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big data

Data Lake

An AV tech’s guide to swimming in a deluge of data. By Case Murphy

The simple definition of a ‘data lake’ is a storage repository that holds a large amount of data in its native format.

Where are you right now as you read this article? Are you are sitting at a coffee shop or on the showroom floor? Maybe you’re relaxing at home, sitting in your parked car or at any one of a thousand locations where you might have a free moment. I wrote this paragraph on an iPad, waiting for my six-shot Americano (don’t judge me) at a small coffee shop in middle America. I finished the article in the wilds of Minnesota in between video meetings. What I’ve described isn’t a radical shift in the way we work. We have operated this way for more than a decade. Most of us knowledge workers are now a collection of remote-working, mobile-wearing, flex-time-needing, Wi-Fi-loving, 5G-wishing, high-performing individuals who bring their own devices and personalities to the job ever y day. The way we work isn’t the big myster y that I’m tr ying to solve when I wake up. The important question that I want answered is why we work this way. Why do I choose one app over another? Why do I always walk down the same path to get to my desk? Why do I like using my iPhone earbuds more than my Bluetooth headset? And why do I always leave them in my pocket when I do laundr y? This fundamental change in my thinking is important as I shift from looking at AV as a product or a ser vice and begin understanding that AV is an experience that integrates with the lives of employees and customers. The AV industr y and its products, designs, support and ser vices are in a necessar y paradigm shift—from contained content consumption to a geographically diverse connected experience. The impressive fact is that we already have the information we need to move

Case Murphy has 20 years’ experience in the unified communications industry leading teams at multiple For tune 100 companies. His focus is on continuous product lifecycle and a people-led, tech-empowered user experience. For more information, go to www.casemurphy.com.

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IT/AV Report

Profile for Sound & Communications

IT/AV Report Spring 2019  

Topics featured in this issue include Understanding AV Over IP, 2019: The Do or Die Year for Enterprise Team Chat Solutions, The Changing Fa...

IT/AV Report Spring 2019  

Topics featured in this issue include Understanding AV Over IP, 2019: The Do or Die Year for Enterprise Team Chat Solutions, The Changing Fa...