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GRAPHIC DESIGN

{Portfolio} Soumya Garg

MIT Institute of Design, Pune. India

gargsoumya28@gmail.com +91 9325013677 +91 7520763889


{ HELLO! } This is Soumya Garg, a final year student of Graphic Design at MIT Institute of Design, Pune. India This portfolio is a showcase of work done in the period of four years of my design learning. It also shows a little bit about me and things that make me tick.

{ I am currently doing my final graduation project } I am an ambitious and capable individual who believes in offering creative, professional and reliable qualities to any team. I pick up my inspiration from my surroundings and tend to implement them in my design. It is my belief that the way we perceive a design is very different from the way a person from a non-designer background perceives it. So I try to implement simplicity in my designs. I am looking forward for a project which helps me to enhance my understanding of design in the real world.


DESIGN FOR

BRANDS A classroom project to Understand the whole process of brand formation. We were supposed to introduce a hypothetical brand and develop a complete brand experience including brand personality and its ideologies.


C - 21 M- 59 Y - 100 K-0

C - 37 M- 13 Y - 100 K-0

C - 52 M- 61 Y - 70 K - 42

R - 191 G - 117 B - 41

R - 174 G - 188 B - 55

R - 92 G - 72 B - 59

# - 5C4838

# - AEBC37

# - 5C4838

VISAYA

organic soap

{ {

CENTURY GOTHIC

Coronet

ABCDEFGHIJ KLMNOPQR STUVWXYZ

abcdefghij klmnopqr stuvwxyz

1234567890 ! $ & () , . / ? *

ABCDEFGHIJ KLMNOPQR STUVWXYZ

abcdefghij klmnopqr stuvwxyz

1234567890 ! $ & () , . / ? *

Details

Branding proposal

I selected an organic soap as my business. What I had in mind was to create an identity which people can easily relate to. I have picked up elements from nature to create a direct link between the customer and the brand. Visaya is the name chosen for the brand. ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Stationery

Letterhead, envelope and visiting cards


Label

Application of the brand language on product packaging.


Collaterals

Adaptation of the brand language on Bags


DESIGN FOR

BRANDS

A self-initiated branding project, I personally have a keen interest in branding so I thought of introducing a new brand which can also be for international and Indian market.


C-0 M- 100 Y-0 K-0

C - 45 M- 56 Y - 45 K - 12

C-0 M- 0 Y-0 K - 53

C - 100 M- 100 Y - 25 K - 25

C - 67 M- 100 Y - 35 K - 34

Eleg R - 138 G - 109 B - 113 # - 8A6D71

R - 236 G-0 B - 130 # - EC8C

R - 119 G - 119 B - 119

R - 38 G - 34 B - 98

R - 85 G - 24 B - 79

# - 777777

# - 262262

# - 55184F

{

Adolphus ABCDEFGHIJ KLMNOPQR STUVWXYZ

abcdefghij klmnopqr stuvwxyz

1234567890 ! $ & () , . / ? *

Details

Branding proposal

{ELEG} is chosen as the brand name which is been derived from the word “Elegant”. My main motive was to create an identity which shows a class. The brand personality is derived keeping in mind the mind setup of women how they perceive different elements. ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Tags


Mobile Application


Visual brand


PACKAGING

DESIGN

A classroom project wherein we had to select a product and design a packaging solutions for the same. It was an interdisciplinary group project, the packaging was to be done along with a product design Student. We selected pani puri as our product.


Step1 - Taking a look on existing packaging of pani puri so as to find out if there is a need for enhancing the packaging. Complication with Current packaging 1. Difficult to carry puri’s. 2. Breakage/wastage of puri’s 3. Need to transfer liquid products e.g. chutney and pani to a vessel which ends up creating chaos. 4. Possibilities of leakage. 5. Splashing of liquid while transferring. Eexisting packaging of pani puri Step2 - Understanding the problem areas and listing out important things to be kept in mind. “A cost effective pani puri takeaway pack which eliminates the task of using vessels, Keeping the pani puri experience intact and also doesn’t hamper the activities of the retailer” In the process adds goodwill and business to retailer.

Details

Objective

Pani puri is an Indian snacks which is been consumed by almost 80% of the people in India. As families prefer to have it together so they get pani puri packed for home. In existing packaging every product is packed separately so becomes difficult to carry it and also adds one more process of emptying it in different vessels. Aim- Wanted to create a package which contains everything and cut down the process of emptying in a vessel.

ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Design Criteria User • easy to open • easy to pour • cut tasks involved - emptying in another vessel • easy to carry • leak proof • puris should not get soggy • intact puri Final model

For chutney and paani Quantity • 9 Puris • paani 100ml • Ragda 100gm • chutney 40ml

Retailers • quick assembling of pani puri • less space consumption • costs • should not hamper service to other customers

For puri

Pack dimension • 40.82 Sq. cm [base area] x 4 cm [height] • 9 cm x 9 cm high quality zip lock bag • 10 cm x 11 cm zip lock bag • 10 cm x 11 cm zip lock bag

Costing • RS 0.7 x 2 = 1.4 {PS bowl} • RS 1 x 1 = 1 (zip lock for paani) • RS 0.4 x2 = 0.8 (zip lock for chutney n ragda) • 2 paisa {Thread cost} • plus travelling expenditure to buy

TOTAL = RS. 3.2 [As of local wholesale rates]


Packing components

Triangular zip lock pack

Cut with scissors or open from behind to squeeze chutney Retailers: • space saving • need ready-made cones • pack should be leak proof

Big leaf adds freshness and graphic element to the packing Retailers: • space saving • convenient • proper lock • manage cost • quick

Dip or can also Pore directly in the puri


Packaging graphics Color selection Colors are selected according to the whole look and feel of pani puri e.g. earthy colors have been picked. Information on label Information regarding quantity of product and some precautionary measures. The name “Jai Shankar” used on label is temporary which can be replaced by the store’s name which is using the package. For roadside venders of pani puri the package can be used without label so as to reduce the cost of package.

Steps involved in packing


CORPORATE

IDENTITY A classroom project wherein we were supposed to select an existing company and redesign its identity. I picked up an ice cream brand by the name of “blue bird”.


C - 73 M- 21 Y-1 K-0

C - 41 M- 61 Y - 100 K - 34

C-1 M- 17 Y - 88 K-0

C-0 M- 0 Y-0 K-0

C-0 M- 0 Y-0 K - 100

R - 32 G - 160 B - 215

R - 92 G - 72 B - 60

R - 253 G - 208 B - 56

R - 255 G - 255 B - 255

R - 35 G - 31 B - 32

# - 23A0D6

# - 755120

# - FED038

# - FFFFFF

# - 231F20

BLUE BIRD

ice cream

{ {

EIGHT one a b c d e f g h i j k l m n o p q r s t u v w x y z

Coronet

ABCDEFGHIJ KLMNOPQR STUVWXYZ

1 2 3 4 5 6 7 8 9 0 ! $ & () , . / ? *

abcdefghij klmnopqr stuvwxyz

1234567890 ! $ & () , . / ? *

Details

Proposal

The objective was to create an identity which is simple and would attract kids at once. The bird could also be used as a mascot lately. My target audience was mainly kids. The color scheme is decided keeping mind lively, fresh, happy, chocolaty and something new. I have tried adding fresh colors to it. ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Stationery

Letter head, envelope and business card


Other collaterals


INTERACTION

DESIGN

This project was a part of course based on a book written by a Delhi based writer Mrs. L.K.Sharma. The aim was to make the book an easy and interesting reading experience.


Details

Objective

The name of the book is “Britain Reborn”. The book is non-fiction on the theme of Anglo Indian encounter in Britain. It consist of 4 volumes in continuation. Naipaul’s children, The Twain, Inside Chutney Palace and Britain Reborn. We were given an option to create visuals which could make it interactive. Aim- Creative an interactive e-book. ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


SYSTEM

DESIGN

A classroom project wherein we supposed to take an already existing business or service and create a system for the same. I took Cafe Chokolade of M.G. Road as my subject.


Design Praposal I had the system mapped and a few design opportunities like enhancing the look and feel of the place so I planned to work on interaction, Wall graphics (according to branding), Menu design, given an option of “Open air cafe”, E-media to place an order.

Visual language for product

Details

Objective

Cafe chokolade is a Pune based cafe running for past 2 years. It has various outlets all over the city. I chose to work on one outlet which is in the heart of the city. This cafe is basically famous for CAD-b. I went through a research session to know more about the company and their customer experience particularly. Aim- My aim was to enhance customer’s experience and make them aware of new products and discounts in the cafe. ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Wall Menu


Mobile application

To order for take away or before hand


Wall Graphics


INTERNSHIP

WORK

Six weeks (1 and a half month) of internship at Quantum Communications, Delhi, an advertising firm. This was to make us aware of the practical working in the industry. It was a golden period for me as I enjoyed working in the firm. I got to learn a lot of things from my colleagues.


Logo Design

Coffee house and Restaurant

Final logo approved by client

Final design send to the client

Details

Branding proposal

Logo design for a coffee shop named Tangerine. The client wanted it to keep the styles simple while providing variation in fonts. They also did not require complicated backgrounds and designs. Aim- My aim was to enhance customer’s experience and make them aware of new products and discounts in the cafe.

ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Exploration


Hoarding Aura spa

Details

Objective

The task was to create a new range of hoardings for “Sarovar Portico” as they introduce a new spa named “AURA” Aim- Create a hoarding to attract customer making it look fresh. ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


E-mailers Bubble bar

Details

Objective

Design E-mailers for a bar of “Sarovar Portico” to increase the sale named Bubble Bar. Aim- Create e-mailers to make people aware the special occasion in the bar. ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Print Adds Mango mania

Details

Objective

Created Print ads for “mango mania”. The Mango-licious Food Festival. The festival was held in Ambrosia Sarovar Portico. These ads act as an invitation for this festival. Aim- Create a sense of madness for mango. ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Exploration with different layouts


Logo Design

Coffee house and Restaurant

Final logo approved by client

Explorations

Details

Branding proposal

Logo design for an upcoming banquet hall. The client wanted it to be simple and something on wooden surface. Aim- Simple and attractive ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Final logo approved by client

Explorations

Details

Branding proposal

Logo design for the new upcoming banquet hall. The client wanted it to be simple and something on wooden surface. Aim- Simple and attractive ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Print Adds Himachal tourism

Details

Objective

Designed print ads for Himachal tourism. The guideline given to us was to create ads to promote Himachal tourism. They wanted us to show different area which tourists can enjoy in Himachal. We had to create something which gives a glance of the place. Aim- Eye catching, introductory, attractive and informative.

ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Hoardings

Himachal tourism

Final layout

Details

Objective

This was again to increase the tourism. I was given the tag lines and had to pick up pictures close to the lines and if needed edit the pictures and design hoarding for them to attract tourist. Aim- Attract tourists make it lively ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP


Final layout


HAND SKILLS This includes my handmade illustrations, doodling, paintings and sketching. It also includes calligraphy composition.


Painting Still life

Details

Objective A classroom project in which we had to pick up any leaf, draw and paint it. Aim- Still life painting. WATER COLOURS,PASTEL SHADES AND POSTERS COLOURS


Free hand drawing and pencil rendering


Free hand drawing, doodling and use of ink paints, water color.


Free hand drawing and doodlings


PHOTO

GRAPHY Projects include photography. These pictures are taken from “NIKON” coolpix 6.0 mega pixel.


{ RESUME } PERSONAL INFORMATION Soumya Garg Born on 28th February 1989 gargsoumya28@gmail.com 07520763889, 09325013677

ACADEMIC QUALIFICATION

POSTAL INFORMATION Mrs. Indra Rani Garg 16/A, old survey Road Dehradun 248001

10th, I.C.S.E, Touch Wood School, Dehradun 12th, C.B.S.E, Scholars Home, Dehradun

PROFESSIONAL QUALIFICATION

Completed successfully 4 year course of Graphic Design from MIT Institute of Design.

INTERNSHIP

Worked as intern at “Quantum Communication” an advertising firm in Delhi for six weeks in June- July 2011.

AREAS OF INTEREST

Branding, Advertising and packaging are few.

AIM

Create something substantial, effective and practical.

SOFTWARE SKILLS

Comfortable with working in Adobe illustrator, Indesign, Photoshop and enjoy exploring new softwares.

STRENGTHS AND SKILLS

Good conceptual, visualization skills and analytical approach. Enthusiastic about learning new skills. Enjoy working on all kinds of projects, Comfortable while working in team and under pressure as well. Enjoy meeting and interacting with new people.


{ THANK YOU } E-mail - gargsoumya28@gmail.com Contact - 09325013677 07520763889

portfolio  

This is a compilation of my work done during four years of learning design at MIT's Institute of Design, Pune, India.

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