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We’ve got you covered in Western Washington!

2009

NewspaperMarket Research WASHINGTON

NEWSPAPER

NETWORK www.soundpublishing.com SPI Media Kit 4-14-9


We’ve got you covered!

The Northwest’s top choice of advertisers and the leader in local news. Welcome to Washington’s largest newspaper publisher, delivering more than one million active consumer households.

G

Circulation Verification Council is an independent auditor of newspapers throughout the United States. CVC audits Sound Publishing newspapers on a regular basis to verify household and newsstand distribution. This audit is your guarantee that our circulation is accurate.

Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline.

98.8% of households we deliver to said they read our newspapers regularly.

We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers.

WASHINGTON

Through telephone interviews with adult members of a random selection of households, CVC reports that 98.8% of the households in the defined circulation area of our voluntary/paid circulation newspapers regularly read their newspaper.

Phone and route verification on a weekly basis.

Sound Publishing’s newspaper network serves more than two million active readers each week in the Pacific Northwest.

NEWSPAPER

NETWORK

SPI Media Kit 4-14-9

We’ve expanded with more than a quarter million household distribution in the sprawl outside of Seattle. With our acquisition of King County Publications, we now reach densely populated cities and suburbs like Bellevue, that over the past decade have grown to become the new metropolis for retailers, families and commuters.

Audited by Circulation Verification Council

et the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership.

If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!

Our metro area publications bring you wider choices.

Visit us online at www.soundpublishing.com

In addition to the services provided by Circulation Verification Council, we also use phone and visual route checks to ensure accurate distribution. AUDITED BY


Major Advertisers We’ve got you covered!

Sound Publishing is a key media buy for major national and regional advertisers. Auburn Regional Medical Center

JoAnn Stores

Old Navy

Alternative Media Group

John Deere

Petco

Ashley Furniture

KB Toys

QFC

Bank of America

Key Bank

Rite Aid

Bath Fitter

Kmart

Safeway

Big 5 Sporting Goods

Kohl’s

Schucks Auto Supply

CenturyTel

Lazy Boy

Sears

Comcast

Little Caesar’s Pizza

Staples

Costco

Lowe’s Home Improvement

Target

Discount Tire

Macy’s

Top Foods

Food Emporium

McDonald’s

US Bank

Fred Meyer

Michaels

USSPI

Group Health Cooperative

Multicare Health Systems

Valassis

Haggen Food & Pharmacy

NAPA Auto

Verizon

Home Depot

News America

Walgreens

Honda Power Equipment

Office Depot

Wal-Mart

JC Penney

Office Max

SPI Media Kit 4-14-9


S u b u r b a n N e w s p a p e r Te s t i m o n i a l s We’ve got you covered!

Why major retailers and agencies choose our suburban newspapers. Community newspapers report 4th quarter results, continue to outperform industry

“Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but as the primary and sometimes sole provider of local news in a community, they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph Leader in Roanoke, AL.

Chuck Chowins, Lowe’s

“Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”

Greg Bogich, Valassis “We at Valassis think that suburban newspapers are in a very good

position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”

Merle Davison, JCPenney

“Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”

Rick Baranski, USSPI

“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.” Source: Suburban Newspapers of America

SPI Media Kit 4-14-9


K K iit n s agp & C oP u ni e t yr c D e mCo o g ruanp thyi c sP u b l i c a t i o n s We’ve got you covered!

Step up your business with our family of newspapers that serve Seattle’s finest suburbs. Only Sound Publishing lets you target your customers city by city! Or, get all of the King & Pierce County coverage area with our 331,856 combined circulation. Snoqualmie Valley Record Wed. only

Delivered to an average of 3 out of every 4 homes in these fine cities!

Covington Maple Valley Reporter Fri. only

Mercer Island Reporter Wed. only Enumclaw Courier-Herald Wed. only Bonney Lake & Sumner Courier-Herald Wed. only

Redmond Reporter Fri. only

Kent Reporter Wed. & Sat.

Bothell Kenmore Reporter Wed. only

Auburn Reporter Fri. only SAMMAMISH

Kirkland Reporter Wed. only

Sammamish Reporter Fri. only

Bellevue Reporter Wed. & Sat.

Issaquah Reporter Fri. only

Renton Reporter Fri. only

The signature mark of Sound Publishing newspapers is local, local, local.

City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing! SPI Media Kit 4-14-9


D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s We’ve got you covered!

Reaching more than ever before. While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online. Our superior targeting gets you closer to your customers, from King County to the San Juan Islands.

Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes. Saturate the marketplace – at a fraction of direct mail distribution cost.

Our household saturation hovers between 65 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.

The largest newspaper circulation within our King County trade areas.

With more than 331,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.

Industry Trends from the Media Desk:

Major metro daily circulation shrinking. Dailies Still Make Good Money, but Debt-Laden Publishers Post Losses (From AdAge, February 23, 2009 – source: Nat Ives) Even as they take blow after blow from recession and digital media, newspapers themselves still earn decent profits. They do even better outside big cities, which tend to get all the attention. “Not a lot of papers are operating at a loss,” said John Morton, the veteran industry analyst. “There are roughly 1,400 daily newspapers. We only hear about the top markets. That leaves at least 1,300 papers out there.”

The Seattle PI, stops printing. Even if the Seattle Times were to pick up 100 percent of the PI’s subscribers, they still miss 64 percent of prime King and Pierce County zip codes.

The signature mark of Sound Publishing newspapers is local news content. We fulfill a valuable and growing marketplace by providing readers with localized, useful news coverage that is rarely seen in metro daily newspaper and other mass media outlets.

If you’re looking for results in the Northwest, call (888) 443-5815 today.

SPI Media Kit 4-14-9


N e w s p a p e r C i r c u l a t i o n Tr e n d s We’ve got you covered!

Sound Publishing’s network of newspapers is growing steadily in the right direction. Sound Publishing offers renewed growth opportunities to advertisers. We can help you reach an engaged audience you won’t always catch reading a traditional metro daily. Advertisers turn to us for targeted circulation opportunities to reach a greater share of this untapped market.

Sound Publishing Newspaper Network Circulation Circulation

1 million

1.25 million Reach 1.25 million consumer households with Sound Publishing!

750,000

250,000 100,000

Are the metro dailies helping you build up your marketshare?

454,400

500,000

398,316

130,518

1996

155,475

2001

2003

2004

2009

Source: Average Paid Circulation for Seattle Times/Post-Intelligencer, ABC audits 1996 to 2004; Seattle Times/PostIntelligencer 2006 Publishers Statement; Sound Publishing CAC audits 1996 to 2004 and partner publication counts, April 2007 press counts.

Seattle Times & Post-Intelligencer (Combined) Circulation

600,000

(Sunday) Seattle Times/P-I 505,916

473,882

500,000 400,000 300,000

(Weekday) Seattle Times/P-I

494,657

469,853 423,275

437,637

1996

398,699

2001

388,332

385,150

0

2003

2004

2009

DAILY CIRCULATION: 10 YEARS AT-A-GLANCE

% LOSS LOST READERS

Sunday Daily (Seattle Times & Post-Intelligencer)

-16.3%

-82,641

Weekday Daily (Seattle Times & Post-Intelligencer)

-22.5%

-98,721

How many subscribers will be picked-up the Seattle is still in question... SPI Media Kit 4-14-9

Population in King County cities like Bellevue have skyrocketed 12.6% in the past decade, the opposite of daily circulation trends.

• In the past ten years, King County’s population grew an estimated 200,000, a surge of 12.6%. • During the same period, the Sunday Seattle Times and Post-Intelligencer lost 82,641 subscribers, or more than 16% of their total combined circulation (Source: ABC audit and Publishers Statements).

If your advertising relies solely on paid Dailies, where will your business be in one, five, or ten years from now? With 1.8 million residents, King County is the largest populated county in Washington, and among the 100 wealthiest in the United States. Despite these opportunities to prosper, the area’s metro daily newspaper circulation numbers are failing.


King & Pierce Counties: Comparison of Newspaper Distribution We’ve got you covered!

Sound Publishing newspapers are delivered to 74% of the households within our King & Pierce County trade area*. Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:

331,856 King & Pierce County households We’ve got you covered!

Seattle Times (Sunday) Seattle Times (Weekday)

161,801 88,235

Home Delivery vs. Single Copy

Source: March 2008 ABC Audit, Sound Publishing Press Counts

NEWSPAPER Sound Publishing Seattle Times (Sunday) Seattle Times (Weekday)

HOUSEHOLDS 74% 36% 20%

• Would you prefer to see your advertising land inside the homes of your customers?  99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home. • The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.

Percentages are based on a Total Occupied Household count of 450,592 within our King & Pierce County trade area*.

The Sunday metro daily misses 64% of the total households in these prime King & Pierce County neighborhoods. Source: ABC Audit

* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Enumclaw, Des Moines, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Ravensdale, Redmond, Renton, Sammamish, Snoqualmie, Sumner, Vashon Island. SPI Media Kit 4-14-9


King County Demographics We’ve got you covered!

Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County. King County’s Top 25 Zip Codes

– RANKED BY HOUSEHOLD INCOME Total circulation by newspaper

RANK

Zip Code

City Name

Household Income

Total Households

We’ve got you covered!

Seattle Times

1 98039

Medina

$207,605

1,135

859

400

2 98075

Sammamish

$160,224

5,290

6,137

1,913

3 98053

Redmond

$151,867

5,702

5,732

1,675

4 98040

Mercer Island

$144,314

9,342

4,306

3,324

5 98077

Woodinville

$134,611

4,512

817

1,328

6 98074

Sammamish

$127,696

6,759

7,999

2,514

7 98006

Bellevue

$118,343

14,193

11,443

4,102

8 98112

Seattle

$116,128

9,366

2,422

9 98072

Woodinville

$107,081

7,865

493

2,293

10 98019

Duvall

$104,926

3,535

601

11 98014

Carnation

$104,030

2,363

535

12 98033

Kirkland

$103,774

14,738

12,858

3,791

13 98004

Bellevue

$99,725

12,143

10,052

3,712

14 98029

Issaquah

$98,332

6,745

5,686

1,900

15 98052

Redmond

$96,772

22,817

18,273

4,978

16 98027

Issaquah

$95,962

11,774

10,259

2,411

17 98024

Fall City

$95,931

2,808

3,037

433

18 98008

Bellevue

$92,200

9,149

7,092

2,374

19 98045

North Bend

$89,969

5,439

9,074

990

20 98038

Maple Valley

$89,912

9,634

8,981

1,950

21 98177

Seattle

$89,719

7,334

2,610

22 98199

Seattle

$86,877

9,191

2,477

23 98059

Renton

$97,214

11,644

6,923

2,350

24 98028

Kenmore

$86,598

8,046

6,957

1,741

25 98136

Seattle

$86,529

6,746

1,568

Source: Claritas, Inc., 2008 Average Household Incomes by Zip Code

We bring you top coverage in many of the area’s desirable communities. SPI Media Kit 4-14-9


2

5

SNOHOMISH CO.

We’ve got you covered!

KING CO. 405 202

Laknegton Washi

203

520

Lk. Sammamish

520

Lake Union 90

202

N 5

90

202

405 900

Vashon Island

405

18

169

167

9 8 1 9 98054 8

90

Auburn Reporter

18

Bellevue Reporter

516

Bonney Lake & Sumner Courier-Herald

516

5

Bothell/Kenmore Reporter

9 98 98023 80 42 0 2 3

18

Covington/Maple Valley Reporter

167

Enumclaw Courier-Herald

169

Federal Way Mirror Issaquah/Sammamish Reporter Kent Reporter 98371 98372 5

0 Miles

98373

98374

PIERCE CO.

Bonney Lake

KING CO.

Kirkland Reporter Mercer Island Reporter

98386

Redmond Reporter

98396

98376

Renton Reporter 98396

AUDITED BY

98338

98360

98323

Snoqualmie Valley Living Snoqualmie Valley Record Vashon-Maury Island Beachcomber

Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841 Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com SPI Media Kit 4-14-9


North King County Demographics We’ve got you covered!

Our North King County readers earn household incomes 48% higher than Seattle’s average. (Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)

Mercer Island Reporter Average Age

Snoqualmie Valley Record

25-45

28%

45-65

45%

65+

16%

Average Age

25-45

40%

45-65

50%

65+

6%

Female

72%

Female

65%

Married

73%

Married

85%

Have Children at Home

51%

Have Children at Home

52%

Own Home

83%

Own Home

91%

Average Household Income

$102,447

Average Discretionary Income

$2,485/mo

$96,200

Average Discretionary Income

$1,741/mo

Redmond Reporter

Bellevue Reporter Average Age

Average Household Income

25-45

22%

45-65

50%

65+

24%

Average Age

25-45

37%

45-65

47%

65+

15%

Female

69%

Female

75%

Married

71%

Married

75%

Have Children at Home

35%

Have Children at Home

42%

Own Home

88%

Own Home

83%

Average Household Income

$85,528

Average Discretionary Income

$1,873/mo

Bothell-Kenmore Reporter Average Age

Average Household Income

$90,640

Average Discretionary Income

$1,826/mo

Kirkland Reporter

25-45

33%

45-65

57%

65+

10%

Average Age

25-45

28%

45-65

58%

65+

11%

Female

72%

Female

76%

Married

80%

Married

72%

Have Children at Home

43%

Have Children at Home

35%

Own Home

83%

Own Home

91%

Average Household Income Average Discretionary Income Source: Pulse Research 2008 SPI Media Kit 4-14-9

$84,057 $1,571/mo

Average Household Income Average Discretionary Income

$90,660 $1,695/mo


The Issaquah Reporter and The Sammamish Reporter We’ve got you covered!

Our Sammamish and Issaquah readers are affluent, educated professionals. Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.

The Issaquah/ Sammamish Reporter Average Age

25-45

49%

45-65

39%

65+

10%

Female

61%

Married

77%

Have Children at Home

51%

Own Home

85%

Average Household Income

We deliver to 98% of the homes in these wealthy Seattle suburbs – nearly twice that of the metro daily.

$115,170

Source: Pulse Research 2008

Issaquah & Sammamish Circulation

Zip Code City

Total Households

Issaquah/ Sammamish Total

Sound Publishing Coverage

Seattle Times Sunday

Seattle Times/P-I Sunday Coverage

98027

Issaquah

11,774

10,259

87.13%

4,335

36.82%

98029

Issaquah

6,745

5,686

84.30%

3,455

51.22%

98074

Sammamish

6,759

7,999

118.35%

3,957

58.54%

98075

Sammamish

5,290

6,137

116.01%

3,172

59.96%

30,568

30,081

98.41%

14919

48.81%

Insert Total

Independently Audited By:

Source: ABC & CVC Audit

SPI Media Kit 4-14-9

Issaquah Issaquah’s blend of urban sophistication and smalltown charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.

Sammamish Bordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.


South King County Demographics We’ve got you covered!

Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle. Covington-Maple Valley Reporter

Kent Reporter

Average Age

Average Age

25-45

36%

25-45

26%

45-65 65+

52%

45-65

55%

12%

65+

16%

Female

71%

Female

65%

Married

87%

Married

76%

Have Children at Home

54%

Have Children at Home

31%

93%

Own Home

Own Home Average Household Income

$86,622

Average Discretionary Income

$1,374/mo

$75,446

Average Discretionary Income

$1,331/mo

Auburn Reporter

Renton Reporter Average Age

84%

Average Household Income

25-45

32%

45-65

49%

65+

18%

Average Age

25-45

31%

45-65

55%

65+

14%

Female

72%

Female

73%

Married

75%

Married

76%

Have Children at Home

36%

Have Children at Home

38%

Own Home

82%

Own Home

76%

Average Household Income

$76,433

Average Discretionary Income

$1,622/mo

Federal Way Mirror Average Age

25-45

29%

45-65

49%

65+

18%

Female

66%

Married

79%

Have Children at Home

33%

Own Home Average Household Income Average Discretionary Income

Source: Pulse Research 2008

SPI Media Kit 4-14-9

86% $78,284 $1,394/mo

Average Household Income Average Discretionary Income

$72,535 $1,421/mo


Fe d e r a l Way S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s We’ve got you covered!

Get complete coverage of one of Washington’s top markets. The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city. Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.

Where Federal Way Readers Shop

Federal Way Mirror Average Age

25-45

29%

45-65

49%

65+

18%

Percentage of readers who have shopped in each area in the last 30 days:

Female

66%

Southcenter Mall

38%

Married

79%

Celebration Plaza

31%

Have Children at Home

33%

Seatac Village

26%

Own Home

86%

Tacoma Mall

26%

$78,284

Kent Station

23%

Gateway Center

20%

Seattle

15%

Average Household Income Average Discretionary Income

$1,394/mo

Source: Pulse Research 2008

The Mirror delivers 5 times as many Federal Way homes as any daily.

Federal Way Circulation

Tacoma NewsTribune Weekday

NewsTribune Weekday Coverage

Seattle Times Weekday

Seattle Times Weekday Coverage

Seattle Times Sunday

Seattle Times Sunday Coverage

Total Households

Mirror Circulation

Sound Publishing Coverage

Auburn*

10,530

5,423

51.50%

992

9.42%

1,573

14.94%

3,100

29.44%

98003

Federal Way *

16,924

10,484

61.95%

1,247

7.37%

2,359

13.94%

4,773

28.20%

98023

Federal Way

16,780

11,147

66.43%

1,438

8.57%

2,151

12.82%

4,410

26.28%

98032

Kent *

13,010

1,759

13.52%

370

2.84%

2,096

16.11%

3,997

30.72%

98198

Seattle*

12,835

908

7.07%

224

1.75%

2,424

18.89%

4,741

36.94%

98422

Tacoma

78,077

30,318

38.83%

1,745

21.82%

462

5.78%

1,117

13.97%

-

21

-

-

-

-

-

-

78,077

30,339

6,016

7.71%

11,065

14.17%

22,138

28.35%

Zip Code

City

98001

Mail Total Circulation*

38.86%

*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage

SPI Media Kit 4-14-9

Independently Audited By:

Source: ABC & CVC Audit


Bonney Lake and Enumclaw Demographics We’ve got you covered!

Reach Bonney Lake’s and Enumclaw’s growing population of high-income, commuter family households. The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 73% household penetration necessary to drive sales to your place of business. Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 36% of these active consumers that have money to spend and a taste for metro amenities. Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!

Enumclaw Courier-Herald Demographics

Bonney Lake & Sumner Courier-Herald Demographics

Ages 18 to 64

56%

Ages 18 to 64

64%

Married

68%

Married

60%

Children At Home

39%

Children At Home

36%

Own Home

83%

Own Home

85%

College Education

52%

College Education

52%

Average Household Income Income over $75k

$52,554

Average Household Income

10%

$60,282

Income over $75k

19%

The Courier-Herald readers spend 43% of their shopping dollars outside the area. Bonney Lake & Sumner and Enumclaw Circulation

Zip

City

Bonney Lake Sound Total Enumclaw & Sumner Publishing Homes Courier-Herald Courier-Herald Coverage

Tacoma News Tribune (Sunday)

Seattle Times/PI (Sunday)

Seattle/ Tacoma Combined Coverage

98010 Black Diamond

1,708

784

0

46%

31

610

38%

98022 Enumclaw

8,269

8,309

0

100%

991

2,241

39%

98092 Auburn

11,553

466

0

4%

820

3,189

35%

98321 Buckley

5,927

3,454

972

75%

1,327

396

39%

313

218

0

70%

71

0

23%

98323 Carbonado 98390 Sumner

4,390

0

4,203

100%

1,590

510

62%

98391 Bonney Lake

16,042

0

14,069

96%

3,997

1,903

37%

98051 Ravensdale

1,231

150

0

12%

318

0

26%

48,600

13,381

19,244

67%

9,145

8,849

37%

Total

Source: Claritas 2007 for total households, ABC Audit 12/06 for Tacoma News Tribune and 3/07 for Seattle Times. *Figure from Melissa Data 2007

SPI Media Kit 4-14-9

Enumclaw

Enumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.

Bonney Lake

Located in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.


Va s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s We’ve got you covered!

Target a powerful market the dailies miss. The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber. Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.

Where Vashon Readers Shop

Vashon-Maury Island Beachcomber Average Age

Percentage of readers who have shopped in each area in the last 30 days:

25-45

16%

45-65

39%

65+

44%

Female

74%

Married

63%

Have Children at Home

22%

Own Home

90%

Average Household Income

28%

West Seattle

31%

Southcenter Mall

30%

Tacoma

15%

Tacoma Mall

26%

Education Levels

$79,520

Average Discretionary Income

Seattle

High School

$1,450/mo

Source: Pulse Research 2006

Our paid circulation reaches 9 out of 10 homes on rural Vashon Island.

6%

Some College

14%

College Degree

21%

Post-Graduate

47%

Income Levels Up to $30,000

11%

$30,000 - $40,000

10%

$40,000 - $50,000

11%

$50,000 - $75,000

24%

$75,000 - $100,000

17%

More than $100,000

27%

Va s h o n I s l a n d C i r c u l a t i o n

Zip Code City

98070

Vashon

Mail Total Circulation

Total Beachcomber Households Circulation

4,520

3,484

-

252

4,520

3,736

Sound Publishing Coverage

Tacoma NewsSeattle News- Tribune Seattle Times Tribune Sunday Times Weekday Sunday Coverage Weekday Coverage

77.08%

209

4.62%

82.65%

209

797 17.63% -

4.62%

797 17.63%

Independently Audited By:

Important: Please add 2% to insert quantities for spoilage SPI Media Kit 4-14-9

Source: ABC & CVC Audit


98297

Orcas Island

98245 98243

98279 98280

San Juan Island

We’ve got you covered!

SAN JUAN COUNTY

98286

98250

Journal of the San Juan Islands

98261 Friday Harbor Lopez Island

Published Wednesday

Islands’ Sounder

Published Wednesday

San Juan County

Islands’ Weekly Skagit County

Published Wednesday

98277

Naval Air Station Whidbey Island

ISLAND COUNTY

Oak Harbor

Northwest NavigatorWhidbey/Everett

Island County

Strait of Juan de Fuca

Published Friday

Camano Island

98239

Whidbey News-Times

5Published Wednesday & Saturday

Whidbey Island

South Whidbey County Record Snohomish

Published Wednesday & Saturday

98253

Langley

98249

Clallam County

101

98260

98236

Puget Sound

Bainbridge Island Review

Published Wednesday & Saturday

Kingston

North Kitsap Herald

98342

Published Wednesday & Saturday

King County News Kingston Community

98315

98345

Published Monthly

98383

98110

Silverdale 98311

Central Kitsap Reporter

Bainbridge Island

Seattle

98310

Bremerton

98380

Kitsap County

98312

Everett

KITSAP COUNTY

98346

Jefferson County

Non-subscriber product for all of Whidbey Island

Published Wednesday

98340

Poulsbo 98370 Bangor 98392

Oh Magazine

Naval Published Monthly Station Everett Whidbey TMC

98337

Port Orchard 98366

Published Saturday

Bremerton Patriot Mercer Published Saturday Island Port Orchard Independent

Published Wednesday & Saturday 98367 98528

98359

Gig Harbor

Vashon Island 98070

AUDITED BY

Circulation audits are verified by the Circulation Verification Council

ty

SPI Media Kit 4-14-9

Tacoma

Northwest Navigator-Kitsap

Published Friday

Concr


Kitsap County Circulation Growth We’ve got you covered!

Sound Publishing keeps pace with Kitsap County’s growth. Since 2001…

• County households have increased 10%

• Sound Publishing’s Kitsap County circulation has increased 40%

• The Kitsap Sun’s circulation has decreased 12%

2009 County Households and Distribution County households: 93,397 95,000 90,000

86,698

85,000 80,000

Sound Publishing Inc. circulation in Kitsap County reaches 75,521 households

75,000 70,000 65,000

62,018

60,000 55,000 50,000 45,000 40,000 35,000

32,870

Kitsap Sun weekday circulation 27,359

30,000 25,000

2001

Independently Audited By:

Source: ABC & CVC Audit

SPI Media Kit 4-14-9

2002

2003

2004

2005

2006

2009


K i t s a p C o u n t y S h o p p i n g Pa tt e r n s We’ve got you covered!

Reach 90% of Kitsap County households. Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.

Kitsap readers have a total discretionary income of more than $96 million each month.

Bainbridge Island

Just a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.

Discretionary Income Average Discretionary Income

Percentage of Shopping Dollars Spent Outside the Area

Bremerton

Bainbridge Island Review

$1,670/mo

31%

North Kitsap Herald

$1,170/mo

29%

Central Kitsap Reporter

$1,260/mo

25%

Bremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.

Port Orchard Independent

$1,175/mo

28%

Central Kitsap

Bremerton Patriot

$ 910/mo

24%

NW Navigator-Kitsap

$1,240/mo

24%

Silverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.

North Kitsap

Where Kitsap Readers Shop Percentage of readers who have shopped in each area in the last 30 days:

North Kitsap includes the Norwegianthemed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.

Silverdale

Seattle

Tacoma

Bainbridge Island Review

51%

35%

1%

North Kitsap Herald

50%

11%

3%

Central Kitsap Reporter

71%

7%

6%

Port Orchard Independent

47%

7%

16%

Bremerton Patriot

45%

12%

7%

Port Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.

NW Navigator-Kitsap

34%

6%

20%

Military

Source: Pulse Research

SPI Media Kit 4-14-9

Port Orchard

Puget Sound is the U.S. Navy’s thirdlargest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.


Kitsap County Demographics We’ve got you covered!

Our readers are active consumers with strong household incomes. Bainbridge Island Review Average Age

Port Orchard Independent

25-45

12%

45-65

54%

65+

31%

Female

69%

Married Have Children at Home Own Home Average Household Income Average Discretionary Income

25-45

19%

45-65

50%

65+

29%

Female

67%

72%

Married

69%

31%

Have Children at Home

24%

82%

Own Home

82%

$96,790

Average Household Income

$58,000

$1,676/mo

Average Discretionary Income

$1,177/mo

Bremerton Patriot

North Kitsap Herald Average Age

Average Age

25-45

13%

45-65

51%

65+

36%

Average Age

25-45

27%

45-65

43%

65+

28%

Female

79%

Female

67%

Married

67%

Married

56%

Have Children at Home

22%

Have Children at Home

22%

Own Home

87%

Own Home

71%

Average Household Income

$65,625

Average Discretionary Income

$1,170/mo

$53,775

Average Discretionary Income

$909/mo

Kitsap County

Northwest Navigator-Kitsap

Central Kitsap Reporter Average Age

Average Household Income

25-45

22%

45-65

44%

65+

34%

Average Age

25-45

57%

45-65

27%

65+

9%

Female

65%

Female

45%

Married

77%

Married

55%

Have Children at Home

30%

Have Children at Home

51%

Own Home

83%

Own Home

46%

Average Household Income Average Discretionary Income

Source: Pulse Research

SPI Media Kit 4-14-9

$62,000 $1,258/mo

Average Household Income Average Discretionary Income

$71,630 $1,239/mo

Facing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of suburban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for commuters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.


Bainbridge Island

Bremerton

Bremerton

Bremerton

Bremerton (PSNS)

Silverdale

Bremerton

Hansville

Indianola

Keyport

Kingston

Olalla

Port Orchard

Port Orchard

Poulsbo

Seabeck

Silverdale

Suquamish

Belfair

98110

98310

98311

98312

98314

98315

98337

98340

98342

98345

98346

98359

98366

98367

98370

98380

98383

98392

98528

Source: ABC & CVC Audit

Independentlyaudited by

Total Circulation

Mail

Insert Total

9,039

CITY

18,254

46

18,208

-

-

-

-

-

7,072

9,689

1,165

-

-

-

-

-

-

-

282

-

-

-

Central Kitsap Reporter

18,268

33

18,235

-

-

6,210

949

394

-

-

-

-

-

-

-

-

-

-

3,108

6,847

727

-

Bainbridge Island Review

4,686

131

4,555

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

4,555

North Kitsap Herald

12,701

40

12,661

-

639

-

-

8,015

-

-

-

2,761

135

351

760

-

-

-

-

-

-

-

Northwest Navigator Kitsap

8,674

69

8,605

181

-

239

-

135

-

162

-

190

320

-

-

261

3,428

1,280

2,058

120

231

-

12,938

13

12,925

-

-

-

-

-

-

-

-

-

-

-

-

2,267

-

-

5,458

271

4,929

-

Bremerton Patriot

Important: Please add 2% to insert quantity for spoilage. Source for Total Households: Claritas 2008 Estimated Households. Claritas data is used in all ABC audits. Source for Kitsap Sun circulation: ABC Audit, 12 months ended March 31, 2008. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.

95,397

-

95,397

3,293

1,154

8,176

1,492

10,499

9,250

12,450

1,916

3,602

431

824

1,101

2,577

1,200

-

11,836

8,962

7,595

Claritas 2008 Total Households

ZIP

Port Orchard Independent

ZIP CODE TOTAL

75,521

332

75,189

181

639

6,449

949

8,544

7,072

9,851

1,165

2,951

455

351

760

2,528

3,428

1,280

10,906

7,238

5,887

4,555

Weekly Coverage

79.16%

78.82%

5.50%

55.37%

78.88%

63.61%

81.38%

76.45%

79.12%

60.80%

81.93%

105.57%

42.60%

69.03%

98.10%

100%

-

92.14%

80.76%

77.51%

50.39%

Kignston Community News (Monthly)

27,359

-

9,100

27,359

999

199

2,411

576

3,275

2,355

3,615

201

866

98

95

304

1,341

52

236

3,670

3,081

2,944

1,041

Kitsap Sun (Weekday)

9,100

-

933

-

-

-

227

-

-

5717

-

787

1436

-

-

-

-

-

-

-

Kitsap Sun (Weekday)

28.68%

28.68%

30.34%

17.24%

29.49%

38.61%

31.19%

25.46%

29.04%

10.49%

24.04%

22.74%

11.53%

27.61%

52.04%

4.33%

31.01%

34.38%

38.76%

11.52%

Kitsap Sun (Sunday)

30,120

-

30,120

1,163

214

2,761

675

3,685

2,818

4,178

232

934

97

95

313

919

109

30

4,072

3,645

3,178

1,002

Kitsap Sun (Sunday)

31.57%

31.57%

35.32%

18.54%

33.77%

45.24%

35.10%

30.46%

33.56%

12.11%

25.93%

22.51%

11.53%

28.43%

35.66%

9.08%

34.40%

40.67%

41.84%

11.09%

We’ve got you covered!

1,837

-

1,837

5,767

-

5,767

-

76

253

543

29

774

239

775

19

354

22

57

122

173

13

26

213

303

174

1,855

-

-

-

458

598

208

-

-

-

-

-

-

-

31

-

289

-

Tacoma News Tribune (Weekday)

Kitsap County Circulation

Seattle Times (Weekday)

SPI Media Kit 4-14-9

6.05%

6.05%

6.59%

6.64%

1.94%

7.37%

2.58%

6.22%

0.99%

9.83%

5.10%

6.92%

11.08%

6.71%

1.08%

1.80%

3.38%

2.29%

20.52%

Seattle Times (Weekday)


W h i d b ey I s l a n d S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s We’ve got you covered!

Reach Whidbey’s military, commuter and local workforce. Whidbey News-Times Average Age

25-45

15%

45-65

45%

65+

39%

Female

61%

Married

71%

Have Children at Home

19%

Own Home

77%

Average Household Income

About a third of Whidbey Island shopping dollars go “off Island.”

$63,100

Average Discretionary Income

$1,260/mo

Northwest NavigatorWhidbey/Everett Average Age

South Whidbey Record

25-45

63%

45-65 65+

Average Age

25-45

10%

19%

45-65

49%

12%

65+

40%

Female

61%

Female

68%

Married

83%

Married

74%

Have Children at Home

58%

Have Children at Home

16%

55%

Own Home

Own Home Average Household Income

$52,430

Average Discretionary Income

91%

Average Household Income

$1,046/mo

Average Discretionary Income

$75,600 $1,625/mo

North Whidbey

Oak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.

South Whidbey

Where Whidbey Islanders Shop Percentage of readers who have shopped in each area in the last 30 days: Cascade Mall

Burlington

Bellingham

Alderwood Mall

Everett

South Whidbey Record

6%

9%

4%

46%

21%

Whidbey News-Times

50%

42%

12%

17%

6%

NW Navigator-Whidbey

55%

38%

13%

16%

4%

Source: Pulse Research

SPI Media Kit 4-14-9

Only 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.

Military

Naval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.


Coupeville

Freeland

Greenbank

Langley

Marysville

Oak Harbor

Oak Harbor

98239

98249

98253

98260

98271

98277

98278

58,905

Total

9,327

11

9,316

3,490

3,226

950

-

-

-

-

-

360

945

145

200

South Whidbey Record 4,498

292

4,206

-

-

-

1,436

313

882

267

1,308

-

-

-

-

Whidbey News-Times 6,983

217

6,766

180

4,617

-

-

105

-

1,864

-

-

-

-

-

ZIP CODE TOTAL 20,808

520

20,288

3,670

7,843

950

1,436

418

882

2,131

1,308

360

945

145

200

Weekly Coverage 35.32%

34.44%

100%

52.82%

10.85%

57.03%

54.78%

53.10%

77.13%

59.45%

2.28%

2.15%

Whidbey North TMC 6,913

-

6,913

-

5,061

-

-

213

-

1,639

-

-

-

-

-

27,721

520

27,201

3,670

12,904

950

1,436

631

882

3,770

1,308

360

945

145

200

SOUND Paid+TMC Circulation

Important: Please add 2% to insert quantity for spoilage. Source for Total Households: Claritas 2008 Estimated Households. Claritas data is used in all ABC audits. Source for Skagit Valley Herald circulation: ABC Audit, 24 months ended December 31, 2004 Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2008. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.

-

58,905

314

14,849

8,756

2,518

763

1,661

2,763

2,200

15,758

-

-

9,323

Claritas 2008 Total Households

Mail

Insert Total

Arlington

Everett

98207

Clinton

Everett

98206

98223

Seattle

98199

98236

CITY

ZIP

Northwest Navigator Whidbey/ Everett

Whidbey Island Circulation

SOUND Paid+TMC Coverage 47.06%

46.18%

100%

86.90%

10.85%

57.03%

82.70%

53.10%

100%

59.45%

2.28%

2.15%

Skagit Valley Herald 541

-

541

-

481

-

-

-

-

-

-

60

-

-

-

Skagit Valley Herald Coverage 0.92%

0.92%

3.24%

0.38%

Everett Herald (Weekday) 7,085

-

7,085

-

203

2,518

93

26

98

60

223

3,864

-

-

-

Everett Herald Coverage (Weekday)

5,551

-

5,551

-

756

557

366

146

196

290

263

723

-

-

2,254

9.42%

9.42%

5.09%

6.36%

14.54%

19.13%

11.80%

10.50%

11.95%

4.59%

24.18%

Source: ABC & CVC Audit

Independently Audited By

12.03%

12.03%

1.37%

28.76%

3.69%

3.41%

5.90%

2.17%

10.14%

24.52%

We’ve got you covered!

Seattle Times (Weekday)

SPI Media Kit 4-14-9

Seattle Times Coverage (Weekday)


The Marysville Globe & Arlington Times Newspapers We’ve got you covered!

The Marysville Globe has been serving active families for over four generations. Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.

Marysville Globe Average Age

25-45

38%

45-65

50%

65+

8%

Female

78%

Married

77%

Have Children at Home

51%

Own Home

74%

Average Household Income

$66,789

Average Discretionary Income

$1,314/mo

The Arlington Times can deliver your advertising message to local consumers. Arlington Times

With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.

Average Age

25-45

41%

45-65

42%

65+

13%

Female

70%

Married

78%

Have Children at Home

44%

Own Home

78%

Average Household Income

Marysville

$68,154

Average Discretionary Income

$1,362/mo

Source: Pulse Research 2008

Coverage

Seattle Times Sunday

Coverage

Seattle Times Weekday

Coverage

Everett Herald Sunday

Sound Publishing Coverage

Zip Code Total

Total Households

Marysville Globe

Zip Code City

Arlington Times

Marysville & Arlington Circulation

98223

Arlington

15,758

5,300

-

5,300

33.63%

4,478

28.42%

723

4.59%

1,311

8.32%

98270

Marysville

14,976

-

9,504

9,504

63.46%

4,859

32.45%

923

6.16%

1,426

9.52%

98271

Marysville

8,756

-

4,513

4,513

51.54%

2,910

33.23%

557

6.36%

1,223

13.97%

39,490

5,300

14,017

19,317

48.92%

12,247

31.01%

2203

5.58%

3960

10.03%

50.04%

12,247

31.01%

2203

5.58%

3960

Mail Total Circulation

-

297

147

444

39,490

5,597

14,164

19,761

-

-

-

Important: Please add 2% to insert quantities for spoilage Source: ABC & CVC Audit SPI Media Kit 4-14-9

Independently Audited By

10.03%

With a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story destination resort hotel scheduled to open in 2008 by the Tulalip Tribe.

Arlington Historic downtown Arlington retains its picturesque smalltown feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.


Sa n J u a n I s l a n d s S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s We’ve got you covered!

Only Sound Publishing delivers to the San Juan Islands. Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications. The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.

The Islands’ Weekly The Islands’ Weekly is mailed to every address on the San Juan Islands each week. Average Age

25-45

18%

45-65

46%

65+

36%

Female

63%

Married

56%

Have Children at Home

15%

Own Home

80%

Average Household Income

Our circulation covers nearly 100% of the total households in this Northwest paradise.

$62,350

Average Discretionary Income

$1,310/mo

San Juan Island

The Islands’ Sounder

Journal of the San Juan Islands

The Sounder is based in Eastsound and primarily covers Orcas Island.

The Journal is based in Friday Harbor and primarily covers San Juan Island.

Average Age

25-45

11%

25-45

16%

45-65

58%

Average Age

45-65

51%

65+

31%

65+

31%

Female

72%

Female

67%

Married

68%

Married

71%

Have Children at Home

17%

Have Children at Home

21%

83%

Own Home

Own Home Average Household Income

$75,470

Average Discretionary Income

$1,219/mo

79%

Average Household Income

$77,548

Average Discretionary Income

$1,428/mo

Where San Juan Islanders Shop Percentage of readers who have shopped in each area in the last 30 days:

Islands’ Sounder

Burlington

Mt. Vernon

Anacortes

Cascade Mall

Bellingham

Seattle

41%

42%

43%

39%

18%

11%

Islands’ Weekly

35%

42%

35%

28%

13%

12%

Journal of the San Juans

27%

29%

20%

28%

16%

8%

Source: Pulse Research 2007 SPI Media Kit 4-14-9

The picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.

Orcas Island

Eastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.

Lopez Island

Lopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, craftspeople, musicians, farmers, fisherfolks, even a local winery and golf course.


Eastsound

Friday Harbor

Lopez Island

98245

98250

98261 2,281 400 2,681

6,794

135

221

1,925

6,794

1,379

3,438

1,977

Islands' Sounder

Source: ABC & CVC Audit

Independently Audited By

Important: Please add 2% to insert quantities for spoilage Some ZIP Codes in the San Juan Islands contain only Post Office Boxes. This is why we may distribute more copies to homes than there are addresses in a ZIP Code.

*Islands’ Weekly is distributed by mail only.

Total Circulation

Non Inserted Mail

Insert Total

CITY

ZIP

2009

Claritas 2008 Total Households

San Juan Islands Circulation

Islands' Weekly 2,627

200

2,427

1,927

250

250

Journal of the San Juan Islands 3,111

1,215

1,896

-

1,782

114

ZIP CODE TOTAL 8,419

1,815

6,604

2,062

2,253

2,289

Weekly Coverage 123.92%

97.20%

149.53%

65.53%

115.78%

Skagit Valley Herald -

-

-

-

-

-

We’ve got you covered!

322

-

322

23

224

75

Seattle Times (Weekday)

SPI Media Kit 4-14-9

4.74%

4.74%

1.67%

6.52%

3.79%

Seattle Times Coverage (Weekday)

Skagit Valley Herald Coverage


Chelan pie chart Chelan T h e W e n a t pie c hchart ee & Bellingham Business Journals Services

17.7% 17.7%

29.9% 29.9%

We’ve got you covered!

Services Government Government Wholesale & Retail Trade Wholesale Manufacturing & Retail Trade

16.8% 16.8%

A direct line to business owners and top management in two key Washington markets. 6.7% 6.7%

18.6% 18.6%

Manufacturing Agriculture

Agriculture Construction

5.2% 5.2%

5.1% 5.1%

Construction Other

Other

Bellingham Business Journal Demographics Whatcom pie chart Employment by Industry Whatcom pie chart| Whatcom County area 19% 19%

25% 25% 4% 4%

16% 16%

5% 5%

Total Employment Jobs Agriculture, Forestry, Fishing & Hunting

2,281

Services Wholesale Trade

Construction

7,376

Manufacturing

8,814

Wholesale Trade Construction

13% 13%

12% 5% 12% 5%

Agriculture, Forestry, Fishing & Hunting Agriculture, Forestry, Services Fishing & Hunting

Construction Manufacturing

Wholesale Trade

Manufacturing Retail Trade

3,044

Retail Trade

Retail Trade Government

10,505

Services

Government Other

29,37

Government (Includes Local, State, & Federal)

Other

Source: Covered Employment & Wage Data, Fourth Quarter 2006

55,718

14,009

Other

Washington State Employment Security Department

6,752

Wages | Whatcom County

Rates of Employment | Whatcom County area

Up to $30,000

33%

105,800

$30,000 - $40,000

12%

101,600

$40,000 - $50,000

10% 21%

2003

2004

2005

2006

2007

Labor Force

95,700

100,000

103,000

103,200

Total Employment

89,300

94,300

97,800

98,500

Total Unemployment

6,400

5,700

5,200

4,700

4,200

$50,000 - $75,000

Unemployment Rate

6.70%

5.70%

5.00%

4.60%

4.00%

$75,000 - $100,000

11%

More than $100,000

13%

Source: Washington State Employment Security Department, June 2007

Source: Washington State Employment Security Department

Wenatchee Business Journal Demographics Employment by Industry | Chelan County area Total Nonfarm Employment Jobs

Chelan pie chart

34,965

Services

10,417

Government

6,169

Wholesale & Retail Trade

5,842

Manufacturing

2,096

Agriculture

6,504

Construction

1,601

Other

Services

17.7%

29.9%

Manufacturing

6.7%

18.6%

Agriculture Construction

5.2%

5.1%

Other

Source: www.ccpd.com/demographics (Port of Chelan County)

40,000

Whatcom pie chart Wages | Chelan County area

Employment Growth | Chelan County

Est. Median Household Income 37,260

Est. Per Capita Income (2000)

19%

37,730

13%

34,190

4%

33,370

2001

5%

2002

2003

2004

2005

Source: www.ccpd.com/demographics (Port of Chelan County)

SPI Media Kit 4-14-9

5%

12%

Manufacturing Retail Trade Government

32,360

30,000

$25,332

Services

Construction

Source: 2006 Claritas, www.wenatchee.org

35,000

$43,368 Agriculture, Forestry, Fishing & Hunting

Average Annual wage 16% $30,786* Wholesale Trade 25% *Based on an averaging of the above-listed Employment Industry sectors

36,950

2006

The Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

Government Wholesale & Retail Trade

16.8%

2,336

Bellingham

Other

Wenatchee Businesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.


Northwest Navigator Military Demographics We’ve got you covered!

Target the Navy’s $1.5 billion payroll with the Northwest Navigator. The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands. Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.

n Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet. n $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.

Demographics of Navigator Readers Distributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett. Readership Age

18 -29

21%

30-44

45%

45-65

24%

Female

51%

Married

66%

Have Children at Home

54%

Own Home

51%

Average Household Income Average Discretionary Income

$64,758 $1,149/mo

Northwest Navy Stats:

A $2.1 Billion Economic Impact

No other publication is distributed to 100% of base personnel and Navy housing. The Navigator has exclusive distribution on Navy Region Northwest bases, military installations and Navy housing. Source: Washington State Office of Financial Management and Pulse Research

SPI Media Kit 4-14-9

Combined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County) Employment (uniformed & civilian)

41,958

Annual Payroll

$1.558 billion

Military Retiree Pensions

$483.1 million

Health Care Paid to Private Providers

$50.2 million

Purchases of Local Goods & Services

$133.1 million

Net Direct Impact*

$2.125 billion

Photo credits: Navy Region Northwest

Kitsap County Bases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center. On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.

Island County Base: Naval Air Station Whidbey. On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.

Snohomish County Base: Naval Station Everett On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.


Northwest Navigator Circulation 20 09 We’ve got you covered!

KITSAP PENINSULA ZIP CODE

CITY

Circulation

98310

Bremerton

231

98311

Bremerton

120

98312

Bremerton

2,058

98314

Bremerton

1,280

98315

Silverdale

3,428

98337

Bremerton

261

98345

Keyport

320

98346

Kingston

190

98366

Port Orchard

162

98370

Poulsbo

135

98383

Silverdale

239

98528

Belfair

181

Insert Total

8,605

MAIL

69

Total Circulation

8,674

WHIDBEY/EVERETT ZIP CODE

CITY

Circulation

98199

Seattle

200

98206

Everett

145

98207

Everett

945

98223

Arlington

360

98271

Marysville

950

98277

Oak Harbor

3,226

98278

Oak Harbor

3,490

Insert Total MAIL Total Circulation Grand Total

9,316 11 9,327

18,001

Important: Please add 2% to insert quantities for spoilage

Independently Audited By:

Source: ABC & CVC Audit SPI Media Kit 4-14-9

TARGETS A POWERFUL AUDIENCE

Reservists 2,399

Contractors 11,400

Civilians 15,655

Active Duty 26,100

Navy Family 42,341

Retirees 55,510


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We’ve Got You Covered in the Pacific Northwest. C omplete listing of W ashington N ewspaper N etwork publications :

Business Journals

King County

MASON County

Bellingham Business Journal publishes Monthly Wenatchee Business Journal publishes Monthly

Auburn Reporter publishes Friday Bothell/Kenmore Reporter publishes Wednesday Capitol Hill Times* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Covington/Maple Valley Reporter publishes Friday Enumclaw Courier-Herald publishes Wednesday Federal Way Mirror publishes Wednesday & Saturday Issaquah/Sammamish Reporter publishes Friday Kent Reporter publishes Wednesday & Saturday Kirkland Reporter publishes Wednesday Madison Park Times* publishes Monthly Mercer Island Reporter publishes Wednesday North Seattle Herald-Outlook* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Queen Anne News/Magnolia News* publishes Wednesday Redmond Reporter publishes Friday Renton Reporter publishes Friday Russian World News* publishes Twice Monthly Shoreline/Lake Forest Park Enterprise* publishes Friday Snoqualmie Valley Record publishes Wednesday Snoqualmie Valley Living publishes Monthly South Seattle Beacon* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Sports Seoul USA* publishes Friday Vashon-Maury Island Beachcomber publishes Wednesday

Shelton-Mason County Journal* publishes Thursday

clallam County Forks Forum* publishes Wednesday Peninsula Daily News* publishes Sunday-Friday Sequim Gazette* publishes Wednesday Sequim This Week* publishes Wednesday

Island County Northwest Navigator - Whidbey/Everett publishes Friday Oh Magazine publishes bimonthly South Whidbey Record publishes Wednesday & Saturday Whidbey News-Times publishes Wednesday & Saturday Whidbey TMC Non-subscriber product for all of Whidbey Island, publishes Wednesday

Jefferson county Peninsula Daily News* publishes Sunday-Friday

Kitsap County Bainbridge Island Review publishes Friday Bremerton Patriot publishes Friday Central Kitsap Reporter publishes Friday Kingston Community News publishes Monthly North Kitsap Herald publishes Friday Northwest Navigator - Kitsap publishes Friday Port Orchard Independent publishes Friday

Pierce County Bonney Lake & Sumner Courier-Herald publishes Wednesday Fort Lewis Ranger* publishes Friday The Northwest Airlifter* publishes Thursday Tacoma Daily Index publishes Weekdays Weekly Volcano* publishes Thursday

San Juan County Islands’ Sounder publishes Wednesday Islands’ Weekly publishes Tuesday Journal of the San Juans publishes Wednesday

Snohomish County Arlington Times publishes Wednesday Edmonds Beacon* publishes Thursday Edmonds Enterprise* publishes Friday Lynnwood Mountlake Terrace Enterprise* publishes Friday Marysville Globe publishes Wednesday Mill Creek Enterprise* publishes Friday Mukilteo Beacon* publishes Wednesday Stanwood/Camano News* publishes Tuesday

Nickel Publications Little Nickel publishes Weekly Nickel Ads publishes Weekly * Network Partner Newspapers

National Sales Office: Toll Free (888) 443-5815 | Ph: (360) 394-5800 | Fax (360) 394-5841 19351 8th Ave. NE, Suite 106, Poulsbo WA 98370

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