Study of the Music Market of Ukraine and Its Prospects in the International Economy

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Recommendations for Public and Private Institutions Carry out a strategic analysis of global export business models using benchmarking – an approach that helps to enhance studying, adaptation, and application of best practices from countries whose experience in music exports is proven by economic benefits. Introduce the concept of music export at the legislative level. Establish cooperation of private export institutions with the Export Promotion Office192 to launch training programs for music management.

UKRAINE’S MUSIC INDUSTRY EXPORT POTENTIAL

Reinforce institutional support for popular music by introducing special programs for export-oriented artists.

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Export Promotion Office: https://epo.org.ua/

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