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having a significant reach not just into your information, but also into the information of those to whom you’re connected. Additionally, it is critical to understand what the company is doing with that information once it has access to it. Is the company sharing your information with other companies? Can you opt out of that sharing? Do third-party companies have to ask for your permission to do things with your data? This is the data-snowballing effect that we now face. Once a company has access to your information, along with the ability to share it with others, you quite possibly lose all control over your own information and what that information is being used for.

Individual Rights

Wait a minute…. No matter where you live in the US, if you own an Apple device and you choose to engage in a lawsuit against Apple on the basis of that purchase, it can only be pursued in California? Beyond just authorizing access to your data, these end-user license agreements also contain choice-of-venue clauses in the event of a lawsuit. The companies selling these products can dictate that, by agreeing to use their product or ser vice, your only legal venue to pursue an action against them will be in the state of their choosing

world. And, to some extent, that’s true. (typically, the state in which they’re But that doesn’t mean you should headquartered). ignore them. And did you know that companies Audiovisual integration and consultcan dictate which state’s laws will be ing are, at their core, middleman serapplicable in any claim against them? vices. Each company recommends, and This would be the choice-of-law can re-sell, products that are developed clause. As a hypothetical, let’s say by manufacturers. Some integrators you live in Maine. Let’s say you want even offer their own software solutions to sue Big Data Corp., which is lothese days. Understanding what’s in cated in California. You’ve purchased the company’s product and its end-user license ONCE A COMPANY HAS ACCESS TO YOUR INFORMATION agreement conAND THE ABILITY TO SHARE IT, YOU QUITE POSSIBLY tains terms that you can only file LOSE ALL CONTROL OVER YOUR OWN INFORMATION. a claim against the company in these products’ license agreements is the state of California—but, when now part of the role that audiovisual you do, the laws of Delaware will professionals must play as advisors to apply. Assuming that Big Data Corp. their clients. incorporated its business in Delaware A real-world example of this is a (as many companies do because of company that came to the consulting favorable business laws there), then firm I work for in order to show off its you have agreed to a contract stating new product. The company was ver y that you will only sue them in Caliexcited to brag about the engineering fornia, but those courts will interpret accomplishments and the flexibility of Delaware contract law. the device. It wanted to emphasize how amazing the product was with the conSo What? Why Does It Matter? nected app that was now offered for End-user license agreements are any user who wished to use it. We took ubiquitous when it comes to the an iOS device and an Android device products we purchase, and even the and looked up the app on each to see ones we use for free. Many people what was being done. have adopted the defeatist attitude In the iOS store, no end-user license that accepting these terms is just (continued on page 40) the cost of doing business in today’s

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atlona.com www.ITAVReport.com

Fall 2019

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Profile for Sound & Communications

IT/AV Report Fall 2019  

What the future holds for unified communications and collaboration is featured in our fall edition of IT/AV Report.

IT/AV Report Fall 2019  

What the future holds for unified communications and collaboration is featured in our fall edition of IT/AV Report.