98278

KING & PIERCE COUNTIES COMBINED

98274

Naval Air Station Whidbey Island

Mount Vernon

98277

Oak Harbor

Auburn Reporter

SKAGIT COUNTY SNOHOMISH COUNTY

Bellevue Reporter

ISLAND COUNTY 98239

98292 Stanwood

98282 Camano Island

Coupeville

Bonney Lake & Sumner Courier-Herald

Washington State Ferries Bridge

Bothell/Kenmore Reporter

98223

Darrington

Covington/Maple Valley Reporter

WASHINGTON Enumclaw Courier-Herald

98271

98253

98252

Marysville

Greenbank

Snohomish

98270

Federal Way Mirror

Marysville

98249

98260

Freeland

98339

98236

Chimacum

Lake Stevens

104

Snohomish

Mercer Island Reporter

Everett

98026 98087

Redmond Reporter

Edmonds Lynnwood

98012

98037

Kingston

98043

98177 98133

Suquammish

98383

3

305

98345 Keyport

Bremerton

Bainbridge Island

98310

Bremerton

98337

Seattle 98108 98136 98106

Bremerton

98366

Seattle

Port Orchard

Seattle

98146 98168 Seattle

Port Orchard

Seattle

98166 98148

98070

Seattle

Vashon Island

98359 Olalla

Seattle

98394

Gig Harbor

98422 Tacoma

98407 98333

98466

98351

Tacoma

98487

Longbranch

Tacoma

98303

98075

Sammamish

98029

98059

98388

Steilacoom

98498

AUDITED BY

Lakewood

98433 Ft. Lewis

98418 98409 98404 Tacoma 98408 Tacoma 98443 98371 Tacoma

98499

Lakewood

98438 McChord AFB

Tacoma

98444 Tacoma

98446

Puyallup

98188

98055

Seattle

Puyallup

98065

Snoqualmie

Issaquah

98030 Kent

North Bend

Renton

90

98038

Maple Valley

Kent

Kent

98045

98058

Renton

98031 98042

98051

Kent

Ravensdale

98010 98002 Auburn

Black Diamond

98092 Auburn

98047

98022

Pacific

Enumclaw

98390 Sumner

98372 Puyallup

KING COUNTY

98391

98448 98373 Tacoma

Tacoma

Fall City

98027

Renton

98057

Federal Way

Tacoma

Tacoma

98024

Issaquah

Auburn

98406 98403 98421 98405 98402Tacoma 98424 98354 98465 Milton

Fox Island

Anderson Island

98074

Renton

405

Seattle

98003

Tacoma

Tacoma

98349

Lakebay

Federal Way

98014

Carnation

Sammamish

98001

98023

98335

Vaughn

98053

Redmond

98056

98178

98032

5

Baring

Redmond

Bellevue

Seattle

Gig Harbor

98224

98052

Kirkland

98198

98332

98329

98019 Vashon-Maury Island Beachcomber Duvall

98077

Woodinville

98034

98118

Gold Bar

Monroe

Snoqualmie Valley Living

KING COUNTY

Renton

16

Gig Harbor

98072

Woodinville

98117 98103 98115 98107 98033 98105 Kirkland 98199 98119 98102 98005 98004 98008 Bellevue Bellevue 98121 98109 98112 98039 Bellevue Medina 98101 98122 98104 98007 98144 98116 98126 Bellevue 98040 Seattle 98134 Seattle Mercer 98006 Island

98110

98311

98367

Bothell

Seattle

Bremerton

98312

98011

Kenmore

98125

Silverdale

Bremerton

98028

Seattle

Seattle

98315 Bangor

SNOHOMISH COUNTY

Bothell

98155

Seattle

98251

98272

98021

Mountlake Terrace

98370 98392

Renton Reporter

98036

Edmonds

98342

Snohomish

Lynnwood

98020

Poulsbo

98296

Bothell

Lynnwood

98346

98294 Sultan

98208

Everett

Hansville

Kirkland Reporter

98290

98203

98275 98204 Mukilteo

98340

Port Ludlow

Kent Reporter

Everett

Everett

98365

Issaquah/Sammamish Reporter

98205

Naval Station Everett

Everett

Clinton

Puget Sound

98258

98201 98206 98207

Langley

Port Hadlock

98325

98241

Arlington

5

Bonney Lake

PIERCE COUNTY

98374 Puyallup

98375 Puyallup

98321 Buckley

98433 Tacoma

Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841 PIERCE COUNTY Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com

THURSTON COUNTY SPI Media Kit 6-29-10


North King County Demographics

Our North King County readers earn household incomes 48% higher than Seattle’s average. (Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)

Mercer Island Reporter Average Age

Snoqualmie Valley Record

25-45

28%

45-65

45%

65+

16%

Average Age

25-45

40%

45-65

50%

65+

6%

Female

72%

Female

65%

Married

73%

Married

85%

Have Children at Home

51%

Have Children at Home

52%

Own Home

83%

Own Home

91%

Average Household Income

$102,447

Average Discretionary Income

$2,485/mo

$96,200

Average Discretionary Income

$1,741/mo

Redmond Reporter

Bellevue Reporter Average Age

Average Household Income

25-45

22%

45-65

50%

65+

24%

Average Age

25-45

37%

45-65

47%

65+

15%

Female

69%

Female

75%

Married

71%

Married

75%

Have Children at Home

35%

Have Children at Home

42%

Own Home

88%

Own Home

83%

Average Household Income

$85,528

Average Discretionary Income

$1,873/mo

Bothell-Kenmore Reporter Average Age

Average Household Income

$90,640

Average Discretionary Income

$1,826/mo

Kirkland Reporter

25-45

33%

45-65

57%

65+

10%

Average Age

25-45

28%

45-65

58%

65+

11%

Female

72%

Female

76%

Married

80%

Married

72%

Have Children at Home

43%

Have Children at Home

35%

Own Home

83%

Own Home

91%

Average Household Income Average Discretionary Income Source: Pulse Research 2008 SPI Media Kit 6-29-10

$84,057 $1,571/mo

Average Household Income Average Discretionary Income

$90,660 $1,695/mo


CITY

215,319

Claritas 2009 Estimated Households

39,248

Bellevue Reporter

Add 2% to delivery quantity for spoilage. Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.

Total Circulation

ZIP

SPI Media Kit 6-29-10

21,662

Bothell/ Kenmore Reporter

more

35%

29,728

3,442

Mercer Island Reporter

24,635

Redmond Reporter

13,875

Snoqualmie Valley Record

158,637

ZIP CODE TOTAL

Seattle Times Coverage (Sunday)

73.68% 82,927

73.39%

17.77%

99.12%

100%

6.13%

84.76%

99.65%

77.26%

86.27%

36.75%

70.94%

78.67%

86.16%

78.60%

84.82%

98.30%

73.19%

72.08%

92.73%

68.03%

75.92%

41.00%

78.72%

68.29%

74.32%

Weekly Coverage

38.51%

Seattle Times Coverage (Sunday)

Capture a market missed by the Metro Dailies.

We offer over 35% greater penetration in North King County!

26,047

Issaquah/ Kirkland Sammamish Reporter Reporter


The Issaquah Reporter and The Sammamish Reporter

Our Sammamish and Issaquah readers are affluent, educated professionals. Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.

The Issaquah/ Sammamish Reporter Average Age

25-45

49%

45-65

39%

65+

10%

Female

61%

Married

77%

Have Children at Home

51%

Own Home

85%

Average Household Income

We deliver to 93% of the homes in these wealthy Seattle suburbs – nearly twice that of the metro daily.

$115,170

Source: Pulse Research 2008

Issaquah & Sammamish Circulation

Zip Code City

Total Households

Issaquah/ Sammamish Total

Sound Publishing Coverage

Seattle Times Sunday Coverage

Seattle Times Sunday Coverage

Issaquah

10,436

9,875

94.62%

4,136

39.63%

98029

Issaquah

7,396

5,813

78.60%

3,107

42.01%

98074

Sammamish

7,921

7,929

100%

3,895

49.17%

98075

Sammamish

6,143

6,089

99.12%

2,802

45.61%

31,896

29,706

93.13%

13,940

43.70%

-

22

31,896

29,728

Non Inserted Mail Total Circulation

93.20%

13,940

43.70%

Independently Audited By:

Source: ABC & CVC Audit SPI Media Kit 6-29-10

Issaquah’s blend of urban sophistication and smalltown charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.

Sammamish

98027

Insert Total

Issaquah

Bordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.


South King County Demographics

Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle. Covington-Maple Valley Reporter

Kent Reporter

Average Age

Average Age

25-45

36%

25-45

26%

45-65 65+

52%

45-65

55%

12%

65+

16%

Female

71%

Female

65%

Married

87%

Married

76%

Have Children at Home

54%

Have Children at Home

31%

93%

Own Home

Own Home Average Household Income

$86,622

Average Discretionary Income

$1,374/mo

$75,446

Average Discretionary Income

$1,331/mo

Auburn Reporter

Renton Reporter Average Age

84%

Average Household Income

25-45

32%

45-65

49%

65+

18%

Average Age

25-45

31%

45-65

55%

65+

14%

Female

72%

Female

73%

Married

75%

Married

76%

Have Children at Home

36%

Have Children at Home

38%

Own Home

82%

Own Home

76%

Average Household Income

$76,433

Average Discretionary Income

$1,622/mo

Federal Way Mirror Average Age

25-45

29%

45-65

49%

65+

18%

Female

66%

Married

79%

Have Children at Home

33%

Own Home Average Household Income Average Discretionary Income

Source: Pulse Research 2008

SPI Media Kit 6-29-10

86% $78,284 $1,394/mo

Average Household Income Average Discretionary Income

$72,535 $1,421/mo


CITY

24,738

Auburn Reporter

18,880

Bonney Lake & Sumner CourierHerald

13,116

Enumclaw CourierHerald

30,235

Federal Way Mirror

27,650

Kent Reporter

24,184

30,035

Maple Renton Valley & Reporter Covington Reporter

3,645

Vashon-Maury Island Beachcomber

172,483

ZIP CODE TOTAL

68.88%

87.54% 88.66% 13.82% 68.64%

92.73% 75.64% 52.54% 100% 97.22% 69.07% 53.29% 66.88% 65.10% 100.% 92.46% 79.16% 100% 50.73% 61.84% 74.62% 58.75% 54.89% 76.49% 82.31% 23.86% 77.30% 86.91%

Weekly Coverage

64,631

Seattle Times Coverage (Sunday)

25.81%

Seattle Times Coverage (Sunday)

14,046

Tacoma NewsTribune Coverage (Sunday)

5.61%

Tacoma NewsTribune Coverage (Sunday)

more

37%

Capture a market missed by the Metro Dailies.

Sound offers over 37% greater penetration in South King County than the Daily Metros combined!

250,428

Claritas 2009 Estimated Households

Add 2% to delivery quantity for spoilage. Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits. Source for Tacoma News Tribune circulation: ABC Audit, 52 weeks ended December 28, 2008. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009. Sound Publishing, Inc. Circ By Zip

Total Circulation

ZIP

SPI Media Kit 6-29-10


Federal Way Shopping Patterns & Demographics

Get complete coverage of one of Washington’s top markets. The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city. Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.

Where Federal Way Readers Shop

Federal Way Mirror Average Age

25-45

29%

45-65

49%

65+

18%

Percentage of readers who have shopped in each area in the last 30 days:

Female

66%

Westfield -Southcenter Mall

38%

Married

79%

Celebration Plaza

31%

Have Children at Home

33%

Seatac Village

26%

Own Home

86%

Tacoma Mall

26%

$78,284

Kent Station

23%

Gateway Center

20%

Seattle

15%

Average Household Income Average Discretionary Income

$1,394/mo

Source: Pulse Research 2008

Federal Way Circulation

The Mirror delivers twice as many homes in Federal Way zip codes than any daily. Tacoma NewsTribune Weekday

NewsTribune Weekday Coverage

Seattle Times Weekday

Seattle Times Weekday Coverage

Seattle Times Sunday

Seattle Times Sunday Coverage

Zip Code

City

98001

Auburn

10,431

6,255

59.97%

733

7.03%

1,306

12.52%

2,483

23.80%

98003

Federal Way

16,933

8,897

52.54%

984

5.81%

2,090

12.34%

4,216

24.90%

98023

Federal Way

16,730

11,555

69.07%

1,142

6.83%

1,966

11.75%

4,043

24.17%

98032

Kent

12,881

1,080

8.38%

389

3.02%

1,912

14.84%

3,562

27.65%

98198

Seattle

12,722

1,269

9.97%

270

2.12%

2,149

16.89%

4,316

33.93%

98422

Tacoma

8,349

1,154

13.82%

1,504

18.01%

440

5.27%

936

11.21%

78,046

30,210

38.71%

5,022

6.43%

9,863

12.64%

19,556

25.06%

38.74%

5,022

6.43%

9,863

12.64%

19,556

Insert Total Non Inserted Mail Total Circulation

Total Households

Federl Way Federal Mirror Way Mirror Circulation Coverage

-

25

78,046

30,235

-

*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage

SPI Media Kit 6-29-10

-

25.06%

Independently Audited By:

Source: ABC & CVC Audit


Bonney Lake and Enumclaw Demographics

Reach over 55% more of Bonney Lake & Enumclaw’s high-income, commuter households with Sound Publishing than all of the Metro Dailies combined. The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 85% household penetration necessary to drive sales to your place of business. Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 30% of these active consumers that have money to spend and a taste for metro amenities. Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!

Enumclaw Courier-Herald Demographics

Bonney Lake & Sumner Courier-Herald Demographics

Ages 18 to 64

56%

Ages 18 to 64

64%

Married

68%

Married

60%

Children At Home

39%

Children At Home

36%

Own Home

83%

Own Home

85%

College Education

52%

College Education

52%

Average Household Income

$52,554

Income over $75k

Average Household Income

10%

$60,282

Income over $75k

19%

Enumclaw

The Courier-Herald readers spend 43% of their shopping dollars outside the area.

Enumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.

Bonney Lake & Sumner and Enumclaw Circulation

ZIP

CITY

Claritas 2009 Bonney Lake Estimated & Sumner Enumclaw Households Courier-Herald Courier-Herald

98010 Black Diamond

1,991

98321 Buckley

5,801

98323 Carbonado 98390 Sumner

1,129

621

31.19%

594

29.83%

3,355

4,484

77.30%

1,349

23.25%

239 86.91%

44

16.00%

87.54%

1,683

38.27%

13,878 88.66%

4,788

30.59%

23,072 82.05%

8,458

30.08%

239

4,398

3,850

98391 Bonney Lake

15,653

13,878

Insert Total

28,118

18,857

4,215

23

160

18,880

4,375

Total Circulation

28,118

Seattle/ Tacoma Combined Coverage

621

275

Non Inserted Mail

Seattle/ SOUND Tacoma SOUND TOTAL Combined TOTAL Coverage Coverage

3,850

183 23,255 82.71%

0 8,458

30.08%

*Partial distribution in Auburn Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage. Source: Claritas 2009 for total households, ABC Audit 12/08 for Tacoma News Tribune and 3/09 for Seattle Times.

SPI Media Kit 6-29-10

Bonney Lake

Located in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.


Vashon Island Shopping Patterns & Demographics

Target a powerful market the dailies miss. The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber. Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.

Where Vashon Readers Shop

Vashon-Maury Island Beachcomber Average Age

Percentage of readers who have shopped in each area in the last 30 days:

25-45

16%

45-65

39%

65+

44%

Female

74%

Married

63%

Have Children at Home

22%

Own Home

90%

Average Household Income

28%

West Seattle

31%

Westfield-Southcenter Mall

30%

Tacoma

15%

Tacoma Mall

26%

Education Levels

$79,520

Average Discretionary Income

Seattle

High School

$1,450/mo

Source: Pulse Research 2006

Our paid circulation reaches more than 8 out of 10 homes on rural Vashon Island.

6%

Some College

14%

College Degree

21%

Post-Graduate

47%

Income Levels Up to $30,000

11%

$30,000 - $40,000

10%

$40,000 - $50,000

11%

$50,000 - $75,000

24%

$75,000 - $100,000

17%

More than $100,000

27%

Vashon Island Circulation

Total Beachcomber Households Circulation

Zip Code City

98070

4,471

3,420

Mail

-

225

Total Circulation

4,471

3,645

Vashon

Sound Publishing Coverage

76.49%

Tacoma NewsSeattle Seattle News- Tribune Times Times Tribune Sunday Sunday Sunday Sunday Coverage Coverage Coverage

198

4.43%

81.53%

198

1,467 32.81% -

4.43%

1,467 32.81%

Independently Audited By:

Important: Please add 2% to insert quantities for spoilage SPI Media Kit 6-29-10

Source: ABC & CVC Audit


y

5

We’ve got you covered!

98297

Orcas Island

98245 98243

98279 98280

SAN JUAN COUNTY

98286

98250

San Juan Island

Journal of the San Juan Concrete Islands

98261 Friday Harbor Lopez Island

Published Wednesday

Islands’ Sounder Published Wednesday

San Juan County Skagit County 98277

Naval Air Station Whidbey Island

Northwest NavigatorWhidbey

Island County

Published Friday

Camano Island

98239

Langley

98249

98260

Published Wednesday & Saturday

Whidbey TMC

Naval Station Everett

98236

Puget Sound

Non-subscriber product for north Whidbey Island

Published Wednesday

Everett

KITSAP COUNTY

98340

North Kitsap Herald

98346

Kingston

Jefferson County

98342

Kingston Community News Published Monthly

King County Bremerton Patriot/ Central Kitsap Reporter

98345 98383

98110 98311

Bainbridge Island

Published Friday

Seattle

98310

Bremerton

98380

Kitsap County

98312

Port Orchard Independent Mercer Island

98337

Port Orchard 98366

Published Friday

Northwest NavigatorKitsap/Everett Published Friday

98367 98528

98359

Gig Harbor

Vashon Island 98070

AUDITED BY

Circulation audits are verified by the Circulation Verification Council

SPI Media Kit 6-29-10

In

Published Friday

98315

Silverdale

98294

Bainbridge Island Review Published Friday

Poulsbo 98370 Bangor 98392

9

SouthCounty Whidbey Record Snohomish Published Wednesday & Saturday

98253

101

Darring

Whidbey News-Times

5

Whidbey Island

Clallam County

Published Tuesday

ISLAND COUNTY

Oak Harbor

Strait of Juan de Fuca

Islands’ Weekly

Tacoma

Pierce County

982


Kitsap County Circulation Growth

Sound Publishing keeps pace with Kitsap County’s growth. Since 2001…

• County households have increased 5%

• Sound Publishing’s Kitsap County circulation has increased 22.5%

• The Kitsap Sun’s circulation has decreased 27%

2009-2010 County Households and Distribution County households: 91,039 95,000 90,000

86,698

85,000 80,000

Sound Publishing Inc. circulation in Kitsap County reaches 75,999 households

75,000 70,000 65,000

62,018

60,000 55,000 50,000 45,000 40,000 35,000

32,870

Kitsap Sun weekday circulation 24,005

30,000 25,000

2001

2002

2003

2004

2005

2006

2009

2010

Independently Audited By:

The Kitsap Sun is now reaching only 30% of the homes in Kitsap County on Sunday and only 26% midweek! Source: ABC & CVC Audit

Can you afford to miss OVER HALF of the homes in the county?

Reach 83% of homes in Kitsap County with Sound Publishing! Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies. SPI Media Kit 6-29-10


Kitsap County Shopping Patterns

Reach 84% of Kitsap County households with Sound Publishing. Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.

Kitsap readers have a total discretionary income of more than $96 million each month. Discretionary Income Average Discretionary Income

Percentage of Shopping Dollars Spent Outside the Area

Bainbridge Island

Just a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.

Bremerton

Bainbridge Island Review

$1,670/mo

31%

North Kitsap Herald

$1,170/mo

29%

Central Kitsap Reporter

$1,260/mo

25%

Bremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.

Port Orchard Independent

$1,175/mo

28%

Central Kitsap

Bremerton Patriot

$ 910/mo

24%

NW Navigator-Kitsap

$1,240/mo

24%

Silverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.

North Kitsap

Where Kitsap Readers Shop Percentage of readers who have shopped in each area in the last 30 days: Silverdale

Seattle

Tacoma

Bainbridge Island Review

51%

35%

1%

North Kitsap Herald

50%

11%

3%

45%

12%

7%

71%

7%

6%

Bremerton Patriot Central Kitsap Reporter Port Orchard Independent NW Navigator-Kitsap

Source: Pulse Research

SPI Media Kit 6-29-10

} Combo buy

North Kitsap includes the Norwegianthemed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.

Port Orchard

47%

7%

16%

Port Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.

34%

6%

20%

Military

Puget Sound is the U.S. Navy’s thirdlargest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.


Kitsap County Demographics

Our readers are active consumers with strong household incomes. Bainbridge Island Review Average Age

Port Orchard Independent

25-45

12%

45-65

54%

65+

31%

Female

69%

Married Have Children at Home Own Home Average Household Income Average Discretionary Income

25-45

19%

45-65

50%

65+

29%

Female

67%

72%

Married

69%

31%

Have Children at Home

24%

82%

Own Home

82%

$96,790

Average Household Income

$58,000

$1,676/mo

Average Discretionary Income

$1,177/mo

Bremerton Patriot

North Kitsap Herald Average Age

Average Age

25-45

13%

45-65

51%

65+

36%

Average Age

25-45

27%

45-65

43%

65+

28%

Female

79%

Female

67%

Married

67%

Married

56%

Have Children at Home

22%

Have Children at Home

22%

Own Home

87%

Own Home

71%

Average Household Income

$65,625

Average Discretionary Income

$1,170/mo

$53,775

Average Discretionary Income

$909/mo

Northwest NavigatorKitsap/Everett

Central Kitsap Reporter Average Age

Average Household Income

Kitsap County

25-45

57%

44%

45-65

27%

34%

65+

25-45

22%

45-65 65+

Average Age

9%

Female

65%

Female

45%

Married

77%

Married

55%

Have Children at Home

30%

Have Children at Home

51%

Own Home

83%

Own Home

Average Household Income Average Discretionary Income

Source: Pulse Research

SPI Media Kit 6-29-10

$62,000 $1,258/mo

Average Household Income Average Discretionary Income

46% $71,630 $1,239/mo

Facing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of suburban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for commuters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.


CITY

4,237

Central Kitsap Reporter

12,358

18,010

Combo Buy

Bainbridge Bremerton Island Patriot Review

12,768

10,417

18,209

Northwest North Kitsap Port Orchard Navigator Herald Independent Kitsap/ Everett

75,999

ZIP CODE TOTAL

Kitsap Sun (Sunday)

83.48% 26,860

83.23%

84.56% 65.37% 79.60% 75.89% 83.01% 53.17% 76.78% 57.95%

Military 85.90% 58.76% 35.73% 103.88%

81.47% 81.58% 92.00% Military

Military

47.36%

Weekly Coverage

29.50%

Kitsap Sun Coverage (Sunday)

12,371

Seattle Times (Sunday)

13.59%

Seattle Times Coverage (Sunday)

1,426

Tacoma NewsTribune (Sunday)

1.57%

Tacoma NewsTribune Coverage (Sunday)

more

39%

Capture a market missed by the Metro Dailies.

Sound offers nearly 39% greater penetration in Kitsap County than the Daily Metros combined!

91,039

Claritas 2009 Estimated Households

Important: Please add 2% to delivery quantity for spoilage. Note: Coverages marked Military include Military publications distributed to Military facility populations and households not tracked by Claritas or the USPS. Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits. Source for Kitsap Sun circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.

Total Circulation

ZIP

SPI Media Kit 6-29-10


Whidbey Island Shopping Patterns & Demographics

Reach Whidbey’s military, commuter and local workforce. Whidbey News-Times Average Age

25-45

15%

45-65

45%

65+

39%

Female

61%

Married

71%

Have Children at Home

19%

Own Home

77%

Average Household Income

About a third of Whidbey Island shopping dollars go “off Island.”

$63,100

Average Discretionary Income

$1,260/mo

Northwest Navigator-Whidbey Average Age

25-45

63%

South Whidbey Record

45-65

19%

Average Age

65+

25-45

10%

12%

45-65

49%

Female

61%

65+

40%

Married

83%

Female

68%

Have Children at Home

58%

Married

74%

Own Home

55%

Have Children at Home

16%

Average Household Income

Own Home

$52,430

Average Discretionary Income

91%

Average Household Income

$1,046/mo

Average Discretionary Income

$75,600 $1,625/mo

North Whidbey

Oak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.

South Whidbey

Where Whidbey Islanders Shop Percentage of readers who have shopped in each area in the last 30 days: Cascade Mall

Burlington

Bellingham

Alderwood Mall

Everett

South Whidbey Record

6%

9%

4%

46%

21%

Whidbey News-Times

50%

42%

12%

17%

6%

NW Navigator-Whidbey

55%

38%

13%

16%

4%

Source: Pulse Research

SPI Media Kit 6-29-10

Only 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.

Military

Naval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.


CITY

7,006

4,365

South Whidbey Record

6,549

Whidbey NewsTimes

17,920

ZIP CODE TOTAL

70.62%

Weekly Coverage

6,855

Whidbey North TMC

24,775

Paid+TMC Circulation

97.64%

96.19%

Military

94.20%

85.24%

63.01%

59.39%

87.66%

37.18%

Paid+TMC Coverage

947

Everett Herald (Sunday)

Capture a market missed by the Metro Dailies.

25,375

Claritas 2009 Northwest Estimated Navigator Households Whidbey

4,777

Seattle Times (Sunday)

18.83%

Seattle Times Coverage (Sunday)

Source: ABC & CVC Audit

Independently Audited By

3.73%

Everett Herald Coverage (Sunday)

Sound offers over 75% greater penetration in Island County than the Daily Metros combined!

Important: Please add 2% to delivery quantity for spoilage. Note: Coverages marked Military include Military publications distributed to Military facility populations and households not tracked by Claritas or the USPS. Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits. Source for Skagit Valley Herald circulation: ABC Audit, 24 months ended December 31, 2004. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.

more

75%

Total Circulation

ZIP

SPI Media Kit 6-29-10


The Marysville Globe & Arlington Times Newspapers

The Marysville Globe has been serving active families for over four generations. Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.

Marysville Globe Average Age

25-45

38%

45-65

50%

65+

8%

Female

78%

Married

77%

Have Children at Home

51%

Own Home

74%

Average Household Income

$66,789

Average Discretionary Income

$1,314/mo

The Arlington Times can deliver your advertising message to local consumers. With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.

Arlington Times Average Age

25-45

41%

45-65

42%

65+

13%

Female

70%

Married

78%

Have Children at Home

44%

Own Home

78%

Average Household Income

Marysville

$68,154

Average Discretionary Income

$1,362/mo

Source: Pulse Research 2008

Marysville & Arlington Circulation

Arlington Times

Marysville Globe

Zip Code Total

Sound Publishing Coverage

Everett Herald Sunday

Coverage

Seattle Times Weekday

Coverage

Seattle Times Sunday

Coverage

100% distribution every 2nd Wednesday of the month!

98223

Arlington

15,484

5,475

-

5,475

35.36%

4,180

27.00%

499

3.22%

1,009

6.52%

98270

Marysville

15,468

-

9,241

9,241

59.74%

4,612

29.82%

622

4.02%

1,055

6.82%

98271

Marysville

9,576

-

5,167

5,167

53.96%

2,808

29.32%

537

5.61%

1,306

13.64%

40,528

5,475

14,408

19,883

49.06%

11,600

28.62%

1658

4.09%

3,370

8.32%

50.00%

11,600

28.62%

1658

4.09%

3,370

Zip Code City

Insert Total Non Inserted Mail Total Circulation

Total Households

-

253

126

379

40,528

5,728

14,534

20,262

-

-

-

Add 2% to delivery quantity for spoilage. Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Independently Audited By Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009. SPI Media Kit 6-29-10

8.32%

With a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story/ 5 star destination resort hotel operated by the Tulalip Tribe.

Arlington Historic downtown Arlington retains its picturesque smalltown feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.


San Juan Islands Shopping Patterns & Demographics

Only Sound Publishing delivers to the San Juan Islands. Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications. The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.

The Islands’ Weekly The Islands’ Weekly is mailed to every address on the San Juan Islands each week. Average Age

25-45

18%

45-65

46%

65+

36%

Female

63%

Married

56%

Have Children at Home

15%

Own Home

80%

Average Household Income

Our circulation covers nearly 100% of the total households in this Northwest paradise.

$62,350

Average Discretionary Income

$1,310/mo

The Islands’ Sounder

Journal of the San Juan Islands

The Sounder is based in Eastsound and primarily covers Orcas Island.

The Journal is based in Friday Harbor and primarily covers San Juan Island.

Average Age

25-45

11%

25-45

16%

45-65

58%

Average Age

45-65

51%

65+

31%

65+

31%

Female

72%

Female

67%

Married

68%

Married

71%

Have Children at Home

17%

Have Children at Home

21%

83%

Own Home

Own Home Average Household Income

$75,470

Average Discretionary Income

$1,219/mo

79%

Average Household Income

$77,548

Average Discretionary Income

$1,428/mo

Where San Juan Islanders Shop Percentage of readers who have shopped in each area in the last 30 days:

Islands’ Sounder

Burlington

Mt. Vernon

Anacortes

Cascade Mall

Bellingham

Seattle

41%

42%

43%

39%

18%

11%

Islands’ Weekly

35%

42%

35%

28%

13%

12%

Journal of the San Juans

27%

29%

20%

28%

16%

8%

Source: Pulse Research 2007 SPI Media Kit 6-29-10

San Juan Island The picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.

Orcas Island

Eastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.

Lopez Island

Lopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, crafts people, musicians, farmers, fisherfolks, even a local winery and golf course.


CITY

Source: ABC & CVC Audit

Independently Audited By

Total Circulation

ZIP

SPI Media Kit 6-29-10

2,180

Islands' Weekly

3,004

Journal of the San Juan Islands

7,555

ZIP CODE TOTAL

100%

89.50%

100%

57.57%

100%

Sound Publishing Weekly Coverage

267

Seattle Times Coverage (Weekday)

3.94%

Seattle Times Coverage (Weekday)

Capture a market missed by the Seattle Times.

Sound offers over 96% greater penetration in San Juan County than the Daily Metros combined!

2,371

Islands' Sounder

*Islands’ Weekly is distributed by mail only. Important: Please add 2% to insert quantities for spoilage Some ZIP Codes in the San Juan Islands contain only Post Office Boxes. This is why we may distribute more copies to homes than there are addresses in a ZIP Code. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.

more

96%

6,770

Claritas 2009 Total Households


Chelan pie chart

T h e W e nChelan a t c h pie e e chart & Bellingham Business Journals Services

17.7% 17.7%

29.9% 29.9%

Services Government Government Wholesale & Retail Trade Wholesale Manufacturing & Retail Trade

16.8% 16.8%

A direct line to business owners and top management in two key Washington markets. 6.7% 6.7%

18.6% 18.6%

Manufacturing Agriculture

Agriculture Construction

5.2% 5.2%

5.1% 5.1%

Construction Other

Other

Bellingham Business Journal Demographics Whatcom pie chart Whatcom pie chart | Whatcom County area Employment by Industry 19% 19%

25% 25% 4% 4%

16% 16%

5% 5%

Total Employment Jobs Agriculture, Forestry, Fishing & Hunting

2,281

Services Wholesale Trade

Construction

7,376

Manufacturing

8,814

Wholesale Trade Construction

13% 13%

12% 5% 12% 5%

Agriculture, Forestry, Fishing & Hunting Agriculture, Forestry, Services Fishing & Hunting

Construction Manufacturing

Wholesale Trade

Manufacturing Retail Trade

3,044

Retail Trade

Retail Trade Government

10,505

Services

Government Other

29,37

Government (Includes Local, State, & Federal)

Other

Source: Covered Employment & Wage Data, Fourth Quarter 2006

55,718

14,009

Other

Washington State Employment Security Department

6,752

Wages | Whatcom County

Rates of Employment | Whatcom County area

Up to $30,000

33%

105,800

$30,000 - $40,000

12%

2003

2004

2005

2006

2007

Labor Force

95,700

100,000

103,000

103,200

Total Employment

89,300

94,300

97,800

98,500

101,600

$40,000 - $50,000

10%

Total Unemployment

6,400

5,700

5,200

4,700

4,200

$50,000 - $75,000

21%

Unemployment Rate

6.70%

5.70%

5.00%

4.60%

4.00%

$75,000 - $100,000

11%

More than $100,000

13%

Source: Washington State Employment Security Department, June 2007

Source: Washington State Employment Security Department

Wenatchee Business Journal Demographics Employment by Industry | Chelan County area Chelan pie chart Total Nonfarm Employment Jobs

34,965

Services

10,417

Government

6,169

Wholesale & Retail Trade

5,842

Manufacturing

2,096

Agriculture

6,504

Construction

1,601

Other

2,336

Services

17.7%

29.9%

Government Wholesale & Retail Trade

16.8%

Manufacturing

6.7%

18.6%

Agriculture Construction

5.2%

5.1%

Other

Source: www.ccpd.com/demographics (Port of Chelan County)

40,000

Whatcom pie chart

Wages | Chelan County area

Employment Growth | Chelan County

Est. Median Household Income 37,260

Est. Per Capita Income (2000)

19%

37,730

Average Annual wage

36,950

16%

34,190

4% 5%

2002

2003

2004

2005

Source: www.ccpd.com/demographics (Port of Chelan County)

SPI Media Kit 6-29-10

5%

12%

Manufacturing Retail Trade Government

32,360

2001

$30,786* Wholesale Trade Construction

13%

33,370

30,000

$25,332

Services

25% *Based on an averaging of the above-listed Employment Industry sectors Source: 2006 Claritas, www.wenatchee.org

35,000

$43,368 Agriculture, Forestry, Fishing & Hunting

2006

Other

Bellingham The Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

Wenatchee Businesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.


Northwest Navigator Military Demographics

Target the Navy’s $1.5 billion payroll with the Northwest Navigator. The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands. Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.

n Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet. n $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.

Demographics of Navigator Readers Distributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett. Readership Age

18 -29

21%

30-44

45%

45-65

24%

Female

51%

Married

66%

Have Children at Home

54%

Own Home

51%

Average Household Income Average Discretionary Income

$64,758 $1,149/mo

Northwest Navy Stats:

A $2.1 Billion Economic Impact

No other publication is distributed to 100% of base personnel and Navy housing. The Navigator has exclusive distribution on Navy Region Northwest bases, military installations and Navy housing.

Source: Washington State Office of Financial Management and Pulse Research

SPI Media Kit 6-29-10

Combined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County) Employment (uniformed & civilian)

Island County Base: Naval Air Station Whidbey. On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.

Kitsap County 41,958

Annual Payroll

$1.558 billion

Military Retiree Pensions

$483.1 million

Health Care Paid to Private Providers

Photo credits: Navy Region Northwest

$50.2 million

Purchases of Local Goods & Services

$133.1 million

Net Direct Impact*

$2.125 billion

Bases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center. On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.

Snohomish County Base: Naval Station Everett On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.


Northwest Navigator Circulation 2010

KITSAP & EVERETT NAVAL BASES ZIP

CITY

98110

Bainbridge Island

98199

Seattle

134

98207

Everett

895

75

98271

Marysville

835

98310

Bremerton

178

98311

Bremerton

135

98312

Bremerton

1,947

98314

Bremerton

1,280

98315

Silverdale

3,290

98337

Bremerton

251

98345

Keyport

320

98346

Kingston

190

98366

Port Orchard

172

98367

Port Orchard

61

98370

Poulsbo

135

98383

Silverdale

236

98524

Allyn

98528

Belfair

Insert Total

TARGETS A POWERFUL AUDIENCE

Reservists 2,399

Contractors 11,400

Civilians 15,655

Active Duty 26,100

Navy Family 42,341

Retirees 55,510

65 176 10,375

Mail

42

Total Circulation

10,417

WHIDBEY AIR STATION ZIP

CITY

98223

Arlington

50

98239

Coupeville

171

98277

Oak Harbor

3,519

98278

Oak Harbor

3,259

Insert Total Non Inserted Mail

6,999 7

Total Circulation

7,006

Total Circulation

8,736

Grand Total

17,423

Important: Please add 2% to insert quantities for spoilage

Independently Audited By:

Source: ABC & CVC Audit SPI Media Kit 6-29-10

US NAVY PHOTO CREDITS


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SPI Media Kit 6-29-10

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We've got you covered in the Pacific Northwest. C omplete listing of W as h ington N ewspaper N etwork p u blications :

Business Journals Bellingham Business Journal

PH: (360) 647-8805  n  Tabloid  n  Monthly Reserve space on Thursday, two weeks prior to publishing date. Publishes 1st Monday of the month. www.BBJToday.com

Wenatchee Business Journal

PH: (509) 663-6730  n  Tabloid  n  Monthly Reserve space on Thursday, two weeks prior to publishing date. Publishes 1st Monday of the month. www.WBJToday.com

clallam/Jefferson County Forks Forum*

publishes Thursday

Peninsula Daily News*

publishes Sunday-Friday

Sequim Gazette*

publishes Wednesday

Sequim This Week*

publishes Wednesday

KING & PIERCE COUNTY Auburn Reporter

PH: (253) 833-0218  n  Tabloid  n  Fri www.Auburn-Reporter.com

Bellevue Reporter

PH: (425) 453-4270  n  Tabloid  n  Fri www.BellevueReporter.com

Bonney Lake & Sumner Courier-Herald PH: (253) 862-7719  n  Tabloid  n  Wed www.BLSCourierHerald.com

Bothell/Kenmore Reporter

PH: (425) 483-3732  n  Tabloid  n  Wed www.Bothell-Reporter.com

Capitol Hill Times*

publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)

Maple Valley & Covington Reporter PH: (425) 432-1209  n  Tabloid  n  Fri www.CovingtonReporter.com www.MapleValleyReporter.com

El Siete Dias*

publishes Wednesday (in King, Pierce and Snohomish Counties)

Enumclaw Courier-Herald

PH: (360) 825-2555  n  Tabloid  n  Wed www.CourierHerald.com

Federal Way Mirror

PH: (253) 925-5565  n  Tabloid  n  Wed/Sat www.FederalWayMirror.com

Kirkland Reporter

PH: (425) 822-9166   n  Tabloid  n  Wed www.KirklandReporter.com

Madison Park Times* publishes Monthly

Mercer Island Reporter

PH: (206) 232-1215  n  Broadsheet  n  Wed www.MI-Reporter.com

Nguoi Viet Tay Bac*

Publishes Tuesdays & Fridays

PH: (360) 675-6611  n  Tabloid n Wed

South Whidbey Record

PH: (360) 221-5300  n  Tabloid n Wed/Sat www.SouthWhidbeyRecord.com

MASON County

publishes Thursday

Queen Anne News/Magnolia News* publishes Wednesday

Redmond Reporter

PH: (425) 867-0353  n  Tabloid  n  Fri www.Redmond-Reporter.com

Renton Reporter

PH: (425) 255-3484  n  Tabloid  n  Fri www.RentonReporter.com

Russian World News*

publishes Twice Monthly

Snoqualmie Valley Record

PH: (425) 888-2311  n  Tabloid  n  Wed www.ValleyRecord.com

South Seattle Beacon*

publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)

Vashon-Maury Island Beachcomber PH: (206) 463-9195  n  Tabloid  n  Wed www.VashonBeachcomber.com

Weekly Volcano*

publishes Thursday

KITSAP COUNTY Bainbridge Island Review

PH: (206) 842-6613  n  Tabloid  n  Fri www.BainbridgeReview.com

Bremerton Patriot/Central Kitsap Reporter PH: (360) 308-9161  n  Tabloid  n  Fri www.BremertonPatriot.com www.CentralKitsapReporter.com

Kingston Community News

PH: (360) 779-4464  n  Tabloid  n  Monthly www.KingstonCommunityNews.com Reserve space by the 15th of the month for publication on the last Friday of the month.

North Kitsap Herald

PH: (360) 779-4464  n  Tabloid  n  Fri www.NorthKitsapHerald.com

Port Orchard Independent

PH: (253) 872-6600  n  Tabloid  n  Fri www.KentReporter.com

North Whidbey TMC

The Northwest Airlifter*

Issaquah/Sammamish Reporter

Kent Reporter

PH: (360) 675-6611  n  Tabloid  n  Fri www.NorthwestNavigator.com

Whidbey News-Times

publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)

Northwest Navigator Kitsap/Everett

PH: (425) 391-0363  n  Tabloid  n  Fri www.Issaquah-Reporter.com www.Sammamish-Reporter.com

Northwest Navigator Whidbey

North Seattle Herald-Outlook*

Fort Lewis Ranger* publishes Thursday

Island County

PH: (360) 308-9161  n  Tabloid  n  Fri www.NorthwestNavigator.com

PH: (360) 876-4414  n  Tabloid  n  Fri www.PortOrchardIndependent.com

What’s Up

PH: (360) 779-4464  n  Tabloid  n  Fri

PH: (360) 675-6611  n  Tabloid n Wed/Sat www.WhidbeyNewsTimes.com

Shelton-Mason County Journal* publishes Thursday

Nickel Publications Little Nickel

publishes Weekly

Nickel Ads

publishes Weekly

SAN JUAN County Islands’ Sounder

PH: (360) 376-4500  n  Tabloid  n  Wed www.IslandsSounder.com

Islands’ Weekly

PH: (360) 468-4242  n  Tabloid  n  Tue www.IslandsWeekly.com

Journal of the San Juan Islands

PH: (360) 378-5696  n  Tabloid  n  Wed www.SanJuanJournal.com

Skagit County La Conner Weekly News* publishes Wednesday

SNOHOMISH County Arlington Times

PH: (360) 659-1300  n  Tabloid  n  Wed www.ArlingtonTimes.com

Edmonds Beacon*

publishes Thursday

Enterprise*

publishes Wednesday

Marysville Globe

PH: (360) 659-1300  n  Tabloid  n  Wed www.MarysvilleGlobe.com

Mukilteo Beacon*

publishes Wednesday * Network Partner Newspapers

National Sales Office

Toll Free (888) 443-5815 Ph: (360) 394-5840  n  Fax (360) 394-5841 www.SoundPublishing.com Sound Publishing 19351 8th Ave. NE, Suite 106 Poulsbo, WA 98370


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